WACRM

What WACRM does

WACRM is a Saudi-focused WhatsApp customer relationship management and marketing automation SaaS, legally registered as Arif Bot Global (شركة أرايف بوت العالمية) and operating as an authorized Meta Business Solution Provider (BSP). The platform provides a centralized Arabic-language dashboard on top of Meta's official WhatsApp Business Cloud API, bundling bulk personalized messaging, visual workflow automation, contact segmentation, advanced analytics, AI chatbots tuned to Saudi Arabic dialect, and smart campaign scheduling keyed to Saudi cultural and religious calendars (Ramadan, National Day, Founding Day, prayer times). Differentiated features include deep integrations with the dominant Saudi e-commerce platforms Salla (سلة) and Zid (زد), Saudi accounting and POS systems Qoyod (قيود), Foodics (فودكس), and Dafater (دفاتر), and binding of institutional 9200 unified business numbers to WhatsApp without disrupting voice reception. The company is positioned as SDAIA- and ZATCA-compliant, allowing regulated business messaging and e-invoicing inside Saudi Arabia.

The product monetizes via tiered subscriptions — a permanent free tier (up to 100 contacts), a Professional plan at $29/month, and an Enterprise plan at $99/month — supplemented by quote-based custom plans for agencies and large enterprises; Meta's official WhatsApp API fees are billed through to customers and paid directly to Meta. Distribution is dual-track: a product-led self-serve funnel with a permanent free plan and no credit-card requirement, layered with WhatsApp-driven inside sales (wa.me/201552427669) and partner-led discovery through the Salla and Zid marketplaces. The company claims more than 10,000 Saudi and Gulf customers, 5M+ messages sent through the platform, and 100M+ successful deliveries, with no disclosed ARR, funding, or headcount beyond the 1-10 employee range in firmographic data.

The vertical emphasis is e-commerce SMBs (anchored by the Salla/Zid integration base of 500+ stores), with extensions into real estate, healthcare, restaurants/cafes, automotive, education, and call centers. Strategic posture is a horizontal SaaS plus platform-integration play inside Saudi Arabia and the broader Gulf, executed without external venture capital and supported by content marketing in Arabic, WhatsApp-driven demand generation, and case-study-led proof points.

Name

WACRM

Legal name

شركة آرايف بوت العالمية (Arif Bot Global)

Website

https://wacrm.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

WACRM is a Saudi-focused WhatsApp CRM and marketing automation SaaS operated as an official Meta Business Partner, serving 10,000+ SMBs across the Gulf with bulk messaging, workflow automation, AI chatbots in Saudi dialect, and Salla/Zid e-commerce integrations under tiered subscriptions.

Ownership category

akta.pro rank

Product category

Conversational Marketing & WhatsApp CRM Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• WhatsApp CRM platform
• Bulk messaging automation
• AI chatbot software
• E-commerce marketing automation
• Conversational commerce platform

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Plans: Three-tier subscription model (Free, Professional $29/mo, Enterprise $99/mo) providing access to the WhatsApp CRM platform, channels, automation tools, and analytics. Annual billing available with 20% discount.
2. Meta WhatsApp Business API Fees: Meta API official fees passed through to customers, paid directly to Meta. These are separate from WACRM subscription fees.
3. Custom Enterprise Plans: Custom pricing for large enterprises and agencies managing thousands of customers monthly, including dedicated account management and VIP WhatsApp support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WACRM provides an official Meta WhatsApp Business Cloud API-based CRM platform that enables Saudi and Gulf businesses to send bulk personalized WhatsApp campaigns, automate sales and support workflows (such as abandoned cart recovery and order confirmations), and deploy AI chatbots trained on Saudi dialects. The platform is sold as tiered SaaS subscriptions (Free, Professional at $29/month, Enterprise at $99/month, plus custom corporate plans) and is distinguished by deep integrations with Saudi e-commerce platforms Salla and Zid, POS/accounting systems (Foodics, Qoyod, Daftar), and the ability to bind 9200 unified numbers to WhatsApp.

Product overview

WACRM is a unified WhatsApp CRM platform for Saudi and Gulf businesses, built on Meta's official WhatsApp Business API. The core platform provides a centralized dashboard for team collaboration, with integrated modules for bulk messaging campaigns, workflow automation, advanced analytics, contact management with audience segmentation, AI-powered chatbots supporting local Arabic dialects, and smart campaign scheduling. The platform targets e-commerce (with Salla/Zid integrations), real estate, healthcare, restaurants, and automotive sectors, and offers tiered pricing plans (Free, Professional at $29/month, and Enterprise at $99/month).

Differentiator

Problem solved

Functional benefit

Products and services

• WACRM WhatsApp CRM Platform Official Meta WhatsApp Business API-based SaaS platform that lets Saudi and Gulf businesses manage bulk personalized WhatsApp messaging, automate sales and support workflows, deploy AI chatbots trained on local dialects, schedule campaigns around Gulf activity times, and track per-employee and per-campaign ROI through a unified multi-agent inbox.

Named customers4 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• Meta (Facebook)coreTechnology or IntegrationOfficial Meta Business Partner providing direct access to WhatsApp Business Cloud API. WACRM is an authorized BSP (Business Solution Provider) enabling businesses to connect their numbers to WhatsApp officially, protecting them from ban risk and ensuring compliance with Meta policies.
• Salla (سلة)coreTechnology or IntegrationDeep integration partnership with Saudi e-commerce platform Salla. WACRM connects directly to Salla stores to trigger automated abandoned cart recovery, order confirmations, and shipping updates. Over 500 Saudi stores use this integration.
• Zid (زد)coreTechnology or IntegrationDeep integration with Saudi e-commerce platform Zid, enabling automated customer communication workflows for Zid store operators including cart abandonment, order status, and promotional campaigns.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zoko: Zoko is a WhatsApp commerce and marketing platform focused on Shopify merchants in emerging markets—comparable WhatsApp-first CRM and abandoned-cart automation features.
• WATI: WATI is a Meta-approved WhatsApp Business API BSP offering a CRM/marketing platform with chatbots, broadcast, and team inbox—directly competing with WACRM across SMB WhatsApp marketing use cases globally, including in MENA.
• Respond.io: Respond.io is an enterprise-grade messaging platform supporting WhatsApp, Messenger, and other channels with CRM-like inbox and automation—comparable in customer support and marketing automation, with broader channel support.
• 360dialog: 360dialog is a WhatsApp Business API BSP and Meta partner providing the underlying API layer used by many WhatsApp CRM platforms—competes with WACRM at the platform/provider level.
• Sleekflow: Sleekflow is an omnichannel messaging platform with strong WhatsApp and CRM/marketing automation capabilities serving APAC and MENA—overlaps WACRM on WhatsApp-led SMB commerce workflows.
• AiSensy: AiSensy is a WhatsApp Business API marketing and CRM platform serving SMBs in India and emerging markets—comparable in product scope (bulk messaging, chatbots, automation) and target customer segment.
• Interakt: Interakt (by Jio Haptik) is a WhatsApp Business API BSP offering shared inbox, automation, and Shopify/WooCommerce integrations—closely overlapping WACRM's SMB e-commerce WhatsApp marketing positioning.

Broad incumbents

• MessageBird (Bird): Bird (formerly MessageBird) is an omnichannel CPaaS and marketing platform with WhatsApp, email, SMS, and CRM-like capabilities—competes broadly in the same customer engagement category as WACRM.
• Twilio: Twilio is a global cloud communications platform offering the WhatsApp Business API (including via BSP partnerships), SMS, voice, and broader messaging infrastructure—overlaps WACRM but serves enterprise customers and a much wider product portfolio.
• Brevo (Sendinblue): Brevo is a multi-channel marketing and CRM platform with WhatsApp, email, SMS, and automation capabilities—adjacent competitor serving SMB marketing teams with similar feature breadth to WACRM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WACRM