CTD Tiles

What CTD Tiles does

CTD Tiles is a UK specialist tile retailer and former manufacturer founded in 1968 and headquartered in Birmingham, now operating as a trade-focused subsidiary brand of Topps Tiles Plc (London Stock Exchange-listed). The company sells ceramic tiles across bathroom, kitchen, wall, floor, outdoor, and porcelain paving categories, alongside fixing products (adhesives, grouts, sealers) and installation tools. Its product portfolio is organized under sub-brands including premium 'Gemini Tiles' and value-tier 'Get the Look For Less,' and it carries third-party installation brands such as PREMTOOL, Bihui, Sigma, Mapei, Lithofin, and Schluter.

CTD distributes through 22 physical showrooms (down from 31 following a CMA-mandated divestiture tied to its 2024 acquisition by Topps Tiles) and an e-commerce platform at ctdtiles.co.uk, which contributes to a group online mix of 21% of revenue. The customer base is split across three segments: housebuilders (served via dedicated B2B contracts), Pro Tilers (served through TradePay trade accounts and showing 21%+ revenue growth), and DIY/residential consumers. Pricing is unit-based with separate trade and retail tiers, and revenue mechanics are transactional one-time sales supplemented by trade credit.

The business model is sales-led across both trade and consumer channels, with no recurring subscription layer. Post-acquisition, CTD has been integrated into Topps Tiles group operations while pursuing a turnaround: group-wide cost actions (23 store closures, ~7% of estate, plus potential HQ headcount reduction) are being offset by CTD-specific offensive moves including new store openings (Minworth, May 2026), brand partnerships (PREMTOOL, March 2026), and a deliberate push into the Pro Tiler segment. Adjusted group PBT for FY2026 is guided above £6.5 million, down from £9.2 million, with management framing the current year as a return-to-profit platform for FY2027.

Name

CTD Tiles

Legal name

CTD Tiles

Website

https://ctdtiles.co.uk

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CTD Tiles is a UK specialist ceramic tile retailer (founded 1968, Birmingham) operating 22 showrooms and an e-commerce site as a trade brand under Topps Tiles Plc, serving housebuilders, professional tilers, and consumers with tiles, fixing products, and porcelain paving.

Ownership category

akta.pro rank

Product category

Tile and Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Tile & Stone Specialty Retail (CRAIAGAA), Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

Keywords

• Ceramic tile retail
• Tile fixing products
• Bathroom kitchen tiles
• Porcelain paving tiles
• Trade tiling supplies

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tile and flooring retail: Retail sale of tiles including bathroom, kitchen, wall, floor, outdoor tiles, porcelain paving, and fixing products to trade professionals, housebuilders, and consumers through retail showrooms and e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

CTD Tiles is a UK tile specialist retailer selling ceramic and porcelain tiles (bathroom, kitchen, wall, floor, outdoor, porcelain paving), fixing products (adhesives, grouts, sealers, cleaners), and professional tiling tools to consumers, professional tilers, and housebuilders. The company operates owned showrooms and an e-commerce website, with a dedicated trade account service (TradePay) for professional customers.

Product overview

CTD Tiles operates as a specialist tile retailer offering a comprehensive product portfolio organized across multiple sub-brands and product categories. The core offering includes bathroom tiles, kitchen tiles, wall tiles, floor tiles, outdoor tiles, fixing products (adhesives, grouts, sealers, cleaners), and porcelain paving. CTD Tiles differentiates through its premium Gemini Tiles sub-brand featuring designer collections, and its value-oriented Get the Look For Less range offering affordable alternatives to designer styles. The company serves both consumer/DIY and professional trade customers (Pro Tiler segment) with supporting services including a Tile Calculator, Store Locator, TradePay trade accounts, and dedicated housebuilder support. The retailer carries professional tool brands like Bihui, PREMTOOL, Sigma, Rubi, and Schluter, along with fixing/materials brands including Lithofin, Mapei, Ardex, and Ultra Tile. CTD Tiles is owned by Topps Tiles plc, alongside the Fired Earth brand.

