Castaway Marina

What Castaway Marina does

Castaway Marina is a family-owned boat dealership and full-service marina operating on Lake George in upstate New York, founded around 1998 (the website cites 'more than 25 years of experience'). The business runs two physical locations: a Sales Showroom at 1216 Bay Road in Lake George, NY, and a Marina, Service, Pro Shop, and Parts operation at 2546 Route 9L in Queensbury, NY. Thalia and Lonny Chase are the co-owners and signatories on the About Us letter, and the operation has been promoted as the '#1 Best Marina in the Lake George region' with its service department rated 'Best in the Lake George Region.'

The core offering is a vertically integrated 'total boating package' across seven revenue streams: (1) new boat sales as an authorized Regal Boats and Key West Boats dealer (with a Yamaha outboard package), (2) pre-owned boat sales across third-party brands (Godfrey Pontoons, Avalon, Bryant, etc.), (3) a service department whose technicians are certified for Mercury, Volvo Penta, and Yamaha engines and which handles summerization/winterization, (4) a parts department with OEM stocking for Regal and Key West, (5) marina services including seasonal dock slips, indoor/outdoor winter storage (with optional shrink-wrap), and a dry-dock launch program, (6) a gas dock dispensing one of the few ethanol-free marine fuel offerings on Lake George, and (7) the Pro Shop and Ship's Store retailing watersports gear (Connelly, CWB, Proline) and marine essentials. Financing is originated through partner lender P1FRC and insurance quoting through Progressive as referral integrations.

Castaway's go-to-market is a hybrid of inside sales at the physical showrooms, event-led demand generation (NY Boat Show, Great Upstate Boat Show, Vermont State's Boat & Marine Show, Demo Days, wakesurf clinics, an annual Customer Appreciation Party, and the Boatload of Toys community drive for the Lake George School District), and channel-partner distribution anchored by Regal, Key West Boats, Yamaha, Volvo Penta, Mercury, and Venture Trailers. Pricing on new boats is quote-based ('Click for a Quote'); selected pre-owned units carry published prices ranging from $34,250 (2019 Bryant Speranza) to $139,750 (2023 Regal 28 Express). The digital storefront is a Dealer Spike platform with an online payment calculator and credit-application workflow, and the company actively maintains Facebook, Instagram, and a blog dating back to 2017. No revenue, headcount detail, or funding history is disclosed.

Name

Castaway Marina

Legal name

Castaway Marina

Website

https://castawaymarina.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Castaway Marina is a family-owned boat dealership and full-service marina on Lake George, NY, selling new Regal and Key West Boats plus pre-owned inventory, and offering Mercury/Volvo/Yamaha-certified service, parts, dockage, storage, ethanol-free fuel, and watersports retail to recreational Lake George boaters.

Ownership category

akta.pro rank

Product category

Boat Dealership & Marina Services

NAICS

Boat Dealers (441222), Marinas (713930), Marinas (71393), Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Boat dealership
• Marine service center
• Marina storage services
• Boat repair maintenance
• Recreational boat sales

Headquarters

HQ city

Lake George

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Boat Sales: Sale of new Regal and Key West Boats from the showroom, plus pre-owned boats from a variety of brands (Avalon, Bryant, Godfrey Pontoons, etc.). Pricing on new units is quote-based ('Click for a Quote'), while selected pre-owned units have publicly listed prices.
2. Service & Repair: Full-service boat repair and maintenance from a technician team trained on Mercury, Volvo Penta, and Yamaha engines, plus Summerization and Winterization services on most makes and models. Service requests are submitted via online form or phone.
3. Parts & Accessories: Sale of OEM and aftermarket parts and accessories, including items stocked for Regal and Key West watercraft; special orders supported when not in stock.
4. Marina Storage & Dockage: Recurring marina storage and dockage revenue from summer dock slips, indoor and outdoor winter storage (with optional shrink-wrap), and a trailer launch / dry dock program. Storage is described as space-limited and recurring through seasonal use.
5. Gas Dock Fuel Sales: Per-gallon ethanol-free marine fuel sold at the gas dock in Warner Bay, Lake George; one of only a few such offerings on the lake.
6. Pro Shop & Ship's Store Retail: Retail sale of watersports gear (Connelly, CWB Board Co., Proline ropes; surfboards, wakeboards, skis, tubes, vests) and marine essentials (fenders, dock lines, bilge pumps, anchors, cleaners, waxes, Lake George boating permits).
7. Financing & Insurance Referrals: Referral/affiliate revenue from credit applications processed through P1FRC and Progressive insurance quote links embedded in the website, supporting the dealer finance department.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Castaway Marina is a family-owned boat dealership and full-service marina operating from a Lake George showroom and a Queensbury Marina/Service location. The business sells new Regal and Key West Boats and pre-owned inventory (Avalon, Bryant, Godfrey Pontoons, etc.), delivers certified boat service for Mercury, Volvo Penta, and Yamaha engines including Summerization and Winterization, stocks parts and accessories, and runs seasonal dockage, indoor/outdoor storage, a dry-dock launch program, an ethanol-free gas dock, a Pro Shop for watersports gear, a Ship's Store for marine essentials, and an in-house finance department that submits applications through P1FRC.

Product overview

Castaway Marina operates as a single unified boat dealership offering the "total boating package" through a coordinated set of in-house departments anchored at a Showroom in Queensbury, NY and a full-service Marina in Warner Bay on Lake George. The core offering centers on Boat Sales (new Regal and Key West Boats plus pre-owned inventory) supported by the Service Department (Mercury/Volvo Penta/Yamaha-certified technicians, Summerization/Winterization), Parts Department, Finance Department (financing via P1FRC partner), Marina Services (Dockage, Dry Dock, Storage, Ethanol-Free Gas Dock), and two retail outlets—the Pro Shop (watersports gear from Connelly, CWB, Proline) and the Ship's Store (marine accessories and Lake George boat permits). The two manufacturer brand lines—Regal Boats (LS2, LS4 SURF, LS4, LS6, LS9, 28 Express, 2800) and Key West Boats (1720 CC, 189 FS, 203 DFS, 203 FS, 219 FS, 239 FS, 263 FS, 291 FS)—form the new-boat product portfolio, while pre-owned inventory adds third-party brands such as Godfrey Pontoons, Avalon, and Bryant Boats.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales (Regal & Key West Boats) Authorized Regal and Key West Boats dealer offering new bowriders, surf-capable wake boats, center consoles, and family sportsman boats, typically powered by Yamaha outboards or Volvo Penta engines, with quote-based pricing through the Get-a-Quote form. Targeted at recreational Lake George boaters and regional families.
• Pre-Owned Boat Sales Sale of pre-owned boats from a variety of brands including Godfrey Pontoons, Avalon, Bryant, and Regal, with publicly listed prices (and reductions on brokered units) and trade-in valuation available via the Value Your Trade form. Brokered units cannot accept trades or in-house financing.
• Boat Service & Repair Full-service boat repair and maintenance delivered by technicians trained on Mercury, Volvo Penta, and Yamaha engines, including Summerization and Winterization on most makes and models. Service requests are submitted online or by phone; service department has been rated 'Best in the Lake George Region.'
• Parts & Accessories Sale of OEM and aftermarket parts and accessories stocked for Regal and Key West watercraft, with special orders supported when items are not in stock. A 15% restocking fee and customer-paid return shipping apply to parts and accessory orders; orders accepted via a secure online form with most major credit cards.
• Marina Storage & Dockage Seasonal full-service marina at Warner Bay on Lake George offering dock slips with private bathrooms and showers, shore power, pump out, water, picnic area with grills, WiFi, and parking; indoor and outdoor winter storage (with optional shrink-wrap); and a dry-dock launch program that stores boat and trailer near the launch ramp for flexible access during operational hours.
• Ethanol-Free Gas Dock Per-gallon ethanol-free marine fuel dispensed at the gas dock at the tip of the dock in Warner Bay, Lake George; one of only a few such offerings on the lake, helping protect marine engines from ethanol-related damage.
• Pro Shop (Watersports Gear) Retail sale of watersports gear located at the Marina on Lake George, stocking sport ropes from Connelly, CWB Board Co., and Proline; surfboards for all sizes and abilities; CWB wakeboards for men, women, and kids; skis, tubes, vests, and other lake gear.
• Ship's Store (Marine Essentials) Conveniently located near the launch ramp and gas dock, the Ship's Store sells boat fenders, dock lines, light bulbs, fuses, bilge pumps, anchors, marine accessories, cleaners, waxes, ropes, and Lake George boating permits.
• Boat Financing In-house finance department that helps customers secure boat loans via the P1FRC credit application (partnerid 8BD7C5BD-3D3F-4153-AC0F-8AE897A793D0), with terms available from 1 to 20 years and Bi-Weekly or Monthly cadence. Insurance quote links to Progressive are also embedded in the inventory detail pages.

Quantifiable outcome

• #1 Best Marina in the Lake George region (named)
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

13 partnerships are on record, tiered flagship / primary brand, core (engine partner on most new units), core (engine partner, especially for regal bowriders and 28 express), secondary (training/certification only), secondary (trailer supplier), secondary (referral partner), core (website platform), minor (pro shop supplier), secondary (historical/event partner) and minor (event partner).

• Regal Boats (Regal Marine Industries)flagship / primary brandOEM/ Whitelabel/ Licensing PartnerCastaway Marina is an authorized Regal Boats dealer, offering new Regal LS2, LS4, LS4 SURF, LS6, LS9, 28 Express, and 2000 ESX models. The Regal brand is featured as one of Castaway's two primary OEM partners, with Regal's 'FasTrac' hull design and J.D. Power CSI accolades promoted on Castaway's Regal page. Relationship is Them to Us (Regal licenses distribution rights to Castaway as dealer).
• Key West Boatsflagship / primary brandOEM/ Whitelabel/ Licensing PartnerCastaway Marina is an authorized Key West Boats dealer, offering new Key West center consoles and Family Sportsman models (1720 CC, 189 FS, 203 DFS, 203 FS, 219 FS, 239 FS, 263 FS, 291 FS) with Yamaha outboards. Key West's fishing- and family-focused features are prominently promoted. Relationship is Them to Us.
• Yamaha Outboards (Yamaha Motor)core (engine partner on most new units)Technology or IntegrationCastaway is a Yamaha outboard package dealer with its Regal and Key West boats, and their service technicians are trained on Yamaha engines. Many pre-owned units (e.g., 2023 Godfrey Monaco 235 RL) carry extended Yamaha Protection through 2028. Relationship is Them to Us (Yamaha provides engine technology and certification).
• Volvo Pentacore (engine partner, especially for regal bowriders and 28 express)Technology or IntegrationCastaway's service technicians are trained on Volvo Penta engines, and many Regal models on the showroom floor are powered by Volvo V6/V8 propulsion (e.g., Volvo V8 350 EVC2 DP CAT, Volvo V8 380 EVC2 DP CAT, Volvo V6 280 G5 DP, Volvo 350 EVC DP CAT G5). Relationship is Them to Us.
• Mercury Marinesecondary (training/certification only)Technology or IntegrationCastaway's service technicians are trained to service Mercury engines as well as Volvo Penta and Yamaha, supporting broader service capabilities across multiple engine brands.
• Venture Trailerssecondary (trailer supplier)Channel Partner/ Reseller/ DistributorCastaway sources quality boat trailers from Venture, 'leaders in the industry,' and offers trailer quotes or coordinates delivery/launch for trailered boats.
• Progressive Insurancesecondary (referral partner)GTM or Marketing PartnerProgressive boat insurance quote link is embedded on Castaway's inventory detail pages (code 8022600001), letting customers request an insurance quote in the same workflow as buying a boat. Relationship is Them to Us (Progressive provides lead-generation / referral partnership).
• Dealer Spike (LeadVenture Inc.)core (website platform)Technology or IntegrationDealer Spike powers Castaway's entire digital storefront, including inventory, e-commerce forms, payment calculator, regional promotions, ADA compliance, privacy and policy content. Footer is branded 'Dealer Spike Marine'.
• Connelly Skisminor (pro shop supplier)Channel Partner/ Reseller/ DistributorConnelly is one of three top brands whose sport ropes (and related watersports gear) Castaway resells in its Pro Shop, alongside CWB Board Co. and Proline.
• CWB Board Co.minor (pro shop supplier)Channel Partner/ Reseller/ DistributorCWB Board Co. wakeboards and surfboards are stocked and sold at Castaway's Pro Shop for men, women, and kids across all skill levels.
• Proline (Proline Ropes)minor (pro shop supplier)Channel Partner/ Reseller/ DistributorProline ropes are stocked alongside Connelly and CWB at Castaway's Pro Shop as part of the watersports offering.
• MasterCraftsecondary (historical/event partner)GTM or Marketing PartnerMasterCraft is co-promoted through Castaway's blog (Demo Day 2019, MasterCraft Surf Study) and 'Regional Promotions' page (Summer Savings event expiring 6/30/2026), with shared demo events and Josh Palma clinics.
• Pete Volks / Adirondack Waterski & Wakeboard Schoolminor (event partner)GTM or Marketing PartnerPete Volks, Owner and Head Coach of the Adirondack Waterski & Wakeboard School, partners with Castaway Marina to host Free Wakesurf Clinics each summer (e.g., 2019 blog post).

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Suntex Marina Investors: Suntex Marina Investors (NYSE: STX) is a publicly traded owner and operator of a large marina portfolio, generating recurring revenue from slip rentals, storage, fuel, and ancillary services. It overlaps directly with Castaway's marina/dockage/storage/fuel business model, though Suntex is a pure-marina REIT-style operator rather than a boat dealer.
• OneWater Marine: OneWater Marine (NASDAQ: ONEW) is a publicly traded boat retailer that has consolidated dozens of regional dealerships, marinas, and service operations across the eastern U.S. It is comparable as a multi-brand boat retail platform with attached marina/storage/service, though far larger and more geographically diversified than Castaway.
• MarineMax: MarineMax (NYSE: HZO) is the largest recreational boat retailer in the U.S., operating dealerships, marinas, and service centers across multiple brands and geographies. It is the closest scaled analog to Castaway's dealership-plus-marina-plus-service model but operates at national scale rather than a single-lake footprint.

Others

• Brunswick Corporation: Brunswick Corporation (NYSE: BC) owns Mercury Marine, a key Castaway engine partner, as well as boat brands (Boston Whaler, Sea Ray) that compete with Regal and Key West. It is a manufacturer-side peer whose dealer network economics directly shape Castaway's cost and product access.
• Malibu Boats: Malibu Boats (NASDAQ: MBUU) is a manufacturer of premium wake/surf boats historically promoted at Castaway's Demo Days and Regional Promotions. It is comparable as a watersports-focused OEM whose products overlap with Castaway's surf-capable Regal LS4 SURF and wake-sport inventory.

Regional players

• IGY Marinas: IGY Marinas operates a global network of yacht marinas and boatyards offering dockage, storage, fuel, and concierge services. It overlaps with Castaway's marina/dockage/storage/fuel business but at a luxury-yacht scale and across international geographies rather than a single freshwater lake.

Direct peers

• Strong's Marine: Strong's Marine is a New York-based multi-brand boat dealer with showrooms, service departments, and parts operations. Comparable to Castaway as a regional multi-line marine retailer operating in the same Northeast market with overlapping brand portfolios (premium runabouts and fishing boats).
• Morehouse Marine: Morehouse Marine is an upstate New York boat dealer offering new and pre-owned boats, service, parts, and storage in the Finger Lakes region. Comparable to Castaway as a regional New York dealership with a similar small-team, multi-revenue-stream operating model.
• Hall's Boat Corporation: Hall's Boat Corporation is a multi-brand boat dealer in the Lake George / upstate NY region, operating showrooms, service, parts, and storage. It is the most direct geographic competitor to Castaway on Lake George, mirroring its mix of new-boat sales, pre-owned, service, and seasonal storage.
• Skipper Bud's: Skipper Bud's is a multi-location boat dealership and marina operator in the Midwest and Northeast selling premium brands (e.g., Sea Ray, Boston Whaler) with in-house service, storage, fuel, and pro shop. Closely comparable to Castaway's 'total boating package' model across multiple freshwater geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/castaway.marina
• Instagraminstagram.com/castaway_marina
• LinkedInlinkedin.com/company/castaway-marina-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castaway Marina