Logic Industry

What Logic Industry does

Logic Industry is a full-service digital agency founded in 1999 in Piatra Neamt, Romania, operating through two wholly-owned legal entities: SC Logic Industry SRL (Romania) and Logic Industry Ltd (UK, established 2013). The firm delivers web design, custom web and software development, branding, SEO, Google Ads, social media management, IoT hardware/software, AI development, and PLC/industrial automation to a horizontal mix of SMBs and select enterprise/national clients across at least 11 countries in Europe, North America, and the Middle East. Its core proprietary asset is MixCRM, a CRM platform developed continuously for over 15 years with domain-specific variants for real estate, distribution, and online orders, deployed at enterprise scale for clients such as Altex Romania.

The business model is project-based professional services with select recurring subscription revenue from 'siteuri la cheie' (turnkey website subscriptions) and ongoing maintenance. GTM is consultative and sales-led, primarily direct via WhatsApp, phone, website contact, and partner referrals, supplemented by an SEO-heavy website (7,128 sitemap pages) and the LIxBC business club for partner introductions. The company also offers partner-implemented SalesForce services for the Romanian market, and operates ancillary offerings including Magazin Brand Digital (self-serve brand assets) and Logic Industry Academy courses.

Logic Industry is privately held with no disclosed institutional funding. Revenue, headcount within the stated 1-10 range, and ownership structure are not publicly detailed. The firm holds the Logic Industry® EU and UK trademark (registered since 2008) and asserts GDPR-compliant data processing on EU-based servers. Strategic positioning emphasizes being an outsourced online/marketing department for clients lacking in-house digital capability, with long-tenured relationships (15+ years) cited as evidence of retention and trust.

Name

Logic Industry

Legal name

SC Logic Industry SRL

Website

https://logicindustry.ro

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Logic Industry is a Romanian full-service digital agency, founded 1999 and operating in Romania and the UK, that delivers web design, custom software, CRM (proprietary MixCRM), branding, SEO/ads, IoT, AI, and PLC automation to SMBs and select enterprise clients across 11+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Piatra Neamt

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Web Development and Software: Project-based custom web development, custom applications, and CRM implementation services. Services include web design, custom site development, IoT solutions, AI development, and industrial automation/PLC programming.
2. Subscription/Maintenance Services: Ongoing website administration, maintenance, and management services. Also includes subscription-based 'siteuri la cheie' (turnkey websites with subscription model).
3. Marketing and Advertising Services: SEO optimization, Google Ads management, social media administration, graphic design, and complete outsourced online department services.
4. Digital Branding Services: Brand creation, brand naming, visual identity development, brand manual creation, and promotional materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Logic Industry is a full-service digital agency that designs and develops custom websites, custom web applications, and its proprietary MixCRM platform for small, medium, and large businesses. The company also delivers branding and graphic design, SEO and Google Ads management, AI and IoT software/hardware development, PLC-based industrial automation, and an outsourced online department model covering the entire digital presence for clients.

Product overview

Logic Industry is a full-service digital agency founded in 1999 with operations in Romania and the UK. The company operates a platform-plus-services model centered around MixCRM, a proprietary CRM platform continuously developed for over 15 years with domain-specific variants including CRM Imobiliar (real estate), CRM Distribuție (distribution), and CRM comenzi online (online orders). This core platform is complemented by an extensive services portfolio spanning web design and custom web application development, IoT (hardware and software), AI development, PLC/industrial automation, digitalization, branding and brand identity, graphic design, Google Ads, SEO, and outsourced online department services. The company also offers a digital brand asset shop (Magazin Brand Digital) for virtual business cards and electronic signatures, maintains a business networking club (LIxBC), and provides Logic Industry Academy courses. As a SalesForce implementation partner, they also offer SalesForce CRM services alongside their proprietary MixCRM platform.

Differentiator

Problem solved

Functional benefit

Brands

• MixCRM: Proprietary CRM platform developed by Logic Industry for bespoke CRM development and implementation, including domain-specific solutions like CRM Imobiliar, CRM Distribuție, and CRM comenzi online.

Products and services

• MixCRM Proprietary CRM platform with customizable customer management, business process automation, alerts, reporting, and role-based security, used by SMBs through national enterprises such as Altex Romania with thousands of users.
• MixCRM: CRM Imobiliar Domain-specific MixCRM variant tailored for real estate agencies, managing property listings, client relationships, and sales pipelines.
• MixCRM: CRM Distribuție Distribution-focused MixCRM module for managing distribution networks, inventory, orders, and logistics workflows.
• MixCRM: CRM comenzi online Online order management MixCRM variant handling e-commerce orders, processing, and fulfillment tracking.
• Web Design & Development Custom website design and development services including responsive design, SEO optimization, and performance tuning, delivered to business clients in Romania and internationally.
• Custom Web Applications Bespoke web application development tailored to specific business requirements and workflows.
• IoT Development (Hardware & Software) Internet of Things solutions combining hardware engineering with custom software for industrial and commercial applications.
• Artificial Intelligence Development Custom AI development services creating intelligent systems, automation, and AI-powered business solutions including generative AI and process automation capabilities.
• PLC Programming & Industrial Automation Programmable Logic Controller (PLC) programming and industrial automation solutions for manufacturing and production environments.
• Branding & Brand Identity Brand naming, visual identity creation, and complete brand package development for new and existing businesses.
• Graphic Design Graphic design services for print materials, social media content, online assets, and AI-enhanced design solutions.
• Google Ads Services Pay-per-click advertising campaign management, optimization, and results-driven Google Ads services.
• SEO (Organic Optimization) Search engine optimization services for improved organic visibility and rankings.
• Outsourced Online Department Full outsourced digital marketing department handling websites, online marketing, graphic design, and social media communications as a complete package for clients.
• Siteuri la Cheie (Turnkey Websites with Subscription) Subscription-based turnkey websites offering businesses a ready-made site on a recurring subscription model.
• Magazin Brand Digital Digital brand asset shop offering automated generation of virtual business cards (VCard), electronic signatures, calendars, and digital greetings.
• SalesForce Implementation Partner-certified SalesForce CRM implementation services offered for the Romanian market.

Quantifiable outcome

• Platform supporting thousands of users and hundreds of thousands of service cases (Altex Romania reference)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• MixCRMcoreOEM/ Whitelabel/ Licensing PartnerMixCRM is a proprietary CRM platform developed and owned by Logic Industry. Available at mixcrm.com and mixcrm.ro. The platform has been continuously developed for over 15 years with domain-specific variants for real estate, distribution, and online orders.
• Logic Industry Ltd. UKcoreStrategic or Co-development PartnerUK entity established in 2013 to serve Western market clients. Uses same resources, creativity, experience, talent, and advanced technologies as the Romanian entity to deliver solutions for clients.
• Builder.LondonminorStrategic or Co-development PartnerRelated business listed alongside Logic Industry's UK operations, suggesting a partnership or shared ownership in London-based development services.
• LIxBC (Logic Industry eXcellence Business Club)minorGTM or Marketing PartnerBusiness club created to facilitate business relationships among trusted partners. Members can access networking opportunities through Logic Industry's contacts across different domains and countries.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Salesforce: Salesforce is the dominant global CRM platform; Logic Industry is a Salesforce implementation partner in Romania. Represents both a partner relationship and a significant competitive dynamic for MixCRM in the broader CRM market.
• Pipedrive: Pipedrive is a SaaS CRM platform serving SMBs with sales pipeline management. Represents another scaled, venture-backed competitor to Logic Industry's MixCRM offering in the SMB CRM segment.
• HubSpot: HubSpot is a leading CRM and marketing automation platform competing directly with Logic Industry's MixCRM product. Represents the type of scaled, venture-funded competitor MixCRM faces in the broader SMB CRM market.
• Globant: Globant is a large publicly-traded IT services and digital transformation company offering custom software, AI, IoT, and UX services. Significantly overlaps Logic Industry's service portfolio but operates at massively larger scale as a global incumbent.
• Cognizant: Cognizant is a global IT services giant offering digital transformation, custom development, and consulting. Overlaps with Logic Industry's services but operates at massive enterprise scale with vastly broader capabilities and reach.

Direct peers

• Zitec: Zitec is a Romanian IT services and digital product development company offering custom software, web development, and digital marketing. Comparable in geographic origin, service mix, and SMB/enterprise client targeting, also a peer in the Romanian digital services ecosystem.
• WebFX: WebFX is a US-based full-service digital agency offering web design, SEO, PPC, and content marketing. Operates a similar full-service agency model with comparable SMB-to-enterprise client mix, though at materially larger scale.
• Endava: Endava is a Romania-origin IT services company providing custom software development and digital transformation services globally, now NYSE-listed. Highly comparable to Logic Industry in heritage, services model, and Romanian origin, though operating at vastly larger scale.
• SmartSites: SmartSites is a US-based digital agency offering web design, SEO, PPC, and digital marketing services. Closely comparable full-service agency model targeting SMBs with custom web and marketing solutions, competing in the same services categories.
• Thrive Internet Marketing Agency: Thrive is a US-based full-service digital marketing agency offering web design, SEO, social media, and PPC services. Directly comparable agency model and service portfolio to Logic Industry, serving similar SMB/mid-market client profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/logicindustryro
• LinkedInlinkedin.com/company/logicindustryro
• Instagraminstagram.com/logicindustryro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logic Industry