Share
SHARE is a New Zealand co-operative adviser network of approximately 70 investment, insurance, and mortgage advisers serving more than 16,500 clients nationwide under a single FAP licence, offering insurance, investments, mortgages, and KiwiSaver advice.
- Company typePrivate
- Founded2008
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Share does
SHARE Ltd is a New Zealand-based co-operative financial adviser network headquartered in Takapuna, Auckland. Founded in 2008, the firm operates as a unified advisory group comprising approximately 70 investment, insurance, and mortgage advisers serving more than 16,500 clients nationwide across locations from Alexandra to Whangarei. All member advisers operate under a single Financial Advice Provider (FAP) licence, with centralized support including one CRM, one brand, and one operating system, and the firm is structured as a co-operative owned by its advisers with no majority shareholders.
The firm delivers advice across four core product pillars: Insurance (life, trauma, income protection, health, mortgage repayment, business continuity), Investments (managed funds, retirement planning, portfolio construction), Mortgages (first home buyers, investment property, refinancing, restructuring, facilitated via direct lender relationships as a mortgage aggregator since December 2019), and KiwiSaver (fund selection, first home withdrawals, HomeStart grants). A Fire & General insurance advisory and an Employee Benefits advisory (group insurance and KiwiSaver schemes for employers) extend the surface, and an adjacent subsidiary, Newpark, provides parallel advice in insurance, investments, and mortgages. Technology is operational rather than proprietary: cloud-based CRM, online work management, and digital document tools, supplemented by AplyID biometric identity verification for AML/CFT compliance.
SHARE generates revenue primarily through commissions paid by product providers (insurers, KiwiSaver schemes, managed fund managers, and banks) on placements made by advisers acting as agents. It also operates as a mortgage aggregator with direct bank relationships. Go-to-market is sales-led via the national adviser network, supported by content marketing through sharenz.com, a client newsletter, and social media presence. Customers are predominantly individuals and families, with secondary segments in employers (employee benefits) and business owners and self-employed professionals seeking business protection and key-person cover.
Share firmographics
Firmographics- Name
- Share
- Legal name
- SHARE Ltd
- Website
- https://sharenz.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SHARE is a New Zealand co-operative adviser network of approximately 70 investment, insurance, and mortgage advisers serving more than 16,500 clients nationwide under a single FAP licence, offering insurance, investments, mortgages, and KiwiSaver advice.
- Ownership category
- akta.pro rank
Share industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (524210)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Loan Brokers (6163)
- akta.pro primary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
- akta.pro secondary industries
- Financial Planning–Led RIAs (FSAAACAB), Private Client/High-Net-Worth Advisory (FSAEAAAN)
Keywords
Where Share is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Share business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Financial Advice Commissions: SHARE advisers act as agents of insurance, KiwiSaver, investment, and lending providers. Advisers earn commissions from product providers for placing clients with their products. SHARE operates as a co-operative owned by advisers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Share product offering
Product offeringCore offering
Share is a New Zealand adviser-owned co-operative that delivers personalised financial advice to individual clients across insurance, investments, mortgages, KiwiSaver, and fire & general insurance. The firm operates under a single Financial Advice Provider (FAP) licence and provides access to a broad panel of New Zealand insurers, investment providers, lenders, and KiwiSaver schemes, with advisers placing clients with the provider best suited to their needs.
Product overview
SHARE is a co-operative adviser group operating as a unified network of financial advisers providing advice across four core product areas: Insurance (life, trauma, income protection, health, mortgage protection, and business insurance), Investments (managed funds, retirement planning, and portfolio management), Mortgages (first home buyers, investment properties, refinancing), and KiwiSaver (fund selection, first home withdrawal, HomeStart grants, and retirement planning). The group also offers Fire & General insurance advisory and Employee Benefits advisory for employers. SHARE operates as a single Financial Advice Provider (FAP) license holder under which all member advisers provide services, supported by centralized CRM systems, one brand, and an operating platform. The network functions as a mortgage aggregator with direct relationships with banks and lenders.
Differentiator
Problem solved
Functional benefit
Products and services
- Insurance Advice Regulated financial advice on personal and business insurance products, provided by Share's nationwide network of advisers to New Zealand individuals, families, and business owners.
- Investment Advice Regulated financial advice on investment products from a panel of New Zealand investment providers, delivered to individual and family clients by Share advisers.
- Mortgage Advice Regulated mortgage advice and brokerage connecting New Zealand consumers with lenders through Share's nationwide adviser network and mortgage aggregator channel.
- KiwiSaver Advice Regulated advice on KiwiSaver schemes to help New Zealand clients select and manage their retirement savings, provided across Share's adviser network.
- Fire & General Insurance Regulated advice on fire and general insurance products (such as home, contents, motor, and commercial general insurance) from New Zealand insurers, provided by Share advisers to individuals, families, and businesses.
Companies that use Share
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Share technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Share partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core.
- AIAcoreLife insurance provider. SHARE advisers act as agents placing clients with AIA for life and health insurance products.
- Partners LifecoreLife insurance provider. SHARE advisers act as agents placing clients with Partners Life.
- Asteron LifecoreLife insurance provider offering life cover and related products through SHARE adviser network.
- Fidelity LifecoreLife insurance provider. Fidelity Life works with SHARE and has recognized advisers through awards.
- Southern Cross HealthcoreHealth insurance provider offering health coverage through SHARE adviser referrals.
- nibcoreHealth and general insurance provider available through SHARE advisers.
- Resolution LifecoreLife insurance provider available through SHARE adviser network.
- PPS MutualcoreMutual life insurance provider available through SHARE advisers.
- Chubb LifecoreLife insurance provider available through SHARE network.
- AoncoreGeneral insurance broker providing commercial and personal insurance through SHARE.
- VerocoreGeneral insurance provider available through SHARE adviser network.
- ANZ InvestmentscoreInvestment and KiwiSaver provider for managed fund investments through SHARE.
- BoostercoreInvestment and KiwiSaver provider available through SHARE advisers.
- Milford Asset ManagementcoreManaged fund provider for investment portfolios through SHARE.
- Fisher FundscoreInvestment management firm available through SHARE adviser referrals.
- GeneratecoreKiwiSaver and investment provider available through SHARE network.
- WestpaccoreMajor bank providing home loans and lending products through SHARE mortgage advisers.
- BNZcoreBank providing mortgage and lending services through SHARE advisers.
- ASBcoreMajor trading bank available through SHARE mortgage adviser network.
- KiwiBankcoreCustomer-owned bank providing home loans through SHARE mortgage advisers.
- Heartland BankcoreLending provider available through SHARE mortgage advisers.
- SBS BankcoreRegional bank providing mortgage services through SHARE network.
- AMP Wealth ManagementcoreWealth management and investment provider available through SHARE.
- PathfindercoreEthical investment KiwiSaver provider available through SHARE advisers.
- NZ FundscoreInvestment provider available through SHARE adviser network.
- MercercoreGlobal investment consulting firm providing managed funds through SHARE.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Share competitors and assessment
Company assessmentBroad incumbents
- Fisher Funds: NZ investment manager delivering KiwiSaver, managed funds and wealth solutions. Overlaps with SHARE on investment and KiwiSaver advice, but operates as a fund manager rather than an adviser network distributing multiple providers.
- Milford Asset Management: One of NZ's largest locally owned investment management firms offering KiwiSaver, managed funds and investment solutions. Comparable to SHARE through its KiwiSaver/investment advisory focus, although Milford is product-and-fund-led rather than adviser-network-led.
- Aon New Zealand: Global insurance and risk-management broker with significant NZ presence offering personal, commercial and corporate insurance broking. Directly comparable to SHARE on the general-insurance brokerage side, but larger and international in scope.
Direct peers
- Forsyth Barr: New Zealand investment and wealth advisory firm offering investment advice, portfolio management and wealth solutions across NZ. Most directly comparable to SHARE on the investment-advice side, though Forsyth Barr is more investment-led and does not integrate insurance/mortgage distribution as a core offering.
- Crombie Lockwood (Marsh): NZ-focused insurance broker (now part of Marsh) offering personal, commercial and rural insurance broking. Comparable to SHARE on fire/general insurance advice and intermediation, operating under a similar intermediary/brokerage distribution model.
- Jarden: New Zealand financial advisory and securities firm offering wealth management, research and investment advice. Overlaps with SHARE in investment advisory and KiwiSaver-relevant client segments; larger and more institutional in orientation.
- Craigs Investment Partners: NZ-wide wealth advisory and investment firm providing portfolio advice, KiwiSaver, retirement planning and broking services. Closely comparable to SHARE on multi-product financial advice, though with a heavier investment-brokerage orientation.
Emerging players
- Generate KiwiSaver: NZ-focused KiwiSaver and investment provider available through advisers including SHARE's network. Comparable to SHARE on the KiwiSaver distribution angle, but with a narrower product focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Share social profiles
Digital presenceShare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Share leadership team
Management profileNumber of profiles
Profiles3 records
Share subsidiaries and ownership
Company hierarchySubsidiaries1 record
Share funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Share M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Share
What does Share do?
Share is a New Zealand adviser-owned co-operative that delivers personalised financial advice to individual clients across insurance, investments, mortgages, KiwiSaver, and fire & general insurance. The firm operates under a single Financial Advice Provider (FAP) licence and provides access to a broad panel of New Zealand insurers, investment providers, lenders, and KiwiSaver schemes, with advisers placing clients with the provider best suited to their needs.
Is Share a public or private company?
Share is a private company. It is classified as management employee owned and is currently operating.
When was Share founded?
Share was founded in 2008. It employs 101 to 250 people.
Where is Share based?
Share is headquartered in Auckland, New Zealand, in the Oceania region.
How does Share make money?
One revenue line is on record: financial Advice Commissions.
Who are Share's main competitors?
Broad incumbents on record are Fisher Funds, Milford Asset Management and Aon New Zealand. Direct peers are Forsyth Barr, Crombie Lockwood (Marsh), Jarden and Craigs Investment Partners. Generate KiwiSaver is listed as an emerging player.
Does Share have an API?
No public API is recorded for Share.
What industry is Share in?
Share's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions), with a secondary code of FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 523940 and its SIC code is 6282.