JWT Insurance
John W. Traeger Agency Inc. (d/b/a JWT Insurance) is a family-owned independent insurance agency in Shoreview, Minnesota, placing personal and commercial policies with 14+ carriers for individuals, families, and small businesses across Minnesota and Wisconsin.
- Company typePrivate
- Founded1951
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What JWT Insurance does
JWT Insurance, operating as John W. Traeger Agency Inc., is a privately held, family-owned independent insurance agency headquartered in Shoreview, Minnesota, serving individuals and small-to-mid-size businesses across the Twin Cities metro and greater Minnesota and Wisconsin. Founded over 70 years ago, the firm operates on a traditional, sales-led, high-touch distribution model with no automation: clients reach agents by phone (with a stated policy of answering within three rings), walk-in to the Shoreview office, or submit online quote request forms for personalized follow-up. The team of 11-50 agents carries 200+ years of collective experience with most tenures above 30 years, and ownership is concentrated in the Traeger family.
The agency's product surface spans personal and commercial insurance — auto, home, life, health, recreational vehicle (including classic/collector via Hagerty), business (commercial property, general liability, BOP, workers comp, commercial auto, professional liability, inland marine, umbrella, crime), bonds (surety and fidelity), and personal umbrella. Its distribution is structurally a broker model rather than a carrier: JWT holds appointments with 14+ carriers spanning national leaders (Travelers, Liberty Mutual, Chubb, Progressive, The Hartford, Nationwide Private Client) and regional/specialty providers (Auto-Owners, Acuity, State Auto, Midwest, West Bend, Western National, Hagerty, Blue Cross and Blue Shield of MN), enabling agents to shop coverage across carriers on each client's behalf.
Revenue is generated almost exclusively through insurance commissions on placed policies, with premiums determined per quote rather than via published pricing tiers, and billing on an annual cadence. Marketing is community-led via referrals, Facebook, LinkedIn, and Google reviews, with no digital self-service or app distribution. The firm has no disclosed funding rounds, no parent company, no M&A activity, no integrations, no API surface, and no documented AI capabilities in the supplied data.
JWT Insurance firmographics
Firmographics- Name
- JWT Insurance
- Legal name
- John W. Traeger Agency Inc.
- Website
- https://jwtinsurance.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- John W. Traeger Agency Inc. (d/b/a JWT Insurance) is a family-owned independent insurance agency in Shoreview, Minnesota, placing personal and commercial policies with 14+ carriers for individuals, families, and small businesses across Minnesota and Wisconsin.
- Ownership category
- akta.pro rank
JWT Insurance industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where JWT Insurance is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JWT Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Commissions: Independent insurance agency earning commissions from multiple insurance carriers for policies placed. Acts as intermediary between customers and insurance providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom Insurance Quotes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
JWT Insurance product offering
Product offeringCore offering
JWT Insurance operates as an independent insurance agency that brokers personal and commercial insurance policies on behalf of multiple insurance carriers, including Auto-Owners, Acuity, Blue Cross and Blue Shield of Minnesota, Chubb, Hagerty, Liberty Mutual, Nationwide Private Client, Progressive, State Auto, The Hartford, Travelers, West Bend, and Western National. The agency sells auto, home, life, health, recreational vehicle, umbrella, and business insurance, plus surety and fidelity bonds, tailoring each policy through direct one-on-one agent interaction.
Product overview
JWT Insurance (John W. Traeger Agency Inc.) is an independent insurance agency offering a comprehensive portfolio of insurance products and services. The agency provides personal insurance lines (auto, home, life, health, recreational vehicle) and commercial insurance products (business, bonds) through multiple carrier partnerships. As an independent agency, they act as a broker representing multiple insurance carriers to offer tailored coverage options to individuals and businesses in Minnesota and Wisconsin.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Vehicle insurance coverage for individuals and families, including liability, comprehensive, collision, uninsured motorist protection, and additional options such as roadside assistance, rental reimbursement, and specialty auto insurance. Offered through multiple carrier partnerships.
- Home Insurance Property and liability coverage for homeowners, including property insurance, homeowners liability, renters insurance, condo insurance, mobile home insurance, and landlords insurance. Sourced through multiple carrier partnerships.
- Business Insurance Commercial coverage for small and mid-size businesses, including commercial property insurance, general liability, business owners policy (BOP), inland marine, commercial auto, umbrella, professional liability, workers compensation, and crime insurance. Assembled across multiple carrier partners.
- Health Insurance Group and individual health insurance plans including dental, vision, long-term care, temporary health, supplemental, disability, medical expense, and prescription coverage with HSA options. Brokered through Blue Cross and Blue Shield of Minnesota and other health partners.
- Life Insurance Financial protection coverage including term, whole, universal, and variable universal life insurance, as well as group life, second-to-die policies, and key person insurance.
- Bonds Surety and fidelity bond services including performance bonds, contractor bonds, ERISA bonds, fiduciary bonds, court bonds, and liquor licenses, offered to businesses and individuals.
- Recreational Vehicle Insurance Specialized coverage for boats, motorcycles, motorhomes, ATVs, and snowmobiles, including partnership-based offerings such as classic/collector vehicle coverage through Hagerty.
- Other Personal Insurance Additional personal coverage, principally personal umbrella insurance for enhanced liability protection beyond standard home and auto limits.