Differentiator

Problem solved

Functional benefit

Brands

• GEMINI: Gemini Tiles collection featuring premium wall tiles including Dyroy, Alba, Poitiers, Titan, Arles, and Carrara Brick Tiles.
• Get the Look For Less
• PREMTOOL

Products and services

• Bathroom Tiles Complete range of ceramic and porcelain tiles designed for bathroom installations including wall and floor tiles suitable for wet areas, sold to consumers, professional tilers, and housebuilders.
• Kitchen Tiles Tiles designed for kitchen installations, suitable for walls, splashbacks, and floors in kitchen environments, sold to retail and trade customers.
• Wall Tiles General wall tile offerings for various interior wall applications across residential and commercial settings.
• Floor Tiles Floor tile collection suitable for various interior floor applications in residential and commercial settings.
• Outdoor Tiles Tiles designed for exterior applications and outdoor installations including patios and landscaping.
• Fixing Products Professional tiling fixing products including tile adhesives, grouts, sealers, and cleaning products from brands such as Lithofin, Mapei, Ardex, and Ultra Tile.
• Porcelain Paving Porcelain paving tiles for outdoor landscaping and patio applications.
• Gemini Tiles Premium wall tile sub-brand collection featuring designer ranges including Dyroy, Alba, Carrara Brick, Poitiers, Titan, and Arles, targeted at customers seeking higher-end finishes.
• Get the Look For Less Value-oriented tile sub-brand collection offering designer-inspired looks at more affordable prices, including Imperial, Stow, Colour Palette, and Reflections ranges.
• TradePay Trade account and payment service providing professional tradespeople and contractors with credit facilities, trade pricing, and dedicated procurement support for tile and fixing product purchases.

Quantifiable outcome

• Over 21% revenue growth in Pro Tiler segment
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PREMTOOLcoreTechnology or IntegrationPREMTOOL products are sold through CTD Tiles as a brand partnership. PREMTOOL SSW Standard Set S1 Flexible Tile Adhesive is listed as a popular product on CTD Tiles website. The partnership provides professional tiling tools to CTD customers.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• B&Q (Kingfisher): UK's largest home improvement retailer operating 300+ stores with broad tile, bathroom, and flooring ranges; competes with CTD for the DIY consumer while CTD retains trade-professional depth.
• Wickes: UK home improvement retailer with tile and flooring ranges across showrooms and online; broader portfolio than CTD but serves overlapping DIY and trade customers.
• Travis Perkins: UK's largest building materials distributor serving trade professionals with tile, adhesives, and fixing products through its branch network; comparable trade channel and product mix (Mapei, Ardex fixing systems) to CTD's Pro Tiler segment.

Direct peers

• Mandarin Stone: UK-based natural stone and tile specialist with showrooms and trade service, overlapping with CTD in stone and porcelain tiles for residential renovation and trade segments.
• Fired Earth: Premium UK tile and surface brand also owned by Topps Tiles (acquired Dec 2025). Overlaps with CTD's premium Gemini sub-brand in luxury ceramic, stone, and designer tiles for residential projects.
• Walls and Floors: UK tile and flooring e-commerce specialist with strong trade and consumer offering in ceramic, porcelain, and natural stone — directly comparable mix and online GTM to CTD.
• Topps Tiles: Parent company and sibling brand operating 300+ UK tile retail showrooms. Directly comparable to CTD in product (ceramic, porcelain, mosaic tiles), target customer (consumers + trade), and omnichannel model (showroom + e-commerce); CTD is the trade-focused sub-brand within the same group.
• Tile Mountain: Online-first UK tile retailer offering similar product depth in ceramic, porcelain, and mosaic tiles with nationwide delivery; competes for the same DIY and small trade customer base.
• Tile Giant: UK tile specialist retailer with physical showrooms and trade accounts, operating in similar ceramic/porcelain categories to CTD, serving both consumers and trade professionals.

Emerging players

• VictoriaPlum.com: UK online bathroom retailer with tile ranges overlapping CTD's bathroom tile offering, targeting similar residential renovation consumers with strong digital GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ctdtilesofficial
• LinkedInlinkedin.com/company/ctd-tiles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CTD Tiles