Serdacap
Serdacap is a Madrid-based authorized distributor and official technical service center for enterprise mobility hardware (Zebra, Honeywell, Datalogic, TSC, Citizen, HID Fargo) across Spain and Portugal, offering hardware sales, custom application development, repair, equipment rental, and maintenance contracts to warehouse, logistics, retail, and healthcare customers.
- Company typePrivate
- Founded2004
- HeadquartersLeganés, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Serdacap does
Serdacap, S.L.L. (operating as Service Data Capture) is a Madrid-headquartered private limited company founded in 2004 that operates as an authorized distributor and official technical service provider for enterprise mobility and data capture hardware across Spain and Portugal. The company distributes professional mobile terminals, vehicle-mounted computers, barcode/RFID scanners, label printers, plastic card printers, and signature capture devices from major brands including Zebra, Honeywell, Datalogic, Vocollect, TSC, Citizen, M3 Mobile, HID Fargo, and Signotec. It holds exclusive official service center status for TSC, Citizen, M3 Mobile, and HID Fargo in the Iberian Peninsula, handling warranty and out-of-warranty repairs through an in-house laboratory with environment simulation capabilities.
The company generates revenue across five streams: hardware sales (terminals, printers, scanners, accessories), technical support and repair services (3-month warranty on repairs, 5-day free diagnosis), custom application development for Android/iOS/Windows platforms across multi-brand devices, short-term equipment rental for inventories and events, and tiered maintenance contracts (Bronze, Gold, custom) with remote monitoring. Its go-to-market combines direct B2B sales (website contact forms, phone, email, client portal for RMAs) with channel-based service partnerships under official brand authorizations. The customer base spans warehouse/logistics (primary), retail, healthcare, and events, with specialization in demanding environments including cold storage and explosive atmosphere Zone II.
Serdacap's competitive position rests on multi-brand authorized distribution rights, a technical team originating from former Symbol Technologies and Intermec engineers with 15-20 years of experience, and a full-service model covering hardware supply, custom development, deployment, repair, and ongoing maintenance. Pricing is entirely quote-based with no public price lists. The company has launched new product categories in 2021 (Smart Wearable, Budgie Scanner, Vocal-vest) and 2023 (signotec Kappa hybrid signature tablet) and has not disclosed any external funding rounds. Revenue, ownership details, and named customer accounts are not publicly available.
Serdacap firmographics
Firmographics- Name
- Serdacap
- Legal name
- Serdacap, S.L.L.
- Website
- https://serdacap.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Serdacap is a Madrid-based authorized distributor and official technical service center for enterprise mobility hardware (Zebra, Honeywell, Datalogic, TSC, Citizen, HID Fargo) across Spain and Portugal, offering hardware sales, custom application development, repair, equipment rental, and maintenance contracts to warehouse, logistics, retail, and healthcare customers.
- Ownership category
- akta.pro rank
Serdacap industry classification
Industry- Product category
- Enterprise Mobility Hardware Distribution and Services
- NAICS
- Office Machinery and Equipment Rental and Leasing (532420)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Management Services (8741)
- akta.pro primary industry
- Barcode Scanners & Retail/Industrial Data Capture (HDACAFAJ)
- akta.pro secondary industries
- End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where Serdacap is headquartered
LocationHeadquarters
- HQ city
- Leganés
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Serdacap business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Hardware Sales: Sale of professional mobility devices including handheld terminals, vehicle-mounted units, barcode readers, label printers, plastic card printers, and accessories from major brands (Zebra, Honeywell, Datalogic, Vocollect, etc.).
- Technical Support and Repair Services: Repair, calibration, and update services for professional mobility devices. Warranty management and out-of-warranty repairs. Free diagnosis within 5 business days. 3-month warranty on all repairs.
- Custom Software Development: Custom application development for warehouse management, inventory control, access control, sales/pre-sales, price verification, and voice picking. Multi-platform support including Android, iOS, Windows CE, Windows Mobile, Windows Embedded.
- Equipment Rental: Short-term equipment rental for point-of-sale inventories and events requiring data acquisition. Standard terminals with VT, HP, TN emulations available with customized applications pre-installed.
