Aspen Ridge Counseling Center

What Aspen Ridge Counseling Center does

Aspen Ridge Counseling Center is an outpatient mental health counseling practice operating as Aspen Ridge Counseling, LLC, a privately held Utah LLC. The practice delivers individual therapy for adults, children and adolescent counseling, couples therapy, family therapy, and group therapy through five physical clinic locations across Northern Utah (Magna, Tooele, Bountiful/North Salt Lake, West Jordan, and Taylorsville), plus statewide telehealth appointments. Clinical staff of approximately 31 therapists deliver care using evidence-based modalities including CBT, DBT, EMDR, TF-CBT, IFS, and the Gottman Method, supported by an EMR system used for mental health assessments, treatment plans, progress notes, and discharge summaries.

The practice generates revenue on a per-session basis through three streams: insurance reimbursement from major commercial carriers (Blue Cross Blue Shield, Aetna, United Healthcare, Humana, Select Health, GEHA, EMI, DMBA, PEHP) and Optum Medicaid in Salt Lake and Tooele Counties; self-pay sessions at undisclosed rates; and income-based sliding scale fees for uninsured clients. Payment is collected at time of service, and patient responsibility is determined via insurance benefit verification prior to the first appointment. The customer base is exclusively individual consumers seeking mental health care across age groups and life stages, with no disclosed enterprise or institutional contracts.

Go-to-market is sales-led and distributed across direct-to-consumer channels: a website with online appointment requests, a wellness blog producing mental health educational content, organic social presence on Facebook and Instagram, email newsletter capture, and SEO-optimized service and location pages. Patient acquisition is supplemented by a structured referral workflow for healthcare providers and community organizations. The practice operates with no app, no public API, no disclosed AI/ML capabilities, no institutional investors, no parent company, and no publicly disclosed revenue.

Name

Aspen Ridge Counseling Center

Legal name

Aspen Ridge Counseling, LLC

Website

https://aspenridgecounselingcenter.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Aspen Ridge Counseling Center is a privately held outpatient mental health practice operating five clinics across Northern Utah, providing individual, couples, family, child/adolescent, and group therapy via in-person and statewide telehealth to insured, Medicaid, and self-pay clients.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Outpatient mental health
• Counseling services
• Individual therapy
• Couples therapy
• Family therapy

Headquarters

HQ city

Magna

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Session Fees: Revenue generated from individual therapy, couples therapy, family therapy, child/adolescent therapy, and group therapy sessions. Payment is due at time of service. The practice accepts insurance and completes benefit checks to determine patient responsibility.
2. Insurance Reimbursement: Revenue from in-network insurance plans including Blue Cross Blue Shield, Aetna, United Healthcare, Humana, EMI, DMBA, PEHP, Select Health, GEHA, and others. Practice is an Optum Medicaid provider for Salt Lake and Tooele Counties.
3. Self-Pay / Sliding Scale: Revenue from clients without insurance or out-of-network coverage. Sliding scale application available for discounted services. Self-pay rates available upon inquiry.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Aspen Ridge Counseling Center is an outpatient mental health practice delivering individual therapy for adults, children and adolescents counseling, family therapy, couples therapy, and group therapy. Services are provided through in-person sessions at five clinic locations across northern Utah (Magna, Tooele, North Salt Lake/Bountiful, West Jordan, Taylorsville) and via statewide telehealth, with payment via insurance, Medicaid, and sliding-scale self-pay.

