What Datatronic Software does

Datatronic Software AG is a privately held German Aktiengesellschaft founded in 1984 and headquartered in Worms, operating as an IT system house (IT-Systemhaus) that delivers integrated commercial software and IT infrastructure solutions to small and medium-sized enterprises (SMEs) in Germany and Switzerland. The company maintains 13 office locations across the DACH region and employs between 51 and 100 staff, of whom 40 are consultants and software developers. Its go-to-market is sales-led, combining direct field sales with a partner-referred channel and a free 30-minute expert strategy call used for demand generation and qualification.

The portfolio follows a platform-plus-modules architecture built primarily on third-party platforms (Sage 100 ERP, Sage HR Suite, Sage 50 Handwerk, Sage Operations, Sage INTACCT, DocuWare DMS, ELO ECM Suite, Microsoft Dynamics 365 Business Central) with proprietary add-ons and standalone products layered on top: Sage 100 xRM (Extended Relationship Management), Logatronic (warehouse/logistics management), SMART BI (analytics), and proTextum (laundry/textile-cleaning vertical software). Datatronic holds Sage Platinum Business Partner status and DocuWare Diamond Club Member and Platinum Partner designations, which underwrite its implementation and resale authority. Three acquisitions completed in April–May 2026 (ANT Netzwerktechnik for IT infrastructure, tutum for process/document management, Quadus for the proTextum vertical) expanded the in-house capability set without changing the partner-led distribution model.

The revenue model mixes software licensing/subscriptions, project-based consulting and implementation services (over 230 projects delivered annually using a standardized SME methodology), managed IT services, payroll outsourcing, and a paid training program (Datatronic University). Pricing is not publicly disclosed and is handled through direct consultation, consistent with a long-tail SME book of 3,000+ actively managed companies rather than enterprise procurement. End markets span retail/wholesale, manufacturing, trades/crafts, laundries, social institutions, and service providers, with Sage 50 Handwerk and proTextum providing vertical specialization within that footprint.

Name

Datatronic Software

Legal name

Datatronic Software AG

Website

https://datatronic.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Datatronic Software AG is a German IT system house that resells, implements and extends Sage ERP, DocuWare DMS, Microsoft Dynamics 365 and its own Logatronic WMS and proTextum laundry software for more than 3,000 SMEs across Germany and Switzerland.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Facilities Management Services (541513)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

akta.pro secondary industries

Data Strategy & Governance Services (BPAEAHAA), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• ERP software solutions
• Document management systems
• Warehouse management software
• Payroll outsourcing services
• Managed IT services

Headquarters

HQ city

Dalsheim

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Software Sales & Licensing: Sales and licensing of commercial software including Sage ERP, DocuWare DMS, ELO ECM Suite, Sage HR Suite, Sage 50 Handwerk, Microsoft Dynamics 365 Business Central, Sage Operations, and Sage INTACCT. Revenue from one-time licenses and/or subscriptions depending on product.
2. Software Services & Implementation: Project-based consulting and implementation services. The company executes over 230 projects annually using a proven methodology tailored to SMEs. Includes customization, integration, and process optimization services.
3. IT Services & Infrastructure: Managed IT services, IT security, IT infrastructure consulting and ongoing IT support. Provided through the company's IT-Systemhaus capabilities, including cloud and security offerings.
4. Payroll Outsourcing: Specialized payroll processing (Lohnabrechnungs-Outsourcing) for customers, handling HR and payroll administration tasks externally.
5. University & Training: Online training and education services (University) for Sage and other software products, offered as webinars and online training sessions to customers and prospects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Datatronic Software AG is a German IT system house that sells, implements, and supports commercial software (Sage 100 ERP, DocuWare DMS, ELO ECM Suite, Sage HR Suite, Microsoft Dynamics 365 Business Central) and complementary IT infrastructure and managed services to small and medium-sized enterprises. The company also develops and resells proprietary software including Logatronic for warehouse management and proTextum for industrial laundries, and provides payroll outsourcing and IT security services.

