e-Store
e-Store (Estoreinfo) operates a web-based business review and reputation management platform that combines merchant performance data with customer and expert reviews to score online retailers, serving 74,725 registered merchants and consumers through a tiered subscription model priced at $0-$100/month.
- Company typePrivate
- Founded2015
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What e-Store does
e-Store (legally E Storeinfo Inc.) operates a web-based business review and reputation management platform serving online merchants and the consumers evaluating them. Founded in 2015 and headquartered in Brooklyn, NY, the platform aggregates merchant business performance data — including site traffic, order processing volume, delivery rates, and customer service metrics — with consumer reviews to generate composite merchant scores. The company positions this multi-dimensional performance-plus-sentiment scoring as differentiator against consumer-review-only competitors such as ResellerRatings, Trustpilot, and Feefo, and supplements the data with expert reviews written by category-specific reviewers (electronics, home improvements, office supplies).
The product portfolio is delivered through estoreinfo.com as a self-service platform. Core offerings include merchant profile management, a domain verification system via meta tag, HTML file upload, or badge script, a trust seal badge embeddable on merchant sites, a browser extension displaying trust indicators, a CRM Resolution Center for dispute handling between merchants and consumers, expert reviews, a deals and promotions marketplace, and a site survey checkout-page feedback tool. The underlying technology consists of the proprietary performance-based rating algorithm, the verification and badge infrastructure, and standard web/CRM tooling; no AI/ML components are disclosed.
Revenue is generated entirely through a tiered monthly subscription model ranging from a free Basic plan to a $100/month Diamond plan (Bronze $50, Silver, Gold, Platinum in between), markedly below competitor pricing of $199-$400+ per month. The go-to-market is product-led and community-led: merchants self-register, complete domain verification, and access rating tools without sales intervention, while consumer engagement is driven through content marketing (blog/expert reviews), social channels (Facebook, LinkedIn), email newsletters, and a partner/affiliate program. The platform claims a top-three position among e-commerce review platforms by categories tracked, serves both SMB and enterprise merchants (74,725 registered merchants, 29,934 registered users), and has no disclosed institutional funding or parent company.
e-Store firmographics
Firmographics- Name
- e-Store
- Legal name
- E Storeinfo Inc.
- Website
- https://estoreinfo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- e-Store (Estoreinfo) operates a web-based business review and reputation management platform that combines merchant performance data with customer and expert reviews to score online retailers, serving 74,725 registered merchants and consumers through a tiered subscription model priced at $0-$100/month.
- Ownership category
- akta.pro rank
e-Store industry classification
Industry- Product category
- Reputation Management Software
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews) (BPAAALAB)
Keywords
Where e-Store is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
e-Store business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Tiered monthly subscription model with Basic (free), Bronze ($50/month), Silver, Gold, Platinum, and Diamond ($100/month) tiers. Merchants pay for profile management, trust badges, expert reviews, and promotional tools. Diamond plan at $100/month includes all premium features.
- Premium Membership Upgrades: Paid plans offer advanced features including expert company reviews, coupon/promotion sharing, trusted stores deals page inclusion, and dedicated account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - Free tier for merchants |
| Subscription | Monthly | Bronze - $50/month entry paid tier |
| Subscription | Monthly | Diamond - $100/month premium tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
e-Store product offering
Product offeringCore offering
e-Store (Estoreinfo) operates a web-based business review and reputation management platform that scores online retailers using objective performance metrics (traffic, order processing volume, delivery rates, quality) combined with verified customer reviews and expert industry reviews. Verified merchants can claim profiles, install trust seal badges, run deals and promotions, and use a CRM-style dispute resolution center to respond to and resolve customer issues. Consumers use the site to look up merchant ratings and read expert reviews before purchasing. The service is sold to merchants on a tiered monthly subscription (Basic free, Bronze $50/month up to Diamond $100/month).
Product overview
e-Store Info is a web-based business reputation and review management platform designed for online merchants and consumers. The platform operates on a tiered subscription model with a free Basic plan and paid Bronze, Silver, Gold, Platinum, and Diamond plans (ranging from $50 to $199/month). The core product is the e-Store Info Platform, which provides merchant registration, profile management, expert reviews, trust seal badges, CRM tools, and deals/promotion management. Unlike competitors, e-Store Info differentiates by offering its Basic plan free with no transaction fees or sales volume surcharges.
Differentiator
Problem solved
Functional benefit
Products and services
- e-Store Info Platform Web-based business review and reputation management platform that objectively measures order volume processing, order delivery rates, and overall customer service performance of online retailers, exposing verified ratings and reviews to shoppers on estoreinfo.com.
