Bartlett's Farm
Bartlett's Farm is a seventh-generation, family-owned farm on Nantucket, Massachusetts, operating a 200-acre preserved site that grows produce and flowers, runs an 18,000 sq ft year-round farmstand, Farm Kitchen, Garden Center, and coast-to-coast e-commerce store serving local residents, island visitors, and wholesale restaurant customers.
- Company typePrivate
- Founded1843
- HeadquartersNantucket, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bartlett's Farm does
Bartlett's Farm (also operating as Bartlett's Ocean View Farm) is a seventh-generation, family-owned farm on Nantucket Island, Massachusetts, founded in 1843 and continuously operated by the Bartlett family on a 200-acre parcel preserved under a 2004 conservation restriction held by the Nantucket Land Council. The business spans 125+ acres of cultivated fields (transitioning to certified organic in 2025), nearly 2 acres of hand-built Dutch glass greenhouses (1985), and an 18,000 square foot year-round farmstand that anchors retail operations. Core product lines are farm-grown vegetables and cut flowers, the Garden Center, the Farm Kitchen & Bakery (prepared foods, custom cakes), an e-commerce online store for apparel and gifts, custom gift baskets, and seasonal agritourism including pick-your-own events, greenhouse tours, and private tours.
The farm generates revenue across seven distinct streams: (1) farmstand retail (produce, groceries, dairy, wine/beer), (2) Farm Kitchen prepared foods ordered via Toast Tab, (3) Garden Center plants and custom window boxes (Blooming Creations), (4) e-commerce merchandise shipped coast-to-coast, (5) custom gift baskets ($95-$350 range), (6) ticketed farm tours and events booked through Eventbrite, and (7) mobile produce trucks on Main Street and in 'Sconset during summer months. Distribution combines a single physical location at 33 Bartlett Farm Road, the online store, mobile trucks, and nationwide shipping of holiday wreaths, gift baskets, and branded merchandise. Customers are predominantly local Nantucket residents and seasonal island visitors, with secondary wholesale supply to local restaurants.
The business is privately held with no external institutional investors, currently led by CEO John Bartlett (6th generation, B.S. Plant Sciences, Cornell 1987) alongside siblings Cynthia, Daniel, and David Bartlett, with the 7th generation (including Brand Manager Callaghan Bartlett) being groomed for succession. The farm employs approximately 45 year-round staff supplemented by 70-80 seasonal workers (March-November), including 12 H2-A guest workers from Jamaica recruited via the U.S. Department of Labor program. Operating technology is conventional: H2-A labor, Dutch greenhouse cultivation, and standard SaaS for POS, ticketing, loyalty (Friends of the Farm via AppCard), email marketing, and HR. No AI/ML capabilities are disclosed or evident.
Bartlett's Farm firmographics
Firmographics- Name
- Bartlett's Farm
- Legal name
- Bartlett's Farm
- Website
- https://bartlettsfarm.com
- Company type
- Private
- Founded year
- 1843
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bartlett's Farm is a seventh-generation, family-owned farm on Nantucket, Massachusetts, operating a 200-acre preserved site that grows produce and flowers, runs an 18,000 sq ft year-round farmstand, Farm Kitchen, Garden Center, and coast-to-coast e-commerce store serving local residents, island visitors, and wholesale restaurant customers.
- Ownership category
- akta.pro rank
Bartlett's Farm industry classification
Industry- Product category
- Farm & Market Retail
- NAICS
- Other Crop Farming (1119)
- SIC
- Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)
- akta.pro secondary industry
- Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)
Keywords
Where Bartlett's Farm is headquartered
LocationHeadquarters
- HQ city
- Nantucket
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bartlett's Farm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Farm Market Retail Sales: Direct retail sales of farm-grown produce, groceries, prepared foods, and general merchandise through the 18,000 square foot farmstand open year-round. Includes fresh produce, dairy, meats, coffee, bakery items, wine and beer.
- E-commerce Online Store: Online sales of apparel, accessories, home goods, gift items shipped directly to customers. Includes branded merchandise like t-shirts, sweatshirts, hats, and farm-themed products.
- Farm Kitchen Prepared Foods: Freshly prepared foods including breakfast and lunch sandwiches, salads, gourmet sides, bakery items, custom cakes, and take-out dinners available five nights a week. Order ahead via Toast online ordering system.
- Garden Center: Sales of annuals, perennials, vegetable starts, ceramic planters, soil, tools, and seasonal decorations. Includes custom window box design service (Blooming Creations) and holiday wreaths shipped coast to coast.
- Friends of the Farm Loyalty Program: Points-based rewards program earning 1 point per dollar spent, redeemable for cash back and giveaways. Premium rewards include free meals and bonus coupons delivered via email and text.
- Gift Baskets: Custom and pre-configured gift baskets ranging from $95-$350, delivered island-wide and shipped off-island.
- Farm Tours and Events: Ticketed farm experiences including pick-your-own vegetables and flowers, hay wagon tours, walking tours, and private tours. Also hosts community events, yoga classes, and third-party events under the tent.
- Produce Trucks: Mobile produce sales from trucks on Main Street and in 'Sconset during summer season (mid-June through Labor Day), maintaining the tradition since 1843.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Bartlett's Farm product offering
Product offeringCore offering
Bartlett's Farm operates a seventh-generation family farm on 200 acres of Nantucket land, growing vegetables, herbs, and cut flowers on 125+ cultivated acres (transitioning to certified organic in 2025) using nearly 2 acres of Dutch glass greenhouses. The farm sells its produce and a wide assortment of groceries, prepared foods, baked goods, plants, gifts, and apparel through an 18,000 sq ft year-round farmstand, an e-commerce store, mobile produce trucks, and a farm kitchen with takeout and custom cake services. It also runs agritourism experiences including farm tours, pick-your-own events, and community programs, supported by a Friends of the Farm loyalty program.
Product overview
Bartlett's Farm is a traditional family farm operation (est. 1843) offering a diversified portfolio of products and services. The core offering includes Farm Grown produce (vegetables and cut flowers from 125+ certified-organic-in-transition acres) and the 18,000 sq ft Market. Adjacent operations span the Garden Center/Greenhouse for plants and custom window boxes, the Farm Kitchen/Bakery for prepared foods and custom cakes, and an e-commerce Online Store for branded apparel, home goods, gift baskets, and cookbooks. The business also operates seasonal Farm Tours, a Friends of the Farm loyalty rewards program, and provides Blooming Creations custom design services. All operations are integrated with third-party platforms including Toast Tab (ordering/POS), Eventbrite (tours), AppCard (loyalty), and ADP (recruitment).
Differentiator
Problem solved
Functional benefit
Products and services
- Farm Grown Produce
- Farm Grown Cut Flowers
- Bartlett's Market (Farmstand) 18,000 square foot year-round farmstand offering farm-grown produce, regionally sourced groceries, fresh dairy, artisanal cheeses, wine and beer, and prepared foods. Open daily and serves as the primary retail touchpoint for both local residents and Nantucket visitors.
- Garden Center & Greenhouse Full-service garden center featuring Bartlett's-grown annuals, vegetable starts, perennials, ceramic planters, custom window boxes, seasonal mums, and holiday wreaths shipped coast-to-coast. Serves home gardeners, landscape buyers, and gift purchasers.
- Farm Kitchen & Bakery Freshly prepared foods including farm-made sandwiches, fresh salads, gourmet sides, signature sauces and dips, and a daily selection of baked goods including pies, cookies, muffins, scones, and custom cakes. Targets consumers and event customers seeking farm-to-table prepared foods.
- Farm Kitchen Takeout Menu Made-to-order breakfast and lunch sandwiches, salad bowls, and weekday dinner specials including Eggplant Parmesan, Chicken Dinner, Prime Rib, Steak Tips, and Grey Lady Fish & Chips, available seven days a week via Toast Tab. Designed for local residents and visitors seeking ready-to-eat farm-based meals.
- Online Store (E-commerce) E-commerce platform offering Bartlett's branded apparel including pajamas, t-shirts, sweatshirts, children's clothing, accessories, home goods, kitchen items, garden crocks, and Nantucket souvenirs shipped nationwide. Targets island visitors, gift buyers, and brand loyalists beyond Nantucket.
- Gift Baskets Custom and pre-configured gift baskets including Snack Attack, Wine & Rinds, Beach Bound, Tour of New England, and custom theme baskets delivered island-wide. Designed for gifting occasions and corporate or personal gift buyers.
- Bartlett's Ocean View Farm Cookbook Cookbook featuring vintage farm stand recipes, sold in the kitchen/home goods section of the market and online store. Targets home cooks and farm-brand enthusiasts.
- Farm Tours Guided farm experiences including Pick Your Own Veggies, Pick Your Own Flowers, Greenhouse Tours, and Farm Walking Tours offered during the growing season via Eventbrite. Targets tourists, families, and agritourism participants seeking an authentic on-farm experience.
- Gift Cards Electronic gift cards available in denominations from $10 to $258.75, usable at the farmstand, garden center, farm kitchen, and online store. Designed for gifting and convenient consumer payment.
- Friends of the Farm Rewards Program Loyalty program offering points per dollar spent, cash back redemption, digital coupons, premium rewards, and specialty discount clubs for seniors, military, veterans, first responders, and healthcare workers, supported by the AppCard mobile app. Designed to drive repeat purchases and community engagement.
- Blooming Creations Custom window box design service for all seasons created by the Garden Center staff. Targets homeowners, businesses, and seasonal decorators on Nantucket seeking bespoke floral installations.
- Custom Cakes Custom cake orders created by the bakery team for celebrations and special occasions, ordered via the Toast Tab custom cake form. Targets event customers and celebrants needing tailored baked goods.
Quantifiable outcome
- Largest and oldest farm on Nantucket Island with 125+ acres
- +2 more outcomes
Companies that use Bartlett's Farm
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Bartlett's Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Bartlett's Farm partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Toast TabcoreOnline ordering platform for Farm Kitchen takeout and catering orders. Used for made-to-order breakfast, lunch, dinner, and custom cake orders. Order ahead and skip the line functionality.
- Roastd CoffeeminorCoffee counter located next to the deli offering made-to-order coffee drinks. Customers select the Bartlett's location when ordering via the Roastd platform.
- Nantucket PotterycoreExclusive partnership for Bartlett's x Nantucket Pottery collection. Local potter Jacob Butler created custom stamp of island logo embossed on pottery pieces. Each piece uses locally dug clay and sea salt glaze from Nantucket waters.
- AppCard (Loyalty Platform)corePowers the Friends of the Farm loyalty and rewards program. Provides mobile app for viewing rewards, punch cards, digital coupons, and receipts. Handles opt-in communications via email and text.
- The Wave (Nantucket Regional Transit)minorBartlett Route of The Wave bus service runs to the farm during summer months, providing public transit access for visitors. The Miacomet Loop also provides near-farm service.
- Inciardi PrintsminorArtist prints and mystery packs sold at the farm's online store and gift shop.
- Coast of MaineminorSupplier of specialty soils (Coast of Maine & Espoma) sold at the Garden Center alongside Proven Winners plants and David Austen Roses.
- Proven WinnersminorBrand of annuals and perennials sold at the Garden Center.
- David Austen RosesminorPremium rose varieties stocked at the Garden Center for the 'quintessential Nantucket rose garden.'
- EventbritecoreEvent ticketing platform for farm tours including Pick Your Own vegetables, Pick Your Own flowers, Greenhouse tours, and Private tours.
- Nantucket Land CouncilcoreConservation organization that purchased conservation restriction on the farm in 2004, preserving the land for future generations.
- U.S. Department of Labor (H2-A Program)coreFederal guest worker program facilitating recruitment of 12 seasonal farmers from Jamaica. Farm covers travel expenses, housing (rent-free), and visa fees for workers.
- New England Apple CouncilminorAgricultural organization that facilitates recruitment of H2-A guest workers for the farm's seasonal agricultural labor needs.
- Dharma YogaminorYoga classes held in the hayloft at the farm, with instructor Joanne offering classes multiple times weekly during peak season. Registration required via Dharma Yoga website.
Scale indicators6 records
Recent moves14 records
Expansion highlights6 records
Bartlett's Farm competitors and assessment
Company assessmentBroad incumbents
- Stone Barns Center for Food and Agriculture: Nonprofit farm and education center in Pocantico Hills, NY operating diversified agriculture, on-site farm store, restaurant programming, and agritourism. Comparable in farm-to-table retail and experiential offering, though operates at significantly larger scale and as a nonprofit.
- Whole Foods Market: National premium organic/specialty grocery retailer offering local produce, prepared foods, and bakery at massive scale. Indirect competitor for fresh produce and prepared food spend, especially from Boston-area customers receiving Bartlett's shipped products.
