Intentsify
Intentsify is a B2B intent data and activation platform serving enterprise technology companies. Its AI-powered identity graph processes 1.1 trillion monthly intent signals, enabling persona-level buying group intelligence, lead generation, and programmatic advertising delivered through a fully managed services model.
- Company typePrivate
- Founded2018
- HeadquartersWestwood, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Intentsify does
Intentsify is a B2B intent data and signal-based go-to-market platform founded in 2018 by Marc Laplante and Mike Kelly, both former TechTarget executives. The company is headquartered in Westwood, Massachusetts, with an international office in London, and is privately held by BV Investment Partners. Intentsify operates one of the largest B2B identity graphs in the industry, converging 1.1 trillion monthly intent signals from nine diverse sources across 4.2M+ in-market accounts, 382M contact records, 5B MAIDs, 203M IP addresses, and 12K+ tracked technologies. Its core proprietary technology combines NLP-based content categorization, persona-level buying group inference, AI-powered solution-specific intent modeling (AutoDiscovery), and identity resolution algorithms achieving up to 90% match rates on anonymous website visitors.
The product portfolio spans two layers: data products (Orbit Intelligence, Buying Group Intelligence, Identity Graph, Syndicated Audiences, Custom Audiences, Raw Audience Data, and Website Visitor Resolution) and activation products (Content Syndication, Enhanced Content Syndication, Tele-Verified BANT lead generation, and Digital Advertising across display, native, video, audio, CTV, and DOOH). Pricing combines annual subscription access to intent data with usage-based CPL and CPM models for activation services. Intentsify operates a fully managed services model where campaign managers execute day-to-day programs alongside the customer's sales and marketing teams, removing the need for customers to adopt another platform. Distribution is primarily direct enterprise field sales targeting Fortune 500 B2B technology buyers, supported by inside sales, integration partnerships with Salesforce, HubSpot, and Marketo, and channel distribution into 100+ advertising platforms including The Trade Desk, Google DV360, LinkedIn, Meta, and Amazon.
The company's customer base includes Sysdig, Splunk, PagerDuty, Oracle, Alvaria, Commvault, Cox Business, Sectigo, Goldcast, and a roster of Fortune 500 enterprises in telecom, cloud, and asset management. The company reported 21% overall revenue growth and 50% growth in its data solutions segment in 2025, has appeared on the Inc. 5000 list of fastest-growing private companies in America for three consecutive years (2023-2025), and was named a Leader and ranked #1 for Strength of Offering in The Forrester Wave: B2B Intent Data Providers Q1 2025. Strategic acquisitions of 5x5 Data Co-Op (2024) and Salutary Data (January 2026) have extended the data ecosystem, with international expansion initiated into Canada in 2026.
Intentsify firmographics
Firmographics- Name
- Intentsify
- Legal name
- Intensify LLC
- Website
- https://intentsify.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Intentsify is a B2B intent data and activation platform serving enterprise technology companies. Its AI-powered identity graph processes 1.1 trillion monthly intent signals, enabling persona-level buying group intelligence, lead generation, and programmatic advertising delivered through a fully managed services model.
- Ownership category
- akta.pro rank
Intentsify industry classification
Industry- Product category
- B2B Intent Data Platform
- NAICS
- Software Publishers (5132), Advertising Agencies (54181)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Intentsify is headquartered
LocationHeadquarters
- HQ city
- Westwood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Intentsify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Intent Data Subscription: Annual subscription access to intent data including account intelligence, buying group intelligence, and contact data. Includes intent, contact, firmographic, technographic, digital, and business events data delivered via multiple integration options.
- Lead Generation Programs: Fully managed content syndication and lead generation programs priced on cost-per-lead (CPL) model. Includes Intent-Activated Content Syndication, Enhanced Content Syndication (ECS), and Tele-Verified BANT programs.
- Digital Advertising Solutions: Intent-activated programmatic advertising across display, native, video, audio, CTV, and DOOH. Priced on cost-per-mille (CPM) model with managed service execution.
- Syndicated Audiences: Pre-built B2B audience segments available off-the-shelf in advertising platforms. 700+ segments combining intent, firmographic, technographic, and persona data.
- Custom Audiences: Tailored segments optimized for specific products and campaigns, delivered to existing workflows and 100+ advertising platforms. Bespoke offering with direct pricing quotes.