Product overview

Datatronic Software AG is a system house offering integrated commercial software and IT solutions for small and medium-sized enterprises. The portfolio combines a platform-plus-modules architecture featuring the core Sage 100 ERP system with add-on modules (Sage 100 Add-ons, Sage 100 xRM), paired with specialized vertical solutions (Sage 50 Handwerk for trades, proTextum for laundries). Document management is covered through DocuWare DMS (with add-ons) and ELO ECM Suite. HR needs are addressed via Sage HR Suite, while financial management includes Sage INTACCT and Microsoft Dynamics 365 Business Central. The company also offers proprietary products including Logatronic for warehouse/logistics management and SMART BI for business intelligence. Services encompass payroll outsourcing, IT solutions, managed services, and software consulting. The company operates as a value-added reseller and implementation partner for Sage, DocuWare, Microsoft, and ELO, while also developing and selling its own software products.

Differentiator

Problem solved

Functional benefit

Brands

• proTextum: Industry-specific software solution for laundries and textile cleaning service providers
• Logatronic

Products and services

• Sage 100 Modular ERP solution for small and medium-sized enterprises covering procurement, production, sales, finance, and accounting with flexible customization. Sold and implemented by Datatronic as a Sage Platinum Partner.
• Sage 50 Handwerk Complete ERP solution tailored for crafts and trades businesses (Handwerk), providing project management, invoicing, and daily operations tooling. Distributed and supported by Datatronic.
• Sage Operations Cloud ERP solution for manufacturing and distribution, providing modern cloud-based enterprise resource planning for production, procurement, and distribution workflows.
• Sage INTACCT Cloud financial management software for efficient financial management and automated accounting, offered by Datatronic as a Sage partner.
• Microsoft Dynamics 365 Business Central Microsoft's cloud ERP platform offered by Datatronic as a Microsoft partner for integrated business management across finance, operations, sales, and customer service.
• Sage HR Suite Intelligent HR software covering personnel and time management processes for modern SMEs, enabling strategic HR administration and workforce management.
• DocuWare DMS Document Management System for intelligent document management and digital workflows, sold and implemented by Datatronic as a DocuWare Diamond Club and Platinum partner to enhance productivity and structured data provision.
• ELO ECM Suite Enterprise content management suite for document management and workflow automation, resold and supported by Datatronic.
• Logatronic Datatronic's own logistics software for warehouse management that digitizes logistics processes, connecting warehouse management, transport management, and inventory management with barcode scanners and MDE (mobile data entry) device integration. Case study: 15% reduction in overstock and 20% improvement in delivery times.
• proTextum Proprietary laundry and textile cleaning software for industrial laundries and textile service providers. Brought into the Datatronic portfolio via the Quadus GmbH integration in May 2026. Demonstrated case study outcomes: 20% reduction in losses and 25% reduction in warehouse errors through RFID technology.
• Lohnabrechnungs-Outsourcing (Payroll Outsourcing) Outsourced payroll processing service that transfers personnel and salary administration tasks to Datatronic's experienced experts, optimizing HR administration for SMEs.
• IT-Solutions / Managed Services Comprehensive IT solutions from the IT system house including IT security, IT infrastructure consulting, managed services, and ongoing IT support, with capabilities from the ANT Netzwerktechnik network technology integration (April 2026).

