Kiskadi

What Kiskadi does

Kiskadi – Marketing Digital Ltda. is a Brazilian SaaS company, founded in 2014 by François Holl and headquartered in Porto Alegre, Rio Grande do Sul, with additional operations in Campinas (São Paulo) and the United States. The company builds a cloud-based CRM and customer-loyalty platform aimed at physical and omnichannel retail — specifically Brazilian SMB and mid-market stores, franchise networks, and brand owners. Its product is organized around three modules sharing a single customer database: a customizable cashback/loyalty program, a post-sale CRM with 40+ segmentation filters and WhatsApp/SMS automation, and a paid-traffic attribution module that imports leads from Google Ads and Meta and ties them to physical-store sales. The platform supports RCS, SMS, WhatsApp, and email campaigns, integrates natively with 40+ Brazilian POS, ERP, and e-commerce systems (TOTVS, Linx, VTEX, Bling, Olist, CIGAM, Omie, Botconversa, and others), and self-attests LGPD compliance.

The company's revenue model is a per-CNPPJ SaaS subscription starting at R$179/month for the Cashback plan (with paid-traffic and integrations priced as R$49 and R$20 add-ons respectively), bundled with a one-time R$399 onboarding and training fee, plus R$15/month per additional WhatsApp automation via Botconversa. It sells primarily through a direct/inside sales motion with website-driven demo requests, supplemented by a partner channel where ERP/POS vendors funnel their clients. Kiskadi serves 600+ retail customers across Brazil — with named accounts including Piccadilly (39 stores + e-commerce, integrated via Server Bshop and VTEX), Mundo Verde, NBA Store, Casa Bauducco, Big Festa, Elegance, Armazém Fit Store, and Caverna do Dino / Barriga Verde — and reports outcomes such as 70x ROI on SMS campaigns, 197,676 enrolled loyalty members in a single program, and 18% reactivation of dormant customers.

Kiskadi is privately held with no disclosed external funding rounds, no parent company, and no listed subsidiaries. It is bootstrapped, founder-led, and recognized in the Top 100 Prêmio Empreenda Santander and Top 100 Open Startups (Valor Econômico) rankings. The team is documented at 11-50 employees, distributed across Porto Alegre, Campinas, and remote Brazilian locations. Strategic priorities evident in the data include deepening the integration ecosystem (currently 40+ partners), broadening the communication surface beyond WhatsApp (RCS added in April 2026), and mobile-first campaign execution via Kiskadi Mobile.

Name

Kiskadi

Legal name

Kiskadi – Marketing Digital Ltda.

Website

https://kiskadi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kiskadi is a Brazilian SaaS company that provides a cloud-based CRM and cashback/loyalty platform with WhatsApp/SMS automation and paid-traffic attribution for physical and omnichannel retail stores, franchises, and brand owners across Brazil, serving 600+ stores.

Ownership category

akta.pro rank

Product category

Retail CRM and Loyalty Software

NAICS

Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Management Services (8741)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Retail CRM software
• Loyalty platform
• Cashback program
• WhatsApp marketing
• Customer segmentation

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Cashback Plan: Monthly subscription model for cashback program with customizable rewards, referral program, WhatsApp automations (3 included), and POS/ERP/site integration. Additional automations at R$15/month each.
2. Subscription - CRM Pós-venda: CRM with customer segmentation, customer address heat map, WhatsApp and SMS mass campaigns, and post-sale tasks for sales staff
3. Subscription - Medição Tráfego Pago: Paid traffic measurement for Google Ads and Meta with automatic lead contact data import and lead conversation campaigns
4. Integration fees: R$20/month per CNPJ for integration with POS, ERP, or e-commerce systems (no long-term commitment required)
5. Implementation fees: One-time implementation and first month fee of R$399 for Cashback plan configuration, POS/e-commerce integration setup, Botconversa configuration, and unlimited training

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kiskadi is a SaaS CRM platform for Brazilian retail that combines a customizable omnichannel cashback loyalty program, post-sale customer relationship management with segmentation and automated WhatsApp/SMS campaigns, and paid traffic measurement for physical stores and e-commerce. The platform unifies client data across POS/ERP systems, e-commerce platforms, and messaging channels, serving over 600 retail stores and franchises in Brazil.

Product overview

Kiskadi is a unified CRM and loyalty platform for retail, consisting of three core modules built around a shared customer database: (1) the Cashback Program — a fully customizable omnichannel cashback loyalty system that integrates with POS/ERP and e-commerce platforms; (2) CRM Post-Sale — a post-sale customer management module offering 40+ segmentation filters, customer heatmap, and automated WhatsApp/SMS campaigns; and (3) Paid Traffic Measurement — a paid advertising attribution module that imports leads from Google Ads and Meta and tracks their conversion to in-store sales. The platform connects physical stores, e-commerce, and WhatsApp channels into a single customer view. Kiskadi Mobile is the mobile companion app for campaign execution on the go.

Differentiator

Problem solved

Functional benefit

Products and services

• Kiskadi CRM Platform Unified CRM platform for retail that combines customizable cashback loyalty programs, post-sale customer relationship management with segmentation and automated WhatsApp/SMS campaigns, and paid traffic measurement. Integrates client data across physical stores, e-commerce platforms, and messaging channels; serves Brazilian retail stores, franchises, and brand owners.
• Kiskadi Cashback Program Customizable cashback loyalty program allowing retailers to offer percentage-based rewards on purchases, configurable by product type or service, with configurable expiration dates and redemption rules. Cashback can be redeemed as discounts or products/services, with automatic reminders via SMS and WhatsApp. Supports omnichannel accumulation across physical stores and e-commerce; priced at R$179/month per CNPJ.
• Kiskadi CRM Post-Sale Post-sale customer relationship management module with 40+ segmentation filters, customer address heat map, mass WhatsApp and SMS campaigns, and post-sale task management for sales staff. Supports automated WhatsApp campaigns for birthdays, post-sale follow-ups, and inactive customer reactivation.
• Paid Traffic Measurement (Smart Campaigns) Paid traffic attribution module that tracks leads from Google Ads and Meta (Facebook/Instagram) campaigns, automatically importing contact data into Kiskadi and monitoring which leads convert to sales in physical stores. Enables ROI measurement for paid advertising; priced at R$49/month.
• Kiskadi Mobile Mobile application version of the Kiskadi platform enabling users to send WhatsApp campaigns and manage customer relationships from mobile devices.

Quantifiable outcome

• 70x ROI on SMS campaigns (Armazém Fit Store)
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration52 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• AOB SoftwarecoreTechnology or IntegrationERP/POS integration partner. AOB Software provides business management solutions and their clients are directed to Kiskadi for loyalty and CRM capabilities.
• OlistcoreTechnology or IntegrationE-commerce integration partner. Olist is an ERP and integrator with 100+ active integrations with marketplaces and e-commerce platforms. Kiskadi integrates with Olist to provide loyalty capabilities to their e-commerce clients.
• BlingcoreTechnology or IntegrationERP integration partner. Bling is an ERP that facilitates invoice issuance and integration with major e-commerce and marketplace platforms.
• CIGAMcoreTechnology or IntegrationERP integration partner for retail and fashion. CIGAM provides management systems for industrial, retail, and service companies. The Caverna do Dino case study demonstrates the integration in action.
• TOTVScoreTechnology or IntegrationMajor Brazilian ERP provider. TOTVS develops solutions aligned with specific processes for each business segment.
• VTEXcoreTechnology or IntegrationE-commerce platform integration. VTEX is Brazil's largest e-commerce platform. The Piccadilly case study shows native integration with VTEX for omnichannel cashback.
• Linx MicrovixcoreTechnology or IntegrationPOS and retail management system integration. Linx provides digital solutions for end-to-end store management.
• OmiecoreTechnology or IntegrationCloud-based management system integration. Omie combines online management, financial services, and entrepreneurial education.
• BotconversacoreTechnology or IntegrationWhatsApp chatbot automation partner. Botconversa provides a no-code chatbot builder for WhatsApp marketing automation. The Mundo Verde case demonstrates the Botconversa + Kiskadi integration for automated campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RD Station: Major Brazilian digital marketing and CRM platform serving SMBs. RD Station overlaps with Kiskadi on SMB marketing automation, email/WhatsApp campaigns, and lead management, though RD Station is broader (inbound marketing, landing pages) while Kiskadi is retail-vertical and cashback-specialized.
• Smile.io: Loyalty and rewards platform primarily for Shopify-based retailers. Comparable to Kiskadi's cashback/loyalty module, though Smile.io is e-commerce-only and globally positioned, while Kiskadi supports omnichannel (POS + e-commerce) and is Brazil-specialized.
• Yotpo: Global e-commerce loyalty, reviews, and SMS marketing platform. Yotpo competes with Kiskadi on the loyalty/cashback and SMS marketing functionality, but is focused on e-commerce brands (Shopify-centric) whereas Kiskadi focuses on physical-store-heavy Brazilian retail.

Broad incumbents

• HubSpot: Global CRM, marketing automation, and customer service platform. HubSpot is a broad incumbent targeting the same SMB and mid-market customers Kiskadi serves, though it lacks Kiskadi's cashback, POS integration depth, and Brazilian retail specialization.
• TOTVS: Largest Brazilian enterprise software company with deep retail ERP/POS footprint and a partner/integration relationship with Kiskadi. TOTVS is a broad incumbent — and a current integration partner — but if it chose to bundle or build native CRM/loyalty features it would directly threaten Kiskadi's niche.
• VTEX: Brazilian-born, now global e-commerce platform serving enterprise retailers. VTEX is a current integration partner (Piccadilly's e-commerce runs on VTEX) and a broad commerce incumbent whose loyalty/CRM ambitions overlap with Kiskadi's expansion path.
• Linx: Major Brazilian retail management software and POS provider (Linx Microvix). Linx is a current Kiskadi integration partner and serves the same retail vertical, but as a broad incumbent it could in-source loyalty/CRM functionality over time.
• Resultados Digitais (RD) / Locaweb Company: Brazilian marketing automation and sales CRM incumbent, now part of Locaweb. Overlaps with Kiskadi on SMB marketing automation, email campaigns, and CRM, but is a horizontal platform rather than retail-specialized and does not focus on cashback or POS integration.

Regional players

• Bagy: Brazilian e-commerce and retail platform targeting SMB fashion and lifestyle brands. Competes with Kiskadi for the same Brazilian SMB retail customer, particularly in fashion verticals where Kiskadi has cases like Piccadilly, Elegance, and Caverna do Dino.
• Nuvemshop: Brazilian e-commerce platform popular with SMB retailers. Nuvemshop is a current Kiskadi integration partner and a direct competitor in serving Brazilian SMB retailers, but focuses on e-commerce store creation rather than loyalty/CRM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kiskadimobile
• LinkedInlinkedin.com/company/kiskadi
• Instagraminstagram.com/kiskadi_crm
• Xx.com/contactkiskadi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiskadi