Adna Technologies

What Adna Technologies does

Adna Technologies (legal entity bluFish Design Group, Ltd.) is a family-owned managed IT services provider founded in 2003 and headquartered in Lansing, Michigan. The firm delivers outsourced IT infrastructure and support to small and medium businesses across Lansing, Grand Rapids, Detroit, and Central Michigan, with documented experience in healthcare, legal, accounting/finance, non-profit, education, manufacturing, insurance, real estate, engineering, and advertising/media verticals. Service scope spans end-user support (PC and Mac), server administration, cloud infrastructure, Microsoft 365, structured cabling, VoIP, WiFi, cybersecurity, and data backup/disaster recovery, augmented by a Virtual CIO offering for strategic IT planning.

Core products are organized as twelve distinct service lines on the company website, packaged around an 'IT Support 2.0' flat-fee monthly managed services model that includes enterprise-grade WiFi, a network security appliance, and disaster recovery as standard components. The technology stack is built on Azure, AWS, and Google Cloud infrastructure, the Microsoft 365 ecosystem, third-party VoIP and networking vendors, and a recent AI services layer that exposes 50+ large language models (Claude, ChatGPT, Gemini, Amazon Nova, DeepSeek, Mistral, Llama) to clients under a single subscription with consolidated billing and access governance. Active technology partnerships, including Veeam Software for backup and disaster recovery, anchor the business continuity offering.

Revenue is generated primarily through recurring flat-fee managed services subscriptions, supplemented by project-based work (server migrations, structured cabling, deployments) and the newer centralized AI access subscription. The go-to-market is sales-led: an inside sales team uses phone outreach and free 60–90 minute Business Technology Assessments to qualify prospects, with a $1,000-bilateral referral program targeting companies with 10–100 employees as a secondary acquisition channel. Pricing is not publicly disclosed; commercial terms are quote-based with tiered SLAs and monthly billing. No revenue, funding, ownership transition, or M&A activity is disclosed.

Name

Adna Technologies

Legal name

bluFish Design Group, Ltd.

Website

https://teamadna.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Adna Technologies is a family-owned managed IT services provider headquartered in Lansing, Michigan, delivering cloud, cybersecurity, backup, VoIP, and managed IT services to small and medium businesses across Michigan. It also resells centralized access to 50+ LLM models for SMB clients through a partnership-based platform.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)

Keywords

• Managed IT services
• Cybersecurity services
• Cloud services
• Network security
• IT consulting

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Managed IT Services: Full outsourcing solutions with flat-fee monthly billing schedule. Tiered service levels (SLA-based) allowing clients to engage at appropriate service depth. Revenue derived from recurring monthly subscriptions with proactive maintenance focus.
2. Project-Based IT Services: Turnkey projects and one-off project assistance. Server migrations, deployments, and specific skills engagements for larger clients. One-time revenue from discrete project implementations.
3. AI Services Platform: Centralized AI access platform offering 50+ LLM models under one subscription. Secure team access to AI capabilities with consolidated billing and governance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Adna Technologies is a Managed Service Provider (MSP) delivering outsourced IT support, cloud services, cybersecurity, data backup and disaster recovery, network security, Office 365 management, server migrations, VoIP, WiFi, structured cabling, and Virtual CIO services to small and medium businesses. The company operates an "IT Support 2.0" flat-fee model that aligns provider incentives with client uptime, with services delivered via tiered SLAs and 24/7 support.

Product overview

Adna Technologies is a Managed Service Provider (MSP) offering a comprehensive portfolio of IT services rather than a single unified product. The core offering is Managed IT Services, supplemented by specialized services including Cloud Services (encompassing Microsoft 365, Google Workspaces, Azure/AWS/Google Cloud infrastructure), Cybersecurity Services, Data Backup & Disaster Recovery Solutions, Total Network Security (TNS) Services, PC & Mac Support, Server Migrations & Deployments, Structured Cabling, Virtual CIO Services, VoIP Phone Services, and WiFi Networks. Services are delivered through certified IT professionals with tiered service level agreements and 24/7 support options. The company also provides centralized AI access through partnerships with multiple LLM providers for business productivity enhancement.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services Comprehensive outsourced IT management providing day-to-day technical support, system monitoring, maintenance, helpdesk support, network management, and server maintenance delivered through tiered SLAs. Targeted at small to medium businesses in Michigan without dedicated IT staff or leadership.
• Cloud Services Cloud computing solutions covering secure remote working (Microsoft Teams, VoIP), on-premises and cloud-based storage (SharePoint, Windows Server, Dropbox, Google Drive), cloud infrastructure hosting (Azure, AWS, Google Cloud), and hosted email (Google Workspaces, Microsoft Exchange). For SMBs seeking to migrate workloads and enable remote work.
• Cybersecurity Services Managed network security services including server and network provisioning, security monitoring, antivirus management, patch management, firewall auditing, and asset management to protect against cyber threats. Targeted at SMBs needing proactive threat defense.
• Data Backup & Disaster Recovery Solutions Business continuity solutions featuring automated offsite backups, data encryption, disaster recovery planning, brick-level Microsoft Exchange restore, and configurable disk image versioning. Targeted at businesses requiring data protection and recovery assurance.
• Total Network Security (TNS) Services Comprehensive network security management including network support, tiered SLAs, 24/7 network monitoring, maintenance, device firmware updates, and MFA integration. Targeted at organizations requiring continuous network security oversight.
• Office 365 Services Microsoft Office 365 migration, implementation, and ongoing management including cloud-based email, collaboration tools, file storage with SharePoint and OneDrive, Teams communication, and Skype for Business support. For businesses adopting or maintaining Microsoft 365.
• PC & Mac Support End-user device support for desktops, laptops, and workstations including monitoring, maintenance, license management, security patching, and remote troubleshooting for Windows and Mac operating systems. For SMBs with mixed device environments.
• Server Migrations & Deployments Server migration and deployment services including hardware/software installation, configuration, testing, data transfer, cloud migration, and Windows Virtual Desktop environment setup for remote workforce. Targeted at businesses undertaking infrastructure projects.
• Structured Cabling Low-voltage and fiber optic cable installation services including network design, copper and fiber-optic cable installation, data center cabling, compliance testing, and network end-user support. For businesses needing physical network infrastructure.
• Virtual CIO Services Fractional CIO services providing IT strategy, network planning, vendor management, cloud strategy, financial budgeting, license compliance, project management, and technology roadmap development. Targeted at SMBs lacking executive IT leadership.
• VoIP Phone Services Enterprise-level Voice over IP phone service with remote monitoring, 24/7 router and switch monitoring, quality of service management, preventative maintenance, and security audit services. For businesses replacing or upgrading legacy phone systems.
• WiFi Networks WiFi network design and management including converged wireless solutions, security management, automated wireless configuration, cloud-managed networks, and endpoint connectivity monitoring. For businesses deploying enterprise-grade wireless.
• In-House vs. Outsourced IT Consulting IT consulting services to help businesses evaluate whether to maintain internal IT staff or outsource to managed services, including guidance on disaster recovery, IT strategy, software implementation, and security auditing. For SMBs evaluating IT operating models.

Quantifiable outcome

• Remote resolution rate exceeds 90% for network and Office 365 support
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Veeam SoftwarecoreTechnology or IntegrationVeeam Software partnership for backup and disaster recovery solutions. Veeam logo displayed on Partners page indicating active integration partnership for data protection and backup services offered to clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ntiva: National MSP offering managed IT, cybersecurity, cloud, and strategic IT services to SMB and mid-market clients. Closely aligned with Adna in service breadth and target customer profile.
• NetGain Technologies: Regional managed IT services provider serving SMBs across multiple states with managed IT, cybersecurity, and cloud services. Comparable in model and customer scale to Adna.
• Kelser Corporation: Managed IT services and cybersecurity provider focused on SMB and mid-market clients in the Northeast. Comparable in service offering, vertical specialization, and subscription-based managed services model.
• Impact Networking: Managed IT services and business technology provider serving SMB and mid-market clients with managed services, cloud, security, and document management. Directly comparable service portfolio.
• Dataprise: National managed IT services and cybersecurity provider serving SMB and mid-market clients. Directly comparable to Adna in offering managed IT, cloud, security, and VoIP services with a similar subscription model.

Others

• ConnectWise: Leading provider of business automation and managed services software platforms for MSPs. Not a direct competitor but an ecosystem enabler — MSPs like Adna often run on ConnectWise's PSA/RMM platform.

Regional players

• ECMSI: Michigan-based managed IT services and cybersecurity provider serving SMBs in the Midwest. Directly competes with Adna in the same Michigan geography with similar service offerings.
• Bluewater Technologies: Michigan-based managed IT services and AV integration provider serving regional SMB clients. Directly comparable in geography and target market but with broader audiovisual integration focus.

Broad incumbents

• CDW: Large multi-billion dollar IT solutions provider offering hardware, software, and managed services to business, government, and education customers. Overlaps with Adna in managed IT and cloud services but at much larger scale.
• Insight Enterprises: Global IT solutions and services provider offering hardware, software, cloud, and managed services to enterprise and mid-market clients. Operates broadly in the same IT services category as Adna but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TeamAdna

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adna Technologies