Die.agilen

What Die.agilen does

Die.agilen GmbH is a Munich-based boutique management consultancy specializing in OKR (Objectives & Key Results) implementation, agile organizational development, and strategy execution. Founded in 2011 by Christian Jacob and Patrick Lobacher, the firm self-identifies as Europe's first OKR consulting firm and operates a methodology built around a proprietary 3-Cycle Model that integrates Vision & Purpose, High-Level Economic Direction (HED), Mid-Term Economic Direction (MED), Moal Planning, and OKR cycles, with an accompanying Agile Maturity Level (AML) assessment. The intellectual foundation is grounded in Niklas Luhmann's systems theory and emphasizes outcome-oriented measurement of behavioral change over output tracking.

The firm's product surface spans four lines: (1) customized OKR consulting engagements (OKR-Einführung & Begleitung, OKR Audit, HED/MED Planning, Moal Planning, OKR Architecture); (2) a four-tier certification ladder — Certified OKR Foundation (COF), Certified OKR Master (COM), Certified OKR Master Advanced (COMA), and Certified OKR Leader (COL/COLA) — plus the CAS program for works councils; (3) more than 20 specialized workshops including OKR Impuls, OKR DeepDive, OKR & Scrum, OKR & SAFe, OKR & Design Thinking, LEGO SERIOUS PLAY for OKR Master, Systemisches Coaching, Remote Moderation, Systemtheorie, OKR skalieren, OKR trifft KI, OKR meets Fehlerkultur, and T.U.N.; and (4) the OKR Boxenstopp diagnostic remediation workshop plus the annual OKR Master Day (OMD) open-enrollment conference. The firm reports >10,500 trained and certified practitioners and >2,100 completed projects across Europe.

Go-to-market is direct enterprise field sales with a hybrid B2B model: high-touch bespoke consulting engagements acquired through referral, inbound, and outreach to large enterprises (Audi, Bosch, Vodafone, Deutsche Telekom, Bertelsmann, Siemens, Allianz, DATEV, and 20+ other named DAX-grade logos), supplemented by in-house training bookings, the EUR 149 OMD open-enrollment event, and the EUR 2,500 Boxenstopp standardized workshop. Marketing is content-led (blog, OKR Guide, books/audiobooks including 'OKR - kurz & klar,' YouTube channel, LinkedIn, monthly email newsletter, and SEO). Distribution is pan-European with DACH depth. The firm reports 1-10 employees (firmographics) plus a bench of named senior consultants/trainers and strategic partners (CONEVO, Narrata Consult), operates as a private GmbH under German law with no disclosed external investors, and is registered in Munich (HRB 231948).

Name

Die.agilen

Legal name

die.agilen GmbH

Website

https://die-agilen.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Die.agilen is a German OKR consulting, certification, and training firm that helps European enterprises implement agile strategy execution using a proprietary 3-Cycle OKR framework, serving clients such as Audi, Bosch, Vodafone, Deutsche Telekom, Bertelsmann, and DATEV.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Performance Management & OKRs (BPACAPAF)

akta.pro secondary industry

Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ)

Keywords

• OKR consulting
• Management training
• Agile coaching
• Organizational development
• Leadership certification

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. OKR Consulting & Advisory Services: Customized consulting engagements for OKR introduction, strategy development, and organizational transformation. Engagement scope is adapted to organization size, maturity level, and context. This is the primary revenue stream as the company positions itself as the #1 OKR fullservice consultancy worldwide.
2. Certified OKR Training Programs: Revenue from multi-day certified training programs including Certified OKR Master (COM), Certified OKR Master Advanced (COMA), Certified OKR Leader (COL), and Certified OKR Leader Advanced (COLA). Also includes specialized workshops like T.U.N. Workshop, Systemisches Coaching, Remote Moderation, and LEGO SERIOUS PLAY.
3. OKR Master Day (OMD) Conference: Annual online conference event featuring keynotes, workshops, and networking. Ticket price: 149 EUR net per participant.
4. OKR Boxenstopp Workshop: Diagnostic workshop for organizations with existing OKR implementations. Priced at 2,500 EUR plus VAT for inhouse remote format. Includes 19% discount for foundations and NGOs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Die.agilen is a Munich-based consultancy founded in 2011 that specializes in the introduction, implementation, and scaling of Objectives and Key Results (OKR) for organizations. The firm offers OKR consulting services, certified training programs (Foundation, Master, Leader levels), specialized workshops, and an annual OKR Master Day conference. They serve as Europe's first OKR-focused consultancy, helping companies establish goal-setting and agile management frameworks.

