What MojoMe does

MojoMe is a South African direct-to-consumer health supplement brand established in 2013 and headquartered in Cape Town, operating as a brand of SmartPack (Pty) Ltd. The company designs, manufactures, and retails a portfolio of keto-friendly, low-carb, and clean-label supplements built around multi-source collagen (bovine, marine, chicken Types I, II, III, V, X), instant bone broth formulations, MCT oils (C8/C10 ratio), whey protein isolate, and the SugaZero sub-brand of natural sugar substitutes (xylitol, erythritol, allulose). Manufacturing is conducted in an FSA-, GMP-, and Halaal-certified facility in Muizenberg, Cape Town. Product positioning emphasizes science-led formulation, optimal dosing, and the absence of fillers, synthetic vitamins, added sugars, or artificial preservatives.

The business model is product-led growth through an owned e-commerce storefront at mojome.co.za, supplemented by a single factory shop in Muizenberg for local pickups and a network of retail distributors and food service partners. Pricing is unit-based with size-dependent tiers (e.g., Pure Collagen Powder R399-R775, Pure MCT Oil R229.99-R2,229.99), a free-delivery threshold at R800, a buy-4-get-cheapest-free promotion, bulk discounts on select sweeteners, and a MeBucks loyalty rewards program to drive repeat purchases. Payment processing relies on PayGate, SnapScan, and PayFlex integration, with same-day shipping for orders placed before 13:00. The company serves five documented customer segments led by health-conscious consumers and ketogenic/LCHF lifestyle followers, with secondary segments in fitness/sports, diabetic/blood-sugar management, and pet owners. Geographic reach is restricted to South Africa (international shipping is not currently available), with brand recognition extended internationally through five awards (PnP 2016, Womens Health 2018, Food Innovation UK 2020, FoodBev 2020, LOHAS Hong Kong 2021).

Name

MojoMe

Legal name

SmartPack (Pty) Ltd

Website

https://mojome.co.za

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MojoMe is a South African direct-to-consumer health supplement brand founded in 2013 and based in Cape Town, manufacturing and selling collagen, bone broth, MCT oils, whey protein, and sugar substitutes targeted at health-conscious, keto/LCHF, and diabetic consumer segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through owned online store selling supplements and keto nutrition products directly to consumers. Orders processed online with payment via PayGate, SnapScan, and PayFlex payment gateways. Same-day shipping for orders before 13h00.
2. Factory Shop Retail: Physical retail location at Capricorn Park, Muizenberg for customer pickups and direct purchases.
3. Retail Distribution: Products distributed through retail partners including health shops and food service outlets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MojoMe manufactures and sells premium natural health supplements and keto nutrition products, including multi-type collagen powders and capsules, marine collagen, instant bone broth, MCT oils, whey protein isolate, and the SugaZero™ range of sugar substitutes. Products are sold direct-to-consumer through the mojome.co.za online store and a Cape Town factory shop, with additional distribution through retail and food service partners in South Africa.

Product overview

MojoMe is a South African health supplement and nutrition brand that offers a diverse portfolio of keto-friendly, sugar-free, and LCHF (Low-Carb High-Fat) products. The core product lines center on collagen supplements in multiple forms (powder, capsules, granules) sourced from bovine, marine, and chicken origins, including Pure Collagen Powder (Type I & III), Marine Collagen Powder, Multi Collagen Powder, Multi Collagen Capsules, OsteoPro Type 2 Collagen Capsules, and Sport Collagen for Athletes. The bone broth line features instant collagen broths in beef and jalapeño chicken flavors. Additional offerings include MCT oil products (Pure MCT Oil, MCT Oil Powder, Coconut MCT Oil), Pure Whey Isolate Protein, and the SugaZero™ sub-brand of sugar substitutes (Xylitol Granules, Erythritol Icing Dust, Allulose Sugar Free Syrup). The baking category includes sugar-free baking mixes (chocolate cake, brownie, sponge, almond cake, carrot cake), while the ready-to-eat line provides keto-friendly breakfast and meal options. The company also offers pet collagen and vitamin C supplements, targeting health-conscious consumers following ketogenic, banting, paleo, and diabetic diets.

Differentiator

Problem solved

Functional benefit

Brands

• SugaZero™: A sub-brand for sugar substitutes including erythritol, xylitol, and allulose sweeteners

