What Smartech does

Smartech (اسمارتک), legally Atlas Ertebat Ramaan (شرکت اطلس ارتباط رامن), is a private Iranian AdTech company headquartered in Tehran that operates an integrated four-product marketing technology platform targeting digital brands and e-commerce platforms in Iran. Its product suite includes inTrack (اینترک), a customer engagement and communication platform providing a 360-degree customer view through first-party data collection across website, email, and SMS; AdTrace (ادتریس), a mobile application attribution and analytics platform; Adverge (ادورج), a smart advertising network with ad fraud prevention; and Affilio (افیلیو), an affiliate marketing system for sales cooperation partnerships. The company sells these products through a direct, sales-led B2B motion with consultation-based solution design rather than self-serve purchasing, and lists approximately 40 named enterprise and mid-market customers including Digikala, Snapp, Cafe Bazaar, Sheypoor, Takhfifan, Tap, Blu-Bank, and Toranj.

The business model is subscription-based recurring revenue from AdTech platform services provided to Iranian digital-native businesses, with pricing not publicly disclosed. Smartech operates only within Iran (no global footprint), holds the Iranian e-Namad trust seal certification, and self-positions as the 'core of the AdTech ecosystem' in the domestic market. The company has 51-100 employees and was founded in 2019. There is no disclosed funding history, no public revenue figures, no parent company, and no foreign ownership evidenced in the input data. A separately named Smartech LLC, a US-based fiber optic and security camera installation business acquired by Hexion in December 2024, is a distinct entity and is not the subject of this analysis.

Name

Smartech

Legal name

Atlas Ertebat Ramaan (Smartech) - شرکت اطلس ارتباط رامان (اسمارتک)

Website

https://smartech.ir

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Smartech (اسمارتک) is a private Iranian AdTech company headquartered in Tehran that provides an integrated four-product marketing technology platform — inTrack, AdTrace, Adverge, and Affilio — to digital brands and e-commerce platforms across Iran via subscription-based B2B sales.

Ownership category

akta.pro rank

Product category

AdTech / Marketing Technology Software

NAICS

Software Publishers (5132), Software Publishers (513210), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), SMS & Mobile Direct Marketing Services (BPAFAKAI)

Keywords

• Adtech solutions
• Marketing automation
• Customer engagement
• Mobile attribution analytics
• Affiliate marketing

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AdTech Platform Services: Revenue generated from providing digital marketing automation platforms and tools to businesses. The company offers multiple product lines including customer engagement, mobile analytics, advertising networks, and affiliate marketing solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Smartech sells an integrated AdTech platform ecosystem of four proprietary software products — inTrack (customer engagement and communication), AdTrace (mobile app attribution and analytics), Adverge (smart advertising network with fraud prevention), and Affilio (affiliate marketing system) — to businesses in Iran for data-driven digital marketing automation, 360-degree customer profiling, personalized campaign management, and performance measurement across web, email, SMS, and mobile advertising channels.

Product overview

Smartech is an AdTech ecosystem providing a unified platform of four core products: inTrack for comprehensive customer engagement and communication, AdTrace for mobile app attribution and analytics, Adverge for intelligent advertising network and ad fraud prevention, and Affilio for affiliate sales cooperation. These products work together to enable data-driven digital marketing, from customer data collection and 360-degree profiling to personalized campaign automation and performance measurement across multiple channels including email, SMS, and mobile advertising.

Differentiator

Problem solved

Functional benefit

Brands

• inTrack (اینترک): Comprehensive platform for customer engagement and effective communication
• AdTrace (ادتریس)
• Adverge (ادورج)
• Affilio (افیلیو)

Products and services

• inTrack (اینترک) Comprehensive customer engagement and communication platform that builds a 360-degree customer view by collecting first-party data from multiple touchpoints (website behavior, email, SMS) and enabling personalized multi-channel messaging, marketing automation, and conversion optimization for Iranian businesses.
• AdTrace (ادتریس) Mobile application attribution and analytics platform that tracks app performance, measures mobile advertising campaign effectiveness, and provides insights into user acquisition, engagement, and conversion metrics for app-driven businesses in Iran.
• Adverge (ادورج) Intelligent advertising network that leverages data analytics to identify optimal advertising channels, prevent mobile ad fraud, and enable smart budget allocation and campaign optimization for advertisers.
• Affilio (افیلیو) Affiliate marketing system that enables sales cooperation partnerships, allowing businesses to establish and manage affiliate networks and performance-based marketing programs.

Named customers40 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights8 records

Emerging players

• Tapfiliate: Affiliate and referral-marketing SaaS platform. Closest international functional analog to Smartech's Affilio product; useful for understanding feature expectations and pricing benchmarks.
• Klaviyo: E-commerce-focused marketing automation and customer-data platform. Comparable to inTrack's personalization and multi-channel engagement use cases targeting digital brands and DTC e-commerce — Smartech's primary customer segment.
• Iterable: Cross-channel marketing automation and customer-engagement platform with strong e-commerce and mobile use cases. Comparable to inTrack's automation and personalized-messaging positioning.

Broad incumbents

• HubSpot: Global inbound marketing, automation and CRM platform. Comparable to Smartech's bundled marketing-automation value proposition (inTrack + Affilio) and useful as a benchmark for sales-led B2B GTM and product-led growth in martech.
• Adjust: Mobile measurement, attribution and analytics platform with fraud prevention. Comparable to AdTrace and the fraud-prevention capabilities of Adverge; relevant for product benchmarking.
• Braze: Global customer engagement platform with multi-channel messaging, journey orchestration and CDP capabilities — directly comparable to Smartech's inTrack product on a global scale benchmark, useful for product positioning reference.
• AppsFlyer: Global mobile attribution and marketing-analytics platform — the international benchmark for Smartech's AdTrace product. Useful for evaluating feature parity and roadmap expectations.

Direct peers

• Yektanet: Iranian digital analytics and AdTech platform serving publishers and advertisers with web analytics, content recommendation and ad optimization. Direct domestic peer competing in overlapping channels (website analytics, ad performance) for the same Iranian digital-brand customers.
• Tapsell: Iranian video and mobile ad-network operator offering SDK-based attribution, monetization and ad serving to app developers. Closest domestic parallel to AdTrace (attribution) and parts of Adverge (ad network) within the Iranian market.

Regional players

• Tabdeal: Iranian digital-advertising and affiliate-marketing ecosystem serving advertisers and publishers — regional overlap with Smartech's Adverge and Affilio products in the Iranian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartech