What AssociationVoting.com does

AssociationVoting.com (legal entity AssociationVoting, L.L.C.) operates an online voting SaaS platform purpose-built for membership-based governance elections. Founded in 1998 as VirtualPolls.org for Michigan school mock elections and rebranded to AssociationVoting.com around 2010, the company serves professional associations, trade groups, HOAs/POAs, nonprofits, fraternities/sororities, and similar membership organizations that need to run board elections, bylaw amendments, contract ratifications, referendums, proxy collection, and live general meeting votes. The platform is delivered as a web application with ballot creation, voter/member database management, group- and district-specific ballots, weighted voting, candidate bios and photos, write-ins, real-time results, quorum monitoring, and a hybrid paper-plus-online option. The current release is Version 6 (2024).

The business model combines a single-election license (starting at $419, up to 5,000 members) with an annual unlimited-election subscription ($819/year) and a la carte add-ons including proxy voting, general meeting voting, hybrid election support, setup services ($200 flat), certified results, announcement/turnout-booster emails, postcard mailings, and a fully managed "Manager Hands-Off" service. Distribution is product-led and self-serve via the website, with a 2-week no-credit-card free trial, a Refer-a-Vote credit program, an AMC (Association Management Company) volume discount channel, and direct phone/email sales for large elections. Pricing is publicly disclosed and targeted at SMB and mid-market budgets. The company operates as an independent Michigan LLC with no disclosed parent, no external funding, and a small team (1-10 employees) split across Howell and Auburn Hills, Michigan.

At scale, the company reports 26 years of operation, approximately 2.27 million ballots cast annually, and a 91% customer repeat-purchase rate. Recent third-party recognition includes GetApp Best Functionality badges in 2024 and 2025 and a Software Advice Best Customer Support honor in 2026. The voter site seeks WCAG 2.0 Level AA accessibility compliance. Strategic posture is best characterized as a bootstrapped, profitable niche incumbent defending and incrementally expanding its category rather than pursuing venture-style scale.

Name

AssociationVoting.com

Legal name

AssociationVoting, L.L.C.

Website

https://associationvoting.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

AssociationVoting.com is a Michigan-based SaaS platform that provides secure online voting, proxy collection, and real-time election reporting for associations, HOAs, nonprofits, and membership organizations, sold via self-serve single-election and annual subscription pricing.

Ownership category

akta.pro rank

Product category

Online Voting Software

NAICS

Business Associations (813910), Civic and Social Organizations (813410)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Association Compliance, Governance & Board Support Services (BPAJAHAN)

akta.pro secondary industries

Proxy Voting & Shareholder Meetings (AGM/EGM) (FSACAKAB), Proxy Voting & Shareholder Meeting Services (FSAFALAD)

Keywords

• Online voting platform
• Association governance software
• Election management system
• Member voting solutions
• HOA voting software

Headquarters

HQ city

Howell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Single Election License: One-time fee for a single election with all standard features included; pricing based on member base size (standard pricing up to 5,000 members)
2. Annual Subscription (Unlimited Online Voting): Annual subscription for unlimited elections throughout the year; includes co-branded URL, editable ballot software with member bios/photos, and downloadable results PDF
3. Setup Service: Hourly or flat fee for AssociationVoting to configure ballot and instructions for client's election
4. Customization Service: Hourly fee for customizations such as ballot resembling client's website, customized voting abilities, or special customization needs
5. Result Certification Fee: Fee for certified results letter, audit report, and archival of data for one year
6. Add-on Services: Proxy voting service, general meeting voting, hybrid election paper support, announcement add-ons, postcard announcements, turnout booster

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AssociationVoting.com provides a SaaS-based online voting platform purpose-built for membership-based organizations including associations, HOAs/POAs, nonprofits, fraternities, and clubs. The platform supports board elections, bylaw amendments, contract ratifications, referendums, proxy voting, and general meeting voting with features such as group/district personalization, real-time results, quorum monitoring, hybrid paper-online ballots, and certified result documentation.

Product overview

AssociationVoting.com is a SaaS online voting platform designed for membership-based organizations including associations, HOAs/POAs, nonprofits, fraternities/sororities, and clubs. The core Online Voting Platform supports secure elections with features like ballot personalization, group/district voting, candidate profiles, and real-time results. The product portfolio includes the core platform plus optional add-on modules: General Meeting Voting for live assembly elections, Proxy Voting Service for quorum management, Hybrid Election for combined paper/digital voting, Personalization & Customization for branded/group-specific ballots, Awards & Nominations for bundled voting processes, Announcement Add-Ons (email drip campaigns/turnout booster), Setup Service for professional configuration, Certified Results for official documentation, Postcard Announcement for physical mailings, Manager Hands-Off for fully-managed elections, Voting Receipt for voter confirmation, and Quorum Monitoring for real-time participation tracking. Organizations can start with single elections or upgrade to annual governance subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Voting Platform

Quantifiable outcome

• Cost savings: $419-$819 for online election vs $625+ for paper ballots (based on 500 members calculation)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Poll Everywhere: Audience response and voting platform used in meetings and conferences; partial overlap with AV's live meeting voting and election-polling use cases.
• SurveyMonkey: Large-scale survey and polling platform whose paid tier offers voting ballots and basic election capabilities — overlapping with AV's lighter 'polls/nominations' use cases from a much broader product portfolio.
• Diligent (Galvanize/Boardvantage): Enterprise governance, board, and proxy voting suite serving corporations and large nonprofits. Indirect competitor that could move down-market into AV's HOA/association segment.
• Mentimeter: Live audience polling and voting platform commonly used during virtual and hybrid meetings — overlaps with AV's General Meeting Voting module in live-meeting vote scenarios.

Direct peers

• Election Buddy: Direct competitor in online voting platforms for associations, HOAs, nonprofits, and membership organizations with similar self-serve pricing, proxy voting, and audit/certification features. Closest product-level competitor to AssociationVoting.
• OpaVote: Online election service providing ballot creation, weighted voting, and ranked-choice election support to associations, cooperatives, and small organizations — competing head-to-head on feature depth and pricing.
• Simply Voting: Established online voting platform serving associations, unions, and member-based organizations with comparable ballot customization, weighted voting, and audit reporting — directly competing in AV's core market.
• Vote-Now: Online voting service targeting associations, societies, and clubs with similar one-time and annual election offerings, including member management and ballot customization.
• BigPulse: UK-based online voting platform for organizations, elections, and meetings. Offers similar proxy and hybrid meeting voting capabilities but with broader geographic footprint, providing indirect pressure in AV's U.S. niche.

Emerging players

• BoardEffect: Board management software for associations and nonprofits — adjacent rather than head-to-head, but increasingly a threat as board portals incorporate voting and resolution approvals that overlap with AV's governance use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/avvote
• LinkedInlinkedin.com/company/associationvoting
• Facebookfacebook.com/associationvoting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AssociationVoting.com