Quantifiable outcome
- No automation - phone answered within three rings, walk-in availability
- +1 more outcomes
Companies that use JWT Insurance
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
JWT Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
JWT Insurance partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Auto-Owners InsurancecoreInsurance carrier represented by JWT Insurance. Provides auto, home, and related insurance products through the agency.
- AcuitycoreInsurance carrier providing business and personal insurance products distributed through JWT Insurance.
- Blue Cross and Blue Shield of MinnesotacoreHealth insurance provider offering individual and group health plans, dental, vision, and supplemental coverage through JWT Insurance.
- ChubbcoreLarge commercial and personal insurance carrier offering high-value coverage through JWT Insurance.
- Hagerty InsurancecoreSpecialty insurance carrier for classic and collector vehicles, partnered for recreational vehicle coverage offerings.
- Liberty Mutual InsurancecoreMajor national insurance carrier providing auto, home, and commercial insurance through JWT Insurance.
- Midwest Insurance CompanycoreRegional insurance carrier offering personal and commercial lines through JWT Insurance.
- Nationwide Private ClientcoreHigh-net-worth personal insurance solutions including home, auto, and umbrella coverage through JWT Insurance.
- Progressive InsurancecoreMajor auto and personal lines insurance carrier offering coverage through JWT Insurance.
- State AutocoreRegional insurance carrier providing personal and commercial insurance products through JWT Insurance.
- The HartfordcoreMajor insurance carrier offering business and personal insurance through JWT Insurance, particularly known for small business coverage.
- TravelerscoreLarge national insurance carrier providing comprehensive personal and commercial coverage through JWT Insurance.
- West BendcoreRegional insurance carrier offering business and personal insurance products through JWT Insurance.
- Western NationalcoreRegional insurance carrier providing personal and commercial coverage through JWT Insurance.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
JWT Insurance competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown, Inc. Large national insurance brokerage distributing personal, commercial, and specialty lines across multiple carrier appointments — comparable in independent-broker distribution model and product breadth, with national scope.
- Acrisure: Fast-growing insurance brokerage platform aggregating independent agencies across personal, commercial, and specialty lines — comparable in being built on independent agency DNA, though at national scale and increasingly technology-enabled.
- Hub International: Large North American insurance brokerage offering personal, commercial, life, and benefits across a wide carrier panel — directly comparable multi-carrier intermediary model with much larger scale and geographic footprint.
- Marsh McLennan: Global professional services firm with Marsh as a major insurance brokerage arm providing risk, insurance, and advisory services — comparable intermediary business model, though dominated by large commercial and specialty accounts.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm operating across personal, commercial, and specialty lines with a broad carrier portfolio — comparable product breadth and brokerage model to JWT, but at vastly greater scale and geographic reach.
Direct peers
- R&R Insurance Services: Wisconsin-headquartered independent agency and brokerage offering personal, commercial, life, and group benefits across multiple carriers — directly comparable to JWT as a family-influenced, multi-line independent agency in an adjacent Midwest geography.
- M3 Insurance: Mid-size independent insurance brokerage based in Wisconsin serving commercial and personal lines across the Upper Midwest with a multi-carrier model — closely comparable to JWT in regional footprint, carrier-broker structure, and SMB/mid-market focus.
- Higginbotham: Independent insurance brokerage operating across the South and Midwest with a multi-carrier, multi-line model serving both businesses and individuals — comparable to JWT in independent brokerage structure and product breadth, though larger in scale.
Regional players
- Kapnick Insurance Group: Independent insurance agency in the Midwest offering commercial, personal, and group benefits through multiple carriers — comparable multi-line, multi-carrier model with regional rather than national scope.
Emerging players
- OneDigital: National insurance, benefits, and wealth advisory firm with strong personal-lines, commercial, and group health capabilities — comparable multi-line intermediary model with an emphasis on integrated advisory services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
JWT Insurance social profiles
Digital presenceJWT Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
JWT Insurance leadership team
Management profileNumber of profiles
Profiles11 records
JWT Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JWT Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JWT Insurance
What does JWT Insurance do?
JWT Insurance operates as an independent insurance agency that brokers personal and commercial insurance policies on behalf of multiple insurance carriers, including Auto-Owners, Acuity, Blue Cross and Blue Shield of Minnesota, Chubb, Hagerty, Liberty Mutual, Nationwide Private Client, Progressive, State Auto, The Hartford, Travelers, West Bend, and Western National. The agency sells auto, home, life, health, recreational vehicle, umbrella, and business insurance, plus surety and fidelity bonds, tailoring each policy through direct one-on-one agent interaction.
Is JWT Insurance a public or private company?
JWT Insurance is a private company. It is classified as family owned and is currently operating.
When was JWT Insurance founded?
JWT Insurance was founded in 1951. It employs 11 to 50 people.
Where is JWT Insurance based?
JWT Insurance is headquartered in Minneapolis, United States, in the North America region.
How does JWT Insurance make money?
One revenue line is on record: insurance Commissions.
Who are JWT Insurance's main competitors?
Broad incumbents on record are Brown & Brown, Inc., Acrisure, Hub International, Marsh McLennan and Arthur J. Gallagher & Co.. Direct peers are R&R Insurance Services, M3 Insurance and Higginbotham. Kapnick Insurance Group is listed as a regional player. OneDigital is listed as an emerging player.
Does JWT Insurance have an API?
No public API is recorded for JWT Insurance.
What industry is JWT Insurance in?
JWT Insurance's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 5242 and its SIC code is 6411.