Sanstar
- Company typePrivate
- Founded1998
- HeadquartersCampo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sanstar does
Sanstar (legal name: SAN STAR DISTRIBUIDORA) is a Brazilian regional B2B wholesale distributor headquartered in Campo Grande, Mato Grosso do Sul. Founded in 1998, the company distributes consumer goods across 14+ product categories to retail clients of all sizes — from small neighborhood stores to enterprise-level supermarket and cash-and-carry chains including Assai, Fort Atacadista, Comper, Rede Economica, Nune Supermercados, and Frama. Its portfolio spans over 2,000 SKUs from 14 branded suppliers such as Hershey, 3M, Bic, Rayovac, Ice Fresh, Yama, Pepetta, Bellesa, Regina, Mundial Impala, Kelloggs Parati, JadePro, and Jadefrog, with exclusive distribution rights for several of these brands within Mato Grosso do Sul.
The business model is a transaction-fee distribution model: Sanstar purchases from brand principals and resells to retailers at a margin, with quote-based (non-public) pricing. The company positions itself as one of the largest cosmetics and perfumery distributors in the state, leveraging 25+ years of operational history, brand exclusivity arrangements, frequent delivery cadence, and a field sales force (Vendedor Externo) as its primary commercial moat. There is no disclosed software platform, AI capability, mobile app, or e-commerce channel; sales are conducted through direct field engagement and a basic informational website.
Operationally, Sanstar is privately held with no disclosed parent company, investors, funding rounds, or executive team information. No revenue, headcount growth, or financial disclosures are publicly available. The company appears to be actively operating based on current website content and customer-facing partnerships, with brand distribution as the central strategic asset and a single-state geographic footprint.
Sanstar firmographics
Firmographics- Name
- Sanstar
- Legal name
- SAN STAR DISTRIBUIDORA
- Website
- https://sanstar.com.br
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Sanstar is headquartered
LocationHeadquarters
- HQ city
- Campo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Sanstar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations
Revenue model
- Product Distribution: SAN STAR DISTRIBUIDORA generates revenue through the distribution and resale of consumer goods (cosmetics, perfumery, and general merchandise) to retail establishments. The company acts as an intermediary between manufacturers/brands and retailers, earning margins on product sales.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Sanstar product offering
Product offeringCore offering
SAN STAR DISTRIBUIDORA (Sanstar) is a regional wholesale distributor based in Campo Grande, Mato Grosso do Sul, Brazil, founded in 1998. The company distributes consumer goods across 14+ brand portfolios—spanning cosmetics, perfumery, oral care, confectionery, stationery, batteries, baby care, and food—to small, medium, and large retail clients under an exclusivity-based distribution model.
Product overview
Sanstar Distribuidora is a physical goods distribution company, not a software technology company. Founded in 1998 in Campo Grande, Mato Grosso do Sul, it operates as a wholesale distributor of cosmetics, perfumery, and consumer goods. The company offers a mix of over 2,000 items from 14 industries through exclusive brand distribution agreements. Sanstar serves small, medium, and large retail clients across Brazil. Its distributed brands include Pepetta (baby care), Yama (cosmetics), Ice Fresh (oral hygiene), Hershey's (confectionery), Bic (stationery), Rayovac (batteries), 3M (multi-industry), Bellesa (hygiene and beauty), JadePro/Jadefrog (oral hygiene), Kellogg's Parati (food), and others including Regina and Mundial Impala. The company does not develop or sell software products or technology platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Pepetta Baby and childcare product brand emphasizing quality, attention to detail, and BPA-free raw materials, distributed by Sanstar to retail clients in Mato Grosso do Sul.
- Yamá Cosméticos Pioneering Brazilian cosmetics brand founded in 1967 with 300+ products manufactured at a 20,000 m² facility in Cotia-SP; distributed by Sanstar to retailers in Mato Grosso do Sul.
- Ice Fresh Oral hygiene brand founded in 1974, among the top 5 brands in household penetration in Brazil, offering toothpaste, dental gel, mouthwash, and dental floss; distributed by Sanstar.
- Hershey's Chocolate and confectionery brand of Hershey, founded in 1898 in the USA and present in Brazil since 1998; distributed by Sanstar to retail clients.
- Bic Globally recognized brand of pens, lighters, and razors; distributed by Sanstar as part of its consumer goods portfolio.
- Rayovac Battery and portable lighting brand; distributed by Sanstar to retailers across multiple battery and power applications.
- 3M Multinational conglomerate brand spanning safety, industrial, electronics, healthcare, and consumer goods; Sanstar distributes 3M consumer products to retailers in Mato Grosso do Sul.
- Bellesa Hygiene and beauty brand recognized for product quality, competitive pricing, and customer service excellence; distributed by Sanstar.
- JadePro Oral hygiene brand under the JADE company, distributing high-volume toothbrushes and dental floss at competitive prices; distributed by Sanstar.
- Kellogg's Parati Brazilian cereals and snacks brand from the Kellogg's portfolio; distributed by Sanstar to retail clients.
- Regina Consumer goods brand distributed by Sanstar as part of its regional portfolio in Mato Grosso do Sul.
- Mundial Impala Consumer goods brand in Sanstar's regional distribution portfolio.
- Jadefrog Oral hygiene brand under the JADE company, distributing high-volume toothbrushes, dental floss, and POPMAX products; distributed by Sanstar.
- Camil Food brand distributed by Sanstar as part of its consumer goods portfolio in Mato Grosso do Sul.
- Sinter Consumer brand distributed by Sanstar as part of its regional distribution portfolio.
Companies that use Sanstar
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Sanstar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sanstar partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- 3McoreSanstar distributes 3M products as part of their brand portfolio. 3M is a global technology company providing innovative solutions across multiple industries including consumer goods, healthcare, and industrial applications.
- HersheycoreSanstar distributes Hershey's confectionery products including their new product lines. Hershey is a century-old American chocolate company that entered the Brazilian market in 1998.
- Ice FreshcoreSanstar distributes Ice Fresh oral care products. Founded in 1974, Ice Fresh is one of the top 5 brands in oral care in Brazil with products including toothpaste, dental gel, mouthwash, and dental floss.
- PepettacoreSanstar distributes Pepetta baby care products. Pepetta emphasizes quality, safety, and uses BPA-free raw materials in their manufacturing.
- BellesacoreSanstar distributes Bellesa personal care products. Bellesa is recognized for quality products, competitive pricing, and excellence in customer service.
- YamacoreSanstar distributes Yamá Cosméticos products. Founded in 1967, Yamá is one of Brazil's pioneers in cosmetics with over 50 years of history, operating a 20,000 m² manufacturing facility in Cotia, SP with 330 employees and 300+ products.
- Jadefrog (JADE)coreSanstar distributes Jadefrog (JADE) oral care products including Jadepro and Popmax brands. Founded in 1995, JADE distributes tens of millions of toothbrushes and dental floss annually in Brazil.
- ReginacoreSanstar distributes Regina brand products as part of their consumer goods portfolio.
- Mundial ImpalacoreSanstar distributes Mundial Impala products as part of their brand portfolio.
- BiccoreSanstar distributes Bic stationery and consumer products. Bic is a global leader in pens, lighters, and razors.
- Kelloggs ParaticoreSanstar distributes Kellogg's Parati cereal and food products. Parati is a well-known Brazilian brand in the cereals and snacks category.
- JadeProcoreSanstar distributes JadePro oral care products. JadePro is part of the JADE company portfolio, focusing on quality oral hygiene products at competitive prices.
- RayovaccoreSanstar distributes Rayovac batteries and portable power products. Rayovac is a well-known global brand in the batteries and power category.
- CamilminorSanstar distributes Camil food products as part of their consumer goods portfolio.
- SinterminorSanstar distributes Sinter products as part of their brand portfolio.
Scale indicators4 records
Recent moves5 records
Expansion highlights2 records
Sanstar competitors and assessment
Company assessmentRegional players
- Grupo Simões: Large regional consumer-goods distributor based in Manaus with operations across the North of Brazil (Amazonas, Roraima, Pará). Closely comparable to Sanstar's regional B2B distribution model, brand exclusivity strategy, and multi-tier retail coverage (small, medium and large retailers) in a defined geographic territory.
- Peixoto Atacadista: Regional wholesale/ataCadista operator based in Minas Gerais, serving small and medium retailers with a mix of consumer goods. Comparable to Sanstar's regional, multi-category distribution model and customer-segment focus on neighborhood and medium-sized retail.
Broad incumbents
- Atacadão S.A. Brazil's largest cash-and-carry chain, operated by Carrefour Brasil. Operates at national scale in the broader wholesale/retail food and consumer-goods value chain that includes Sanstar's customer base (Assaí, Fort Atacadista). Comparable as a broad incumbent in the same distribution ecosystem, though its cash-and-carry model differs from Sanstar's pure B2B distributor role.
- Grupo Martins: Brazil's largest B2B wholesale distributor, headquartered in Uberlândia, Minas Gerais, with national multi-category coverage including HPC, food and general merchandise. Directly comparable business model to Sanstar but at significantly larger scale, serving as both the dominant competitor and the benchmark for distribution efficiency in Brazil.
Direct peers
- Disal Distribuidora: Brazilian B2B distributor specializing in health, personal care and consumer goods across multiple Brazilian states. Directly comparable to Sanstar in serving retail channels with a curated brand portfolio, including cosmetics and HPC brands, and operating a regional distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sanstar social profiles
Digital presenceSanstar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanstar leadership team
Management profileNumber of profiles
Sanstar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanstar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanstar
What does Sanstar do?
SAN STAR DISTRIBUIDORA (Sanstar) is a regional wholesale distributor based in Campo Grande, Mato Grosso do Sul, Brazil, founded in 1998. The company distributes consumer goods across 14+ brand portfolios—spanning cosmetics, perfumery, oral care, confectionery, stationery, batteries, baby care, and food—to small, medium, and large retail clients under an exclusivity-based distribution model.
Is Sanstar a public or private company?
Sanstar is a private company. It is classified as unknown and is currently operating.
When was Sanstar founded?
Sanstar was founded in 1998. It employs 11 to 50 people.
Where is Sanstar based?
Sanstar is headquartered in Campo, Brazil, in the Latin America region.
How does Sanstar make money?
One revenue line is on record: product Distribution.
Who are Sanstar's main competitors?
Regional players on record are Grupo Simões and Peixoto Atacadista. Broad incumbents are Atacadão S.A. and Grupo Martins. Disal Distribuidora is listed as a direct peer.
Does Sanstar have an API?
No public API is recorded for Sanstar.