- Expert Reviews Professional in-depth editorial reviews of online merchants (e.g., Bed Bath & Beyond, Jomashop, Woot, Jet.com) covering financials, customer service, shopping experience, and employment opportunities, written by industry-specialist reviewers.
- Trust Seal Badge Verification badge service that confirms merchant ownership via meta tag, HTML file upload, or badge script, then displays company performance metrics and trust indicators to visitors on the merchant's own website.
- CRM Resolution Center Communication and dispute resolution tool that enables merchants to invite customer reviews, respond to reviews publicly, and resolve customer issues directly with shoppers through the platform.
- Deals & Promotions Promotion feature enabling merchants to post daily deals, special offers, and coupons on their estoreinfo.com profile page, with inclusion on the platform's trusted stores deals page for consumer traffic generation.
Quantifiable outcome
- 92% of online shoppers check ratings before purchasing (industry statistic cited by platform)
- +1 more outcomes
Companies that use e-Store
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
e-Store technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
e-Store partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- AmazonminorAmazon acquired Woot in 2010 for $110 million; Woot is featured as a merchant client on e-storeinfo platform for expert review purposes.
- WalmartminorWalmart acquired Jet.com for $3.3 billion in 2016; Jet.com is featured as a merchant client on the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
e-Store competitors and assessment
Company assessmentBroad incumbents
- Bazaarvoice: Public-company-scale ratings-and-reviews and user-generated content platform serving large enterprise retailers. Overlaps with e-Store's review and syndication capabilities but at much larger enterprise scale.
- Reputation.com: Enterprise reputation management platform covering reviews, listings, and social. Adjacent to e-Store's reputation management value proposition, though typically serving larger multi-location and enterprise customers.
Direct peers
- Trustpilot: The dominant global consumer review platform for online merchants. Direct competitor to e-Store in the e-commerce merchant review/rating space, with substantially greater scale, brand recognition, and review volume.
- ResellerRatings: Long-standing e-commerce merchant review platform with a similar subscription model (~$199+/month) to e-Store. Competes head-to-head in rating and certifying online retailers, and is explicitly named by e-Store as a competitor.
- Feefo: UK-headquartered verified review platform for online merchants, priced at the premium tier (~$400+/month). Competes with e-Store in collecting verified customer reviews for e-commerce retailers and is explicitly cited as a competitor.
- SiteJabber: Consumer review website focused on online retailers and service providers. Overlaps with e-Store's consumer-facing merchant rating and review aggregation use case, particularly for SMB merchants.
Emerging players
- Birdeye: Reputation management platform offering reviews, listings, and messaging for multi-location businesses. Comparable to e-Store's trust/reputation layer but oriented toward local and multi-location SMBs rather than pure e-commerce.
- Yotpo: E-commerce marketing platform that includes reviews, ratings, loyalty, and SMS marketing. Overlaps with e-Store on the review/rating/trust badge functionality but operates a much broader integrated commerce-marketing stack.
- PowerReviews: Enterprise ratings-and-reviews platform for brands and retailers. Overlaps with e-Store's review collection and display functionality, especially for mid-market and enterprise merchants.
Regional players
- eKomi: European-headquartered independent review and rating platform for online merchants. Comparable in product offering (verified reviews, trust seals) to e-Store but primarily serves European merchants rather than North America.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
e-Store social profiles
Digital presencee-Store compliance and trust
Trust signalCompliance1 record
e-Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
e-Store leadership team
Management profileNumber of profiles
Profiles4 records
e-Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
e-Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about e-Store
What does e-Store do?
e-Store (Estoreinfo) operates a web-based business review and reputation management platform that scores online retailers using objective performance metrics (traffic, order processing volume, delivery rates, quality) combined with verified customer reviews and expert industry reviews. Verified merchants can claim profiles, install trust seal badges, run deals and promotions, and use a CRM-style dispute resolution center to respond to and resolve customer issues. Consumers use the site to look up merchant ratings and read expert reviews before purchasing. The service is sold to merchants on a tiered monthly subscription (Basic free, Bronze $50/month up to Diamond $100/month).
Is e-Store a public or private company?
e-Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was e-Store founded?
e-Store was founded in 2015. It employs 51 to 100 people.
Where is e-Store based?
e-Store is headquartered in Brooklyn, United States, in the North America region.
How does e-Store make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are premium Membership Upgrades.
Who are e-Store's main competitors?
Broad incumbents on record are Bazaarvoice and Reputation.com. Direct peers are Trustpilot, ResellerRatings, Feefo and SiteJabber. Emerging players are Birdeye, Yotpo and PowerReviews. eKomi is listed as a regional player.
Does e-Store have an API?
No public API is recorded for e-Store.
What industry is e-Store in?
e-Store's product category is Reputation Management Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAAALAB, Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews).