Ambrosia Group
Ambrosia Group is a Denmark-based B2B beverage wholesaler and distributor serving restaurants, bars, hotels, kiosks, and fitness centers nationwide through an online ordering platform backed by a company delivery fleet and CO2-neutral operations.
- Company typePrivate
- Founded-
- HeadquartersBrøndby Strand, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ambrosia Group does
Ambrosia Group ApS is a privately held Danish limited company (CVR-nr 36707720) headquartered at Priorparken 773, 2605 Brøndby, that self-describes as Denmark's leading B2B beverage distributor to businesses. The company operates an online B2B e-commerce platform serving restaurants, bars, hotels, kiosks, and fitness centers across Denmark with nationwide delivery using a fleet of environmentally-friendly trucks and route optimization. Its product portfolio spans roughly 14 categories including spring/sparkling water, soft drinks, beer (with extensive keg and draft-system support), wine, spirits across 19+ importer relationships (Diageo, Pernod Ricard, Moët Hennessy, Anora, Edrington, Hans Just, and others), tonics and mixers, cider and RTDs, juices, energy and vitamin drinks, coffee and plant-based beverages, plus complementary food and non-food supplies (snacks, glassware, bar equipment, hygiene products, and disposable serviceware). A custom logo water (logovand) offering allows customers to brand bottles with their company logo.
The business model is straightforward B2B wholesale distribution with per-unit pricing in Danish Kroner (excluding VAT), volume-based bulk-pack discounts, and pant (deposit) charges on bottles and kegs (rates varying by container type from 0.80 DKK to 2.40 DKK per unit). Customers can place their first order online without a pre-existing account — the platform auto-creates an account for order tracking and invoice management. Personal account managers support mid-market and enterprise customers, and fixed delivery agreements are offered for recurring supply relationships. Go-to-market is sales-led B2B, targeting Danish hospitality operators, with no physical retail presence.
Operationally, Ambrosia Group has invested in a 3.2 MW (AC) solar facility spanning approximately 7 hectares at Rødby Fjord on Lolland, enabling the company to achieve CO2-neutral operations that it leverages as a customer-facing ESG differentiator. The 11-50 employee headcount is notably modest for a nationwide operation with multi-category coverage, suggesting extensive use of importer warehousing or third-party logistics capacity. There is no disclosed revenue, no funding history, no parent company, and no public listing — the company appears to be founder- or management-owned.
Ambrosia Group firmographics
Firmographics- Name
- Ambrosia Group
- Legal name
- Ambrosia Group ApS
- Website
- https://ambrosiagroup.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ambrosia Group is a Denmark-based B2B beverage wholesaler and distributor serving restaurants, bars, hotels, kiosks, and fitness centers nationwide through an online ordering platform backed by a company delivery fleet and CO2-neutral operations.
- Ownership category
- akta.pro rank
Ambrosia Group industry classification
Industry- Product category
- Beverage Wholesale Distribution
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Bar & Beverage Service Supplies Wholesale (AFAIALAG)
- akta.pro secondary industry
- Hospitality Broadline Distributors (Hotels, Resorts, Leisure) (AFAIAAAD)
Keywords
Where Ambrosia Group is headquartered
LocationHeadquarters
- HQ city
- Brøndby Strand
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Ambrosia Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Beverage Wholesale Distribution: B2B wholesale distribution of beverages (beer, wine, spirits, soft drinks, water, energy drinks, juices, kombucha, ciders, tonics/mixers) to restaurants, bars, hotels, kiosks, and fitness centers across Denmark. Revenue generated through product margin markup on wholesale prices.
- Food & Non-Food Products: Sale of complementary products including snacks, chocolate, produce, dry goods, paper products, hygiene supplies, glassware, bar equipment, cleaning supplies, and takeaway/disposable items to hospitality businesses.
- Custom/Branded Products: Custom logo water (logovand) allowing businesses to brand bottles with their own company logo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-unit pricing with bulk pack options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Ambrosia Group product offering
Product offeringCore offering
Ambrosia Group is a Danish B2B beverage wholesaler and distributor that supplies beer, wine, spirits, soft drinks, energy drinks, cider, coffee, snacks, and related equipment and supplies to restaurants, bars, hotels, kiosks, and fitness centers across Denmark. The company operates an online ordering platform (Online Bestillingssystem) and provides nationwide delivery with dedicated account management to on-trade hospitality customers.
Product overview
Ambrosia Group operates as a B2B beverage wholesaler and distributor serving the Danish hospitality industry (restaurants, bars, hotels, kiosks, and fitness centers). The company's core offering is an online wholesale platform that aggregates thousands of beverage products from multiple categories into a single ordering system. The product portfolio spans: Kildevand & Danskvand (spring and sparkling water including custom logo bottles), Sodavand (soft drinks in multiple formats), Øl (beer including specialty keg systems with various connection types), Vin (wine and champagne), Spiritus (spirits across 16+ categories organized by importer), Tonic/Sirup/Mixer (cocktail mixers and kombucha), Cider & Ready-to-drink, Juice/Saft/Lemonade (including organic options), Energidrik & Vitamindrik, Aloe Vera & Iste, Kakao/Kaffe & Plantedrik (plant-based drinks), Fitness products, Food (snacks and dry goods), and Non-Food supplies (glassware, bar equipment, disposable service ware, cleaning supplies). The one-stop-shop business model allows hospitality businesses to consolidate their beverage and supply orders through a single distributor.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Beverage Wholesale Distribution
- Online Bestillingssystem (B2B Online Ordering Platform)
- Logovand (Custom Branded Logo Water)
- Fadølsanlæg (Draft Beer Systems & Equipment)
Companies that use Ambrosia Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Ambrosia Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ambrosia Group partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- AnoracoreSpirit and beverage importer. Product lines available through Ambrosia Group include Thomas Henry mixers (ginger beer, tonic, etc.) distributed via Anora.
- Diageo DanmarkcoreGlobal spirits company (owner of brands like Johnnie Walker, Guinness, Smirnoff) - importer for Danish market.
- Pernod RicardcoreGlobal wine and spirits company (owner of Absolut, Jameson, Martell) - importer for Danish market.
- Moët Hennessy DanmarkcoreLuxury wines and spirits division of LVMH (champagne, cognac, whiskey) - importer for Danish market.
- Hans JustcoreDanish spirits and beverage importer handling brands including Wild Turkey and other bourbon/whiskey selections.
- Just DrinkscoreBeverage importer handling brands including Jack Daniel's for the Danish market.
- Edrington DenmarkcoreSpirits company (owner of The Famous Grouse, Brugal, Macallan interest) - importer for Danish market.
- BarkonsultminorBeverage importer specializing in cocktail products. Distributes Three Cents and other mixers.
- Conaxess TrademinorTrade and distribution company handling various beverage brands for the Danish market.
- Inn SalesminorBeverage sales and distribution company operating in the Danish market.
- Interbrands DenmarkminorBrand distribution company handling various beverage brands.
- Johs. M. KleinminorLong-established beverage and food importer and distributor in Denmark.
- Juuls EngrosminorWholesale beverage distributor operating in Denmark.
- Marie BrizardminorFrench spirits company (liqueurs, brandies) - importer for Danish market.
- SpiviminorBeverage distributor with focus on premium spirits and wines.
- Sprit & Co.minorDanish spirits importer and distributor.
- Spritfabrikken DanmarkminorDanish spirit manufacturer and importer.
- StrandgaardenminorBeverage importer distributing brands including Le Tribute mixers.
- United DrinksminorBeverage distribution company in Denmark.
- Renewable Energy Producer (Solar Installation)coreSolar panel installation at Rødby Fjord on Lolland, approximately 7 hectares in size, producing 3.2 MW (AC). Investment supports Ambrosia Group's CO2-neutral operations by generating renewable energy equivalent to company emissions.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Ambrosia Group competitors and assessment
Company assessmentDirect peers
- Menigo Foodservice: Sweden's largest independent broadline foodservice distributor serving HoReCa customers with a comparable one-stop-shop model across beverages, food, and non-food supplies. Highly comparable as a Nordic B2B foodservice wholesaler operating in an adjacent but similar regulated market.
