Spleis

What Spleis does

Spleis is a Norwegian consumer crowdfunding platform operated by SpareBank 1 Spleis AS, a wholly-owned subsidiary of the SpareBank 1 banking alliance, founded in 2016 and headquartered in Norway. The platform enables individuals, teams, schools, charities, NGOs, and registered organizations to create digital fundraising campaigns for personal needs, community projects, dugnad merchandise sales, sports clubs, and charitable causes. Campaigns are accessed via a self-serve web flow on spleis.no and support payments through Vipps, card, and invoice, with identity verification handled through BankID and payouts restricted to Norwegian bank accounts. The product surface extends beyond simple cash campaigns to include digital scratch tickets, greeting cards, Bambusa socks, recurring monthly donors via Vipps, API/CRM integration for organizations, and vertical-specific sub-brands (memorial, birthday, running, gift collections).

The business model is a transaction-fee take rate under a 'no cure, no pay' principle. Standard pricing is 6.5% of collected amount (4.5% platform fee + 2% transaction fee), with free collection up to 1,000 kr for private individuals and tiered discounts down to 2.5% for large organizations collecting over 5 million kr annually. A 2 kr per-donation fee is charged to donors, and Spleis also earns product margins on dugnad goods. Subscription add-ons include 990 kr/month for donor data reporting and 10,000 kr/year for API/CRM integration. The company states it operates without a profit goal as part of SpareBank 1's social mission, with revenue covering platform operations and development. Go-to-market is product-led and community-led: campaigns spread organically through Facebook, Instagram, Snapchat, email, and personal networks, supplemented by a matching-gift feature that invites corporate sponsors (notably SpareBank 1 regional banks, FINN.no, and Travelmate) to amplify donations up to specified caps.

The technology stack is composed entirely of best-in-class third-party SaaS integrations rather than proprietary infrastructure: Stripe for card processing and fraud protection, Vipps for Norwegian mobile payments, BankID for identity verification, Intercom for customer support, and Google Analytics 4 plus PostHog for product analytics. There is no evidence of proprietary AI/ML capabilities or API offerings beyond the paid CRM integration tier. Spleis serves a domestic Norwegian market exclusively and does not support international bank payouts, structurally limiting geographic reach but reinforcing the trust and localization advantages of being a SpareBank 1-backed service.

Name

Spleis

Legal name

SpareBank 1 Spleis AS

Website

https://spleis.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Spleis is a Norwegian self-serve crowdfunding platform operated by SpareBank 1 Spleis AS, enabling individuals, teams, charities, schools, and registered organizations to launch digital fundraising campaigns and collect donations via Vipps, card, and invoice under a 'no cure, no pay' take-rate model.

Ownership category

akta.pro rank

Product category

Crowdfunding Platform

NAICS

Grantmaking and Giving Services (8132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Crowdfunding platform
• Digital fundraising
• Online donations
• Team fundraising
• Charitable giving

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Platform Commission - Standard: Spleis charges 6.5% of the collected amount, consisting of 4.5% platform fee (covers operations and development) and 2% transaction fee (covers payment solutions like Vipps, card, and invoice). This applies to all campaigns for businesses and organizations from the first krone collected.
2. Platform Commission - Private Campaigns: For private individual campaigns, collection is free up to 1,000 kr. Above this threshold, the standard 6.5% rate applies.
3. Platform Commission - Large Campaigns: For campaigns exceeding 1.1 million kr, only the 2% transaction fee is charged (no platform fee).
4. Donor Fee: A fee of 2 kr per donation is charged to the donor and does not affect the amount paid to the campaign recipient.
5. Organization Tiered Pricing: Large organizations pay reduced rates: 3.75% for annual collections of 2.5-5 million kr, and 2.5% for collections over 5 million kr. Additional services include donor data reporting at 990 kr/month and API/CRM integration at 10,000 kr/year.
6. Dugnad Product Sales: For dugnad (team fundraising) products, Spleis takes a margin on sales. Profit rates are 50% for greeting cards, 37% for Bambusa socks, and 83.5% for digital scratch tickets, plus standard platform fees.
7. Fond i Gave (Gift Fund): Gift cards for mutual fund savings to children. A 15 kr fee is charged to the purchaser for gift card issuance. Service is being phased out.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Spleis operates a self-serve digital crowdfunding platform that enables individuals, teams, schools, NGOs, and charities in Norway to create fundraising campaigns and collect donations via Vipps, card, or invoice payments. The service is operated by SpareBank 1 Spleis AS under a "no cure, no pay" model, with platform fees only charged when campaigns succeed. Additional offerings include dugnad product sales, digital scratch tickets, matching-gift corporate sponsorship, recurring monthly donor programs, and tools tailored for registered organizations including donor reporting and API/CRM integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Spleis Core Crowdfunding Platform Self-serve Norwegian crowdfunding platform enabling digital fundraising collections for personal, organizational, and charitable purposes. Users create campaigns, share stories, and receive donations via Vipps, card, or invoice.
• Digitale skrapelodd (Digital Scratch Tickets)
• Digital Dugnad (Digital Fundraising Store) Fundraising store service for teams, clubs, and organizations to sell products such as greeting cards at 50% profit and Bambusa socks at 37% profit, replacing traditional door-to-door sales with automated payment processing and direct shipping.
• Matching Gift Corporate matching program where businesses double donor contributions up to a specified maximum amount, amplifying the impact of each contribution and incentivizing donations.
• Faste givere (Recurring Donors) Monthly recurring donation feature for organizations enabling sustainable donor relationships via automatic Vipps payments.
• Klassekasse (Classroom Fundraising) Specialized fundraising product for schools and kindergartens enabling anonymous donations, multiple payment methods for parents, and transparent collection tracking for class activities and trips.
• Spleis for Organisasjoner (Organization Fundraising) Tailored fundraising solution for registered organizations including tools for donor management, tax receipt data, API/CRM integration, and multi-user administration, with volume-based reduced fees for high annual collections.
• Fond i gave (Gift Fund for Children) Gift card service for children's mutual fund savings. Purchasers buy gift cards redeemable for mutual funds at SpareBank 1, with a 15 kr fee charged for gift card issuance. Service is being phased out.

