PTI

What PTI does

PTI (Post Trauma Institute of Louisiana) is a private, founder-led outpatient mental health practice headquartered in Baton Rouge, Louisiana, founded in 2012 by Dr. Lawrence Salone. The company delivers integrated psychiatric, therapeutic, and psychological testing services to individuals, families, and children (ages 5+) across Louisiana, with conditions treated spanning ADHD, anxiety, depression, PTSD, bipolar disorder, OCD, schizophrenia, substance abuse, and learning disabilities. The clinical model combines in-person visits at two physical locations (Baton Rouge headquarters and a Covington/Northshore office) with statewide telepsychiatry delivered via Zoom, supplemented by an online psychological testing platform and the New Start Intensive Outpatient Program for substance abuse.

The underlying technology stack is conventional rather than proprietary: Zoom for virtual sessions, a standard EHR, an online testing platform, and the Virtual Psych Network (VPN) membership platform hosted on a separate domain. No AI/ML capabilities, APIs, or mobile apps are disclosed. The clinical team is the primary differentiator — board-certified psychiatrists, a Louisiana-credentialed Medical Psychologist with prescriptive authority, addictionologists, PMHNPs, LCSWs, LPCs, and a naturopathic addictions counselor, totaling 13+ providers.

PTI monetizes through three primary streams: (1) fee-for-service clinical care reimbursed via in-network participation with 10+ major insurance carriers (BCBS, Aetna, Cigna, UHC, Tricare, Humana, multiple Medicaid plans, LSU First, OPTUM, BHS, Vantage); (2) self-pay at $308 initial / $175 follow-up visits with CareCredit financing for uninsured or under-insured patients; and (3) an annual VPN membership subscription offering enhanced access. GTM is direct-to-consumer with content-led demand generation through a blog library, podcast ("Empowered with Dr. Lawrence"), YouTube, and broad social media presence, supported by insurance network referrals. Operational partnerships with Quest Diagnostics (lab services) and CareCredit (patient financing) extend service scope.

Name

PTI

Legal name

Post Trauma Institute of Louisiana

Website

https://mypsychnetwork.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

PTI is a private Louisiana-based outpatient mental health practice delivering integrated psychiatry, therapy, and psychological testing via two clinic locations and statewide telepsychiatry, serving individuals, families, and children with a multidisciplinary clinical team.

Ownership category

akta.pro rank

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Healthcare Services: Fee-for-service healthcare delivery including psychiatric evaluations, medication management, therapy sessions, and psychological testing. Revenue is generated through insurance claim reimbursement and patient copays/coinsurance for insured patients, and direct payment for uninsured patients.
2. Insurance Reimbursement: PTI accepts multiple insurance plans and receives reimbursement for covered services including Blue Cross Blue Shield, Aetna, Cigna, LSU First, United Healthcare, Tricare/TriWest, Humana, Vantage, Behavioral Health Systems, and various Medicaid plans.
3. VPN Membership Program: Yearly membership subscription for Virtual Psych Network providing individuals and families with additional mental health care options, control, and accessibility beyond standard clinical services.
4. Self-Pay Services: For patients without insurance coverage, PTI offers competitive self-pay rates: $308 for initial visits, $175 for follow-up visits, with variable pricing for psychological testing. Care Credit financing is also accepted for out-of-pocket expenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PTI (Post Trauma Institute of Louisiana) is a mental healthcare practice that delivers psychiatric evaluations, medication management, individual/family/group therapy, psychological testing, addiction counseling, and telepsychiatry services. Care is provided in person at clinics in Baton Rouge and Covington and virtually statewide across Louisiana, with a VPN (Virtual Psych Network) yearly membership program offering enhanced access for individuals and families.

Product overview

PTI (Post Trauma Institute) is a mental healthcare system offering integrated services under one roof. The company operates on a multi-service model combining psychiatry (medication management), therapy (individual, family, and group), psychological testing, and specialized programs like the New Start Intensive Outpatient Program for addiction recovery. Services are delivered through in-person visits at their Baton Rouge location and via telepsychiatry (Zoom-based virtual sessions) for remote access. The VPN Membership program provides enhanced access to care. The company primarily serves patients in Louisiana, accepting clients ages 5 years old through adulthood for conditions including ADHD, anxiety, depression, PTSD, bipolar disorder, OCD, and substance abuse.

Differentiator

Problem solved

Functional benefit

Brands

• Virtual Psych Network (VPN): VPN yearly membership for individuals and families that want more control and better access/options for their mental health care via telehealth.
• New Start IOP

Products and services

• Psychiatry Psychiatric evaluations and medication management services for ADHD, anxiety, depression, PTSD, and other mental health concerns, provided by adult and child psychiatrists who assess both mental and physical aspects of psychological problems. Targeted at individual patients seeking medical treatment for mental health conditions.
• Therapy Individual, family, and group therapy services provided by licensed therapists and counselors, offering personalized roadmaps for addressing anxiety, depression, and other mental health challenges. Targeted at individuals, families, and groups seeking talk-therapy interventions.
• Psychological Testing Comprehensive psychological testing services including assessments for learning disabilities for 504 programs, IQ testing, cognitive assessments, and neurodevelopmental evaluations. Now available online for convenient remote access. Targeted at children, students, and adults needing diagnostic clarity for educational accommodations and cognitive profiling.
• New Start Intensive Outpatient Program (IOP) Intensive outpatient program (IOP) specializing in substance abuse treatment and recovery-based services, including ongoing therapy (individual and group), supportive substance abuse counseling, case management, and collaboration with medical professionals. Located at the Baton Rouge clinic. Targeted at substance abuse clients needing structured recovery support.
• Telepsychiatry Virtual psychiatric and therapy sessions delivered via Zoom, allowing patients to consult with PTI doctors remotely from their computer or mobile device. Enables accessibility for patients who cannot visit physical locations. Requires patients to be physically present in Louisiana during visits. Targeted at patients across Louisiana seeking remote access to mental health care.
• VPN Membership (Virtual Psych Network) Yearly membership program for individuals and families offering more control and better access to mental health care options. Provides additional support and resources beyond standard appointments via the Virtual Psych Network platform. Targeted at individuals and families seeking enhanced, prioritized engagement with mental health providers.

Quantifiable outcome

• Appointments available within 1 day to 2 weeks for new clients
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered operational, support and core.

• Quest DiagnosticsoperationalTechnology or IntegrationPTI uses Quest Diagnostics for all laboratory services required for patient care, including urine drug screens and other clinical laboratory testing. Quest services are typically in-network with most insurance carriers. This partnership enables PTI to provide comprehensive diagnostic testing while maintaining cost efficiency for patients.
• CareCreditsupportChannel Partner/ Reseller/ DistributorCareCredit healthcare financing is accepted at PTI, allowing patients to cover deductibles, copays, and services not covered by insurance through flexible payment options. This partnership helps make mental health care more financially accessible for patients who need payment plan options.
• Insurance Networks (BCBS, Aetna, Cigna, UHC, Tricare, Humana, Vantage, BHS, LSU First, OPTUM)coreChannel Partner/ Reseller/ DistributorPTI participates as an in-network provider with multiple major insurance carriers including Blue Cross Blue Shield, Aetna, Cigna, United Healthcare (including UHC-Community Plan of LA), Tricare/TriWest, Humana, Vantage, Behavioral Health Systems (BHS), LSU First (Preferred Provider), and OPTUM (including OPTUM VA, UMR, UHC). This network participation is fundamental to patient acquisition and revenue generation.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Brightside Health: Online mental health provider offering psychiatric evaluation, medication management, and therapy for anxiety, depression, and related conditions. Directly overlaps with PTI's psychiatry, therapy, and combined-care delivery model.
• Cerebral: Telehealth mental health company providing online psychiatric evaluations and medication management for conditions including anxiety, depression, ADHD, and PTSD — directly overlapping PTI's core psychiatry and medication management services.
• BetterHelp (Teladoc Health): Largest direct-to-consumer online therapy and counseling platform. Competes with PTI's telepsychiatry offering for Louisiana patients seeking virtual mental health care, with greater brand awareness and mobile-first product.
• Foresight Mental Health: Outpatient psychiatry and therapy practice combining in-person clinics with telehealth across multiple U.S. states. Closely matches PTI's hybrid clinic-plus-telepsychiatry model, with similar multidisciplinary provider mix.
• Talkspace: Public telepsychiatry and online therapy platform connecting patients with licensed therapists and psychiatrists via video, similar to PTI's telepsychiatry service. Competes in the same B2C and B2B mental health delivery model, though at a much larger national scale.
• Charlie Health: Virtual and in-person intensive outpatient program (IOP) for teens and young adults with mental health and substance use conditions. Directly comparable to PTI's New Start IOP program in service model, target population overlap, and clinical intensity.
• Iris Telehealth: Telepsychiatry services company providing psychiatric coverage to hospitals, clinics, and community health centers. Comparable to PTI in service delivery (video-based psychiatry) but serves organizational clients rather than direct consumers.

Broad incumbents

• Lyra Health: Enterprise-focused mental health benefit platform offering therapy, coaching, and medication management through employer-sponsored plans. Competes with PTI's stated corporate wellness and employer segment, but at significantly greater scale and with broader service breadth.
• Spring Health: Mental health benefits platform providing therapy, coaching, and psychiatry to employees via employer contracts. Competes with PTI in the employer and B2B mental health space with a broader, technology-led offering.

Regional players

• Two Chairs: Hybrid in-person and virtual therapy practice with dedicated clinics, similar integrated care model to PTI. Operates in California and Florida (not Louisiana), making it a regional comparison rather than direct geographic competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PTIofLA
• YouTubeyoutube.com/user/PostTraumaInstitute
• Facebookfacebook.com/ptipsych
• LinkedInlinkedin.com/company/post-trauma-institute-of-louisiana
• Instagraminstagram.com/ptiofla
• TikToktiktok.com/@pti234231

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PTI