Ball Homes
Ball Homes is a family-owned Kentucky-based residential homebuilder, founded 1959, that designs and constructs single-family homes in Central Kentucky, Louisville, and Knoxville, Tennessee via Build-to-Suit and Quick Move Homes offerings, paired with a captive mortgage affiliate, Walden Mortgage Group.
- Company typePrivate
- Founded1959
- HeadquartersLexington, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Ball Homes does
Ball Homes, LLC is a family-owned residential homebuilder incorporated in 1959 in Lexington, Kentucky by Don and Mira Ball and now operated by the second and third generations of Ball family management. The company designs and builds single-family homes in three operating geographies: Central Kentucky (Lexington, Georgetown, Nicholasville, Versailles), Louisville, Kentucky, and Knoxville, Tennessee (West Knoxville, Hardin Valley, Maryville). Ball Homes offers two primary purchase paths — Build-to-Suit (customized homes on buyer-selected lots with finish selection at in-house Design Centers) and Quick Move Homes (pre-designed spec inventory at various stages of completion) — with home base prices ranging from approximately $394,950 to over $672,950.
The core technology stack is conventional but vertically integrated: an in-house drafting department maintains 50+ floor plans with continuous updates reflecting current homebuying trends (first-floor guest suites, flex rooms, walk-in attic storage); construction follows third-party HERS-rated energy-efficient practices including house wrap, radiant barrier sheathing, and airtight sealing, with Kentucky homes rated at least 15% more energy-efficient than code; and all homes carry 2-10 Home Buyers Warranty standards with 10-year structural and 2-year systems coverage plus a dedicated warranty division. Proprietary features include Smart Basement Design for easier future finish-out and the Trend Collection (2019) of cost-effective contemporary floor plans including the Elan Series.
The business model generates revenue through one-time new home sales across price tiers, distributed across three metros with a sales-led GTM using dedicated real estate brokerage channel partners in each region — Christie's International Real Estate Bluegrass, Berkshire Hathaway Home Services Parks and Weisberg, and Realty Executives Associates — and a captive mortgage origination affiliate, Walden Mortgage Group, which provides FHA, VA, conventional, and USDA loans and is incentivized through the Walden Mortgage Incentive offering up to 2% of loan amount in closing-cost credits. Marketing channels emphasize website, model home tours, BIA Parade/Grand Tour of Homes events, Design Center open houses, and a publication/video library. Mid-market individual homebuyers (first-time and move-up) form the primary segment, with a secondary luxury/upgrading buyer segment served by premium communities such as The Peninsula; repeat/returning customers are a documented segment leveraging intra-community trade-up.
Ball Homes firmographics
Firmographics- Name
- Ball Homes
- Legal name
- Ball Homes, LLC
- Website
- https://ballhomes.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ball Homes is a family-owned Kentucky-based residential homebuilder, founded 1959, that designs and constructs single-family homes in Central Kentucky, Louisville, and Knoxville, Tennessee via Build-to-Suit and Quick Move Homes offerings, paired with a captive mortgage affiliate, Walden Mortgage Group.
- Ownership category
- akta.pro rank
Ball Homes industry classification
Industry- Product category
- Residential Home Building
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Single-Family Home Construction (Detached Homes) (IMAFABAA)
Keywords
Where Ball Homes is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ball Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Home Sales: Ball Homes generates revenue through the sale of newly constructed single-family homes. They offer two purchase models: Build-to-Suit (customized homes on buyer-selected lots) and Quick Move Homes (spec homes in inventory at various stages of completion). Home prices range from approximately $394,950 to over $672,950 depending on community, floor plan, and location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sanders Garden community base prices starting at $394,950 |
| Unit Pricing | Pay-as-you-go | Palmer floor plan prices by community |
| Unit Pricing | Pay-as-you-go | Tristan floor plan prices by community |
| Unit Pricing | Pay-as-you-go | Fairhaven luxury floor plan |
| Other | Pay-as-you-go | Walden Mortgage Incentive - 2% closing cost benefit |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Ball Homes product offering
Product offeringCore offering
Ball Homes is a residential home builder that designs and constructs single-family homes in Central Kentucky (Lexington, Georgetown, Nicholasville, Versailles), Louisville (Kentucky), and Knoxville (Tennessee). The company offers two primary purchase paths: Build-to-Suit customized homes built on buyer-selected lots with selections made through in-house Design Centers, and Quick Move Homes (spec inventory ready for faster occupancy). All floor plans are designed in-house and homes are built to energy-efficient standards with HERS ratings.