Quantifiable outcome

• PET scanner campaign achieved 112% of 3M kr goal (3,370,749 kr from 2,090 donors)
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• IntercomcoreTechnology or IntegrationIntercom provides customer support chat functionality on the Spleis platform. Session cookies and user identification enable real-time customer service conversations. Intercom is used as the primary help center and support ticketing system.
• StripecoreTechnology or IntegrationStripe handles fraud protection and detection for payment processing. Cookies (__stripe_mid, __stripe_sid) are used for secure payment session management and fraud prevention on card transactions.
• VippscoreTechnology or IntegrationVipps is the primary mobile payment method for donors. Recurring donor payments are processed through Vipps with automatic monthly deductions. Part of the 2% transaction fee covers Vipps payment processing costs.
• FINN.noflagshipGTM or Marketing PartnerFINN.no sponsored P3aksjonen 2019 by matching donations up to 100,000 kr. Demonstrates corporate social responsibility while gaining brand exposure to engaged donors.
• TravelmateflagshipGTM or Marketing PartnerTravelmate sponsored campaign for deaf and blind children in Madagascar by matching donations up to 12,000 kr.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Stripe: Global payment processing platform used by Spleis for card transactions and fraud protection. An adjacent infrastructure provider rather than a direct competitor, representing the broader payments ecosystem Spleis operates within and depends on.
• Vipps: Norwegian mobile payment platform and core infrastructure partner for Spleis. An adjacent enabler that processes Spleis's primary payment method and represents both a critical dependency and a potential channel partner rather than a direct competitor.

Direct peers

• JustGiving: UK-based online fundraising platform for charities and individuals, now part of Blackbaud. Directly comparable to Spleis's charitable giving segment with similar features including campaign pages, donor tracking, Gift Aid handling, and recurring donations.
• Kickstarter: Global reward-based crowdfunding platform for creative projects and product launches. Comparable to Spleis in underlying platform mechanics (campaign creation, social sharing, all-or-nothing funding model, take rate) though focused on creative/product causes rather than charitable/personal.
• GoFundMe: World's largest personal crowdfunding platform for medical, memorial, emergency, and charitable causes. Directly comparable to Spleis in personal cause-based fundraising mechanics, though it operates globally and at much larger scale, representing both a benchmark and a potential localization threat.
• Fundly: Crowdfunding platform for nonprofits, personal causes, and political campaigns with social sharing features and campaign pages. Directly comparable to Spleis in serving both individual and organizational fundraisers with similar social-driven discovery mechanics.
• Donorbox: Online donation platform serving nonprofits and charities with recurring donations, donor management, peer-to-peer campaigns, and event ticketing. Directly comparable to Spleis's organization and charity segment, with a similar focus on modern digital donation infrastructure.
• Givebutter: Modern fundraising platform for nonprofits offering donations, events, auctions, and peer-to-peer campaigns with a free-tier pricing model. Comparable to Spleis in providing accessible digital fundraising infrastructure for both organizations and individual fundraisers.

Regional players

• WhyDonate: European-based (Netherlands) online fundraising platform serving nonprofits and personal causes across multiple European countries. A regional peer operating in adjacent European markets with similar crowdfunding functionality, relevant as a benchmark for European-style donation platforms.

Broad incumbents

• Facebook Fundraisers (Meta): Meta's integrated fundraising tools for nonprofits, birthdays, and personal causes embedded in Facebook and Instagram. A broader incumbent offering free, frictionless fundraising that competes with dedicated platforms like Spleis for personal and charitable giving, particularly among social-media-native users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/heispleis
• Facebookfacebook.com/heispleis
• Instagraminstagram.com/heispleis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spleis