Quantifiable outcome

• 230+ projects delivered annually using standardized SME methodology
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Quadus GmbHcoreStrategic or Co-development Partner · 1 May 2026Quadus GmbH was fully integrated into Datatronic Software AG as of May 1, 2026. The integration brings branch-specific software solutions, including the established ProTextum solution for laundry and textile service providers, and extends offerings in cloud, security, software, and holistic digitalization.
• ANT Netzwerktechnik GmbHcoreStrategic or Co-development Partner · 1 April 2026ANT Netzwerktechnik GmbH was fully integrated into Datatronic Software AG as of April 1, 2026. The integration brings infrastructure and networking expertise to strengthen Datatronic's IT services portfolio.
• tutum GmbHcoreStrategic or Co-development Partner · 1 April 2026tutum GmbH was fully integrated into Datatronic Software AG as of April 1, 2026. The integration adds process and document management competencies to Datatronic's offerings.
• SagecoreChannel Partner/ Reseller/ DistributorSage is the primary software partner. Datatronic holds Platinum Business Partner status for distributing and implementing Sage 100 ERP, Sage HR Suite, Sage 50 Handwerk, Sage Operations, and Sage INTACCT. As a certified Sage partner, the company provides sales, implementation, and support for Sage products targeting SMEs.
• DocuWarecoreChannel Partner/ Reseller/ DistributorDocuWare is a key partner for document management systems. Datatronic holds both Diamond Club Member and Platinum Partner status for DocuWare DMS and DocuWare DMS Add-ons. The partnership covers distribution, implementation, and support of DocuWare solutions.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorMicrosoft partnership for distributing and implementing Microsoft Dynamics 365 Business Central (Cloud ERP). Datatronic offers this cloud ERP solution as part of its product portfolio.
• SalesforceminorChannel Partner/ Reseller/ DistributorSalesforce is listed as a partner for CRM-related solutions, though limited details are available on the depth of the partnership.
• TERRA (wortmann)minorChannel Partner/ Reseller/ DistributorTERRA Premium Partner status for IT infrastructure, network, and security solutions. TERRA is a German IT hardware and solutions brand.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Atoss Software AG: German workforce management and HR software vendor whose products can be resold and implemented through partners like Datatronic. Comparable in serving the German-speaking SME HR market and the partner-led go-to-market motion.

Direct peers

• SIEVERS-SNC Computer & Software GmbH: German IT system house focused on ERP (Microsoft Dynamics), CRM, and managed IT services for SMEs - directly comparable to Datatronic in target market, service mix, and DACH regional focus.
• SALT Solutions GmbH: German IT services firm specializing in SAP and industry-specific software for manufacturing and retail SMEs. Comparable to Datatronic in vertical-specialized ERP implementation and managed services for the mid-market DACH segment.
• Allgeier SE: German IT services group with operations spanning software, consulting, and staffing. Allgeier's Enterprise IT segment overlaps with Datatronic's SME system-house model, particularly around ERP and digital transformation for mid-market German customers.
• SHD AG: German IT system house with longstanding Sage and DocuWare partnerships serving SMEs across manufacturing, retail, and services. Closely comparable to Datatronic in partner stack, vertical focus, and SME system-house model.

Broad incumbents

• DocuWare GmbH: Vendor of the DocuWare DMS platform that Datatronic resells and implements. As Datatronic's primary DMS partner (Diamond/Platinum tier), DocuWare shapes Datatronic's document management revenue and product roadmap.
• Sage Group plc: Global ERP and accounting software vendor whose Sage 100, Sage HR Suite, Sage 50 Handwerk, Sage Operations, and Sage Intacct products form Datatronic's core product portfolio. Sage's channel strategy directly determines Datatronic's addressable SME ERP market.
• msg systems AG: Large German IT consulting and software group covering insurance, banking, automotive, and public sector. msg overlaps with Datatronic in providing industry-specific ERP and process solutions to German-speaking enterprises.
• Bechtle AG: One of Germany's largest IT resellers and system houses with extensive hardware/software/managed services. Bechtle serves a much broader customer base including enterprise, but overlaps with Datatronic in SME IT solutions and IT-Systemhaus model.

Regional players

• IS4IT GmbH: German managed IT services and security provider serving mid-market and enterprise customers. Comparable to Datatronic in offering IT infrastructure, managed services, and security solutions to the German SME market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/datatronic-software-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datatronic Software