OandB
OandB is a French cloud-based ticketing and event management platform founded in 2015, serving 1,000+ organizers across concerts, sports, theater, corporate events, and cultural institutions in France with a commission-based revenue model.
- Company typePrivate
- Founded2015
- HeadquartersToulouse, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OandB does
OandB (legal entity SAS Event Services & Consulting) is a French SaaS ticketing and event management platform founded in 2015 in Toulouse by Vincent Santacruz and Tony Castella, with developer Jean-Noël Benoit as associate. The platform enables organizers to create events in under 10 minutes, sell tickets online, customize branded ticketing pages, run on-site sales via a dematerialized box office, and validate entry through an iOS/Android QR-code access control app. The product surface includes numbered seating, white-label ticketing, online registration, gift cards, booking calendars, and a COVID pass integration, with the company claiming to be the first eco-designed ticketing solution in France since 2019 and the developer of OandB Motion, a proprietary blockchain for NFT-based anti-fraud ticketing launched in 2022.
The revenue model is transaction-based: free for organizers on free events, and a commission of 2.8% plus €0.39 per ticket sold (with an additional €0.30 for numbered seating) on paid events, typically absorbed into the buyer-facing ticket price. Additional streams include service provider commissions (10% on bookings), optional add-on services (SMS campaigns at €5 per 100 SMS, scanner rentals, carbon footprint assessments, micro-donations), and white-label/embedded distribution. OandB serves a long tail of 1,000+ organizers across concerts, sports, theater, festivals, corporate events, cultural institutions, and CSE (employee social committees), with named enterprise customers including BNP Paribas, TEDx, Eurovision, La Cité de la Mer, and La Cité des Sciences. GTM is primarily product-led (self-serve, free account creation) supplemented by phone-based enterprise support, while distribution extends through tourism offices, large retailers, and white-label API partners.
The company operates domestically in France from Toulouse (HQ) and Paris (regional office), employs 11 people as of 2023, has a share capital of €10,000, has no disclosed external funding rounds, and is GDPR compliant. Operating geographies are confined to Europe/France with no evidence of international expansion to date.
OandB firmographics
Firmographics- Name
- OandB
- Legal name
- SAS Event Services & Consulting
- Website
- https://oandb.fr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OandB is a French cloud-based ticketing and event management platform founded in 2015, serving 1,000+ organizers across concerts, sports, theater, corporate events, and cultural institutions in France with a commission-based revenue model.
- Ownership category
- akta.pro rank
OandB industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)
Keywords
Where OandB is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
OandB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Ticket Commission: Commission-based model: 2.8% + €0.39 per ticket sold, with additional €0.30 for numbered seating. Commission is typically absorbed into ticket price charged to buyers, making the platform free for organizers.
- Optional Add-on Services: Scanner equipment rental, Passtime discount service integration, sms campaign services at €5 per 100 SMS, carbon footprint assessment widget, and micro-donation options.
- Service Provider Commission: 10% commission on service provider bookings made through the platform for event organization services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for organizers on free events |
| Transaction based/ take rate | Pay-as-you-go | Commission-based paid events |
| Unit Pricing | Pay-as-you-go | SMS Campaigns |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
OandB product offering
Product offeringCore offering
OandB provides a cloud-based online ticketing and event management platform that lets organizers create, sell, and validate tickets for events of any type. Its core offering is supplemented by OandB Motion (proprietary blockchain/NFT anti-fraud ticketing), white-label branded ticketing pages, QR-code access control mobile apps, on-site box-office point-of-sale, numbered seating, online registration, and booking calendars. Revenue is earned primarily via a per-ticket commission (2.8% + €0.39) on paid events, with the platform free for free events.
Product overview
OandB is an all-inclusive event management platform offering a comprehensive ticketing ecosystem with a core online ticketing platform supplemented by specialized modules. The platform includes OandB Motion (proprietary blockchain NFT ticketing for anti-fraud security), white-label ticketing for branded experiences, numbered seating management, on-site box office solutions, and a digitalized refreshment stand system. Additional modules cover online registration management, QR code access control via mobile apps (iOS/Android), booking calendars, invitation email systems, gift cards, and COVID pass integration. The platform supports diverse event types including concerts, sports events, shows, festivals, and corporate events. Pricing follows a commission-based model with 2.8% + €0.39 per ticket for paid events and free access for complimentary events.
Differentiator
Problem solved
Functional benefit
Brands
- OandB Motion: Blockchain NFT ticketing solution for secure, anti-fraud event tickets, 100% made in France
Products and services
- OandB Online Ticketing Platform A cloud-based online ticketing and event management platform that enables event organizers to create, manage, and sell tickets for events of all types, with real-time sales tracking, QR-code access control, customizable ticket designs, participant management, and promotional tools. Built 100% in France and GDPR-compliant.
