Made In Oregon

What Made In Oregon does

Made In Oregon is a Portland-based, family-owned gift retailer founded in 1975 by Sam Naito that curates and sells Oregon-made products across food, wine, Pendleton blankets, and artisan goods. The company operates 7 physical retail locations throughout Oregon, a Shopify-powered e-commerce site serving nationwide customers, and a corporate gifting vertical that serves enterprise clients including Providence, The Standard, AAA Oregon, and KPA. Its product assortment aggregates roughly 100+ Oregon-based producers, positioning the company as a marketplace-style regional gift destination rather than a single-product manufacturer.

The business operates a B2B/B2C hybrid model: retail consumer sales through walk-in stores and online, plus a corporate gifting program that handles bulk and customized gifts for organizations. Recent product strategy has leaned into customization, including a Build Your Own Gift Box feature and thematic collections such as a Women-Owned Brands line, which both deepen average order value and broaden the supplier base. The company also offers curated gift baskets for occasions ranging from corporate recognition to holidays and weddings.

Economically, Made In Oregon is a privately held, family-owned operator with no external funding rounds disclosed and a headcount in the 11-50 range. Its revenue mechanics rely on retail markup across physical stores, direct-to-consumer e-commerce margins, and B2B bulk order pricing for corporate clients. The 2025 50th anniversary marks the brand's most significant recent positioning event, used to reinforce its regional heritage and cross-generational customer loyalty.

Name

Made In Oregon

Legal name

Made In Oregon

Website

https://madeinoregon.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Made In Oregon is a Portland-based, family-owned retailer founded in 1975 that curates and sells Oregon-made food, wine, and artisan gifts through 7 retail stores, a Shopify e-commerce site, and a corporate gifting program serving enterprise and consumer customers.

Ownership category

akta.pro rank

Product category

Specialty Food & Gifts Retail

NAICS

Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

akta.pro secondary industries

Specialty Food Gift Shops & Hampers (CRAHAGAN), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)

Keywords

• Oregon specialty foods
• Gift baskets
• Pacific Northwest gifts
• Specialty retail
• Corporate gifting

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales through their Shopify e-commerce platform, offering Oregon-made food products, gift baskets, wine, blankets, and specialty items with per-transaction pricing.
2. Corporate Gifting: B2B corporate gifting program with bulk ordering, customizable gift solutions, and branded packaging for employee appreciation, client gifts, and event gifting. Features dedicated corporate account support.
3. Retail Store Sales: Physical retail sales through 7 brick-and-mortar locations in the Oregon region, offering in-store browsing and immediate purchase capability.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Family-owned Oregon-based retailer that curates and sells Oregon-made specialty foods, gift baskets, wines, blankets, and artisan goods through seven physical retail stores and an e-commerce website. The company also operates a dedicated corporate gifting program offering custom-branded gifts and bulk orders for businesses.

Product overview

Made In Oregon is an e-commerce retailer specializing in Oregon-made specialty food products, gifts, and home goods. The company operates as a multi-category marketplace offering curated gift baskets, Oregon wines, artisan chocolates, Pendleton blankets, clothing, jewelry, and home accessories from local Oregon brands. The core product portfolio includes customizable gourmet gift baskets and themed collections for occasions like weddings, baby showers, and holidays. The company also offers B2B corporate gifting services with bulk ordering, custom engraving, and branded packaging options. The business model centers on promoting and distributing products from Oregon artisans and makers, with seven physical retail locations in addition to the online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Oregon Specialty Foods
• Gift Baskets
• Oregon Wines
• Pacific Northwest Blankets
• Corporate Gifting Program

Quantifiable outcome

• 50 years of supporting Oregon businesses
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Etsy: Global online marketplace for handmade, vintage, and artisan goods including artisan food, candles, jewelry, and home goods. Provides Made In Oregon's customers an alternative route to Oregon-made products through individual maker storefronts.
• Crate & Barrel: National specialty retailer of home goods, kitchenware, and gift items including curated artisan food. Competes for cross-occasion gifting dollars with Made In Oregon's home & blankets, kitchen & barware, and gourmet food categories.
• 1-800-Flowers.com: National gifting platform operating 1-800-Baskets, FruitBouquets.com and Cheryl's Cookies. Competes in the same occasion-driven gift basket market as Made In Oregon but at national scale across many gift verticals.
• Amazon Handmade: Amazon's curated handmade and artisan goods marketplace. Competes for the same artisan and locally-made gift shopper, leveraging Prime shipping economics that Made In Oregon's standalone site cannot match at scale.

Direct peers

• Goldbelly: National e-commerce marketplace that curates iconic regional and artisan foods from across the US for gift and home delivery. Highly comparable to Made In Oregon's model of aggregating Oregon-made artisan products into shippable gift baskets nationwide.
• Harry & David: Long-standing premium gift fruit and gourmet food basket retailer with strong corporate gifting program. Closely mirrors Made In Oregon's gift basket assortment, price ladder ($30–$250+), and B2B corporate gifting orientation.
• Wine.com: Largest US online wine retailer offering curated wine selections, gift sets, and shipping where legal. Directly comparable to Made In Oregon's Oregon wine category, including Willamette Valley Pinot Noir focus and wine gift basket packaging.
• Mrs. Fields: Iconic gift and gourmet food brand offering cookies, brownies, and gift baskets online and through retail partners. Comparable assortment, price points, and corporate gifting use cases to Made In Oregon's curated baskets.

Emerging players

• Moonstruck Chocolate: Portland-based artisan chocolate maker carried by Made In Oregon and sold direct via own e-commerce. Comparable as a premium Oregon-made chocolate brand with its own DTC and wholesale channels that overlap with Made In Oregon's assortment.
• Pendleton Woolen Mills: Iconic Oregon-based wool blanket and apparel brand featured prominently in Made In Oregon's assortment. Comparable Oregon heritage positioning, premium pricing, and gift-occasion demand (National Park collection, baby blankets) for the home/textile side of the business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MadeInOregon
• Instagraminstagram.com/madeinoregon
• Pinterestpinterest.com/madeinoregon
• Xx.com/MadeInOregon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made In Oregon