Jack The Maker

Name

Jack The Maker

Legal name

Jack The Maker

Website

https://jackthemaker.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Project-Based Consulting: Consulting services where Jack takes on innovation challenges, providing expertise as a tech powerhouse. Engagements include tech validation, delivery, and solution setup.
2. Product Creation (Oriented Solutions): A-Z product creation from brainstorming to final product. Client comes with specific outcome idea and Jack defines strategy and executes to achieve the goal. Includes budget forecast, solution design, prototype, and product setup.
3. Co-Creation / Lab Methodology: Lab methodology with two paths: Design Thinking (deeper ongoing dive) and Sprints (fast responsive feedback). Projects from brainstorming through talent identification, solution setup, design, prototype, and testing.
4. Fast Approach Production: Day-to-day production work for agencies requiring practical and fast approach, including technical validation and delivery.
5. Integrated Production: Methodology focused on productisation with solution setup, including budget planning, partnership identification, and production design & management.
6. Product Sales (Consumer Products): Direct consumer product sales for innovative hardware products like Annoying Plant (100€/unit), The Real Pull Back Chair, Fart Busters, and other playful inventions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Jack The Maker is a Lisbon-based creative technology studio that sells project-based consulting, A-Z product creation, and co-creation/lab services (Design Thinking and Sprints), combining investigation, creativity, and engineering across hardware, software, robotics, AI, and new media. Engagements range from fast-turnaround agency production work to bespoke multi-month R&D and prototyping projects for global brands and industries, producing one-off experiential campaigns, custom devices, and prototypes. A small catalogue of own-brand consumer novelty products (e.g., Annoying Plant, Fart Busters, Hot News Mug, Beer Rooster) is also sold directly.

Product overview

Jack The Maker is a tech power house founded in 2016, offering a portfolio of services and proprietary products. Core service offerings include: Consulting Services (tech-oriented consulting for challenges), Product Creation (A-Z product creation from brainstorming to final product), and Lab/Co-Creation methodology using Design Thinking and Sprints. They serve three primary client segments: Agencies (Fast Approach, Production, Integrated Production), Brands (Oriented Solutions, Co-Creation), and Industries (cross-sector innovation). The company combines investigation, creativity, and technology across hardware, software, robotics, new media, R&D, and prototyping. Notable proprietary products include io.MATTER (3D printer with Mercedes-Benz), Dog Captioning Collar, Fart Busters, Annoying Plant, Beer Rooster, Hot News Mug, Punch Alarm Clock, Big Finger Ring, Bud Alert, and The Real Pull Back Chair. Client projects span brainwave technology (Thinking Machine, Emotional Scanner, Daimler Trucks SXSW, Thinking Forward), AI-powered campaigns (Paintings of Hope), metaverse experiences (GoHu Live Metaverse), robotics (Trusty robotic dog, Robots Meo Go), and various experiential marketing activations for global brands including Mercedes-Benz, Nestlé, Dove, FOX, Super Bock, and EDP.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services for Industries Tech-oriented consulting where Jack provides expertise as a tech power house for challenges including challenge identification, talent identification, team setup, consulting model design, and delivery management. Designed for any industry, business, or product challenge.
• Product Creation Services A-Z product creation from brainstorming to final product, including budget forecasting, talent/resource identification, solution setup, design, prototyping, and testing. Adaptable across industries.
• Lab / Co-Creation Services Co-creation lab methodology offering two paths: Design Thinking for deeper ongoing exploration and Sprints for fast, responsive feedback. Includes brainstorming, talent/resource identification, solution setup, design, prototype, and testing.
• For Agencies Services (Fast Approach, Production, Integrated Production) Services for advertising agencies including Fast Approach (practical and fast project execution with tech validation and delivery), Production (cooperative solution setup from tech validation to delivery), and Integrated Production (focused on productization with budget, partnership, and production management).
• For Brands Services (Oriented Solutions, Co-Creation) Services for brands combining cutting-edge technology and contemporary digital art. Oriented Solutions takes the production role for client-defined outcomes; Co-Creation works from problem identification through brainstorming, resource identification, solution design, prototype, and product delivery.
• io.MATTER 3D Printer A 3D printer made in Portugal by Mercedes-Benz and Jack The Maker that collects ideas and produces solutions for everyday challenges, from mobility solutions for disabled people to urban furniture, bike stations, and tactile pavement for the visually impaired.
• Dog Captioning Collar Revolutionary collar developed for In Dog We Trust startup that captions dog barks, howls, and growls in real-time. Features dog-specific phrases like 'Sniff my butt!' and 'Let me give you a lick!' using cutting-edge audio processing technology.
• Fart Busters Transparent tube device with a rounded lighter stone at the base designed to ignite and safely burn flatulence odors using a combustion mechanism. Sold as a novelty consumer product.
• Annoying Plant Smart plant pot with integrated cat meowing sounds and water sensor that reminds users to water their plants through complaint-like feline vocalizations. Pre-order priced at 100 EUR per unit via [email protected].
• Hot News Mug Electronic mug with LCD display that shows latest news in scrolling format when filled with hot liquid. Features rechargeable battery, heat-resistant materials, insulated inner layer, and connects to external power source for updates.
• Beer Rooster Weather-predicting beer can inspired by Portuguese Galo do Tempo. Turns pink on damp/rainy days and blue on hot days using CoCl2.6H2O (hexahydrate cobalt chloride) thermochromic compound.
• The Real Pull Back Chair Office chair featuring a pull-back car system inspired by Hot Wheels toys. Designed for sprints, remote meetings, and team building with car-like acceleration mechanism.
• Punch Alarm Clock Alarm clock combined with a punching bag that allows users to customize alarm time, boxing session duration, and punch intensity. Features multiple alarm sounds including a boxing bell.
• Big Finger Ring IoT button ring that emits Star Wars ship and blaster sounds when pressed. Features sleek design with intergalactic battle sound effects.
• Bud Alert Device with flashing red light that notifies users when friends enjoy a drink via social network monitoring. Tracks friends' social media photos with beverages in real-time.
• GoHu Live Metaverse Experience Live music metaverse experience for GoHu featuring band performances (band Táxi at Capitólio) with GOHU's metaverse alter ego in a live broadcast demonstration.
• Sole Music Audio Insole Next-generation audio experience featuring an insole with integrated technology that helps deaf users experience music through haptic feedback. Created for Anghami.
• Paintings of Hope AI Campaign AI-powered creativity campaign for GILEAD and VMLY&R HEALTH Spain that translated patient feelings and hopes into paintings to raise awareness with health authorities and the health community.