- OandB Motion (Blockchain NFT Ticketing) The first blockchain dedicated to secure ticketing, developed entirely in France. Provides NFT-based anti-fraud authenticity certificates, rotating QR codes, secure data storage, eco-design, and exclusive content experiences for event participants.
- White Label Ticketing A white-label ticketing solution allowing organizers to host a web page on the OandB platform without showing the OandB brand, enabling ticket sales under the organizer's own branding, with logo, sponsor branding, and custom visuals, and embeddable on organizer websites via API.
- OandB Access (Entry Control Application) A mobile application available on iOS and Android for scanning QR codes to verify tickets at event entry points, checking real-time attendance (arrivals vs. non-arrivals), and preventing ticket fraud through instant validation.
- On-Site Box Office (Dematerialized Point of Sale) A dematerialized on-site point-of-sale system enabling on-site ticket sales, numbered seat selection, cross-selling of merchandise and refreshments, and real-time inventory management at events with card payment processing and instant ticket issuance.
Quantifiable outcome
- Create events in under 10 minutes
- +2 more outcomes
Companies that use OandB
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles3 records
OandB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
OandB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PasstimeminorPasstime integration offers participants up to 50% discounts on purchases. Organizers gain visibility by appearing on Passtime platform. Partnership enhances participant experience with exclusive discounts.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
OandB competitors and assessment
Company assessmentDirect peers
- Pretix: Open-source ticketing platform widely used by European cultural events, festivals, and conferences. Overlaps with OandB on multi-vertical event coverage, customizability, and European SMB/mid-market focus.
- Shotgun: Event ticketing platform with a strong focus on music, nightlife, and festivals. Comparable to OandB on commission-based pricing, self-serve event creation, and on-site access control tools.
- DICE: Mobile-first ticketing platform for live events (concerts, festivals, comedy) with anti-scalping controls. Overlaps with OandB on music event ticketing and anti-fraud positioning, though operating in UK/Europe/US.
- Tito: Simple, design-led ticketing platform popular with European SMBs, conferences, and indie events. Directly comparable to OandB on commission-based pricing, ease of use, and developer-friendly APIs.
- Yurplan: Event registration and ticketing platform with strong presence in Europe, particularly for associations, conferences, and ticketed events. Directly comparable on self-serve event setup, payment processing, and access control.
- Billetweb: French SaaS ticketing platform focused on SMBs, associations, and cultural venues in France. Operates a similar commission-based model and self-serve onboarding, making it one of OandB's closest direct competitors.
- Weezevent: Leading French ticketing and cashless payment platform serving concerts, festivals, sports, and cultural events across France and Europe. Directly competes with OandB in SMB and mid-market event ticketing within OandB's home market.
Regional players
- See Tickets: UK-headquartered ticketing platform serving festivals, concerts, and live events primarily in the UK and Ireland. Operates in a similar product category as OandB but in a different primary geography, making it a regional comparable rather than a direct competitor.
Broad incumbents
- Eventbrite: Global self-service ticketing and event management platform with massive brand recognition and broad SMB reach. Operates well above OandB's scale and competes on similar commission-based ticketing across all event verticals.
- Ticketmaster: The dominant global primary ticketing incumbent serving major venues, sports, and concert tours. Competes with OandB at the high end of the market (e.g., Eurovision-class events) but does not address OandB's SMB niche directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
OandB social profiles
Digital presenceOandB compliance and trust
Trust signalCompliance1 record
OandB financial estimates
Financial estimateRevenue estimate
Valuation estimate
OandB leadership team
Management profileNumber of profiles
Profiles3 records
OandB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OandB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OandB
What does OandB do?
OandB provides a cloud-based online ticketing and event management platform that lets organizers create, sell, and validate tickets for events of any type. Its core offering is supplemented by OandB Motion (proprietary blockchain/NFT anti-fraud ticketing), white-label branded ticketing pages, QR-code access control mobile apps, on-site box-office point-of-sale, numbered seating, online registration, and booking calendars. Revenue is earned primarily via a per-ticket commission (2.8% + €0.39) on paid events, with the platform free for free events.
Is OandB a public or private company?
OandB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OandB founded?
OandB was founded in 2015. It employs 11 to 50 people.
Where is OandB based?
OandB is headquartered in Toulouse, France, in the Europe region.
How does OandB make money?
Three revenue lines are on record. Ticket Commission is the primary driver. The others are optional Add-on Services and service Provider Commission.
Who are OandB's main competitors?
Direct peers on record are Pretix, Shotgun, DICE, Tito, Yurplan, Billetweb and Weezevent. See Tickets is listed as a regional player. Broad incumbents are Eventbrite and Ticketmaster.
Does OandB have an API?
Yes. OandB provides an API that allows organizers to embed ticketing functionality directly on their own websites. The API enables relaying ticketing or registration forms on external websites, with a plugin/module solution also available for easier integration without coding. Developer documentation is at www.oandb.fr.
What industry is OandB in?
OandB's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAGAJAG, Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID). Its NAICS code is 713 and its SIC code is 7900.