Career Calling International

What Career Calling International does

Career Calling International is an Australian private company founded in 2009 that operates as a compliance, quality assurance, and training resources consultancy for the vocational education and training (VET) sector. The company serves registered training organisations (RTOs), TAFEs, universities, and government bodies, with a client base that has accumulated over 5,000 completed projects and 1,000 audits. Its core offering combines regulatory compliance consulting with a proprietary catalogue of 25,000+ training products, 120,000+ courses/conferences, and a 41,000+ subscriber base, providing a one-stop resource and advisory platform for VET compliance under Australian Skills Quality Authority (ASQA) standards.

The company operates under the CAQA brand umbrella, which comprises 16+ subsidiary brands spanning compliance auditing, training resource development, learning management system (LMS) and portal development, recruitment, immigration services, and the newer CAQA AIVR division focused on AI- and VR-based training delivery. Headquartered in Craigieburn, Victoria with a secondary office in Adelaide, South Australia, the company employs 35+ experts with 200+ years of combined VET experience and holds multiple ISO certifications across its team. The CAQA AIVR division and international-facing brands (TIWW, Edu Learning) signal intent to extend the content and technology model beyond Australian VET compliance.

The business model is a hybrid of professional services (compliance consulting, audits, custom resource development) and recurring content licensing/subscription (training products, conferences, digital resources). Pricing is largely quote-based for consulting and project work, with subscription-based pricing for content and conference access. The company has been recognised as a top training provider for 15 consecutive years (2009–2024) and has received multiple industry awards, supporting brand-led demand generation in a niche regulatory segment. The company is privately held, self-funded, and does not disclose external funding rounds.

Name

Career Calling International

Legal name

Career Calling International PTY. LTD.

Website

https://careercalling.international

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Career Calling International is an Australian VET compliance and training resources consultancy serving RTOs, TAFEs, universities, and government bodies via the CAQA umbrella of 16+ brands, monetizing through compliance consulting, 25,000+ proprietary training products, and a 41,000+ subscriber base.

Ownership category

akta.pro rank

Product category

Vocational Education and Training Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Custom Computer Programming Services (541511), Computer Training (611420)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Credentialing, Certification Prep & Exam Training (BPACANAJ)

akta.pro secondary industries

Certification & Licensing Exam Management Platforms (EDAFADAG), Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD), Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

Keywords

• Vocational education training
• Compliance consulting services
• Training resource development
• Quality assurance auditing
• Higher education consultancy

Headquarters

HQ city

Craigieburn

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Training and Assessment Resources: Sale of high-quality, compliant training materials to RTOs, TAFEs, and educational institutions. Resources are provided with unlimited usage license and lifetime updates. One-off fee model with customisation and contextualisation services available.
2. Compliance and Quality Assurance Consulting: Consultancy services helping clients understand requirements of regulatory and licensing bodies, assisting with audits, and providing compliance support for RTO registration and re-registration.
3. Recruitment Services (Career Calling Jobs): Recruitment portal for Vocational Education and Training in Australia, providing professional development and personal development opportunities alongside job placement services.
4. Resource Licensing: Non-exclusive licence granted to purchasers to use resources within their territory. Licensees can contextualise resources for their particular purposes but cannot resell or sub-license.
5. Pre-Order Products: Pre-order system for new training resources under development. Customers may pay partial or full amount upfront, with pricing determined based on complexity, volume, and development costs.
6. Online Media Solutions: Digital marketing and web development services including website design, development, and digital consultancy for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Career Calling International sells audit-ready vocational education and training (VET) resources, compliance consulting, and quality assurance systems to Australian RTOs, TAFEs, universities, and government organisations. Its CAQA Resources catalogue includes 25,000+ training and assessment materials sold with an unlimited usage license and lifetime updates, while its CAQA Compliance arm delivers regulatory advisory, audit support, and RTO registration services. Complementary offerings include Learning Management System development (CAQA Systems), IT and cybersecurity services (CAQA Technologies), an online learning platform (Career Calling Education), and a recruitment portal (Career Calling Jobs).

Product overview

Career Calling International (CCI) operates as a comprehensive consultancy and training organisation providing education services across Australia. The product portfolio consists of a main platform ecosystem built around CAQA (Compliance and Quality Assurance) brand with multiple integrated sub-brands and services. The core offerings include CAQA Resources (training and assessment resources), CAQA Compliance and Quality Assurance, CAQA Systems (LMS and portal development), and CAQA Technologies (IT and cybersecurity services). Additional core products include Career Calling Education (online learning platform), Career Calling Jobs (recruitment portal), Edu Learning (professional development), Online Media Solutions (web development), The VET Sector (news and information), Australian Higher Education Group (consulting), RTO Training and Consulting Group, Commonwealth School of Languages, and The Immigration World Wide. Specialized sub-brands include CAQA Skills, CAQA LLND, CAQA Intelligence, CAQA Publications (including The VET Sector magazine), and CAQA Courses. Supporting services include Verify Online for document validation and PD Web Solutions for professional development events. The company also has an AI and VR division (AIVR) developing artificial intelligence tools for education. Combined, the organisation reports 200 years of combined experience, 35+ experts, 25K+ products, 120K+ courses and conferences, and 41K+ subscribers.

