Dharma Yoga
Dharma Yoga Center is a NYC-based classical yoga education platform founded in 1975 by Sri Dharma Mittra, offering daily in-person and Zoom classes, 50-1,000 hour accredited teacher training programs, on-demand video content, and a global network of branded and affiliated studios serving practitioners and aspiring instructors worldwide.
- Company typePrivate
- Founded1975
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dharma Yoga does
Dharma Yoga Center is a privately held yoga education platform founded in 1975 by Sri Dharma Mittra in New York City, operating from a single studio at 46 W 24th Street in Manhattan. The company teaches a classical Eight Limbs of Yoga methodology drawn from Sri Dharma's 50+ years of continuous practice, serving general practitioners, aspiring yoga teachers, and spiritual seekers through daily in-person classes, live-streamed Zoom sessions, and on-demand video content. Its core proprietary assets include the Master Yoga Chart of 908 Postures (1984), the Life of a Yogi (LOAY) teacher training curriculum spanning 50 to 1,000 hours, and multiple published works (ASANAS: 608 Yoga Poses, Yoga Wisdom, Maha Sadhana DVDs).
The business operates a multi-channel technology stack that pairs a physical studio with digital distribution: Momence handles booking and payments, Zoom carries live classes, Vimeo On Demand and Teachable host archived classes and training content, and a proprietary iOS/Android app supports mobile registration. A global network of 7+ branded Dharma Yoga centers and 15+ affiliate studios extends the brand across North America, Europe, and Latin America, supplemented by distribution partnerships with AloMoves, YogaVibes, and OmStars. Revenue is generated from drop-in class sales, multi-class packs, monthly unlimited memberships, tiered teacher training tuition (ranging from $895 for 50-hour to $4,995 for 500-hour programs), on-demand subscriptions, workshops, gift cards, and merchandise. The company has 11-50 employees, no external institutional investment, and operates as a small, guru-anchored lifestyle business with international brand reach through licensing and affiliate arrangements rather than capital-intensive expansion.
Dharma Yoga firmographics
Firmographics- Name
- Dharma Yoga
- Legal name
- Dharma Yoga Center
- Website
- https://dharmayogacenter.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dharma Yoga Center is a NYC-based classical yoga education platform founded in 1975 by Sri Dharma Mittra, offering daily in-person and Zoom classes, 50-1,000 hour accredited teacher training programs, on-demand video content, and a global network of branded and affiliated studios serving practitioners and aspiring instructors worldwide.
- Ownership category
- akta.pro rank
Dharma Yoga industry classification
Industry- Product category
- Yoga Studio and Teacher Training Services
- NAICS
- Other Schools and Instruction (6116), Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where Dharma Yoga is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dharma Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Class Sales (Drop-in, Packs, Unlimited): Revenue from in-person and Zoom yoga classes sold as single drop-ins, multi-class packs (5, 10 classes), and monthly unlimited memberships.
- Teacher Training Programs: Tiered certification programs ranging from 50-hour ($895) to 1000-hour ($2,500 tuition) teacher training, offered in-person and online with application fees.
- On-Demand Content: Pre-recorded classes and workshops available via Vimeo on Demand and Teachable platform for self-paced learning.
- Workshops and Special Events: Maha Sadhana workshops ($30-45) and specialty programs like Yoga Immersion Weekends at partner venues (Kripalu).
- Merchandise/Shop: Gift cards and yoga merchandise sold through Momence e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-Person Drop-in Classes |
| Unit Pricing | Pay-as-you-go | In-Person Class Packs |
| Subscription | Monthly | Zoom Online Classes |
| One time/ perpetual license | Pay-as-you-go | 50-Hour Teacher Training |
| One time/ perpetual license | Pay-as-you-go | 75-Hour Teacher Training |
| One time/ perpetual license | Pay-as-you-go | 200-Hour Teacher Training |
| One time/ perpetual license | Pay-as-you-go | 500-Hour Teacher Training |
| One time/ perpetual license | Pay-as-you-go | 800/1000-Hour Teacher Training |
| One time/ perpetual license | Pay-as-you-go | 700/1000-Hour Teacher Training |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Dharma Yoga product offering
Product offeringCore offering
Dharma Yoga Center delivers classical yoga instruction rooted in Sri Dharma Mittra's 50+ years of practice, offering daily in-person classes at its Manhattan studio, live-streamed classes via Zoom, and on-demand video content through Vimeo and Teachable. The center operates a tiered, accredited teacher training curriculum (Life of a Yogi program) spanning 50, 75, 200, 500, 700/1000, and 800/1000-hour certifications for aspiring yoga instructors. Complementary offerings include Maha Sadhana workshops, Kripalu immersion weekends, gift cards, and a mobile app for class booking.
