Office Factory

What Office Factory does

Office Factory AG is a privately held Swiss distribution company founded in April 1998 and headquartered at Alpenblickstrasse 7 in Lachen SZ, Switzerland. The company operates exclusively as a General Importer (Generalimporteur) and exclusive general representative on an exclusive basis for Switzerland and the Principality of Liechtenstein, holding rights for more than 16 premium international brands across office supplies, creative and craft products, outdoor equipment, first aid, pet supplies, and DIY categories. Office Factory serves exclusively resellers (Wiederverkäufer) — never end consumers — supplying them from its Lachen SZ warehouse.

The company's product portfolio is organized into six assortments: Papeterie/Büro (DAHLE, STAEDTLER, NOVUS, SAFESCAN, APLI, MIQUELRIUS, SMART OFFICE, BISLEY, WESTCOTT, COLUMBUS, TIMEMOTO), Kreativ (SIZZIX, FIMO, STUDIO LIGHT, TRODAT, FIGURED'ART), Outdoor (GERBER GEAR, DMT, NITE IZE, HOMEY'S, THE HEAT COMPANY), Erste Hilfe (FIRST AID ONLY), Pet (FISKARS PET CARE), and DIY (NOVUS TOOLS), with outlet-brand residual SKUs from MAGLITE, PELI, and VICTORIAS JOURNALS. Its underlying technology is a Magento-based B2B e-commerce dealer shop at shop.office-factory.ch, supplemented by multilingual (German/French) marketing websites, PDF seasonal catalogs (Q1-Q4), product catalogs, dealer newsletters, and promotional flyers.

Office Factory generates revenue by purchasing inventory from represented brand owners and reselling it at dealer-specific pricing to registered resellers across Switzerland and Liechtenstein, with recommended retail prices (UVP) published for end consumers and a 2-year warranty offered on articles purchased. Distribution is restricted to Switzerland (Lieferung nur in die Schweiz), and no revenue figures, headcount, M&A activity, or funding events are publicly disclosed; the firm appears to be owner-operated with no parent, subsidiaries, or external investors.

Name

Office Factory

Legal name

Office Factory AG

Website

https://office-factory.ch

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Office Factory AG is a privately held Swiss general importer and exclusive representative for 16+ premium international brands across office, creative, outdoor, first aid, pet, and DIY categories, distributing exclusively to registered resellers across Switzerland and Liechtenstein from its warehouse in Lachen SZ.

Ownership category

akta.pro rank

Product category

Office Supplies Wholesale Distribution

NAICS

Stationery and Office Supplies Merchant Wholesalers (42412), Stationery and Office Supplies Merchant Wholesalers (424120), Office Equipment Merchant Wholesalers (42342), Office Equipment Merchant Wholesalers (423420)

SIC

Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Durable Goods, Nec (5099)

akta.pro industry

PRIMARYCRAOALAF

Office Supplies Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Books, Office Supplies & Stationery Distribution

SECONDARYCRAIADAN

Workplace/Jobsite Supplies Retail (Site Consumables, Tarps, Ropes, Chains)

Consumer Products & Retail/Home & Furniture Retail/Home Improvement & Hardware Retail

SECONDARYAFAIABAL

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care)

Agriculture & Food Production/Food Distribution & Wholesale/Grocery & Supermarket Wholesale

Keywords

• B2B wholesale distribution
• Office supplies distribution
• Creative craft products
• Outdoor equipment distribution
• Swiss general importer

Headquarters

HQ city

Lachen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Distribution of Premium Branded Products: Office Factory AG generates revenue by distributing and selling premium branded office equipment, creative supplies, outdoor gear, and related products exclusively to resellers in Switzerland and Liechtenstein. They act as the exclusive Generalimporteur (General Importer) for multiple international brands, selling from their warehouse in Lachen SZ.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Office Factory AG is the exclusive general importer (Generalimporteur) and general representative for Switzerland and Liechtenstein for 16+ premium international brands including DAHLE, STAEDTLER, GERBER GEAR, SIZZIX, STUDIO LIGHT, NOVUS, APLI, and SAFESCAN. The company purchases these branded products, holds inventory at its warehouse in Lachen SZ, and sells them exclusively to registered resellers (Wiederverkäufer) through a password-protected B2B online shop and direct warehouse fulfillment. Product categories span office supplies, creative and craft materials, outdoor equipment, first aid, pet supplies, and DIY tools.

Product overview

Office Factory AG is a Swiss general importer and exclusive representative for premium manufacturers in office supplies, stationery, creative/craft products, and outdoor equipment. The company operates as a B2B wholesale distributor serving exclusively resellers from their warehouse in Lachen SZ, Switzerland. Their portfolio consists of multiple represented brands organized into product categories: Office/Stationery (DAHLE, APLI, MIQUELRIUS, NOVUS, SAFESCAN, SMART OFFICE, STAEDTLER, COLUMBUS, BISLEY, WESTCOTT, TIMEMOTO), Creative/Craft (FIGURÉD'ART, SIZZIX, FIMO, STUDIO LIGHT, TRODAT), Outdoor (DMT, GERBER GEAR, HOMEY'S, NITE IZE, THE HEAT COMPANY, MAGLITE, PELI), First Aid (FIRST AID ONLY), Pet (FISKARS PET CARE, NITE IZE Pet), and DIY (NOVUS TOOLS). The company also operates an e-commerce portal (shop.office-factory.ch) for their reseller customers to browse and order products. Office Factory does not develop or sell software products; it focuses exclusively on physical goods distribution across these specialty categories.

Differentiator

Problem solved

Functional benefit

Products and services

• DAHLE Distribution (Office Equipment)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• DAHLEcoreChannel Partner/ Reseller/ DistributorOffice Factory AG was founded as the Swiss representative for DAHLE and continues to represent DAHLE products including paper cutters, shredders, and presentation equipment. DAHLE is the original founding brand partnership for Office Factory.
• STAEDTLERcoreChannel Partner/ Reseller/ DistributorExclusive Swiss representative for STAEDTLER writing instruments, art supplies, and FIMO modeling products. Products include pencils, pens, markers, and creative supplies.
• GERBER GEARcoreChannel Partner/ Reseller/ DistributorExclusive Swiss representative for GERBER GEAR knives, tools, and outdoor equipment including camp kitchen, cutting tools, and outdoor knives. Note: Not all Gerber products are available in Switzerland.
• SIZZIXcoreChannel Partner/ Reseller/ DistributorExclusive Swiss representative for SIZZIX cutting machines, cutting dies, embossing folders, and crafting tools and accessories.
• STUDIO LIGHTcoreChannel Partner/ Reseller/ DistributorExclusive Swiss representative for STUDIO LIGHT creative supplies including Clear Stamps, cutting dies, ink pads, masks, and paper crafting products.
• APLIcoreChannel Partner/ Reseller/ DistributorExclusive Swiss representative for APLI office supplies, school supplies, games, and stationery products including labels, clips, and organizers.
• MIQUELRIUScoreChannel Partner/ Reseller/ DistributorExclusive Swiss representative for MIQUELRIUS notebooks, agendas, and paper products including school agendas and general notebooks.
• NOVUScoreChannel Partner/ Reseller/ DistributorExclusive Swiss representative for NOVUS office equipment including staplers, hole punchers, monitor solutions, and POS solutions under Novus Büro, Novus MPS, and Novus Retail System brands.
• SAFESCANcoreChannel Partner/ Reseller/ DistributorExclusive Swiss representative for SAFESCAN money counting machines, banknote detectors, time attendance systems, and cash management solutions.
• DMTcoreChannel Partner/ Reseller/ DistributorExclusive Swiss representative for DMT diamond sharpening stones, whetstones, pocket whetstones, and sharpening systems for outdoor and tool applications.
• NITE IZEcoreChannel Partner/ Reseller/ DistributorExclusive Swiss representative for NITE IZE innovative accessories including waterproof protection, mobile accessories, bungees, gear ties, and pet products.
• THE HEAT COMPANYcoreChannel Partner/ Reseller/ DistributorExclusive Swiss representative for THE HEAT COMPANY winter gloves, hand warmers, and heated accessories.
• TRODATcoreChannel Partner/ Reseller/ DistributorExclusive Swiss representative for TRODAT creative stamps and stamp pads.
• FIGURED'ARTcoreChannel Partner/ Reseller/ DistributorExclusive Swiss representative for FIGURED'ART painting-by-numbers and diamond painting kits.
• COLUMBUSminorChannel Partner/ Reseller/ DistributorSwiss representative for COLUMBUS globes including beautiful globes, children's atlases, and mini globes.
• HOMEY'SminorChannel Partner/ Reseller/ DistributorSwiss representative for HOMEY'S knives, men's gifts, binoculars, compasses and other outdoor and gift items.
• SMART OFFICEcoreChannel Partner/ Reseller/ DistributorExclusive Swiss representative for SMART OFFICE rubber bands and paper clips.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lyreco: One of Europe's largest B2B distributors of workplace supplies, office products, and consumables, operating across multiple countries including DACH. Directly comparable go-to-market to Office Factory: B2B distribution of branded office and workplace goods to resellers and end-customers via a catalog/e-commerce channel.
• ALSO Group: Swiss-headquartered (Emmen) broad-line B2B distributor covering IT, office, and consumer electronics, listed on the SIX. Comparable as a Swiss-based exclusive-distribution / channel-partner model serving resellers, though ALSO's portfolio skews to IT/CE rather than office/creative/outdoor.
• Staples Europe (Staples Advantage): European B2B arm of Staples operating office supplies and workplace solutions catalogs. Comparable multi-category office-supply distribution to businesses, though at much larger scale and a different geography mix.
• Viking / Office Depot Europe: Viking (formerly part of Office Depot) is a major European B2B office supplies catalog and delivery operator. Highly comparable to Office Factory's dealer-shop-plus-catalog motion for office supplies, though at much larger scale and broader assortment.

Direct peers

• DURABLE Hunke & Jochheim: German manufacturer-distributor of office products, presentation, and workplace organization tools, with a multi-country European distribution footprint including Switzerland. Comparable combination of branded product design and B2B distribution to resellers.
• Spengler Papier AG: Swiss wholesale distributor of paper, stationery, and office supplies serving resellers and trade customers. Closest pure-play peer: Switzerland-based B2B office/paper wholesaler operating from domestic warehouse with a similar dealer-customer focus.
• Papier-Lambert AG: Swiss paper and stationery wholesale distributor serving Swiss trade and reseller customers. Closely comparable to Office Factory in geography, customer type (resellers/retailers), and product category mix (paper, stationery, office supplies).
• Schäfer Shop (WS Schaefer): European B2B catalog and e-commerce distributor of office, warehouse, and workplace supplies serving SMB and reseller buyers. Directly comparable B2B distribution motion and category breadth in office/MRO supplies.

Regional players

• edding AG: German branded manufacturer of writing instruments and office products distributed through Swiss and other European resellers. Overlaps with Office Factory on the STAEDTLER/FIMO/SMART OFFICE writing/office category, with a different go-to-market (own brand + selective distributors).

Emerging players

• Büromarkt Bardo: German family-run B2B office, school, and creative supplies distributor. Comparable as a mid-sized European specialist distributor focusing on stationery, office, and creative/craft categories to reseller channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office Factory