Share

What Share does

SHARE Ltd is a New Zealand-based co-operative financial adviser network headquartered in Takapuna, Auckland. Founded in 2008, the firm operates as a unified advisory group comprising approximately 70 investment, insurance, and mortgage advisers serving more than 16,500 clients nationwide across locations from Alexandra to Whangarei. All member advisers operate under a single Financial Advice Provider (FAP) licence, with centralized support including one CRM, one brand, and one operating system, and the firm is structured as a co-operative owned by its advisers with no majority shareholders.

The firm delivers advice across four core product pillars: Insurance (life, trauma, income protection, health, mortgage repayment, business continuity), Investments (managed funds, retirement planning, portfolio construction), Mortgages (first home buyers, investment property, refinancing, restructuring, facilitated via direct lender relationships as a mortgage aggregator since December 2019), and KiwiSaver (fund selection, first home withdrawals, HomeStart grants). A Fire & General insurance advisory and an Employee Benefits advisory (group insurance and KiwiSaver schemes for employers) extend the surface, and an adjacent subsidiary, Newpark, provides parallel advice in insurance, investments, and mortgages. Technology is operational rather than proprietary: cloud-based CRM, online work management, and digital document tools, supplemented by AplyID biometric identity verification for AML/CFT compliance.

SHARE generates revenue primarily through commissions paid by product providers (insurers, KiwiSaver schemes, managed fund managers, and banks) on placements made by advisers acting as agents. It also operates as a mortgage aggregator with direct bank relationships. Go-to-market is sales-led via the national adviser network, supported by content marketing through sharenz.com, a client newsletter, and social media presence. Customers are predominantly individuals and families, with secondary segments in employers (employee benefits) and business owners and self-employed professionals seeking business protection and key-person cover.

Name

Share

Legal name

SHARE Ltd

Website

https://sharenz.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

SHARE is a New Zealand co-operative adviser network of approximately 70 investment, insurance, and mortgage advisers serving more than 16,500 clients nationwide under a single FAP licence, offering insurance, investments, mortgages, and KiwiSaver advice.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (524210)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Loan Brokers (6163)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Private Client/High-Net-Worth Advisory (FSAEAAAN)

Keywords

• Financial advisory services
• Investment advice
• Insurance advisory
• Mortgage brokerage
• KiwiSaver advice

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advice Commissions: SHARE advisers act as agents of insurance, KiwiSaver, investment, and lending providers. Advisers earn commissions from product providers for placing clients with their products. SHARE operates as a co-operative owned by advisers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Share is a New Zealand adviser-owned co-operative that delivers personalised financial advice to individual clients across insurance, investments, mortgages, KiwiSaver, and fire & general insurance. The firm operates under a single Financial Advice Provider (FAP) licence and provides access to a broad panel of New Zealand insurers, investment providers, lenders, and KiwiSaver schemes, with advisers placing clients with the provider best suited to their needs.

Product overview

SHARE is a co-operative adviser group operating as a unified network of financial advisers providing advice across four core product areas: Insurance (life, trauma, income protection, health, mortgage protection, and business insurance), Investments (managed funds, retirement planning, and portfolio management), Mortgages (first home buyers, investment properties, refinancing), and KiwiSaver (fund selection, first home withdrawal, HomeStart grants, and retirement planning). The group also offers Fire & General insurance advisory and Employee Benefits advisory for employers. SHARE operates as a single Financial Advice Provider (FAP) license holder under which all member advisers provide services, supported by centralized CRM systems, one brand, and an operating platform. The network functions as a mortgage aggregator with direct relationships with banks and lenders.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Advice Regulated financial advice on personal and business insurance products, provided by Share's nationwide network of advisers to New Zealand individuals, families, and business owners.
• Investment Advice Regulated financial advice on investment products from a panel of New Zealand investment providers, delivered to individual and family clients by Share advisers.
• Mortgage Advice Regulated mortgage advice and brokerage connecting New Zealand consumers with lenders through Share's nationwide adviser network and mortgage aggregator channel.
• KiwiSaver Advice Regulated advice on KiwiSaver schemes to help New Zealand clients select and manage their retirement savings, provided across Share's adviser network.
• Fire & General Insurance Regulated advice on fire and general insurance products (such as home, contents, motor, and commercial general insurance) from New Zealand insurers, provided by Share advisers to individuals, families, and businesses.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

26 partnerships are on record, tiered core.

