Magic Carpet

What Magic Carpet does

Magic Carpet, Inc. is a private, founder-owned carpet cleaning and surface restoration service company headquartered in Braselton, Georgia, operating across the Atlanta metropolitan area including Braselton, Suwanee, Gainesville, Lawrenceville, and Athens. The company's service portfolio spans hot water extraction carpet cleaning, oriental and area rug cleaning via a dedicated submersion facility, upholstery cleaning, tile and grout cleaning, VCT tile stripping and re-waxing, carpet repair (patching, dyeing, stretching), odor elimination through a multi-step GOC procedure plus ozone purification, air duct and dryer vent cleaning, and 24/7 emergency water damage restoration with mold remediation. The firm serves residential homeowners, commercial property owners, and insurance-claim-driven restoration customers in a direct-to-consumer model that relies on phone-based scheduling, free on-site estimates, and recurring maintenance programs.

The underlying technical stack centers on truck-mounted hot water extraction equipment, a fleet of more than 300 pieces of drying infrastructure (turbo air movers, dehumidifiers, the Inject I Dry wall-cavity system, and a hardwood floor drying system), and specialized tools including the ActiveO Ozone Odor Control Machine and "The Magic Rug Pit" rug submersion facility. Restoration work is delivered by IICRC-certified technicians, with the CEO holding 12+ IICRC credentials including Master Water Restorer and Master Certified Technician designations. The company works directly with five major insurance carriers (Allstate, USAA, Liberty Mutual, State Farm, and Farmers), enabling water damage restoration claims to be processed without upfront customer cost.

Revenue is generated primarily through one-time professional service jobs priced per project after on-site evaluation, supplemented by recurring revenue from two maintenance subscription programs: Healthy Home (twice-yearly cleaning) and Magic Clean & Protect (annual cleaning with one-year warranty and minimum four-area commitment). Pricing is not publicly disclosed; free on-site estimates are the standard quote mechanism, with a 15% discount offered on air duct cleaning when bundled with carpet cleaning and no surcharge applied for Berber carpet, a deliberate price-positioning choice against local competitors. Note: firmographic data records a 1993 founding year while company-history records infer a 2002 establishment from team tenure - both dates appear in source material and the discrepancy is unresolved.

Name

Magic Carpet

Legal name

Magic Carpet, Inc.

Website

https://magiccarpetinc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Carpet, Inc. is a private, founder-owned carpet cleaning and surface restoration service company based in Braselton, Georgia, serving residential homeowners, commercial property owners, and insurance-claim restoration customers across the Atlanta metropolitan area.

Ownership category

akta.pro rank

Product category

Carpet Cleaning Services

NAICS

Carpet and Upholstery Cleaning Services (56174), Flooring Contractors (23833)

akta.pro primary industry

Deep Carpet, Rug & Upholstery Cleaning (HSAEABAD)

akta.pro secondary industries

On-Site Area Rug Cleaning (HSAEAIAC), Specialty Floor Care (Strip/Wax, Burnish, Carpet & Upholstery) (BPABABAC), Deep Floor Care (Hardwood/Stone/Marble/Tile Restoration & Sealing) (HSAEABAE)

Keywords

• Carpet cleaning services
• Water damage restoration
• Upholstery cleaning
• Area rug cleaning
• Mold remediation

Headquarters

HQ city

Braselton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Professional Cleaning Services: One-time professional cleaning services for carpet, upholstery, rugs, tile and grout, VCT tile, air ducts, and dryer vents. Services are priced per job/area and require on-site evaluation for final pricing.
2. Specialized Treatments and Add-ons: Additional charges for specialized services including pet contamination removal, odor elimination (GOC procedure), carpet protector application, and restorative cleaning with Rotovac machine.
3. Carpet Repair Services: Repair services including carpet stretching, patching, and dyeing. Pricing varies based on extent of damage and scope of repair.
4. Water Damage Restoration and Mold Remediation: Emergency water removal and mold remediation services. Works directly with insurance companies with no upfront money required from customer when claim number is provided.
5. Maintenance Programs: Recurring maintenance programs including 'Healthy Home' (twice yearly) and 'Magic Clean & Protect' (once yearly with one-year warranty).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Magic Carpet provides professional on-site carpet, upholstery, and area rug cleaning, repair, and restoration services for residential and commercial customers in the Atlanta metropolitan area. The core service is truck-mounted hot water extraction carpet cleaning, supplemented by specialized repair (patching, dyeing, stretching), odor elimination, tile and grout cleaning, and 24/7 emergency water removal and mold remediation. All services are delivered by IICRC-certified technicians using truck-mounted equipment and free on-site estimates.