- Maintenance Contracts: Bronze, Gold, and custom maintenance contracts covering repairs, accidental breakage, telephone support, and remote support. Solutions tailored to customer needs with 1, 2, and 3-year service options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing for all products and services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Serdacap product offering
Product offeringCore offering
Serdacap (Service Data Capture) is an authorized distributor and service partner for professional data capture and mobility hardware from major brands including Zebra, Honeywell, Datalogic, TSC, Citizen, M3 Mobile, HID Fargo, Vocollect, and signotec. The company sells handheld and vehicle-mounted terminals, barcode/RFID readers, label and plastic card printers, voice picking systems, and signature capture devices, and supplements this with custom multi-platform app development, in-house technical repair (SAT) for Spain and Portugal, maintenance contracts, and short-term equipment rental.
Product overview
Serdacap (Service Data Capture) provides a comprehensive professional data capture and mobility solutions portfolio, combining hardware products with technical services and custom software development. The product range centers on professional mobile terminals (Zebra MC3000/TC Series, Honeywell ThorVM1, Datalogic, Effon), label printers (Datamax, Zebra, Intermec, TSC, Citizen), barcode/RFID scanners (including Budgie Scanner), and voice picking solutions (Vocollect T2X/T5/T5X, Vocal-vest hands-free system). Signature capture devices from signotec (Sigma, Omega, Gamma, Delta, Zeta, Kappa) complete the hardware portfolio. Supporting services include official technical repair (SAT) for Spain and Portugal covering TSC, Citizen, M3 Mobile, HID Fargo, and major brands, custom app development for Android/iOS/Windows across multi-brand devices, and equipment rental. The company was founded in 2004 with over 20 years of industry experience, headquartered in Madrid, Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Mobile Terminals (Terminales) Professional handheld and vehicle-mounted data capture terminals from Zebra (MC3000, TC5X/TC7X series), Honeywell (ThorVM1), and Datalogic for warehouse, logistics, retail, and healthcare operations. Supports WiFi/4G/5G connectivity, cold storage, and explosive atmosphere Zone II environments.
- Label Printers (Impresoras de Etiquetas) Label printers including desktop, portable, and industrial models from Datamax, Zebra, Intermec, TSC, and Citizen with print widths from 2 to 8 inches, resolutions up to 600 dpi, thermal transfer and direct thermal printing, and RFID support.
- Barcode and RFID Readers (Lectores de Códigos) Barcode scanners and readers including Granit, Voyager 1200, LS3408, LI4278, ring scanners (1D/2D), and hybrid RFID readers with wired USB/RS232 and wireless Bluetooth/RF connectivity for industrial, retail, and office environments.
- Budgie Scanner
Quantifiable outcome
- Free diagnosis within 5 business days
- +1 more outcomes
Companies that use Serdacap
Customer profileSegments4 records
Ideal customer profiles4 records
Serdacap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Serdacap partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- TSCcoreOfficial technical service partner for TSC printers in Spain and Portugal. Handles warranty claims and out-of-warranty repairs. Distributes TSC label printers including desktop, portable, and industrial models.
- CitizencoreOfficial technical service partner for Citizen printers in Spain and Portugal. Provides warranty management and repair services for Citizen label printing equipment.
- HID FargocoreOfficial technical service partner for HID Fargo plastic card printers in Spain and Portugal. Handles warranty claims and repairs for Fargo card printing systems.
- M3 MobilecoreOfficial technical service partner for M3 Mobile terminals in Spain and Portugal. Provides warranty management and repair services.
- Zebra (formerly Symbol Technologies)coreMajor brand partner for handheld terminals, vehicle-mounted units, RFID readers, and barcode scanners. Authorized distributor of Zebra enterprise mobility products.
- HoneywellcoreAuthorized distributor for Honeywell terminals including ThorVM1, carretilla units, and RFID readers for all professional environments.
- VocollectcoreVoice picking specialists for Vocollect T2x, T5, and related equipment. Specializes in repair and support for voice picking terminals and headset systems.
- DatalogiccoreDistributes the complete range of Datalogic terminals, the only European manufacturer of professional data capture terminals.
