Turney Group
Turney Group is a family-owned agricultural, groundcare, and garden machinery dealer founded in 1948. Operating four depots across Southern England, it serves farmers, contractors, and grounds maintenance customers with new and used equipment, parts, and aftersales service.
- Company typePrivate
- Founded1948
- HeadquartersBicester, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Turney Group does
Turney Group is a family-owned agricultural, groundcare, and garden machinery dealer founded in 1948 by Peter Turney in Middleton Stoney, Oxfordshire, and currently operating as P A Turney Ltd (renamed to Turney Group in 2005). It is a mainline dealer for leading UK agricultural and outdoor power equipment brands including New Holland, Case IH, Merlo, Manitou, Kuhn, Vaderstad, Can-Am, Ransomes Jacobsen, Iseki, Husqvarna, STIHL, Honda, and Stiga, serving farmers, agricultural contractors, professional grounds maintenance operators, golf courses, sports clubs, councils, landscaping companies, and domestic customers throughout Southern England.
The business is structured around three primary divisions—Agriculture, Groundcare, and Garden Machinery—with a fourth Construction line added—and operates four depot locations: Middleton Stoney (head office and main agricultural depot), Weston-on-the-Green (groundcare and garden machinery), Princes Risborough (agricultural and pro groundcare), and the newly opened Bredon depot in Gloucestershire (2025). Distribution is primarily direct via depot visits and field sales, with area sales managers assigned to specific geographic territories (Oxfordshire, Buckinghamshire, Worcestershire, Gloucestershire, Somerset). The company participates actively in agricultural and groundcare trade shows (Cereals Event, SALTEX, county shows) and hosts customer-facing events including the annual Open Day & Grain Clinic and commercial open days at customer sites.
Revenue is generated through new equipment sales (one-time license), used equipment resale, aftermarket parts and service operations (described as the 'cornerstone of the business'), and a subscription-style Husqvarna Lease Plus financing product starting at £35 per month. Pricing on capital equipment is overwhelmingly quote-based (POA), with new high-horsepower tractors and telehandlers representing high-ticket transactions. The company holds no proprietary technology products, has no AI/ML capabilities, and its competitive position rests on franchise relationships, regional depot density, family brand heritage (75+ years), and award-winning aftersales service (Service Dealer Overall Dealer of the Year 2025; New Holland Q1 2024 Customer Service Champion).
Turney Group firmographics
Firmographics- Name
- Turney Group
- Legal name
- P A Turney Ltd
- Website
- https://turneygroup.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Turney Group is a family-owned agricultural, groundcare, and garden machinery dealer founded in 1948. Operating four depots across Southern England, it serves farmers, contractors, and grounds maintenance customers with new and used equipment, parts, and aftersales service.
- Ownership category
- akta.pro rank
Turney Group industry classification
Industry- Product category
- Agricultural and Groundcare Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Outdoor Power Equipment Retailers (444230), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
- akta.pro secondary industries
- Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers) (AFAAAAAB), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
Keywords
Where Turney Group is headquartered
LocationHeadquarters
- HQ city
- Bicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Turney Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Agricultural & Groundcare Equipment Sales: Sales of new tractors, telehandlers, combines, mowers, and attachments from franchise brands including New Holland, Case IH, Merlo, Manitou, Kuhn, Ransomes Jacobsen, and others. Revenue from new equipment sales is a primary revenue stream.
- Used Equipment Sales: Resale of pre-owned agricultural and groundcare machinery including telehandlers, tractors, ATVs, and groundscare equipment.
- Parts & Aftersales Service: Parts sales and service/repair operations for all equipment brands. Service department recognized as cornerstone of business with significant investment in infrastructure and staff. Won New Holland Q1 2024 Customer Service Champion award.
- Husqvarna Lease Plus Financing: Finance leasing option for Husqvarna products starting from £35 per month, bundling equipment, installation, annual servicing, insurance, and blade replacements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Husqvarna Lease Plus - Robotic Mowers |
| One time/ perpetual license | Pay-as-you-go | Used Merlo Telehandler TF33.7-115 |
| One time/ perpetual license | Pay-as-you-go | Used Merlo Telehandler TF42.7-140 |
| One time/ perpetual license | Pay-as-you-go | New Holland T7.300 Tractor |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Turney Group product offering
Product offeringCore offering
Turney Group sells new and used agricultural, groundcare, garden and light construction machinery from leading manufacturers through four depot locations across Southern England. Its offering spans three divisions — Agriculture (tractors, combines, telehandlers, cultivation and seeding equipment), Groundcare (professional turf mowers, compact tractors, robotic mowers) and Garden Machinery (domestic mowers, chainsaws, hand-held equipment) — supported by manufacturer-authorised parts, service and repair, plus a Husqvarna Lease Plus subscription programme for robotic mowers.
Product overview
Turney Group is a family-owned agricultural, groundcare, and garden machinery dealer operating across Southern England with four depot locations. The company operates three divisions: Agriculture (New Holland tractors, Case IH, Merlo telehandlers, Manitou, Kuhn, Vaderstad, Can-Am, Claydon), Groundcare (Ransomes Jacobsen, Iseki, Husqvarna robotic mowers), and Garden Machinery (STIHL, Honda, Husqvarna, Stiga). The portfolio includes new equipment, used machinery, and comprehensive parts and service support. Recent expansions include Bredon depot opening, Merlo partnership extension, and Case IH franchise return in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- New Holland Tractors Full range of New Holland tractors supplied under a mainline franchise, from compact Boomer models up to high-horsepower T7 tractors for agricultural customers in Southern England.
- Merlo Telehandlers Agricultural telehandlers from Merlo for material handling on farms, available across multiple depots with associated service and parts.
- Case IH Agricultural Machinery Full range of Case IH agricultural equipment including tractors and farm machinery, returned to the Turney Group franchise portfolio in 2025 for the South region.
- New Holland CR10 Combine High-capacity combine harvester from New Holland with IntelliSteer auto guidance, IntelliView monitors and a PLM subscription, distributed and serviced by Turney.
- Kuhn Farm Machinery Agricultural equipment from Kuhn including mowers, tedders, rakes and other implements.
- Claydon Seed Drills Pneu tine seed drills and mounted seed drills from Claydon for precision planting operations.
- Manitou Telescopic Handlers Telescopic material handlers from Manitou for agricultural applications, including elite models with advanced features.
- Can-Am ATV & SSV All-terrain vehicles and side-by-side vehicles from Can-Am for agricultural and recreational use.
- Vaderstad Equipment Vaderstad Seed Hawk seeders, cultivators and cultivation equipment for modern farming operations.
- Ransomes Jacobsen Turf Equipment Professional turf care equipment from Ransomes Jacobsen, the mainline groundcare franchise, including mowers and turf maintenance equipment for sports fields and golf courses.
- Ransomes MT503 Professional Mower Professional ride-on cylinder mower from Ransomes featuring SureTrac 4WD and a suspension seat, aimed at golf and sports turf operators.
- Husqvarna Robotic Mowers Commercial and domestic robotic lawn mowers from Husqvarna including the Automower and Ceora lines, supplied with installation, servicing and the Lease Plus subscription programme.
- Iseki Compact Tractors Compact tractors and mowers from Iseki for grounds maintenance and small-scale farming applications.
- STIHL Power Equipment Professional chainsaws, hedgecutters, blowers and handheld power equipment from STIHL for landscaping and domestic garden use.
- New Holland Construction Equipment Construction equipment including mini crawler excavators from New Holland, available alongside the agricultural product range.
- Agricultural Parts & Service Aftermarket parts supply and manufacturer-authorised repair services for agricultural machinery across all franchises, recognised by New Holland's Q1 2024 Customer Service Champion Award.
- Groundcare Service & Repair Maintenance and repair services for groundcare and turf equipment across the Groundcare division's franchises.
- Garden Machinery Parts & Service Parts and servicing for domestic and professional garden machinery under the Garden Machinery division.
- Husqvarna Lease Plus Financing Subscription lease programme for Husqvarna robotic mowers starting from £35 per month on a 60-month term, bundling the equipment, installation, annual servicing, insurance and blade replacements.
Companies that use Turney Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Turney Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Turney Group partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered minor and core.
- GKB MachinesminorAppointed as authorized dealer for GKB Machines, strengthening offering to customers across the South and South West of England.
- MerlocoreExpanded partnership with Merlo for agricultural telehandlers, service and parts. Now serving customers from Bredon, Middleton Stoney, and Princes Risborough depots. Strategic expansion of telehandler portfolio through extended partnership following recent strategic decision.
- Case IHcoreWelcomed back Case IH to portfolio with new agreement with long-term partner CNH. Turney Agriculture awarded Case IH for the South, expanding CNH franchise.
- Ransomes JacobsencoreNew territory expansion agreement signed to expand Western territory to the South and West of existing area of responsibility. New depot at Bredon serves newly formed Western territory.
- New HollandcoreMain/New Holland franchise dealer. Appointed Main New Holland dealers for Balers in 1961. Agricultural Service department won Q1 2024 Customer Service Champion award.
- ManitoucoreMajor manufacturer of telehandlers and agricultural machinery in portfolio.
- KuhncoreMajor manufacturer of agricultural equipment including mowers, tedders, rakes, balers in portfolio.
- VaderstadcoreSeed drills, cultivators and agricultural equipment manufacturer in portfolio.
- Can-AmcoreATV and SSV (Side-by-Side Vehicle) manufacturer in portfolio, also awarded within new Bredon territory.
- HusqvarnacoreMajor supplier of robotic mowers, chainsaws, handheld equipment, and commercial mowers. Awarded Husqvarna Pro franchise within new Bredon territory.
- AW TrailersminorAgricultural trailer manufacturer in portfolio.
- McConnelminorAgricultural machinery manufacturer in portfolio.
- OPICOminorAgricultural equipment manufacturer in portfolio.
- ClaydonminorSeed drill manufacturer (Claydon Yieldometer) in portfolio.
- DennisminorGroundcare cylinder mower manufacturer in portfolio.
- HustlerminorZero turn mower manufacturer in groundcare portfolio.
- AriensminorCommercial and consumer outdoor power equipment manufacturer in portfolio.
- StihlcoreChainsaws, handheld power equipment, and commercial products in garden machinery portfolio.
- HondacoreLawn and garden machinery including mowers, ATVs in portfolio.
- StigaminorGarden machinery including ride-on mowers in portfolio.
- HayterminorUK lawn mower manufacturer in garden machinery portfolio.
- IsekicoreMowers and compact tractors for groundcare in portfolio.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Turney Group competitors and assessment
Company assessmentDirect peers
- Peacock & Binnington: Yorkshire and Lincolnshire agricultural machinery dealer operating multiple branches and representing major agricultural franchises including New Holland and Case IH. Comparable as a regional UK multi-depot franchise dealer with similar product portfolio to Turney.
- Farol Ltd: Midlands-based family-owned agricultural machinery dealer representing AGCO brands including Massey Ferguson and complementary franchises across multiple depot locations. Directly comparable regional multi-depot UK dealer focused on agricultural and groundcare equipment.
- Ripon Farm Services: Yorkshire-based agricultural machinery dealer with multiple branches representing AGCO and complementary franchises including groundcare brands. Comparable as a UK regional family dealer with similar multi-depot and multi-segment operating model.
- T H WHITE Group: Long-established UK agricultural, groundcare and construction equipment dealer operating across Southern and Western England with multiple depot locations - directly comparable geography and product mix to Turney Group, including New Holland and groundcare franchises.
- Tuckwells: Family-owned agricultural machinery dealer operating in Essex, Suffolk and surrounding counties with multiple depot locations. Comparable as a long-standing family dealer with similar scale and franchise depth (John Deere mainline).
- Chandlers Farm Equipment Ltd: Multi-branch UK agricultural machinery dealer with depots across the Midlands and East Anglia, representing AGCO brands (Massey Ferguson, Fendt, Valtra) and other manufacturers. Directly comparable multi-depot franchise model though with different principal brands.
- Ernest Doe & Sons Ltd: Family-owned UK agricultural machinery dealer established in 1897, operating multiple depots across Essex, Suffolk, Norfolk, Kent and surrounding counties. Directly comparable as a multi-generational family dealer representing New Holland, Case IH and other overlapping brands.
- Ben Burgess: East Anglian agricultural and groundcare equipment dealer operating multiple depot locations, holding the mainline John Deere franchise and complementary brands. Directly comparable as a regional multi-depot UK dealer with both agricultural and groundcare product focus.
Broad incumbents
- CNH Industrial: Global manufacturer of agricultural and construction equipment including New Holland and Case IH - the two flagship franchises for which Turney Group serves as a UK dealer. Relevant as the upstream counterparty whose franchise rights, incentives, and product roadmap materially shape Turney's business economics.
- Husqvarna Group: Global manufacturer of outdoor power equipment including robotic mowers (Automower, Ceora lines), chainsaws and professional turf equipment - brands Turney Group distributes and supports under the Husqvarna Lease Plus subscription model in Southern England.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Turney Group social profiles
Digital presenceTurney Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turney Group leadership team
Management profileNumber of profiles
Profiles11 records
Turney Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turney Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turney Group
What does Turney Group do?
Turney Group sells new and used agricultural, groundcare, garden and light construction machinery from leading manufacturers through four depot locations across Southern England. Its offering spans three divisions — Agriculture (tractors, combines, telehandlers, cultivation and seeding equipment), Groundcare (professional turf mowers, compact tractors, robotic mowers) and Garden Machinery (domestic mowers, chainsaws, hand-held equipment) — supported by manufacturer-authorised parts, service and repair, plus a Husqvarna Lease Plus subscription programme for robotic mowers.
Is Turney Group a public or private company?
Turney Group is a private company. It is classified as family owned and is currently operating.
When was Turney Group founded?
Turney Group was founded in 1948. It employs 51 to 100 people.
Where is Turney Group based?
Turney Group is headquartered in Bicester, United Kingdom, in the Europe region.
How does Turney Group make money?
Four revenue lines are on record. New Agricultural & Groundcare Equipment Sales are the primary driver. The others are used Equipment Sales, parts & Aftersales Service and husqvarna Lease Plus Financing.
Who are Turney Group's main competitors?
Direct peers on record are Peacock & Binnington, Farol Ltd, Ripon Farm Services, T H WHITE Group, Tuckwells, Chandlers Farm Equipment Ltd, Ernest Doe & Sons Ltd and Ben Burgess. Broad incumbents are CNH Industrial and Husqvarna Group.
Does Turney Group have an API?
No public API is recorded for Turney Group.
What industry is Turney Group in?
Turney Group's product category is Agricultural and Groundcare Machinery Dealership. Its primary akta.pro industry code is AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers), with a secondary code of AFAAAAAC, Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks). Its NAICS code is 42382 and its SIC code is 3523.