ServiceCEO

What ServiceCEO does

ServiceCEO is a Boston-based computer software company founded in 1997 that provides management and billing software solutions to service-oriented businesses. Operating with 11-50 employees, ServiceCEO maintains a digital presence at serviceceo.com and, according to source records, conducts business under the WorkWave name alongside a portfolio of recognized vertical-specific sub-brands.

The aggregated source material indicates that ServiceCEO participates in a much larger field service software platform through its association with WorkWave, which spans nine verticals — pest control, lawn care, landscaping, commercial cleaning, security guarding, irrigation, tree service, snow removal, and delivery management. The product portfolio is organized into core vertical suites (PestPac, RealGreen, WinTeam) and modular add-ons including Lighthouse (mobile workforce management), Timegate+ (workforce/timekeeping), RouteManager and the Routing Engine API (route optimization), Hire by WorkWave (applicant tracking), WorkWave Fintech (billing, payments, earned wage access), Wavelytics (analytics), TaskEasy (marketplace), Print Marketing, and the WorkWave Marketplace. The platform serves an installed base described as 375,000+ mobile service professionals and holds enterprise customer relationships with Rollins, Rentokil, TruGreen, AlliedUniversal, GardaWorld, Bidvest Noonan, Vonachen Group, and Senske Services.

The business model centers on subscription-based software licensing with quote-based enterprise pricing and an annual billing cadence, sold through a direct enterprise field sales motion, inside sales and demo booking, a marketplace channel, and franchise-network partnerships (notably SpringGreen). GTM emphasizes consultative selling, an annual Beyond Service Customer Conference, and content marketing through an insights blog and resource hub. The technology stack is described as encompassing CRM, ERP, routing, scheduling, billing, AI-driven operational tools, data analytics, fintech, and print/digital marketing, with integrations delivered through the WorkWave Marketplace and the Routing Engine API. Note: detailed operational and customer data in the source material references WorkWave specifically; corporate structure between ServiceCEO and WorkWave is not explicitly disclosed, which limits the precision of any single-entity read.

Name

ServiceCEO

Website

https://serviceceo.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

ServiceCEO is a Boston-based software company founded in 1997 providing management and billing software to service businesses, operating with 11-50 employees under the WorkWave brand across pest control, lawn care, landscaping, commercial cleaning, and security verticals.

Ownership category

akta.pro rank

Product category

Field Service Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAEAJAE

Field Services & Onsite Support (Dispatch/Break-Fix)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Service Management (ITSM) & Service Desk

SECONDARYHDAEAEAF

Professional Services Automation (PSA) & Services ERP

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

Keywords

• Field service software
• Pest control software
• Workforce management
• Route optimization
• Business billing software

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: WorkWave generates primary revenue through subscription-based software licensing for its field service management platform, serving industries including pest control, lawn care, landscaping, commercial cleaning, security guarding, and delivery management. The platform includes CRM, ERP, routing, scheduling, billing, and analytics capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ServiceCEO is a computer software company providing management and billing software solutions for service businesses. The platform offers field service management software including pest control, green industry, and ERP solutions, along with workforce management, route optimization, fintech tools, and analytics capabilities for industries such as pest control, lawn care, landscaping, commercial cleaning, and security guarding.

Product overview

WorkWave is a platform-plus-modules field service software company offering a comprehensive suite of industry-specific solutions. The core products include PestPac for pest control, RealGreen for green industry/lawn care, and WinTeam as an industry-specific ERP. Additional solutions include Lighthouse for mobile workforce management, Timegate+ for workforce management, RouteManager for route optimization, Hire for applicant tracking, and WorkWave Fintech for financial services. The portfolio also includes Wavelytics for analytics, TaskEasy as an automated marketplace, Print Marketing, and a Routing Engine API. The platform serves multiple verticals including pest control, lawn care, landscaping, commercial cleaning, irrigation services, security guard, tree service, snow removal, and delivery management.

Differentiator

Problem solved

Functional benefit

Brands

• PestPac: Leading Pest Control Software
• RealGreen
• WinTeam
• Hire by WorkWave
• Lighthouse
• Timegate+
• RouteManager
• WorkWave Fintech
• Wavelytics
• TaskEasy
• Routing Engine
• Print Marketing

Products and services

• PestPac Leading pest control software providing comprehensive field service management for pest control companies, including CRM, routing, scheduling, billing, and customer management.
• RealGreen Green industry software for lawn care and landscaping companies, providing field service management solutions tailored to the green industry vertical.
• WinTeam Industry-specific ERP software providing comprehensive business management capabilities for service companies.
• Lighthouse Mobile workforce management software for field service operations.
• Timegate+ All-in-one workforce management software including timekeeping and scheduling capabilities.
• RouteManager Route optimization software for field service routing and scheduling.
• Hire by WorkWave Applicant tracking system for hiring and recruitment needs of service businesses.
• Routing Engine Route optimization API enabling developers to integrate routing capabilities into third-party applications.
• WorkWave Fintech Finance tools for service businesses including billing, payments, and earned wage access.
• Wavelytics Business analytics platform providing data-driven insights for service businesses to optimize operations.
• TaskEasy Automated field service marketplace connecting service providers with customers.
• Print Marketing Targeted print campaign services for marketing purposes for service businesses.
• WorkWave Marketplace Marketplace platform providing access to exclusive savings and offers for WorkWave customers from partner vendors.

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• SpringGreen FranchisecoreGTM or Marketing Partner · 1 January 2026SpringGreen Franchise strengthens technology partnerships at WorkWave's Beyond Service Conference, demonstrating a co-marketing and distribution partnership where WorkWave provides technology solutions to the franchise network of service companies.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• ServiceTitan: Leading FSM platform for trade contractors (HVAC, plumbing, electrical, garage door, etc.) with dispatch, marketing, and now ERP-style capabilities. Competes head-on in the same workflow category that ServiceCEO's WinTeam and PestPac target.
• Housecall Pro: FSM platform for home service professionals with scheduling, dispatching, invoicing, and payment processing. Directly comparable to ServiceCEO's core scheduling and billing workflows.
• WorkWave: Field service management software platform serving pest control, lawn care, commercial cleaning, and security verticals with CRM, ERP, routing, billing, and fintech. The most direct comparable given the heavy overlap between the provided data and WorkWave's product/customer footprint.
• FieldEdge: Field service management software focused on HVAC, plumbing, and electrical contractors. Direct peer in delivering scheduling, dispatch, and customer management to trade service operators.
• ServiceMax (PTC): Asset-centric FSM platform with strong work-order, service execution, and field technician capabilities. Comparable at the higher-end service execution layer that overlaps with WinTeam's ERP-style capabilities.
• Jobber: Field service management software for small/mid-market home service businesses (cleaning, landscaping, HVAC). Comparable in CRM, scheduling, routing, and billing focus and a frequent competitor for service SMBs.

Broad incumbents

• Verizon Connect: Fleet, telematics, and FSM adjacent offering built around connected vehicle data. Competes with RouteManager and Routing Engine routing and dispatch capabilities from a fleet-centric angle.
• Microsoft Dynamics 365 Field Service: Enterprise-grade FSM offering embedded in the Dynamics 365 CRM/ERP suite. Competes with ServiceCEO's enterprise deals and provides a comparison point against which customers evaluate FSM investment.
• Salesforce Field Service: Salesforce-native FSM product layered onto Service Cloud. Increasingly overlapping the same scheduling, dispatch, and mobile workforce capability set that ServiceCEO offers to mid-market and enterprise accounts.

Emerging players

• Connecteam: Mobile-first employee scheduling, time tracking, and workforce management platform for deskless and field workers. Overlaps with Lighthouse and Timegate+ on workforce management functionality.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/serviceceo
• Facebookfacebook.com/serviceceo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceCEO