Dec.Imagem S.A

What Dec.Imagem S.A does

Dec.Imagem S.A is a Portuguese value-added distributor and service provider specializing in professional audio and video (AV) and broadcast equipment, headquartered in Amadora (Lisbon metropolitan area) with operations tracing back through predecessor companies to the 1950s. The company was incorporated as an independent entity in 2000 following a spin-off from Década Medida and a 2004 management buyout under current General Manager Carlos Barrento. Today it distributes equipment from 70+ manufacturer partners — including Sony, Blackmagic Design, Atomos, AJA Video Systems, SWIT Electronics, Ross Video, Vizrt, Haivision, Imagine Communications, and Clear-Com — spanning cameras, PTZ systems, monitor-recorders, video converters, production switchers, broadcast infrastructure, intercom, and test/measurement equipment.

Dec.Imagem sells hardware through both a direct contact-based B2B sales channel and its own e-commerce webstore (loja.decimagem.pt) carrying 512+ products across 13 categories, with unit prices ranging from approximately €46 (small converters) to €12,150 (Sony BRC-series cameras). Complementary revenue streams include time-based equipment rental with long-term financing options, cloud storage services delivered through a partnership with Backblaze, and after-sales technical support covering installation and maintenance. The technical team is led by a Technical Director supported by three technicians, consistent with the integration-and-support role the company plays for Portuguese broadcast and AV customers.

The company's revenue model is primarily hardware distribution (unit pricing, quote-based for systems) supplemented by recurring rental income, managed cloud services, and professional services fees. It serves audiovisual professionals — broadcasters, production companies, and AV integrators — across Portugal and potentially adjacent European markets, positioning itself as a long-term "Trusted Partner" rather than a transactional reseller. The business is privately held, entirely organically financed, and operates without venture capital or institutional investor participation.

Name

Dec.Imagem S.A

Legal name

Dec.Imagem S.A

Website

https://decimagem.pt

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Dec.Imagem S.A is a Portuguese value-added distributor of professional broadcast and audiovisual equipment, reselling 70+ brands (Sony, Blackmagic, Atomos, AJA) through B2B sales, an e-commerce webstore, equipment rental, and cloud and technical support services for AV professionals.

Ownership category

akta.pro rank

Product category

Professional Audio and Video Equipment Distribution

NAICS

Motion Picture and Video Distribution (512120), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Professional broadcast equipment
• Audio video distribution
• Equipment rental services
• Cloud storage solutions
• Technical support services

Headquarters

HQ city

Carnaxide

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Direct sales of professional audio and video equipment through webstore and contact-based sales. Products include cameras, monitors, converters, recorders, streaming equipment from brand partners.
2. Equipment Rental: Rental of equipment on time basis with long-term financing agreements available for technical solutions.
3. Cloud Services: Providing cloud storage solutions through Backblaze partnership, offering customers OpEx alternatives to Capex for storage needs.
4. Technical Services: After-sales services including installation, maintenance, and technical support for television and video equipment and systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Dec.Imagem S.A is a Portuguese distributor and service provider for professional audio and video (broadcast) equipment. It resells and integrates products from 70+ partner brands including Sony, Blackmagic Design, Atomos, AJA, and SWIT through direct sales and an e-commerce webstore. Complementary offerings include time-based equipment rental with long-term financing, Backblaze B2 cloud storage distribution, and after-sales technical support, installation, and maintenance services.

Product overview

Dec.Imagem S.A is a Portuguese professional audio and video equipment distributor and service provider. The company operates as a multi-brand reseller offering equipment sales, rental services, and cloud storage solutions. Their product portfolio centers on professional broadcast equipment from major brands including Sony (PTZ cameras, professional monitors), Blackmagic Design (video converters, switchers, monitors, capture cards), Atomos (HDR monitor-recorders, encoders), SWIT (studio monitors, LED lights, batteries), and AJA (fiber converters, streaming appliances, audio converters). The company provides complementary services including equipment rental with flexible financing options, Backblaze cloud storage partnerships, and technical after-sales support for installation and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Audio and Video Equipment Sales Sale of professional broadcast equipment including cameras, monitors, recorders, converters, and production switchers from brands such as Sony, Blackmagic Design, Atomos, AJA, and SWIT, available via the Dec.Imagem webstore and contact-based sales.
• Equipment Rental Time-based rental of professional video equipment for broadcast and production use, with long-term financing agreements available for technical solutions.
• Cloud Storage Services Cloud-based storage solutions distributed through a Backblaze B2 partnership, providing secure and cost-effective data archiving for broadcast and AV customers with OpEx-versus-Capex flexibility.
• Technical Support Services After-sales technical support, installation, and maintenance services for television and video equipment and systems.
• Blackmagic Products line Resale of Blackmagic Design professional broadcast equipment including video converters, ATEM switcher panels, Video Assist monitors/recorders, SmartView monitors, DeckLink capture/playout cards, and studio converters, available through the Dec.Imagem webstore.
• Sony Products line Resale of Sony professional broadcast cameras including the BRC PTZ series, studio cameras, and professional LCD monitors in HD/HDR grades, available through the Dec.Imagem webstore.
• Atomos Products line Resale of Atomos HDR monitor-recorders, network-connected encoders, and timecode synchronization devices including the Ninja V, Shogun, Shinobi, Neon, and Ultrasync One lines, available through the Dec.Imagem webstore.
• SWIT Products line Resale of SWIT professional studio monitors with NDI capability, LED fresnel lights, and broadcast batteries including BM-NDI monitors, FL-C series lights, and OMNI series power solutions, available through the Dec.Imagem webstore.
• AJA Products line Resale of AJA video processing equipment including fiber converters, streaming/transcoding appliances (BRIDGE LIVE), audio converters, and SDI routers, available through the Dec.Imagem webstore.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• SonycoreChannel Partner/ Reseller/ DistributorMajor brand partnership for professional broadcast cameras including BRC series PTZ cameras and professional monitors. Products available through Dec.Imagem webstore.
• Blackmagic DesigncoreChannel Partner/ Reseller/ DistributorExtensive partnership covering converters, video assist monitors, ATEM switchers, DeckLink capture/playback, SmartView monitors, web presenters, and production accessories. 221+ products in webstore.
• AtomoscoreChannel Partner/ Reseller/ DistributorPartnership for monitor-recorders including Ninja V, Shinobi, Shogun series, SUMO, and connectivity solutions. 14+ products in webstore.
• AJA Video SystemscoreChannel Partner/ Reseller/ DistributorPartnership for converters, FiberLC series, BRIDGE LIVE streaming/transcoding, FiDO, DRM frames, and audio monitoring equipment.
• SWIT ElectronicscoreChannel Partner/ Reseller/ DistributorPartnership for studio monitors, broadcast equipment including BM-NDI monitors, lighting (FL-C series), and OMNI battery solutions. 8+ products in webstore.
• BackblazecoreTechnology or IntegrationCloud storage partnership providing Backblaze B2 storage services to Dec.Imagem customers. Enables OpEx/Capex flexibility for cloud storage needs.
• NevionminorChannel Partner/ Reseller/ DistributorPartnership for broadcast media routing and transport solutions.
• Imagine CommunicationsminorChannel Partner/ Reseller/ DistributorPartnership for broadcast and media infrastructure solutions.
• TelestreamminorChannel Partner/ Reseller/ DistributorPartnership for video quality monitoring and workflow automation solutions.
• MediaKindminorChannel Partner/ Reseller/ DistributorPartnership for video streaming and contribution/distribution solutions.
• HaivisionminorChannel Partner/ Reseller/ DistributorPartnership for live video streaming and contribution solutions.
• Ross VideominorChannel Partner/ Reseller/ DistributorPartnership for production switching and broadcast control solutions.
• VizrtminorChannel Partner/ Reseller/ DistributorPartnership for real-time graphics and broadcast automation solutions.
• Clear-ComminorChannel Partner/ Reseller/ DistributorPartnership for professional intercom and communication systems.
• Rohde & SchwarzminorChannel Partner/ Reseller/ DistributorPartnership for broadcast test and measurement equipment.
• Solid State LogicminorChannel Partner/ Reseller/ DistributorPartnership for professional audio mixing consoles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CVP (Creative Video Productions): UK-based retailer and distributor of professional cine and broadcast equipment with e-commerce storefront and technical support. Mirrors Dec.Imagem's combined sales + service + e-commerce model for AV professionals.
• Holdan Distribution: UK-based distributor of broadcast, pro AV, and post-production equipment from brands such as Blackmagic, Atomos, AJA, and Sony. Closely comparable to Dec.Imagem in product portfolio, brand mix, and value-added reseller positioning.
• Jigsaw24: UK pro AV, broadcast, and IT reseller with manufacturer partnerships and technical services team. Comparable to Dec.Imagem in serving audiovisual professionals with a multi-brand portfolio plus integration support.
• Midwich Group: UK-listed value-added distributor of pro AV and broadcast technology products with manufacturer partnerships and recurring services revenue. Comparable to Dec.Imagem in business model (multi-brand channel partner + services) but at much larger scale.
• Presteigne Broadcast Hire: UK-based broadcast equipment rental and dry-hire company serving production and broadcaster clients. Directly comparable to Dec.Imagem's equipment rental and long-term financing offering for professional video workflows.
• Visual Impact: UK distributor of broadcast, film, and pro AV equipment with sales, rental, and integration services. Closely matches Dec.Imagem's role as a full-service channel partner to broadcast professionals.

Broad incumbents

• Adorama: US retailer of pro AV, photo, and broadcast gear with online storefront. Competes with Dec.Imagem for cross-border online purchases by Iberian AV professionals at the same brand partners.
• Vitec Group: UK-listed owner of broadcast accessory brands (Anton/Bauer, Sachtler, SmallHD, Teradek, Litepanels). Sits upstream of Dec.Imagem in the broadcast value chain rather than competing, but operates in the same Iberian-adjacent market space.
• B&H Photo Video: Large US-based retailer of professional audio, video, and broadcast equipment. Represents the global e-commerce competitive threat to Iberian distributors like Dec.Imagem for the same brand SKUs.

Regional players

• ELECDAN: Portugal-based distributor of professional lighting, broadcast, and AV equipment. Regional peer competing with Dec.Imagem in the same Portuguese customer base with overlapping brand lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dec.Imagem S.A