Quantifiable outcome

• 700+ participants engaged in single activation at Web Summit
• +2 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability19 records

Feature10 records

Partnerships

17 partnerships are on record, tiered minor and core.

• JWT LisboaminorStrategic or Co-development PartnerCollaboration on creative technology projects, notably the Kit Kat Thinking Machine project combining brainwave technology with vending machine.
• BBDOcoreStrategic or Co-development PartnerLong-standing creative partnership including Smart Bathtub project and IO Office Race for Mercedes-Benz IO during Web Summit.
• NylonminorStrategic or Co-development PartnerCollaboration on Beer Analyser project for Super Bock, creating a machine to analyze self-served beers.
• Y&R PolandminorStrategic or Co-development PartnerPartnership on Live Fish project for Mila, creating robotic fish packs to demonstrate frozen fish freshness.
• comOnminorStrategic or Co-development PartnerCollaboration on The Best Chair project for Mercedes-Benz.io developers.
• Leo BurnettminorStrategic or Co-development PartnerPartnership on Radar os Slowness for CP - Comboios de Portugal, creating radar to track car slowness and promote train commuting.
• FCB LisboaminorStrategic or Co-development PartnerCollaboration on Stronger than Fiber project for Comité Paralímpico, developing unique tattoo machine for prosthetic limbs.
• Lew'LaraTBWAminorStrategic or Co-development PartnerPartnership on Follow the Ball project for Nissan, integrating Intelligent Mobility with football pitch billboard.
• VMLY&R HEALTH SpainminorStrategic or Co-development PartnerCollaboration on Paintings of Hope for Gilead, creating AI technology to bring patient feelings to authorities' attention.
• Black Ship PiratesminorStrategic or Co-development PartnerPartnership on Real Beauty project for Dove, creating heartbeat sensor to capture emotions.
• Anghami & Partner (‿)minorStrategic or Co-development PartnerCollaboration on Sole Music - next generation insole with integrated technology helping deaf experience music.
• AND US AGENCYminorStrategic or Co-development PartnerPartnership on Super Star Signal project sending Hardee's burger to space, working across Lisbon and Dubai.
• PSKminorStrategic or Co-development PartnerPartnership to help players unlock their full potential, bridging business imagination to field application.
• NEARminorStrategic or Co-development PartnerDevelopment of software for NEAR team arrival celebration using hand gestures to send messages to digital wall.
• GoHuminorStrategic or Co-development PartnerCreating live Metaverse experience for music shows, including live broadcast with band Táxi at Capitólio.
• 42 SchoolcoreStrategic or Co-development PartnerConnecting Dots project creating physical technology intervention as bridge between 42 school and Mercedes-Benz I.O.
• In Dog We TrustminorStrategic or Co-development PartnerDevelopment of Dog Captioning Collar - revolutionary collar that captions dog sounds in real-time for pet communication.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas: Global advertising holding company with significant creative production and experiential capabilities across Havas Studios — large incumbent competing for the same brand-experience budgets.
• Ogilvy: WPP-owned global advertising network increasingly delivering creative-tech, content, and experiential production in-house — represents both a current client ecosystem and a structural competitor.
• Dentsu Creative: Dentsu's global creative network investing in creative technology, content, and experience production — broad incumbent increasingly operating in the same custom-tech-for-brands category.

Direct peers

• Moment Factory: Montreal multimedia entertainment studio creating immersive experiences combining light, sound, and custom technology — closest scale-and-craft peer for Jack's experiential marketing work.
• RESN: New Zealand-based creative technology studio known for award-winning interactive brand experiences and custom digital builds — peer in scale, methodology, and client base.
• North Kingdom: Swedish creative tech studio producing digital and physical experiences for global brands — same combination of branded storytelling with custom technology that defines Jack The Maker.
• Unit9: London-based production studio specializing in immersive, interactive, and tech-driven brand experiences — directly comparable in custom hardware/software execution for advertisers.
• Tool of North America: Los Angeles creative technology and production studio serving advertising and entertainment clients with custom-built hardware/software/R&D — directly comparable boutique creative-tech model.
• B-Reel: Stockholm/LA/NYC-based creative technology studio producing bespoke digital experiences and installations for global brands — same business model, scale tier, and ad/brand-services positioning as Jack The Maker.

Emerging players

• BUCK: Design and creative technology studio with overlapping capability in motion, interactive, and experiential work for brands and entertainment — comparable scale tier with focus on visual design-led tech.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@jackthemaker4979
• Facebookfacebook.com/jackthemakermaker
• LinkedInlinkedin.com/company/jack-the-maker
• Instagraminstagram.com/follow.jackthemaker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack The Maker