• AIAcoreChannel Partner/ Reseller/ DistributorLife insurance provider. SHARE advisers act as agents placing clients with AIA for life and health insurance products.
• Partners LifecoreChannel Partner/ Reseller/ DistributorLife insurance provider. SHARE advisers act as agents placing clients with Partners Life.
• Asteron LifecoreChannel Partner/ Reseller/ DistributorLife insurance provider offering life cover and related products through SHARE adviser network.
• Fidelity LifecoreChannel Partner/ Reseller/ DistributorLife insurance provider. Fidelity Life works with SHARE and has recognized advisers through awards.
• Southern Cross HealthcoreChannel Partner/ Reseller/ DistributorHealth insurance provider offering health coverage through SHARE adviser referrals.
• nibcoreChannel Partner/ Reseller/ DistributorHealth and general insurance provider available through SHARE advisers.
• Resolution LifecoreChannel Partner/ Reseller/ DistributorLife insurance provider available through SHARE adviser network.
• PPS MutualcoreChannel Partner/ Reseller/ DistributorMutual life insurance provider available through SHARE advisers.
• Chubb LifecoreChannel Partner/ Reseller/ DistributorLife insurance provider available through SHARE network.
• AoncoreChannel Partner/ Reseller/ DistributorGeneral insurance broker providing commercial and personal insurance through SHARE.
• VerocoreChannel Partner/ Reseller/ DistributorGeneral insurance provider available through SHARE adviser network.
• ANZ InvestmentscoreChannel Partner/ Reseller/ DistributorInvestment and KiwiSaver provider for managed fund investments through SHARE.
• BoostercoreChannel Partner/ Reseller/ DistributorInvestment and KiwiSaver provider available through SHARE advisers.
• Milford Asset ManagementcoreChannel Partner/ Reseller/ DistributorManaged fund provider for investment portfolios through SHARE.
• Fisher FundscoreChannel Partner/ Reseller/ DistributorInvestment management firm available through SHARE adviser referrals.
• GeneratecoreChannel Partner/ Reseller/ DistributorKiwiSaver and investment provider available through SHARE network.
• WestpaccoreChannel Partner/ Reseller/ DistributorMajor bank providing home loans and lending products through SHARE mortgage advisers.
• BNZcoreChannel Partner/ Reseller/ DistributorBank providing mortgage and lending services through SHARE advisers.
• ASBcoreChannel Partner/ Reseller/ DistributorMajor trading bank available through SHARE mortgage adviser network.
• KiwiBankcoreChannel Partner/ Reseller/ DistributorCustomer-owned bank providing home loans through SHARE mortgage advisers.
• Heartland BankcoreChannel Partner/ Reseller/ DistributorLending provider available through SHARE mortgage advisers.
• SBS BankcoreChannel Partner/ Reseller/ DistributorRegional bank providing mortgage services through SHARE network.
• AMP Wealth ManagementcoreChannel Partner/ Reseller/ DistributorWealth management and investment provider available through SHARE.
• PathfindercoreChannel Partner/ Reseller/ DistributorEthical investment KiwiSaver provider available through SHARE advisers.
• NZ FundscoreChannel Partner/ Reseller/ DistributorInvestment provider available through SHARE adviser network.
• MercercoreChannel Partner/ Reseller/ DistributorGlobal investment consulting firm providing managed funds through SHARE.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Fisher Funds: NZ investment manager delivering KiwiSaver, managed funds and wealth solutions. Overlaps with SHARE on investment and KiwiSaver advice, but operates as a fund manager rather than an adviser network distributing multiple providers.
• Milford Asset Management: One of NZ's largest locally owned investment management firms offering KiwiSaver, managed funds and investment solutions. Comparable to SHARE through its KiwiSaver/investment advisory focus, although Milford is product-and-fund-led rather than adviser-network-led.
• Aon New Zealand: Global insurance and risk-management broker with significant NZ presence offering personal, commercial and corporate insurance broking. Directly comparable to SHARE on the general-insurance brokerage side, but larger and international in scope.

Direct peers

• Forsyth Barr: New Zealand investment and wealth advisory firm offering investment advice, portfolio management and wealth solutions across NZ. Most directly comparable to SHARE on the investment-advice side, though Forsyth Barr is more investment-led and does not integrate insurance/mortgage distribution as a core offering.
• Crombie Lockwood (Marsh): NZ-focused insurance broker (now part of Marsh) offering personal, commercial and rural insurance broking. Comparable to SHARE on fire/general insurance advice and intermediation, operating under a similar intermediary/brokerage distribution model.
• Jarden: New Zealand financial advisory and securities firm offering wealth management, research and investment advice. Overlaps with SHARE in investment advisory and KiwiSaver-relevant client segments; larger and more institutional in orientation.
• Craigs Investment Partners: NZ-wide wealth advisory and investment firm providing portfolio advice, KiwiSaver, retirement planning and broking services. Closely comparable to SHARE on multi-product financial advice, though with a heavier investment-brokerage orientation.

Emerging players

• Generate KiwiSaver: NZ-focused KiwiSaver and investment provider available through advisers including SHARE's network. Comparable to SHARE on the KiwiSaver distribution angle, but with a narrower product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shareadvisers
• LinkedInlinkedin.com/company/shareadvisers
• Xx.com/share_nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Share