Product overview
Ball Homes is a residential home builder offering single-family homes across Central Kentucky, Louisville (Kentucky), and Knoxville (Tennessee) markets. The company provides two primary purchasing options: Build-to-Suit (customizable homes built on buyer-selected homesites) and Quick Move Homes (pre-built inventory homes ready for faster occupancy). The product portfolio includes the core Ball Homes brand, the Trend Collection (sub-brand launched in 2019 featuring affordable, contemporary floor plans), the Elan Series, and Townhomes. Finishing and customization services are delivered through Design Centers in Lexington, Louisville, and Knoxville, while financing is facilitated through affiliated Walden Mortgage Group with up to 2% closing cost incentives.
Differentiator
Problem solved
Functional benefit
Brands
- Trend Collection: A series of floor plans designed to provide essential spaces and flexibility that home buyers value most, with finishes and features selected from the most desirable and cost-effective products that modern building has to offer.
- Elan Series
Products and services
- Trend Collection A sub-brand of floor plans launched in 2019 featuring contemporary open concept living spaces and cost-effective modern finishes designed for affordability and flexibility.
- Quick Move Homes Pre-built homes in inventory at various stages of completion, offering contemporary designs with professionally selected finishes for faster move-in timelines across Central Kentucky, Louisville, and Knoxville.
- Build-to-Suit Custom home building service allowing buyers to select floor plans, homesites, and personalize finishes through the Design Center.
- Townhomes Townhome floor plans offered as part of the home product portfolio.
- Design Center Design selection center where buyers choose finishes for kitchens, baths, flooring, and interiors with expert Design Consultant assistance. Locations in Lexington, Louisville, and Knoxville.
- Walden Mortgage Incentive Financing incentive program offering up to 2% of loan amount in closing costs or prepaids when financing through Walden Mortgage Group, Ball Homes' affiliated mortgage lender.
- Elan Series Floor plan series featured within the Trend Collection offering flexible design options and contemporary designs at attainable prices.
Quantifiable outcome
- Energy performance 15%+ better than code minimums; 45%+ better than average resale homes
- +2 more outcomes
Companies that use Ball Homes
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Ball Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ball Homes partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Christie's International Real Estate BluegrasscoreChristie's International Real Estate Bluegrass represents Ball Homes in Central Kentucky as exclusive sales agents for communities in Lexington, Georgetown, Nicholasville, Versailles, and surrounding areas.
- Berkshire Hathaway Home Services Parks and WeisbergcoreBerkshire Hathaway Home Services Parks and Weisberg markets Ball Homes' Louisville division, representing communities in the Louisville, East End, and South side areas.
- Realty Executives AssociatescoreRealty Executives Associates represents Ball Homes in the Knoxville area, selling communities in Hardin Valley, West Knoxville, and Maryville, Tennessee.
- 2-10 Home Buyers Warrantycore2-10 Home Buyers Warranty provides structural and systems warranties for all Ball Homes. Includes 10-year structural warranty, 2-year systems warranty, and builder's one-year workmanship warranty.
- Habitat for HumanityminorBall Homes and the Ball family are long-time supporters of Habitat for Humanity as part of their community involvement and philanthropy.
- Hope CenterminorBall Homes Night of Hope, an annual benefit for Lexington's Hope Center since 2009, featuring guest speakers such as Christopher Gardner, Maureen Walls, Steven Lopez, and Chef Jeff Henderson.
- United Way of the BluegrassminorBall Homes supports United Way of the Bluegrass serving Bourbon, Fayette, Madison, Jessamine, Clark, Franklin, Anderson, Montgomery, Scott and Woodford Counties.
- Better Business BureausminorAccredited Business member of Better Business Bureaus of Central and Eastern Kentucky, Louisville, Western Kentucky, Southern Indiana, and Greater Knoxville.
- Building Industry AssociationsminorRegistered Builder Member of the Lexington, Madison County, Scott County, Greater Louisville and Greater Knoxville Area Building Industry Associations or Home Builders Associations.