- Martin Servera: Norwegian broadline foodservice distributor serving restaurants, bars, hotels and canteens with a wide assortment including beverages, food, and non-food. Directly comparable as a Nordic B2B hospitality wholesaler with similar sales-led/account-manager model and nationwide delivery.
- Lantmännen Foodservice: Swedish food cooperative's foodservice division distributing beverages and broadline supplies to HoReCa across the Nordics. Comparable in business model (broadline B2B distribution to hospitality) and Nordic footprint, though larger and more diversified.
Regional players
- Bidfood: UK-focused leading broadline foodservice distributor serving hospitality customers across Britain. Comparable in business model and B2B foodservice focus, though geographically separate from Ambrosia.
Broad incumbents
- Sysco Corporation: World's largest broadline foodservice distributor serving restaurants, hotels, and hospitality operators. Comparable as a B2B foodservice wholesaler with extensive beverage assortment, though operating at vastly larger scale and in different geographies.
- METRO AG: Global broadline cash-and-carry and foodservice distributor serving hospitality and HoReCa customers worldwide. Comparable as a large-scale B2B foodservice/wholesale operator, though more diversified and far larger than Ambrosia.
- Carlsberg Group: Major Danish brewer with significant captive on-trade distribution in Denmark. Overlaps with Ambrosia in beer keg distribution to Danish bars and restaurants, but operates a captive model tied to its own brands rather than third-party multi-brand distribution.
- Royal Unibrew: Leading Danish multi-beverage company (beer, soft drinks, energy drinks, RTDs) with established on-trade distribution. Competes with Ambrosia for share of Danish on-premise beverage volume, particularly in beer, soft drinks, and cider categories.
- Orkla: Nordic conglomerate with extensive food and beverage brand portfolio and broadline distribution in the Nordics, including Denmark. Comparable at the level of Nordic B2B beverage/CPG distribution and brand-owner/importer overlap.
Others
- Coop amba: Danish consumer retail cooperative with wholesale operations supplying its own retail network and increasingly engaging in B2B supply. Tangentially comparable as a Denmark-based B2B beverage and grocery distributor, though anchored in retail rather than pure HoReCa.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Ambrosia Group social profiles
Digital presenceAmbrosia Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ambrosia Group leadership team
Management profileNumber of profiles
Ambrosia Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ambrosia Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ambrosia Group
What does Ambrosia Group do?
Ambrosia Group is a Danish B2B beverage wholesaler and distributor that supplies beer, wine, spirits, soft drinks, energy drinks, cider, coffee, snacks, and related equipment and supplies to restaurants, bars, hotels, kiosks, and fitness centers across Denmark. The company operates an online ordering platform (Online Bestillingssystem) and provides nationwide delivery with dedicated account management to on-trade hospitality customers.
Is Ambrosia Group a public or private company?
Ambrosia Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ambrosia Group founded?
Ambrosia Group was founded in -1. It employs 11 to 50 people.
Where is Ambrosia Group based?
Ambrosia Group is headquartered in Brøndby Strand, Denmark, in the Europe region.
How does Ambrosia Group make money?
Three revenue lines are on record. Beverage Wholesale Distribution is the primary driver. The others are food & Non-Food Products and custom/Branded Products.
Who are Ambrosia Group's main competitors?
Direct peers on record are Menigo Foodservice, Martin Servera and Lantmännen Foodservice. Bidfood is listed as a regional player. Broad incumbents are Sysco Corporation, METRO AG, Carlsberg Group, Royal Unibrew and Orkla. Coop amba is listed as an others.
Does Ambrosia Group have an API?
No public API is recorded for Ambrosia Group.
What industry is Ambrosia Group in?
Ambrosia Group's product category is Beverage Wholesale Distribution. Its primary akta.pro industry code is AFAIALAG, Bar & Beverage Service Supplies Wholesale, with a secondary code of AFAIAAAD, Hospitality Broadline Distributors (Hotels, Resorts, Leisure). Its SIC code is 5180.