Products and services

• Pure Collagen Powder (Type I & III) 100% pure bovine collagen powder containing Type I and III collagen peptides, rated 4.83 out of 5, for health-conscious consumers seeking skin, joint, and gut support.
• Marine Collagen Powder (Type I)
• Multi Collagen Powder Proprietary multi-collagen powder containing Types I, II, III, V, and X collagen, rated 5.00 out of 5, for comprehensive collagen supplementation.
• Multi Collagen Capsules 180s Capsule form of multi-collagen containing Types I, II, and III collagen, rated 4.73 out of 5, for consumers preferring capsules over powder.
• OsteoPro Type 2 Collagen Capsules 120s Type II collagen capsules sourced from chicken, formulated with hyaluronic acid and chondroitin for joint support, rated 4.87 out of 5.
• Sport Collagen for Athletes Collagen powder formulated specifically for athletes for muscle and joint recovery, rated 5.00 out of 5.
• Instant Collagen Broth (Savoury Beef) Instant beef bone broth powder providing 90% protein Type I and III collagen with naturally occurring hyaluronic acid and chondroitin, rated 4.81 out of 5, for gut health and recovery.
• Collagen Broth – Jalapeño Chicken Instant chicken bone broth powder with jalapeño seasoning, rated 4.91 out of 5, for gut health and low-carb meal preparation.
• Pure MCT Oil Hexane-free MCT oil supplement with C8:60 C10:40 medium-chain triglyceride ratio, rated 4.88 out of 5, for ketogenic energy and ketone production.
• MCT Oil Powder Powdered form of MCT oil with C8 and C10 medium-chain triglycerides, rated 4.75 out of 5, for portable ketogenic energy.
• Coconut MCT Oil 500ml Coconut-based MCT oil with C8 and C10 medium-chain triglycerides, free from palm oil, rated 5.00 out of 5.
• Pure Whey Isolate Powder (Unflavoured) Virtually lactose-free whey protein isolate, rated 4.64 out of 5, for fitness and sports consumers seeking high-quality protein.
• Xylitol Granules 400g Natural alternative to refined sugar with 40% fewer calories, rated 5.00 out of 5, suitable for keto, Banting, paleo, and diabetic diets.
• Erythritol Icing Dust (SugaZero™) Super-fine erythritol icing dust, a natural low-calorie alternative to sugar with 95% fewer calories than table sugar, rated 4.75 out of 5, pet-friendly.
• Allulose Sugar Free Syrup Sugar-free syrup made from allulose (D-psicose), a rare naturally occurring sugar with approximately 70% sweetness of regular sugar, less than 10% of the calories, and zero glycemic index, for keto and diabetic consumers.
• Sugar-Free Baking Mixes Range of keto-friendly, sugar-free baking mixes including chocolate cake, dark chocolate brownie, sponge cake, almond cake, and carrot cake mixes, made with grain-free and low-carb ingredients.
• Keto Breakfasts Ready-to-eat keto-friendly breakfast products for low-carb and time-constrained consumers.
• Ready-To-Eat (LCHF) Meals Low-carb, healthy fat (LCHF) ready-to-eat meal products for consumers following LCHF or Banting diets.
• Pet Collagen Collagen supplements formulated specifically for dogs and cats to support joint health and overall wellness in pets.
• Vitamin C Powder Pure vitamin C powder supplement for immune support and as a collagen co-factor.
• Buffered Vitamin C Buffered formulation of vitamin C supplement designed for gentler digestion.
• Collagen Granules Collagen in granule form for versatile use in beverages and food preparation.

Quantifiable outcome

• Products rated 4.64-5.00 stars by customers
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Perfect Keto: Keto-lifestyle supplements brand selling MCT oil, collagen, exogenous ketones, and low-carb baking products. Closely overlapping target customer (keto/Banting followers) and product mix with MojoMe.
• Vital Proteins: US-based collagen and wellness supplement brand offering collagen peptides, MCT oil, and bone broth products. Most directly comparable to MojoMe on product mix, DTC-led model, and premium clean-label positioning, but operating at significantly larger scale.
• Primal Kitchen: Primal/paleo/keto-aligned food and supplement brand spanning collagen, MCT oils, and baking mixes. Comparable clean-ingredient philosophy and overlap with MojoMe's baking mixes and SugaZero sweetener line.
• Further Food: Premium collagen and functional food brand with bone broth, collagen peptides, and keto baking products targeting health-conscious consumers — close product and customer overlap.
• Ancient Nutrition: Multi-category supplement brand with strong bone broth and collagen ranges plus keto/RTE products. Closely comparable product architecture to MojoMe's collagen + bone broth + keto portfolio.
• Great Lakes Gelatin: Long-established collagen peptide brand (bovine, marine, multi-type) with comparable product depth in hydrolyzed collagen powders. Comparable in formulation focus and clean-label heritage.
• Sports Research: Direct-to-consumer wellness brand with overlapping collagen, MCT, and protein lines. Comparable premium positioning, clean-label ethos, and Amazon-led global distribution.

Regional players

• HealtheCo: South African health and wellness supplement retailer/e-commerce operator stocking multiple supplement brands. Comparable regional e-commerce distribution footprint in ZAF and direct adjacency to MojoMe's domestic market.

Emerging players

• Organifi: Plant-forward superfood and supplement brand with DTC-led growth model. Comparable premium positioning and content-driven acquisition, though product mix skews more toward greens and adaptogens than collagen.
• Zenwise Health: Multi-condition supplement brand with digestion, joint, and beauty-positioned SKUs. Overlaps with MojoMe's collagen-for-joint-and-skin positioning at a similar mass-premium price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mojome_lchf
• LinkedInlinkedin.com/company/mojome-lchf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MojoMe