InfoActive

What InfoActive does

InfoActive is a Chicago-based provider of an online infographic web application intended to simplify infographic creation. Founded in 2012 as a for-profit private company, it operates with a small team of 1-10 employees and serves users who need to convert data into visual infographics without requiring advanced design or coding skills. The company's website is hosted at infoactive.co, and it is classified as a private, non-publicly-traded firm.

Specific technical details about the platform architecture, proprietary features, AI capabilities, or technology stack are not disclosed in the available input data, and no API, SDK, integrations, or development ecosystem are documented. The product surface appears limited to the web application itself, with no publicly disclosed pricing tiers, customer segments, distribution channels, or revenue model mechanics.

InfoActive's only documented capital activity consists of two early-stage rounds: a $50,339 raise from FounderFuel in December 2012 and a $0 round from GrandBanks Capital in October 2014. No subsequent product launches, partnerships, leadership changes, geographic expansions, M&A activity, or strategic moves are recorded in the provided data, and no customer logos, awards, patents, or certifications are documented.

Name

InfoActive

Legal name

Tableau Software, LLC

Website

https://infoactive.co

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

InfoActive is a Chicago-based provider of an online infographic web application founded in 2012, serving users who need to create data-driven visualizations without specialized design or coding skills. The small private firm operates with 1-10 employees.

Ownership category

akta.pro rank

Product category

Data Visualization Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Business Intelligence, Reporting & Visualization Services (BPAEAHAD)

Keywords

• Infographic software
• Data visualization
• Interactive graphics
• Visual storytelling
• Chart creation

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Subscription Licensing: Tableau generates revenue primarily through subscription licensing across its product portfolio including Tableau Cloud (hosted SaaS), Tableau Server (on-premises), Tableau Desktop, Tableau Next, and Tableau+. Customers pay recurring subscription fees based on the deployment type and number of users.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

InfoActive operates an online infographic web application intended to simplify infographic creation for users who need to turn data into visual graphics. The service is hosted and delivered as a web-based application accessible through the InfoActive website.

Product overview

Tableau is a visual analytics platform from Salesforce consisting of multiple integrated products. The portfolio includes Tableau Cloud (fully hosted SaaS), Tableau Server (self-hosted), Tableau Desktop (client application), Tableau Next (open agentic analytics platform), Tableau+ (premium tier), and Tableau Public (free sharing platform). Tableau Next serves as the advanced AI-powered platform combining generative AI, autonomous agents, and semantic capabilities with modular architecture. The platform integrates AI/ML capabilities, governance, data management, visual storytelling, and collaboration features across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Tableau Cloud: A fully hosted, cloud-based analytics platform for connecting to data and analyzing it with visual analytics.
• Tableau Server
• Tableau Desktop
• Tableau Next
• Tableau Public
• Tableau+

Products and services

• InfoActive Web Application Online, hosted web application that helps users create infographics and data-driven visual graphics through a simplified interface, intended for users without specialized design skills. Accessible via http://infoactive.co.

Quantifiable outcome

• JLR delivered £250M in business value with Tableau
• +2 more outcomes

Named customers4 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• SalesforceflagshipOEM/ Whitelabel/ Licensing PartnerTableau is now part of Salesforce and operates as Tableau, from Salesforce. This integration provides native connectivity to Salesforce CRM data and seamless experience for Salesforce customers. Tableau is positioned as a core analytics component within the Salesforce Customer 360 platform.

Scale indicators4 records

Recent moves2 records

Broad incumbents

• Canva: Mass-market design platform with a robust infographic and presentation creation feature set. Directly competes with InfoActive in the 'easy infographic creation' category but at vastly larger scale and broader scope.
• Adobe Express: Adobe's lightweight design tool including infographic and social graphics templates. Represents an enterprise-backed free-tier threat to standalone infographic tools.

Direct peers

• Venngage: Infographic-focused design platform targeting business, education, and nonprofit users. Same core product category as InfoActive.
• Visme: All-in-one visual content creation tool with infographics, presentations, and data visualization. Direct overlap with InfoActive's infographic creation scope.
• Infogram: Web-based data visualization and infographic creation platform with strong chart and map libraries. Closely comparable product functionality and target use cases.
• Easelly: Online infographic maker with a template-driven workflow similar to InfoActive's intended use case.
• Datawrapper: Focused data visualization tool for charts, maps, and tables used heavily by newsrooms. Comparable in spirit to InfoActive — narrow, workflow-oriented visualization product.
• Piktochart: Dedicated online infographic creation tool with templates, drag-and-drop editing, and data import. Most direct functional peer to InfoActive's offering.
• Flourish: Web-based data storytelling and visualization platform with strong infographic-style outputs. Comparable positioning to InfoActive in the data-to-visual workflow.

Emerging players

• Tableau Public: Free platform for creating and publishing data visualizations publicly. Adjacent product category (data viz) that overlaps with infographic-style outputs.

Market position

Strengths2 records

Weaknesses3 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/infoactive
• Facebookfacebook.com/397431443655060
• LinkedInlinkedin.com/company/infoactive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InfoActive