- Shelburne Farms: Large historic 1,400-acre working farm, inn, and nonprofit education center in Shelburne, VT. Broader scope (includes overnight lodging and formal education programming) but shares the diversified farm, agritourism, on-site market, and heritage brand positioning.
Direct peers
- Wilson Farm: Family-owned farm in Lexington, MA operating a large year-round farmstand, garden center, bakery, prepared foods kitchen, and CSA. Comparable in scale (similar headcount, large retail footprint) and multi-revenue family-farm model.
- Volante Farms: Family-owned farm in Needham, MA with a large year-round farmstand, garden center, bakery, prepared foods, and seasonal PYO events. Closely comparable in scale, multi-department retail farm model, and New England family-farm positioning.
- Verrill Farm: Family-owned farm in Concord, MA operating a year-round farmstand, PYO events, prepared foods, and CSA shares. Comparable diversified farmstand/agritourism model with multi-generational family ownership and direct-to-consumer focus.
- The Grey Barn and Farm: Cape Cod/Martha's Vineyard organic farm with farmstand, on-site market, and farm tours. Highly comparable as a small-scale, certified-organic family farm operating a farmstand retail model in coastal New England with direct-to-consumer sales and agritourism.
- Morning Glory Farm: Family-owned farm on Martha's Vineyard (Edgartown, MA) operating a similar diversified farmstand, garden center, prepared foods kitchen, and PYO agritourism model on a New England island. Closest direct comparable in terms of island location, family ownership, and integrated retail farm business.
Regional players
- Alimenttari at 166 Cedar or other Nantucket farm stops: Smaller Nantucket specialty food retailers and farm-adjacent stops on the island. While Bartlett's is the dominant farm operator, several smaller markets and prepared food vendors on Nantucket compete for a share of island food spend.
Emerging players
- Red Fire Farm: Certified-organic diversified vegetable farm in Granby, MA with CSA, farmstand, and wholesale distribution. Comparable in organic crop production focus and direct-to-consumer channels, though smaller retail footprint and less agritourism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bartlett's Farm social profiles
Digital presenceBartlett's Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bartlett's Farm leadership team
Management profileNumber of profiles
Profiles15 records
Bartlett's Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bartlett's Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bartlett's Farm
What does Bartlett's Farm do?
Bartlett's Farm operates a seventh-generation family farm on 200 acres of Nantucket land, growing vegetables, herbs, and cut flowers on 125+ cultivated acres (transitioning to certified organic in 2025) using nearly 2 acres of Dutch glass greenhouses. The farm sells its produce and a wide assortment of groceries, prepared foods, baked goods, plants, gifts, and apparel through an 18,000 sq ft year-round farmstand, an e-commerce store, mobile produce trucks, and a farm kitchen with takeout and custom cake services. It also runs agritourism experiences including farm tours, pick-your-own events, and community programs, supported by a Friends of the Farm loyalty program.
Is Bartlett's Farm a public or private company?
Bartlett's Farm is a private company. It is classified as family owned and is currently operating.
When was Bartlett's Farm founded?
Bartlett's Farm was founded in 1843. It employs 11 to 50 people.
Where is Bartlett's Farm based?
Bartlett's Farm is headquartered in Nantucket, United States, in the North America region.
How does Bartlett's Farm make money?
Eight revenue lines are on record. Farm Market Retail Sales are the primary driver. The others are E-commerce Online Store, farm Kitchen Prepared Foods, garden Center, friends of the Farm Loyalty Program, gift Baskets, farm Tours and Events and produce Trucks.
Who are Bartlett's Farm's main competitors?
Broad incumbents on record are Stone Barns Center for Food and Agriculture, Whole Foods Market and Shelburne Farms. Direct peers are Wilson Farm, Volante Farms, Verrill Farm, The Grey Barn and Farm and Morning Glory Farm. Alimenttari at 166 Cedar or other Nantucket farm stops is listed as a regional player. Red Fire Farm is listed as an emerging player.
Does Bartlett's Farm have an API?
No public API is recorded for Bartlett's Farm.
What industry is Bartlett's Farm in?
Bartlett's Farm's product category is Farm & Market Retail. Its primary akta.pro industry code is CRAHAHAE, Farmers’ Markets & Farm Stands (Fresh Food), with a secondary code of CRAHAGAO, Farmstead & Local Artisan Food Markets (Retail Shops). Its NAICS code is 1119 and its SIC code is 100.