- SignoteccoreDistributes Signotec signature capture devices including Sigma, Omega, Gamma, Delta, Zeta, and Kappa models with biometric data encryption and certificates.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Serdacap competitors and assessment
Company assessmentEmerging players
- Identiv: Provider of RFID, NFC, and physical access/data capture solutions serving logistics, retail, and healthcare. Comparable AIDC/RFID solutions portfolio but with a heavier software/services weighting.
- Janam Technologies: US-based provider of rugged mobile computers and barcode scanners targeting warehouse, logistics, and field-service use cases. Comparable product positioning to Serdacap's rugged handheld and scanner portfolio, though operating in a different geography.
- Opticon Sensors Europe: European arm of Japanese data-capture manufacturer Opticon, selling barcode scanners, mobile terminals, and RFID readers with a solutions-provider overlay. Comparable product mix in AIDC; smaller scale and partial overlap.
Broad incumbents
- Cognex Corporation: US-listed leader in machine vision and industrial barcode reading. Overlaps with Serdacap in industrial identification/data capture for warehousing and manufacturing, but at much larger scale and with a different go-to-market.
- Ingram Micro Mobility: World's largest IT distributor with a dedicated mobility and AIDC practice. Indirect but material competitor to Iberian mobility distributors on price, financing, and breadth of mobility OEMs.
- TD SYNNEX: Global IT distributor formed by the merger of Tech Data and SYNNEX, serving resellers across enterprise mobility, POS, and AIDC categories. Larger, broader incumbent competing for the same Iberian channel business.
Direct peers
- Zetes Industries (Panasonic Connect): Panasonic-owned European provider of mobility, identification, and supply-chain execution solutions. Closest direct competitor: same AIDC/VAR/distributor model, multi-OEM services portfolio, and European customer base.
- JLT Mobile Computers: Swedish vendor of rugged vehicle-mount and handheld computers for logistics, warehousing, and ports. Comparable target customers and product positioning (rugged data capture terminals) to Serdacap's Zebra/Honeywell distribution line.
- ScanSource: Global value-added distributor of enterprise mobility, AIDC, and point-of-sale solutions. Directly comparable business model: multi-OEM distribution plus services for barcode, mobility, and printing vendors across multiple geographies.
Regional players
- Bartec: German provider of rugged mobile computing, explosion-proof devices, and industrial identification solutions. Comparable rugged/ATEX product focus and European service-center model, though centered on DACH rather than Iberia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Serdacap social profiles
Digital presenceSerdacap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serdacap leadership team
Management profileNumber of profiles
Serdacap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serdacap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serdacap
What does Serdacap do?
Serdacap (Service Data Capture) is an authorized distributor and service partner for professional data capture and mobility hardware from major brands including Zebra, Honeywell, Datalogic, TSC, Citizen, M3 Mobile, HID Fargo, Vocollect, and signotec. The company sells handheld and vehicle-mounted terminals, barcode/RFID readers, label and plastic card printers, voice picking systems, and signature capture devices, and supplements this with custom multi-platform app development, in-house technical repair (SAT) for Spain and Portugal, maintenance contracts, and short-term equipment rental.
Is Serdacap a public or private company?
Serdacap is a private company. It is classified as management employee owned and is currently operating.
When was Serdacap founded?
Serdacap was founded in 2004. It employs 11 to 50 people.
Where is Serdacap based?
Serdacap is headquartered in Leganés, Spain, in the Europe region.
How does Serdacap make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are technical Support and Repair Services, custom Software Development, equipment Rental and maintenance Contracts.
Who are Serdacap's main competitors?
Emerging players on record are Identiv, Janam Technologies and Opticon Sensors Europe. Broad incumbents are Cognex Corporation, Ingram Micro Mobility and TD SYNNEX. Direct peers are Zetes Industries (Panasonic Connect), JLT Mobile Computers and ScanSource. Bartec is listed as a regional player.
Does Serdacap have an API?
No public API is recorded for Serdacap.
What industry is Serdacap in?
Serdacap's product category is Enterprise Mobility Hardware Distribution and Services. Its primary akta.pro industry code is HDACAFAJ, Barcode Scanners & Retail/Industrial Data Capture, with a secondary code of BPAEAIAB, End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet). Its NAICS code is 532420 and its SIC code is 7359.