Product overview
Dharma Yoga Center operates as a multi-faceted yoga education platform offering daily in-person and live-streamed classes, a comprehensive range of accredited teacher training programs (50, 75, 200, 500, 700/1000, and 800/1000-hour certifications), on-demand video classes via Vimeo, mobile app access, workshops, and retreat programs. The core offering centers on classical yoga instruction in the lineage of Sri Dharma Mittra, with teacher training programs delivered both in-person and online via Zoom and Teachable. The product portfolio spans from entry-level daily classes through advanced 1000-hour certifications, supported by on-demand digital content and a mobile booking application.
Differentiator
Problem solved
Functional benefit
Brands
- Life of a Yogi (LOAY): The comprehensive teacher training certification program of Dharma Yoga, offering 50, 75, 200, 500, 700, 800, and 1000-hour training programs based on classical Eight Limbs of Yoga.
- Dharma Yoga Registered Teacher (DYRT)
Products and services
- Daily Yoga Classes (In-Person and Live-Streamed) Daily yoga classes offered 7 days a week at the Dharma Yoga Center in Manhattan, also streamed live via Zoom for remote students. Classes span beginner (Dharma Gentle/Dharma I) through advanced (Dharma IV) levels and are open to practitioners of all backgrounds.
- 50-Hour Teacher Training 7-day intensive teacher training introducing Sri Dharma Mittra's all-level warm-up series, including DYC classes, workshops (Maha Sadhana, Dharma Yoga Wheel, vegan food preparation), morning Pranayama and Meditation, Yoga Nidra, and Spiritual Discourses. Available in-person, online, and on-demand via Teachable.
- 75-Hour Teacher Training 8-day intensive teacher training introducing Sri Dharma Mittra's new All Level Complete Practice through detailed breakdowns and small-group teaching, including the debut of the updated LOAY Teachers' Manual.
- 200-Hour Teacher Training Foundational Yoga Alliance-aligned teacher training covering the classical Dharma Yoga Method with mastery of the Dharma I and Dharma Gentle class series, psychicanatomy, sacred texts, Pranayama, Mudras, Bandhas, Kriyas, Deep Relaxation, and basic meditation. Hybrid in-person/online delivery.
- 500-Hour Teacher Training Advanced training covering the entire sacred science of yoga through Sri Dharma Mittra's experience, focusing on Dharma II and III class series, physical anatomy, Self Knowledge, Pranayama, guiding Deep Healing Relaxation, meditation, assisting and adjusting asana, and Yoga philosophy.
- 700/1000-Hour Teacher Training Advanced teacher training focused on DY Charging Practice, the Dharma Raja Yoga Series (Pranayama and meditation), and offering Spiritual Discourse; includes a Karma Yoga offsite component and student teaching of both practices.
- 800/1000-Hour Teacher Training Highest level of training offered, focusing on Psychic Development, Dharma IV and Yoga Nidra, with detailed exposure to underlying structure, core elements, theory, student teaching, and assisting and adjusting components.
- On-Demand Classes (Vimeo/Teachable) Streaming video library of pre-recorded yoga classes and workshops with Sri Dharma Mittra, accessible on-demand via Vimeo On Demand, mobile app, computer, or TV from anywhere anytime.
- Maha Sadhana Workshop 3-hour intensive workshop offered in-person and via Zoom, featuring intensive yoga practice with Sri Dharma Mittra combining advanced asana, pranayama, spiritual discourse, and kirtan.
- Dharma Yoga Immersion Weekend at Kripalu Weekend immersion program for advanced practitioners held at Kripalu Center in Stockbridge, MA, featuring Yogic Wisdom teachings with Sri Dharma Mittra.
- Gift Cards Gift cards available for purchase, offering recipients the opportunity to experience Dharma Yoga classes for any occasion.
- Class Pricing and Memberships Class access products including drop-in classes ($15–$25), class packs (5-pack $135, 10-pack $175), and monthly unlimited memberships ($239 in-person, $99–$150 Zoom) for both in-person and online attendance.
Quantifiable outcome
- Hundreds of Dharma Yoga Registered Teachers (DYRTs) certified worldwide
- +1 more outcomes
Companies that use Dharma Yoga
Customer profileSegments4 records
Ideal customer profiles3 records
Dharma Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Dharma Yoga partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Kripalu CenterminorDharma Yoga partners with Kripalu in Stockbridge, MA for annual Yoga Immersion Weekend workshops taught by Sri Dharma Mittra. Next dates: July 3-5, 2026.
- AloMovesminorThird-party platform distributing Sri Dharma Mittra's online yoga classes alongside other yoga instructors.
- YogaVibesminorThird-party streaming platform offering Sri Dharma Mittra's online yoga classes.
- OmStarsminorThird-party yoga streaming platform featuring Sri Dharma Mittra's teachings.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Dharma Yoga competitors and assessment
Company assessmentDirect peers
- Y7 Studio: Y7 is a hip, NYC-based yoga studio chain offering heated and themed classes; competes with Dharma Yoga in the Manhattan premium yoga segment, though with a younger, lifestyle-oriented brand positioning.
- YogaWorks: YogaWorks operates a multi-location yoga studio chain with comprehensive teacher training programs (200-hour and beyond), serving both general practitioners and aspiring teachers — directly comparable to Dharma Yoga's studio-plus-training model, though with a more fitness-oriented positioning.
- Pure Yoga: Pure Yoga is a premium NYC-based yoga studio chain with teacher training programs, directly competing in Dharma Yoga's home market with a similar premium positioning and multi-format class offerings.
- Alo Moves: Alo Moves is a premium online yoga and wellness content platform that already distributes Sri Dharma Mittra's classes; serves as both a channel partner and competitor to Dharma Yoga's own digital subscriptions.
- CorePower Yoga: CorePower operates a national yoga studio chain with its own 200-hour teacher training program, comparable to Dharma Yoga in combining daily classes with certification pathways but differentiated by a more fitness/power-yoga orientation.
- Glo (formerly YogaGlo): Glo is a subscription online yoga and meditation platform offering on-demand classes across multiple traditions; competes directly with Dharma Yoga's Vimeo/Teachable on-demand offering, including via similar teacher roster depth.
- YogaVibes: YogaVibes is an online streaming platform aggregating yoga classes from multiple instructors and studios; both a distribution partner for Dharma Yoga and a competing on-demand destination.
- Kripalu Center: Kripalu is a yoga retreat and education center offering residential immersions, teacher training, and workshops in classical yoga traditions; already a partner venue for Dharma Yoga Immersion Weekends, and comparable in mission, classical orientation, and educational programming depth.
Broad incumbents
- Equinox: Equinox is a premium fitness club operator with significant yoga programming and instructor training, including branded yoga content; competes for the same premium NYC wellness consumer as Dharma Yoga but as part of a much broader fitness offering.
- Life Time Fitness: Life Time is a large national fitness club chain that includes yoga classes and programming within a broad wellness portfolio; not a direct competitor on classical yoga but a broad incumbent in the same wellness market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dharma Yoga social profiles
Digital presenceDharma Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dharma Yoga leadership team
Management profileNumber of profiles
Profiles7 records
Dharma Yoga subsidiaries and ownership
Company hierarchySubsidiaries8 records
Dharma Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dharma Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dharma Yoga
What does Dharma Yoga do?
Dharma Yoga Center delivers classical yoga instruction rooted in Sri Dharma Mittra's 50+ years of practice, offering daily in-person classes at its Manhattan studio, live-streamed classes via Zoom, and on-demand video content through Vimeo and Teachable. The center operates a tiered, accredited teacher training curriculum (Life of a Yogi program) spanning 50, 75, 200, 500, 700/1000, and 800/1000-hour certifications for aspiring yoga instructors. Complementary offerings include Maha Sadhana workshops, Kripalu immersion weekends, gift cards, and a mobile app for class booking.
Is Dharma Yoga a public or private company?
Dharma Yoga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dharma Yoga founded?
Dharma Yoga was founded in 1975. It employs 11 to 50 people.
Where is Dharma Yoga based?
Dharma Yoga is headquartered in New York, United States, in the North America region.
How does Dharma Yoga make money?
Five revenue lines are on record. Class Sales (Drop-in, Packs, Unlimited) is the primary driver. The others are teacher Training Programs, on-Demand Content, workshops and Special Events and merchandise/Shop.
Who are Dharma Yoga's main competitors?
Direct peers on record are Y7 Studio, YogaWorks, Pure Yoga, Alo Moves, CorePower Yoga, Glo (formerly YogaGlo), YogaVibes and Kripalu Center. Broad incumbents are Equinox and Life Time Fitness.
Does Dharma Yoga have an API?
No public API is recorded for Dharma Yoga.
What industry is Dharma Yoga in?
Dharma Yoga's product category is Yoga Studio and Teacher Training Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training. Its NAICS code is 6116 and its SIC code is 7997.