- Raw Audience Data: Enterprise-grade audience data for advanced use cases, integrated directly into MarTech stack and data pipelines. Enables proprietary models and scoring algorithms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Intent Data Subscription |
| Usage-based | Monthly | Lead Generation - Content Syndication |
| Usage-based | Monthly | Lead Generation - Enhanced Content Syndication |
| Usage-based | Monthly | Lead Generation - Tele-Verified BANT |
| Usage-based | Monthly | Digital Advertising - Ad Solutions |
| Subscription | Monthly | Syndicated Audiences |
| Quote-based/ custom | Annual | Custom Audiences |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Intentsify product offering
Product offeringCore offering
Intentsify provides an AI-powered B2B intent data platform that aggregates 1.1 trillion monthly intent signals across nine sources to identify in-market accounts, buying groups, and individual personas. It delivers persona-level buyer intelligence through the Orbit Intelligence subscription and Identity Graph, then activates that data through managed services for lead generation (content syndication, BANT qualification), digital advertising (display, video, audio, CTV, DOOH), email, and integrated brand-to-demand campaigns. Customers do not need to adopt a separate platform — data is delivered via integrations into existing CRM, MAP, and ad platforms.
Product overview
Intentsify is a B2B intent data and signal-based go-to-market platform offering a unified portfolio of AI-powered products. The core platform consists of Orbit Intelligence (account intelligence subscription) and the Identity Graph, which converges 1.1 trillion monthly intent signals across nine sources. Key modules include Buying Group Intelligence (persona-level intent), Website Visitor Resolution, and three audience tiers (Syndicated Audiences, Custom Audiences, and Raw Audience Data). Activation solutions encompass Lead Generation (Content Syndication, Enhanced Content Syndication, Tele-Verified BANT), Digital Advertising (Display, Native, Video, Audio, CTV, DOOH), Email Marketing, Event Marketing, and Integrated Campaigns (Brand to Demand). The company operates on a managed service model, providing fully managed activation programs alongside data subscriptions. The product portfolio was built through strategic acquisitions of 5×5 Data Co-Op (2024) and Salutary Data (2026).
Differentiator
Problem solved
Functional benefit
Brands
- 5×5 Data: A data co-op providing member-driven, self-correcting B2B intent data; acquired by Intentsify in 2024
- Salutary Data
Products and services
- Orbit Intelligence (Buyer Intelligence) Account intelligence subscription providing access to intent, contact, firmographic, technographic, digital, and business events data with AI-powered solution-specific intent models built from customer product pages and PDFs. For B2B marketing and sales teams.
- Identity Graph Industry's largest B2B identity graph converging intent, contact, firmographic, technographic, digital, and business event data. Resolves signals to real people mapped to buying group personas across 4.2M+ in-market accounts.
- Buying Group Intelligence Premium persona-level intent data tracking research activities of specific personas within target accounts. Aggregates signals into holistic buying-group interest scores and individual topic scores per persona.
- Website Visitor Resolution Transforms anonymous website traffic into account, persona, and contact-level data. Achieves up to 90% match rates through proprietary identity resolution algorithms. Delivered via API (sub-second) or file (24-hour refresh).
- Syndicated Audiences Pre-built B2B audience segments (700+) combining intent, firmographic, technographic, and persona data for activation within advertising platforms such as The Trade Desk and DB360.
- Custom Audiences Tailored intent-qualified audience segments uniquely calibrated to customer products and campaigns, with weekly updates. Compatible with Google DV360, LinkedIn, Meta, Amazon, The Trade Desk, and 100+ advertising platforms.
- Raw Audience Data Enterprise-grade audience data integrated directly into existing MarTech stacks and data pipelines, enabling customers to build proprietary models, scoring algorithms, and combine with first-party data.
- Content Syndication (Lead Generation) Managed lead generation service delivering opt-in leads from decision-makers who have downloaded branded content. Targets intent-identified in-market accounts with competitive CPL rates.
- Enhanced Content Syndication Advanced content syndication service that tele-verifies Authority and Need for every lead delivered. Includes custom training and script development.
- Tele-Verified BANT Highest-quality sales-ready leads qualified on Budget, Authority, Need, and Timeframe via telephone conversations. Confirms Account Name, Point of Contact, Phone Number, and Email Address.
- Digital Advertising (Ad Solutions) Intent-activated B2B advertising across display, native, video, audio, CTV, and DOOH channels with persona-based targeting, IP and MAID targeting, brand safety verification, and managed service execution.
- Email Marketing Intent-driven B2B email marketing combining buyer intent data with buying-group targeting. Includes Buying Group Email Nurture, Brand Marketing Email Campaigns, and Lead Follow-Up Emails.
- Event Marketing Multi-channel event marketing packages spanning Display, Email, and DOOH advertising. Three-phase approach covering pre-event, live, and post-event stages.
- Integrated Campaigns (Brand to Demand) Synchronized lead generation and display programs launching content syndication and digital ads simultaneously to reach more of the buying group with coordinated messaging.
- 5x5 Data Co-Op Data co-op offering member-driven, self-correcting B2B intent data. Acquired by Intentsify in 2024 to extend identity graph coverage.
- Salutary Data Provider of highly curated U.S. business contact intelligence with over 150 million verified B2B contact profiles. Acquired by Intentsify in January 2026.
Quantifiable outcome
- 49% increase in deal size (Sysdig)
- +11 more outcomes
Companies that use Intentsify
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
Intentsify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability9 records
Feature6 records
Intentsify partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered regional, core and minor.
- Environics AnalyticsregionalPartnership with Canada's premier marketing, information and analytical services company to distribute Intentsify's B2B audiences across major ad platforms in Canada.
- Salutary DatacoreAcquisition of Salutary Data, a premier provider of curated U.S. business contact intelligence. Deal reinforces Intentsify's position in B2B intent data market and expands unified data ecosystem. Salutary Data's rigorous data validation processes and coverage of U.S.-based B2B contacts integrated to improve identity resolution and account profiles.
- ZoomInfominor5×5 Data partnership expanded and diversified ZoomInfo's data supply chain. Strategic data partnership independent of competitive positioning.
- 5×5 Data Co-OpcoreAcquired 5×5 Data Co-Op to solidify market lead in data quality and identity graph. Member-driven, self-correcting dataset extended Intentsify's data coverage with unique collaborative data collection approach.
- The Trade DeskcoreMajor DSP partner where Intentsify Syndicated Audiences (500+ segments) are available off-the-shelf for activation.
- DB360coreDSP platform where Intentsify Syndicated Audiences are available for activation.
- Google Display & Video 360coreMajor DSP where Intentsify Custom Audiences are delivered for programmatic advertising campaigns.
- LinkedIncoreAdvertising platform for Custom Audiences targeting. Buying Group Contact Data enables predictive audiences in LinkedIn for enhanced B2B targeting.
- Meta (Facebook/Instagram)coreAdvertising platform for Custom Audiences delivery targeting business professionals.
- Amazon AdvertisingminorDSP platform where Custom Audiences can be activated for B2B targeting.
- SalesforcecoreCRM integration enabling access to buying signals and digital program engagements directly in Salesforce. Customer can view buyer behavior without toggling between platforms.
- HubSpotcoreCRM integration creating and enriching records with account-level intent to improve account prioritization, ABM programs, and messaging.
- MarketocoreMAP integration creating and enriching contact records with intent data when coupled with Buying Group Contacts. SmartLists can be filtered on buying signals.
- Premium B2B PublisherscoreNetwork of premium B2B publishers including Techradar, SmartBrief, ITPro, PCMag.com for display and native ad placements where ads blend seamlessly into content.
- Bloomberg, Acast, iHeartMediacorePodcast and audio advertising partners offering targeted pre-roll, mid-roll, end-roll audio ads and host-read sponsorships on top business and technology podcasts.
- Disney+, Peacock, HulucoreConnected TV (CTV) streaming partners for premium, fully episodic, non-skippable video ads. Reach audiences in living rooms with precision targeting down to specific companies and personas.
Scale indicators23 records
Recent moves7 records
Expansion highlights6 records
Intentsify competitors and assessment
Company assessmentDirect peers
- TechTarget (Informa Tech): TechTarget operates a priority intent data engine plus a content syndication network — Intentsify's founders came from TechTarget and many customers (e.g., Oracle via Intent-Activated Content Syndication) overlap directly. Highly comparable on lead generation and intent monetization.