Product overview

Magic Carpet is a carpet and surface cleaning service company offering a comprehensive portfolio of cleaning, repair, and restoration services for residential and commercial customers in the Atlanta metro area. The core offerings include Hot Water Extraction carpet cleaning (the primary service), Rug Cleaning (including oriental and area rugs cleaned at The Magic Rug Pit facility), Upholstery Cleaning, Tile and Grout Cleaning, and VCT Tile Cleaning. The company provides specialized repair services including Carpet Patching, Carpet Dyeing, Carpet Stretching, and Odor Removal using GOC procedures and Ozone Purification. Emergency services include 24/7 Water Removal with mold remediation capabilities and certified Air Duct/Vent and Dryer Vent Cleaning. Add-on products include Commercial Grade Teflon Carpet Protector. The company operates maintenance programs (Healthy Home and Magic Clean & Protect) offering recurring service schedules. All services are delivered by IICRC-certified technicians using truck-mounted equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Water Extraction Carpet Cleaning Truck-mounted steam cleaning service flushing hot water into carpet through a wand to suspend and extract soil. Includes preconditioning treatment and acid rinse. Available to homeowners and commercial properties.
• Rug Cleaning Specialized oriental and area rug cleaning performed in a controlled submersion washing facility using certified rug cleaning specialists. Includes pet contamination removal, fringe repairs, water damage cleanup, Teflon protector application, and free pickup and delivery.
• Upholstery Cleaning Specialized furniture and textile cleaning using wet or dry cleaning methods based on fabric type. Includes protector application and certified technician evaluation. Pricing based on material, size, and complexity.
• Tile and Grout Cleaning Professional tile and grout restoration using heat extraction, vacuum, and high-pressure rinse to clean grout lines and brighten tile surfaces. Includes clear grout sealant application.
• VCT Tile Cleaning Commercial VCT (Vinyl Composition Tile) floor cleaning, stripping, and re-waxing service to restore shine. Includes maintenance cleaning schedule recommendations and neutral cleaning solution sales.
• Odor Removal Comprehensive odor elimination services treating dog and cat urine, curry and food odors, smoke odors, and musty odors. Includes GOC (Get Out Carpet) procedure, chemical treatments, and ozone purification using ActiveO Ozone Odor Control Machine.
• Carpet Patching Carpet repair service removing damaged areas (burns, bleach spots, permanent stains, pet damage) by cutting out and replacing with matching carpet from closet or remnant.
• Carpet Dyeing Carpet color restoration service neutralizing and adding dye back to areas with color loss from bleach stains. Also offers full house carpet dyeing within same color family. Includes Teflon protector reapplication.
• Carpet Stretching

Quantifiable outcome

• Vacuuming only removes 79-81% of soil from carpet, professional cleaning eliminates remaining filtered particles creating healthier home environment
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Five partnerships are on record, tiered core.

• AllstatecoreOthersMagic Carpet works with Allstate insurance as part of their water damage restoration services. They coordinate directly with the insurance company and adjuster when processing claims.
• USAAcoreOthersMagic Carpet works with USAA insurance for water damage and restoration claims processing.
• Liberty MutualcoreOthersMagic Carpet works with Liberty Mutual insurance for claims processing on water damage restoration jobs.
• State FarmcoreOthersMagic Carpet works with State Farm insurance for water damage restoration claims.
• Farmers InsurancecoreOthersMagic Carpet works with Farmers Insurance for processing water damage and restoration claims.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coit Cleaning Services: Long-established national carpet and upholstery cleaning franchise with both residential and commercial programs and direct-insurance relationships — directly comparable across Magic Carpet's cleaning, repair, and restoration service lines.
• Oxi Fresh: Fast-growing national carpet cleaning franchise built on low-moisture, eco-friendly positioning and strong digital marketing — comparable as a competing modern carpet cleaning franchise, particularly competitive on inbound residential demand.
• Rainbow International: Restoration franchise (part of Neighborly) offering fire/water damage restoration and mold remediation with strong IICRC credentialing — directly comparable to Magic Carpet's water removal and mold remediation offering and insurance-channel orientation.
• Heaven's Best Carpet Cleaning: National carpet and upholstery cleaning franchise using a low-moisture hot water extraction process — comparable as a franchise competitor with similar service mix, methodology, and small-operator service model.
• Duraclean: Long-running U.S. carpet and upholstery cleaning franchise serving residential and commercial customers with IICRC-aligned standards — comparable as an established franchise competitor in Magic Carpet's core service category.
• Chem-Dry: National carpet cleaning franchise using a proprietary low-moisture process across residential and commercial accounts — directly comparable to Magic Carpet's hot-water-extraction residential service line and a parallel model of small-operator service delivery.
• Zerorez: National carpet cleaning franchise using a proprietary residue-free cleaning method with emphasis on digital booking and brand-led marketing — directly comparable as a franchise-system competitor targeting the same residential cleaning buyer.

Broad incumbents

• Servpro: National franchise leader in water damage restoration and mold remediation with extensive IICRC credentialing and direct insurance-billing workflows — directly comparable to Magic Carpet's 24/7 water removal and insurance-claims business.
• Stanley Steemer: The largest carpet and hard-surface cleaning franchise in the United States with national footprint, truck-mounted equipment, and broad residential/ commercial cleaning offerings — directly comparable in core service mix but with substantially greater scale and geographic reach than Magic Carpet.

Regional players

• Molly Maid: Neighborly-owned home services franchise primarily in residential housekeeping with expanding add-on services — adjacent comparable as a local home-services operator with similar direct-to-consumer marketing and recurring-service dynamics, though not focused on carpet cleaning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MagicCarpetInc
• Xx.com/magiccarpet_inc
• LinkedInlinkedin.com/company/magic-carpet-inc

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Carpet