- Chambers of CommerceminorMember of Lexington, Georgetown-Scott County, Richmond, and Woodford County Chambers of Commerce, and Greater Louisville Inc. (GLI).
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Ball Homes competitors and assessment
Company assessmentDirect peers
- Fischer Homes: Cincinnati-based private regional homebuilder operating across Kentucky, Indiana, Ohio, and Tennessee. Closest comparable to Ball Homes in scale, family-influenced culture, build-to-suit/Quick Move product mix, and overlapping Louisville and Lexington markets.
- Beazer Homes: Mid-size publicly traded homebuilder with similar regional Sun Belt footprint and comparable annual closings volume. Operates a build-to-order customization model and competes with Ball Homes on similar first-time and move-up buyer segments in overlapping metros.
- M/I Homes: NYSE-listed mid-size homebuilder with similar Build-to-Order customization model, comparable annual closings volume, and overlapping Sun Belt / Midwest geography including Tennessee operations. Directly competes with Ball Homes on customizable single-family product.
Broad incumbents
- D.R. Horton: Largest U.S. homebuilder by closings volume, with deep production-builder footprint in Lexington, Louisville, and Knoxville. Represents the most direct competitive threat on price and lot pipeline, though with limited customization versus Ball Homes' model.
- Toll Brothers: National luxury homebuilder with strong Move-Up and luxury customization model closely aligned with Ball Homes' Peninsula and Reserve at Hickory Creek premium offerings. Overlaps with Ball Homes' luxury segment at higher price points.
- PulteGroup: Largest U.S. homebuilder by market cap, operating Centex, Pulte, Del Webb, and John Wieland brands. Active across all 50 states including Kentucky and Tennessee; competes with Ball Homes primarily on entry-level and move-up price points with greater scale advantages.
- Meritage Homes: NYSE-listed national homebuilder differentiated by energy-efficient construction (ENERGY STAR certified across all homes). Most direct comparable to Ball Homes on sustainability positioning; operates in similar mid-sized Sun Belt and Midwestern metros.
- Lennar: Top-3 U.S. homebuilder operating nationally with significant Sun Belt presence. Competes in Ball Homes' core KY/TN markets with standardized, value-engineered product targeting similar entry-level and move-up buyers.
- Taylor Morrison: Top-5 U.S. homebuilder with significant presence in the Sun Belt and a build-to-order model. Competes with Ball Homes in select Knoxville and broader Tennessee markets with broader geographic and product diversification.
- Tri Pointe Homes: NYSE-listed national homebuilder with family-builder DNA (formed from legacy regional builders), offering move-up and luxury product across multiple U.S. markets. Comparable in positioning and brand-led go-to-market approach, with broader geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ball Homes social profiles
Digital presenceBall Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ball Homes leadership team
Management profileNumber of profiles
Profiles2 records
Ball Homes subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ball Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ball Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ball Homes
What does Ball Homes do?
Ball Homes is a residential home builder that designs and constructs single-family homes in Central Kentucky (Lexington, Georgetown, Nicholasville, Versailles), Louisville (Kentucky), and Knoxville (Tennessee). The company offers two primary purchase paths: Build-to-Suit customized homes built on buyer-selected lots with selections made through in-house Design Centers, and Quick Move Homes (spec inventory ready for faster occupancy). All floor plans are designed in-house and homes are built to energy-efficient standards with HERS ratings.
Is Ball Homes a public or private company?
Ball Homes is a private company. It is classified as family owned and is currently operating.
When was Ball Homes founded?
Ball Homes was founded in 1959. It employs 101 to 250 people.
Where is Ball Homes based?
Ball Homes is headquartered in Lexington, United States, in the North America region.
How does Ball Homes make money?
One revenue line is on record: new Home Sales.
Who are Ball Homes's main competitors?
Direct peers on record are Fischer Homes, Beazer Homes and M/I Homes. Broad incumbents are D.R. Horton, Toll Brothers, PulteGroup, Meritage Homes, Lennar, Taylor Morrison and Tri Pointe Homes.
Does Ball Homes have an API?
No public API is recorded for Ball Homes.
What industry is Ball Homes in?
Ball Homes's product category is Residential Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAA, Single-Family Home Construction (Detached Homes). Its NAICS code is 236117.