- MRP (MRP Prelytix): MRP acquired Prelytix, the prior company co-founded by Intentsify's founders Marc Laplante and Mike Kelly. MRP offers ABM, intent data, and B2B marketing services with substantial product overlap to Intentsify's portfolio.
- Madison Logic: Madison Logic provides intent-activated ABM advertising and account-based marketing programs. Directly comparable to Intentsify's Digital Advertising and Integrated Campaign solutions, both targeting enterprise B2B marketing teams.
- ZoomInfo: ZoomInfo is the largest public B2B contact and company intelligence provider, increasingly competing in intent data and audience activation. Comparable to Intentsify's identity graph and audience products, with a strategic data partnership via 5x5.
- Demandbase: Demandbase is a leading ABM and account intelligence platform combining intent data, advertising, and sales engagement. Direct competitor to Intentsify's persona-level targeting and managed activation offerings.
- 6sense: 6sense combines intent data, predictive analytics, and ABM orchestration into a unified platform. Closely comparable to Intentsify's combined data + activation stack, with overlapping enterprise sales motions and Forrester Wave co-competitor.
- Bombora: Company Surge is the original B2B intent data cooperative, aggregating content consumption signals across its member publisher network. Directly comparable to Intentsify's first-party intent signal aggregation across 460k+ B2B content sites.
- DemandScience: DemandScience (formerly True Influence) offers intent data, demand generation, and B2B data solutions. Comparable to Intentsify on B2B audience targeting, content syndication lead gen, and ABM data products.
Emerging players
- Lusha: Lusha offers B2B contact and company data with intent signals, popular with mid-market sales teams. Comparable to Intentsify's contact and audience products at the lower end of the market but with less emphasis on managed services or enterprise ABM.
- Cognism: Cognism provides B2B contact data and intent signals with strong EMEA-compliant coverage. Comparable to Intentsify's contact and identity products but differentiated by deeper EU-compliant identity resolution, which is a gap area for Intentsify.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Intentsify social profiles
Digital presenceIntentsify compliance and trust
Trust signalCompliance3 records
Intentsify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intentsify leadership team
Management profileNumber of profiles
Profiles19 records
Intentsify subsidiaries and ownership
Company hierarchySubsidiaries2 records
Intentsify funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intentsify M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intentsify
What does Intentsify do?
Intentsify provides an AI-powered B2B intent data platform that aggregates 1.1 trillion monthly intent signals across nine sources to identify in-market accounts, buying groups, and individual personas. It delivers persona-level buyer intelligence through the Orbit Intelligence subscription and Identity Graph, then activates that data through managed services for lead generation (content syndication, BANT qualification), digital advertising (display, video, audio, CTV, DOOH), email, and integrated brand-to-demand campaigns. Customers do not need to adopt a separate platform — data is delivered via integrations into existing CRM, MAP, and ad platforms.
Is Intentsify a public or private company?
Intentsify is a private company. It is classified as private equity controlled and is currently operating.
When was Intentsify founded?
Intentsify was founded in 2018. It employs 101 to 250 people.
Where is Intentsify based?
Intentsify is headquartered in Westwood, United States, in the North America region.
How does Intentsify make money?
Six revenue lines are on record. Intent Data Subscription is the primary driver. The others are lead Generation Programs, digital Advertising Solutions, syndicated Audiences, custom Audiences and raw Audience Data.
Who are Intentsify's main competitors?
Direct peers on record are TechTarget (Informa Tech), MRP (MRP Prelytix), Madison Logic, ZoomInfo, Demandbase, 6sense, Bombora and DemandScience. Emerging players are Lusha and Cognism.
Does Intentsify have an API?
Yes. Intentsify offers API-based data delivery for Website Visitor Resolution. The API provides sub-second, instant identification enabling real-time engagement such as triggering live chat or personalized experiences. For Audience Data, a Raw Data solution allows integration of intent signals directly into existing tech stacks and data pipelines. Website visitor resolution data is delivered via file delivery (24-hour refresh cycle) or API (instant, sub-second processing).
What industry is Intentsify in?
Intentsify's product category is B2B Intent Data Platform. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 5132 and its SIC code is 7372.