Touchpoint Media

What Touchpoint Media does

Touchpoint Media is a Minneapolis-based, full-service creative and marketing agency that delivers integrated services across eight capability areas: Brand Strategy + Design, Creative + Content, Marketing Intelligence, Global Communications, Digital Experience, Video + Web + Social + Podcasts, Media Planning + Buying, and Data & Analytics. The firm serves a mixed client base of enterprise brands (including BlueCross BlueShield of Minnesota, Nonin, and Eco), regional associations, mid-market businesses (Trustpoint, Mar Jennings, EB Law), and select SMB and startup clients (Darien Sport Shop, Blue Planet Labs) across healthcare, financial services, environmental sustainability, hospitality, legal, and retail sectors. Founded in 1990, the company has been operating for approximately 35 years with a headcount in the 11-50 range, organized under a named functional leadership team including a CEO, Executive Director, Creative Director, Video Director, Finance Director, Head of Digital Products, Head of Project Management, Art Director, Lead Editor, and Associate Editor.

The company operates with no proprietary technology platform or software product. Production is executed with industry-standard creative tools — Adobe Creative Suite (Premiere, After Effects, Photoshop, InDesign, Illustrator) for video and content production, Sony mirrorless cameras and Aputure lighting for video capture, and Squarespace for website hosting. There are no disclosed AI/ML capabilities, no proprietary models or training pipelines, no APIs, and no SDK or integration surface. Marketing and lead generation rely on the company website, an active Instagram presence focused on team and creative-process content, and an email newsletter.

Revenue is generated on a project-based professional services model rather than recurring subscriptions; pricing is not publicly disclosed and is described as quote-driven, varying with scope, client size, and project complexity. Distribution is entirely direct, managed through account directors and strategists working with enterprise and mid-market clients on bespoke engagements. The company is privately held as Touchpoint Media LLC, domiciled in Minnesota, with no evidence of external institutional investment, private equity ownership, subsidiaries, or a parent company. Geographic footprint is anchored in North America, with a self-claimed global communications capability supported by partner collaboration rather than disclosed international offices.

Name

Touchpoint Media

Legal name

Touchpoint Media LLC

Website

https://touchpointmedia.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Touchpoint Media is a Minneapolis-based full-service creative and marketing agency delivering brand strategy, content production, digital experience, media planning, and analytics services to enterprise and mid-market clients across healthcare, finance, environmental, legal, and retail sectors.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Creative agency services
• Brand strategy design
• Marketing intelligence
• Video production services
• Media planning buying

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marketing and Creative Services: Touchpoint Media generates revenue through project-based professional services, providing integrated marketing campaigns and creative content to enterprise and mid-market clients. Services include brand strategy, creative content production, marketing intelligence, global communications, digital experience design, video production, media planning/buying, and data analytics. Revenue is derived from client engagements rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Touchpoint Media is a full-service creative and marketing agency that delivers integrated brand strategy, creative content, marketing intelligence, global communications, digital experience design, video/web/social/podcast production, media planning and buying, and data analytics to enterprise and mid-market clients. Services are sold as project-based professional engagements rather than subscriptions or licenses, with strategists, designers, writers, videographers, and account directors collaborating directly with clients.

Product overview

Touchpoint Media is a full-service creative and marketing agency that offers eight integrated service offerings rather than a unified software platform. The core capabilities span brand strategy and design, creative content production, marketing intelligence, global communications, digital experience (UX/UI and web architecture), video/web/social/podcast content creation, media planning and buying, and data analytics. These services work together as an integrated marketing solution where strategic insights inform creative development, which then flows through digital experiences and paid media, with performance measured through analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy + Design Partnership service that clarifies brand voice, sharpens positioning, and brings visual identity to life through messaging frameworks, taglines, dynamic logos, and design for enterprise and mid-market clients.
• Creative + Content Integrated creative service that turns bold ideas into fully integrated campaigns through campaign concepts, messaging, multi-platform content, and asset creation for client brands.
• Marketing Intelligence Data analysis and digital strategy service that combines expert data analysis with digital strategies to gain actionable insights, inform marketing decisions, uncover audience drivers, and define markets.
• Global Communications Cross-border brand storytelling service with cultural insight, developing strategies and content that resonate with diverse audiences for internal alignment and global campaigns.
• Digital Experience Design and build of seamless digital experiences including UX and UI strategy, website architecture, and content flow to deliver intuitive, engaging, and high-performing digital environments.
• Video + Web + Social + Podcasts Content creation service spanning video storytelling, website launches, social campaigns, digital advertising, and full-service podcast production to drive platform-specific audience engagement.
• Media Planning + Buying Media strategy and buying service that identifies effective platforms and executes targeted media buys to reach the right audience at the right time, maximizing reach and return for client campaigns.
• Data & Analytics Complete 360-degree data and analytics solution that measures and improves campaign performance through KPI analysis, success metrics, and market insights.

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• Wpromote: Mid-sized digital marketing agency offering integrated creative, media planning/buying, and analytics — directly comparable in scale, service mix, and mid-market enterprise orientation.
• Mekanism: Independent creative agency providing brand storytelling, content production, and integrated campaigns — comparable in service scope and mid-market positioning.
• Big Spaceship: Independent digital creative agency providing brand strategy, content production, and digital experience design — comparable integrated services and mid-market enterprise positioning.
• Fallon: Minneapolis-based creative agency with a similar full-service model spanning brand, advertising, digital, and content — long-standing Twin Cities competitor for enterprise brand work.
• The Martin Agency: Mid-sized independent creative agency offering integrated brand, advertising, digital, and media services — comparable in service breadth and enterprise client focus.
• Colle McVoy: Minneapolis-based independent creative agency providing integrated brand, content, media, and digital services — competes head-to-head with Touchpoint for regional enterprise and mid-market accounts.
• Carmichael Lynch: Minneapolis-headquartered creative agency of comparable size offering brand strategy, advertising, digital, and content production — direct competitor for the same enterprise and mid-market clients in the Upper Midwest.

Broad incumbents

• Huge: Large digital agency providing brand, experience design, and integrated marketing at global enterprise scale — competes for larger clients than Touchpoint typically serves.
• Merkle: Global data-driven performance marketing agency (Dentsu-owned) with media, analytics, and creative capabilities — competes for the data/analytics-driven enterprise engagements Touchpoint also targets.
• Digitas: Global digital agency network (Publicis-owned) offering integrated brand, creative, media, and analytics at enterprise scale — competes for the same Fortune 500 marketing budgets from a much larger platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/touchpointmedia
• Xx.com/_Touchpoint
• Facebookfacebook.com/touchpointmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touchpoint Media