Product overview

Aspen Ridge Counseling Center is an outpatient mental health practice offering a unified set of therapy services. The core offering consists of five main service types: Individual Therapy for Adults, Children & Adolescents Counseling, Family Therapy, Couples Therapy, and Group Therapy. These services are delivered through two modalities: in-person sessions at five Utah locations (Magna, Tooele, Bountiful, North Salt Lake, West Jordan, and Taylorsville) and telehealth virtual appointments. The practice specializes in addressing depression, anxiety, behavioral challenges, academic difficulties, interpersonal conflicts, and substance misuse across all age groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy for Adults One-on-one outpatient therapy sessions providing personalized support and guidance for adults addressing depression, anxiety, trauma, interpersonal conflicts, life transitions, and personal growth. Delivered in person at Aspen Ridge clinics or via telehealth.
• Children & Adolescents Counseling Specialized outpatient counseling services tailored to children and teenagers, addressing behavioral problems, academic struggles, emotional challenges, and family dynamics. Delivered in person at Aspen Ridge clinics or via telehealth.
• Family Therapy Outpatient therapy sessions involving the entire family to address relational dynamics, improve communication, and resolve conflicts affecting the family unit. Delivered in person at Aspen Ridge clinics or via telehealth.
• Couples Therapy Outpatient counseling sessions for partners focused on improving communication, resolving conflicts, strengthening relationships, and fostering healthier connections. Delivered by therapists certified in Prepare Enrich and the Gottman Method, in person or via telehealth.
• Group Therapy Supportive group sessions offering connection, healing, and growth where participants share experiences, learn coping strategies, and receive encouragement from others facing similar challenges.
• Telehealth Services Virtual therapy appointments delivered via video conferencing, providing remote access to mental health services for clients across Utah who prefer or require remote sessions.
• In-Office Appointments Traditional face-to-face therapy sessions conducted at Aspen Ridge's five physical office locations in northern Utah (Magna, Tooele, Bountiful, West Jordan, Taylorsville).

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: Largest direct-to-consumer online therapy subscription platform. Operates as a national incumbent in outpatient mental health and is a primary alternative for Utah residents seeking therapy, particularly those willing to forgo in-person care for convenience and lower price points.
• LifeStance Health: Large, publicly traded outpatient mental health platform operating multi-specialty clinics (including therapy and psychiatry) across 30+ states. Aspen Ridge is a regional, single-state analogue that competes for the same therapist talent, payer contracts, and patient demand at a smaller scale.
• Acadia Healthcare: Public behavioral healthcare company operating psychiatric hospitals, residential treatment, and outpatient programs nationwide. While primarily inpatient/residential, its outpatient and partial-hospitalization segments overlap with Aspen Ridge's higher-acuity patient referrals.

Emerging players

• Grow Therapy: Therapist-friendly platform offering insurance billing, credentialing, and patient matching services to independent mental health providers. Competes with Aspen Ridge for therapist recruitment in Utah and across the U.S. via its insurance-panel infrastructure.
• Brightside Health: Online mental health provider offering therapy and psychiatry with insurance coverage, focusing on anxiety and depression. Operates as a national telehealth alternative that competes with Aspen Ridge's higher-acuity anxiety and depression caseload.
• Lyra Health: Mental health benefits platform serving employers and employees with therapy, coaching, and psychiatry services, including in-person options. Targets the same insurance/employer-funded therapy demand that Aspen Ridge accesses, particularly via employer-sponsored benefits.
• Headway: Marketplace platform that connects patients with in-network therapists and handles credentialing, billing, and insurance verification. Directly competes with Aspen Ridge for therapist supply (clinicians can choose between employment and Headway contractor models) and indirectly competes for patient acquisition through online booking.

Direct peers

• Two Chairs: Outpatient therapy practice group operating in-person clinics in select metros (including expansions in the Western U.S.) with a therapist matching model and evidence-based care focus. Closest direct competitor in terms of in-person clinic model and clinical-quality positioning.
• Talkspace: Online therapy platform providing individual, couples, and teen therapy via telehealth with insurance coverage. Targets the same patient segments (adults, couples, adolescents) and accepts similar insurance plans, making it a direct substitute particularly for Aspen Ridge's telehealth channel.

Regional players

• Embark Behavioral Health: Specialty mental health provider focusing on teens and young adults, with outpatient and residential programs across multiple states. Competes with Aspen Ridge for adolescent and family therapy referrals, particularly for higher-acuity teen cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Aspen-Ridge-Counseling-Center-144790289008172
• Instagraminstagram.com/aspenridgecounseling
• LinkedInlinkedin.com/company/aspenridge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspen Ridge Counseling Center