Product overview

Die.agilen is a German OKR (Objectives & Key Results) consulting and training firm offering consulting services, professional certifications, and workshops. The core offering is OKR-Beratung (OKR consulting) for organizational implementation. The certification portfolio includes Certified OKR Foundation (COF), Certified OKR Master (COM), Certified OKR Master Advanced (COMA), and Certified OKR Leader (COL). The company provides over 25 specialized workshops including foundational trainings (OKR Impuls, OKR DeepDive), integration workshops (OKR & Scrum, OKR & SAFe, OKR & Design Thinking), specialized topics (OKR trifft KI, OKR meets Fehlerkultur), and coaching/leadership programs (Systemisches Coaching für OKR Master, T.U.N. Workshop für Führungskräfte). Consulting services include OKR Audit, Vision & Purpose development, HED/MED planning, Moal Planning, and OKR Architecture. The company hosts the annual OKR Master Day event and offers the OKR Boxenstopp remediation service for organizations experiencing implementation challenges.

Differentiator

Problem solved

Functional benefit

Brands

• OKR Fullservice Beratung: The company's primary service offering encompassing OKR consulting, implementation, and ongoing advisory support for organizations.

Quantifiable outcome

• More than 10,500 certified OKR Masters and Leaders trained across Europe
• +3 more outcomes

Named customers30 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• BVMW (Bundesverband mittelständische Wirtschaft)minorOthersdie.agilen is a member company of BVMW (Federal Association for Small and Medium-Sized Business), a German industry association representing the interests of SMEs. Membership provides networking opportunities and visibility within the German Mittelstand ecosystem.
• CONEVO Integrative OrganisationsberatungcoreStrategic or Co-development PartnerCONEVO is a strategic partnership with Walter Wagner, who serves as a co-development partner for die.agilen. Walter Wagner is a long-standing partner who accompanies organizations at the intersection of strategy, structure, and culture. He presented at the OMD26 conference as a partner.
• Narrata Consult (Christine Erlach)minorStrategic or Co-development PartnerChristine Erlach, Dipl.-Psychologin at Narrata Consult, is a collaboration partner for narrative methods in OKR. She presented at OMD26 on 'The Power of Stories and Images: Narrative Methods and OKR' and specializes in organizational storytelling and narrative organizational development.
• Schwan CosmeticsminorStrategic or Co-development PartnerAlexander Sarkissian, Head of Digital Initiatives at Schwan Cosmetics, served as keynote speaker at OMD26 on 'AI as Virtual OKR Member', sharing practical AI integration experience in OKR contexts.
• DATEV eGminorStrategic or Co-development PartnerDATEV eG employees Ilona Mehlig (Organisationsentwicklerin) and Lukas Mehlig (Scrum Master) served as speakers at OMD26, sharing experience on building an OKR community and professionalization. DATEV is also listed as a major client.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cprime: Cprime is an Agile and enterprise transformation consultancy with a broad portfolio spanning SAFe, Scrum, and OKR-style strategic execution work. Comparable to die.agilen in serving large enterprise transformation buyers, but with broader methodology breadth and larger delivery capacity.
• Adaptavist: Adaptavist is an enterprise agile transformation consultancy and Atlassian partner offering training, consulting, and tooling across agile methodologies. Comparable to die.agilen in agile/strategy execution consulting, with additional scale and platform partnerships.
• Scaled Agile (SAFe): Scaled Agile is the creator and primary licensor of the Scaled Agile Framework (SAFe), a scaled agile methodology that overlaps with die.agilen's OKR & SAFe training offering. It is the dominant incumbent in adjacent scaled-agile transformation work.
• Microsoft Viva Goals (Ally.io): Microsoft Viva Goals (formerly Ally.io) embeds OKR into the Microsoft 365 productivity stack, providing enterprise OKR tooling with implicit best-practice consulting via Microsoft's partner ecosystem. Represents the platform-vendor encroachment threat to boutique OKR consultancies like die.agilen.

Direct peers

• Quantive (formerly Gtmhub): Quantive is an enterprise OKR/strategy execution platform with adjacent consulting services. It competes for the same OKR transformation wallet share as die.agilen, particularly in mid-market and enterprise accounts adopting OKR software plus advisory.
• WorkBoard: WorkBoard is an enterprise OKR platform that also offers strategy execution consulting and adoption services. Its combination of OKR software with consulting/strategy execution services directly overlaps die.agilen's consulting model, particularly via its partnership with Mooncamp-equivalent software tooling.
• Agile42: Agile42 is a US-headquartered agile and OKR transformation consultancy offering training, coaching and certification (including its own OKR-focused programs) to enterprise clients. It is the closest international direct peer to die.agilen in terms of pure-play agile/OKR consulting with comparable training-led GTM.
• Perdoo: Perdoo is a European-headquartered (Germany) OKR and strategy execution platform serving many of the same enterprise buyers as die.agilen. As a German-headquartered peer, it is a particularly close competitor in the DACH OKR market.

Regional players

• IT-Agile: IT-Agile is a Hamburg-based agile consulting firm operating in the same German market as die.agilen, offering agile coaching, training and transformation services to enterprise clients. Closest DACH regional peer in agile consulting.

Emerging players

• Betterworks: Betterworks is an enterprise OKR/continuous performance management platform with light advisory services. It overlaps with die.agilen on the OKR platform side and competes for the same enterprise OKR transformation budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@die.agilen
• LinkedInlinkedin.com/company/pluswerk-consulting
• Xx.com/dieagilen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Die.agilen