Differentiator

Problem solved

Functional benefit

Brands

• CAQA Compliance: Compliance and Quality Assurance services
• CAQA Resources
• CAQA Systems
• CAQA Technologies
• CAQA Intelligence
• CAQA Publications
• CAQA Courses
• Caqa Skills
• CAQA LLND
• The VET Sector
• Australian Higher Education Group (AHEG)
• Edu Learning
• Career Calling Jobs
• Career Calling Education
• Online Media Solutions
• RTO Training and Consulting Group
• Commonwealth School of Languages (CSOL)
• The Immigration World Wide (TIWW)

Products and services

• CAQA Resources
• CAQA Compliance and Quality Assurance
• CAQA Systems
• CAQA Technologies
• Career Calling Education
• Career Calling Jobs
• Edu Learning
• Online Media Solutions
• Australian Higher Education Group (AHEG)
• RTO Training and Consulting Group
• Commonwealth School of Languages (CSOL)
• The Immigration World Wide (TIWW)
• The VET Sector

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• AO CertifiedminorOthersListed as a proud member organisation. AO Certified appears to be a certification or membership body in the training/education sector.
• VELG TrainingminorOthersListed as a proud member organisation. VELG Training is a professional development provider for the VET sector.
• Online Media SolutionscoreTechnology or IntegrationOnline Media Solutions is described as an online marketing and web development agency based in Melbourne since 2008. They provide website design, development, and marketing services for Career Calling and its clients. This appears to be an affiliated entity providing essential digital infrastructure.
• Edu LearningcoreStrategic or Co-development PartnerEdu Learning is an internal brand providing professional and personal development services including workshops, events, and conferences. They offer personalised product demonstrations and workplace workshops.
• Commonwealth School of LanguagesminorStrategic or Co-development PartnerCommonwealth School of Languages specialises in language tuition in small adult groups using the Communicative Method. Partner for language education services.
• RTO Training and Consulting GroupcoreImplementation/ SI/ Consulting PartnerRTO Training and Consulting Group provides RTO and higher education consultancy and services including RTO setup, compliance support, recruitment services, quality systems, and internal audits. An internal consultancy initiative.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EdApp: Australia-origin microlearning and mobile-first LMS (owned by SafetyCulture) used for compliance and workforce training. Comparable in audience and use case to CAQA's SCORM-compliant e-learning and audit-ready training resources.
• Sentrient: Australia-based compliance training provider delivering ready-made online courses for workplace compliance, including WHS, HR, and regulatory training. Comparable to CAQA's compliance and quality assurance offerings for educational institutions and corporates.
• CompliSpace: Australian SaaS platform for compliance and risk management, serving education, health, and government sectors. Closely aligned with CAQA Compliance's audit and quality assurance focus for regulated industries.
• OpenLearning: Australian online learning platform offering courses from VET providers and universities, with an active marketplace of training resources. Comparable to Career Calling Education's online course delivery and short-course/micro-credential model.
• Velpic: Australian-origin cloud LMS for compliance and inductions (acquired by Kallidus). Comparable to Career Calling's e-learning and compliance training resource offerings, particularly for the Australian mid-market.
• Cloud Assess: Australian-based assessment and training platform purpose-built for RTOs, offering assessment tools, learner portals, and compliance features. Directly comparable to CAQA Resources and CAQA Systems in serving the same Australian VET customer base.
• Totara: Open-source learning and talent development platform (NZ-based) widely adopted by regulated industries for compliance training. Comparable to CAQA Systems' LMS and compliance portal offerings with a focus on regulated workforces.

Broad incumbents

• Instructure (Canvas): Large global education technology provider whose Canvas LMS serves higher education and vocational institutions. Comparable to CAQA Systems for institutions seeking integrated LMS plus content at scale.
• Docebo: Global enterprise learning platform with compliance and certification modules across multiple verticals. Comparable as a broader incumbent competing for the same LMS and compliance-training budgets that CCI's CAQA Systems targets.

Emerging players

• Skills Upgrade: Australian provider of vocational education resources and RPL (Recognition of Prior Learning) assessment tools serving RTOs. Comparable to CAQA Resources in providing pre-built training and assessment materials to Australian RTOs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/careercalling
• Facebookfacebook.com/thecareercalling
• LinkedInlinkedin.com/company/career-calling

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Career Calling International