AthletesGoLive
AthletesGoLive operates a mobile-first streaming and scoring platform for amateur baseball, softball, and volleyball, serving travel-ball teams, high school programs, collegiate leagues, and families. It monetizes via team subscriptions, fan subscriptions, and revenue sharing with state associations and event partners.
- Company typePrivate
- Founded2018
- HeadquartersAlpharetta, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What AthletesGoLive does
AthletesGoLive (AGL) is a US-based, privately held sports technology company founded in 2018 and headquartered in Alpharetta, Georgia. It operates an all-in-one mobile-first streaming and scoring platform purpose-built for amateur diamond sports — principally baseball and softball, with volleyball support — serving competitive travel-ball teams, high school athletic programs, collegiate summer leagues, professional tours, tournament directors, and the families and college coaches who follow them. The company is led by founder Andrew Biele and runs with a 11-50 person team, distributing its product as a free iOS and Android app under the AthletesGoLive brand.
The platform's core technology combines real-time mobile video streaming with synchronized live scoring, play-by-play tracking, DVR-style rewind/fast-forward, athlete profile pages, leaderboards, and team management tools. Technical depth shows up in integrations rather than proprietary algorithms: AGL pipes game schedules, box scores, and statistics to MaxPreps as a preferred auto-sync partner, feeds real-time pitch counts into PitchKount for player-safety compliance, overlays Pocket Radar pitching velocity on live streams, and distributes coverage through the NFHS Network. The platform also offers organization-level advertising slot management and customizable scoring credentials for up to five team admins per team, signaling a SaaS-style control plane layered on top of the consumer app.
Commercially, AGL runs a freemium model with paid conversion on three axes: recurring team and organization subscriptions (which include rented camera hardware and carry no cancellation policy), monthly or seasonal fan subscriptions billed through Stripe, Apple App Store, and Google Play, and a transaction/advertising layer where organizations can sell up to ten sponsor slots and AGL takes a commission or the organization retains revenue under sponsorship terms. Revenue-sharing agreements distribute a portion of collected subscription and event revenue back to teams, organizations, site hosts, and event companies via PayPal, creating a marketplace-style economic alignment between AGL and its content producers. Go-to-market is hybrid: enterprise field sales to state activities associations and large organizations (with NFHS, UHSAA, IHSAA, GHSA, NMAA, and MSHSL as flagship anchors and Canes Baseball as an exclusive multi-year anchor), paired with self-serve app-store downloads, tournament-driven team acquisition, and content/sharing loops through social media and group chat.
AthletesGoLive firmographics
Firmographics- Name
- AthletesGoLive
- Legal name
- AthletesGoLive Inc
- Website
- https://athletesgolive.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AthletesGoLive operates a mobile-first streaming and scoring platform for amateur baseball, softball, and volleyball, serving travel-ball teams, high school programs, collegiate leagues, and families. It monetizes via team subscriptions, fan subscriptions, and revenue sharing with state associations and event partners.
- Ownership category
- akta.pro rank
AthletesGoLive industry classification
Industry- Product category
- Sports Streaming and Broadcasting Platform
- NAICS
- Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
- akta.pro secondary industries
- College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC)
Keywords
Where AthletesGoLive is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AthletesGoLive business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Team/Organization Subscriptions: Teams and organizations pay for subscriptions with no cancellation policy or refunds. Monthly or multi-payment options available. Hardware (cameras) rental included with subscription; $600 charge for non-returned devices.
- Fan Subscriptions (Premier Subscription): Fans pay subscription fees for access to view Events. Monthly or seasonal subscription options with auto-renewal. In-app purchases through Apple App Store or Google Play, or web purchases via Stripe.
- Advertising Slots: Organizations can sell advertising slots to sponsors. AGL takes a commission or the organization retains revenue based on sponsorship agreements.
- Revenue Sharing: Teams and organizations receive revenue sharing payments based on fan subscriptions to their content. Paid monthly via PayPal based on Team Revenue collected. Requires signed sponsorship agreement.
- Event Company Partnerships: Event companies receive revenue sharing through Commission Agreements for Event Companies, paid via PayPal.
- Restoration Fees: $49.99 restoration fee for Fan-Parent accounts when re-activating after cancellation, where applicable data is available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Access for Teams and Fans |
| Subscription | Monthly | Fan-Parent Subscriptions |
| Subscription | Monthly | Team/Organization Subscriptions |
| Subscription | Monthly | Premier Subscription (Fans) |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels8 records
AthletesGoLive product offering
Product offeringCore offering
No detailed source material was provided to describe the specific core offerings of AthletesGoLive. Based on the company name, it appears to be involved in live sports broadcasting or athlete-related services.
Product overview
AthletesGoLive is a unified all-in-one mobile-first platform for amateur athletics that combines live streaming, real-time scoring, athlete profiles, fundraising, and recruiting tools. The core offering centers on the AthletesGoLive mobile app (available free on iOS and Android), which enables teams to stream and score games while fans subscribe to watch. The platform supports baseball, softball, and volleyball with features including DVR functionality, play-by-play tracking, leaderboards, and pitch velocity metrics via Pocket Radar integration. Athletes gain individual profiles to support college recruiting, while organizations and teams can access fundraising tools, revenue sharing programs, and advertising capabilities. Key integrations include MaxPreps auto-sync and PitchKount for pitch count compliance. The platform serves over 6,000 active teams, 100,000+ athletes, and 4,000+ college coaches, and has streamed 2.5 million games.
Differentiator
Problem solved
Functional benefit
Products and services
- AthletesGoLive Platform A platform related to live sports or athlete services. No detailed description is available from the provided input.
Quantifiable outcome
- 5 athletes committed to college softball programs using AGL footage from a single 2020 summer season
- +3 more outcomes
Companies that use AthletesGoLive
Customer profileNamed customers11 records
Segments11 records
Ideal customer profiles1 record
AthletesGoLive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature13 records
AthletesGoLive partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- Utah High School Activities Association (UHSAA)flagshipUHSAA selected AGL as official scoring and streaming partner. AGL is the Official and Exclusive Live Scoring Platform for Utah High School Baseball Championships and Preferred Partner for Utah High School Softball Championships. Teams encouraged to use AGL to live score their games.
- Idaho High School Activities Association (IHSAA)flagshipIHSAA designated AGL as official baseball and softball partner. Idaho high school baseball and softball teams encouraged to use AGL to live score all 2026 games. Partnership expands live-stream coverage through NFHS Network, integrates pitch count management with PitchKount, and provides live scoring that uploads to MaxPreps.
- Georgia High School Association (GHSA)flagshipGHSA selected AGL as the official scoring app partner of the state's baseball and softball programs. By 2027, baseball teams will be required to score their season in the AGL app for pitch count rule compliance. AGL has worked with GHSA on state championships including State Softball Championships and Southeastern High School Baseball Classic.
- New Mexico Activities Association (NMAA)flagshipNMAA selected AGL as the official live scoring partner of the state's baseball and softball programs. New Mexico baseball and softball teams encouraged to use AGL to score their high school seasons. Partnership brings first-class digital experience to schools and communities.
- MaxPrepscoreMaxPreps selected AGL as a preferred auto-sync partner for 2026. The partnership streamlines delivery of game schedules, box scores, and statistics across both platforms with automatic delivery from AGL to MaxPreps. This partnership addresses a key demand from coaches and state association partners for seamless stat synchronization.
- PitchKountcoreAGL is the Official Scoring Partner of PitchKount. The integration allows real-time pitch count data from scoring to flow directly to PitchKount accounts, eliminating need for additional devices and supporting player safety compliance with pitch count rules.
- National Federation of State High School Associations (NFHS)flagshipAGL is the Official Baseball and Softball Scoring Partner of NFHS. This national partnership provides credibility and endorsement for the platform across all state associations.
- NFHS NetworkcoreAGL is an NFHS Network partner, enabling expanded live-stream coverage of high school games through the NFHS Network distribution channel.
- D-BAT Columbia BasincoreD-BAT Columbia Basin, a premier player development facility and national tournament director, selected AGL as official scoring and streaming provider for their D-BAT Tournament Series for summer 2025. Includes Sluggers and Dingers, Border Battle, Best of the West, and Fall Classic events. Washington Angels organization also added under same direction.
- Minnesota State High School League (MSHSL)flagshipMSHSL selected AGL as official scoring and streaming partner for baseball and softball. Three-way partnership with PitchKount allows Minnesota baseball teams to pull accurate pitch counts directly into PitchKount accounts. This is AGL's largest partnership with a high school state association to date.
- Canes BaseballflagshipCanes Baseball, one of the largest and most elite amateur baseball organizations in the US, signed exclusive multi-year partnership with AGL. All Canes teams stream and score games on AGL with exclusive opportunities to be featured on Canes' live organizational leaderboard. Partnership covers Canes National, American, Mid Atlantic, Virginia, Central, Coastal, East, South & Palmetto teams.
- Florida Vibe Professional TourcoreAGL serves as Florida Vibe Professional Tour's Official Live Scoring and Live Streaming Platform for 2023 season (30-game summer tour). Partnership brings professional softball to fans with one-time fee access to entire season. Florida Vibe features elite players including athletes from LSU, Indiana, Louisville, Oklahoma, FSU, and others.
- American Collegiate LeaguecoreAGL is the Official Live Scoring and Live Streaming Platform for all American Collegiate League events. The ACL comprises the Florida Gulf Coast League, Music City Collegiate League, and Heartland Collegiate League. Partnership aims to provide more opportunities for softball athletes and financial equity within the league.
- Pocket RadarcoreTechnical integration between AGL and Pocket Radar provides in-game pitching velocity metrics displayed on the live stream scoreboard. The integration captures velocity data through live-streamed videos, available to athletes at all levels.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
AthletesGoLive competitors and assessment
Company assessmentDirect peers
- GameChanger: GameChanger provides live scoring, streaming, and team management for youth and amateur sports with a strong baseball and softball presence. It directly competes with AGL in mobile-first scoring and streaming for travel ball and high school programs.
- Hudl: Hudl is the dominant platform for high school and amateur sports video, live streaming, and scoring across multiple sports including baseball and softball. It is the most direct competitor to AGL's core offering of game video capture, sharing, and analytics for high school teams.
- BallerTV: BallerTV streams youth and amateur sports live to families and fans, operating in adjacent verticals such as basketball and volleyball. It is comparable to AGL as a mobile-first streaming platform serving amateur sports communities with subscription and pay-per-view models.
Broad incumbents
- Stack Sports: Stack Sports is a large youth sports software platform offering team management, registration, and communication tools (e.g., SportsEngine). It is comparable to AGL as a horizontal software provider increasingly bundling video and content features targeting the same amateur sports administrators.
- MaxPreps: MaxPreps is the leading high school sports statistics and content platform and is now a partner of AGL via auto-sync. As a broad incumbent, it aggregates schedules, scores, and statistics across U.S. high school sports and overlaps with AGL's scoring and content syndication layer.
- PlayOn Sports: PlayOn Sports is a major high school sports media company that produces and streams high school athletic events for NFHS Network and state associations. It is comparable to AGL as a competitor and partner in the high school sports broadcast and content ecosystem.
- NFHS Network: NFHS Network is the official broadcast and streaming network of the National Federation of State High School Associations and is a partner of AGL. As a broad incumbent, it competes and partners in distributing live high school sports content nationwide.
Emerging players
- Trace: Trace provides automated video and analytics for youth sports using AI-powered cameras, with strong adoption in soccer and other amateur sports. It overlaps with AGL in the amateur sports video capture and analysis market, especially as it expands into baseball and softball.
- PitchKount: PitchKount is a pitch-count tracking and compliance platform integrated with AGL and adopted by MSHSL. It is comparable as a niche, sport-specific data platform that serves the same baseball audience and increasingly shares distribution with AGL.
- Pixellot: Pixellot provides automated, camera-free sports video capture and streaming solutions for amateur and youth sports organizations. It overlaps with AGL's video streaming infrastructure ambitions, particularly as automated capture becomes a threat and/or partnership opportunity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AthletesGoLive social profiles
Digital presenceAthletesGoLive compliance and trust
Trust signalCompliance3 records
AthletesGoLive financial estimates
Financial estimateRevenue estimate
Valuation estimate
AthletesGoLive leadership team
Management profileNumber of profiles
AthletesGoLive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AthletesGoLive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AthletesGoLive
What does AthletesGoLive do?
No detailed source material was provided to describe the specific core offerings of AthletesGoLive. Based on the company name, it appears to be involved in live sports broadcasting or athlete-related services.
Is AthletesGoLive a public or private company?
AthletesGoLive is a private company. It is classified as unknown and is currently operating.
When was AthletesGoLive founded?
AthletesGoLive was founded in 2018. It employs 11 to 50 people.
Where is AthletesGoLive based?
AthletesGoLive is headquartered in Alpharetta, United States, in the North America region.
How does AthletesGoLive make money?
Six revenue lines are on record. Team/Organization Subscriptions are the primary driver. The others are fan Subscriptions (Premier Subscription), advertising Slots, revenue Sharing, event Company Partnerships and restoration Fees.
Who are AthletesGoLive's main competitors?
Direct peers on record are GameChanger, Hudl and BallerTV. Broad incumbents are Stack Sports, MaxPreps, PlayOn Sports and NFHS Network. Emerging players are Trace, PitchKount and Pixellot.
Does AthletesGoLive have an API?
No public API is recorded for AthletesGoLive.
What industry is AthletesGoLive in?
AthletesGoLive's product category is Sports Streaming and Broadcasting Platform. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching, with a secondary code of HSADAEAL, College Recruiting & Scholarship Advisory / Athlete Placement. Its NAICS code is 71121 and its SIC code is 7819.