Howard & Howard Events

What Howard & Howard Events does

Howard & Howard Events is a family-owned and operated personal chef and catering company based in Charlotte, North Carolina, operating under the culinary direction of founder Chef Dwayne S. Howard. The business delivers restaurant-caliber food to customers' homes, offices, and event spaces throughout the Charlotte metropolitan area, and maintains a pickup location at 9600 Newby Lane, Matthews, NC 28105-3739 for online food orders. Service categories include personal chef experiences, full-service catering, holiday catering packages, intimate in-home dinners, corporate lunches, weddings, and menu consultations/tastings.

The product portfolio is organized into distinct menu categories with transparent per-person or per-event pricing: Exceptional Breakfast ($16.95-$29.95 per person), Exceptional Buffet options including Cookout/BBQ ($17 per person), Exceptional Weddings, Exceptional Vegan ($25-$45 per entrée), Exceptional Hors D'oeuvres ($18.95-$29.95 per person with package tiers), and premium Intimate Dinner experiences ranging from $150 for two guests to $2,400 for eight guests (inclusive of china, stemware, floral arrangements, and wine pairing). Holiday catering is offered as tiered packages ($250-$950) for 4-6, 10, and 15-20 guests, with optional add-ons for charcuterie, pastries, and premium beverages. Paid consultation services (15-minute free discovery call, 90-minute at $125, and four-course tasting at $250) support lead conversion for larger bookings.

The business runs on a direct-to-consumer service model with no proprietary technology beyond a Wix-hosted website used for menu browsing, online ordering, and self-service booking. Distribution occurs through on-site chef delivery (primary), online ordering with pickup (Matthews, NC), and self-serve website booking. Marketing is organic and digital, leveraging Facebook (including a "Seasoning is Believing" community group), an Instagram account (@chefdwayne), a YouTube video channel, and Google Places for local search. The company is bootstrapped and founder-controlled with no institutional investment, no parent company, no subsidiaries, and no disclosed headcount or revenue figures, consistent with a small private culinary-services enterprise.

Name

Howard & Howard Events

Legal name

Dwayne S. Howard

Website

https://howardandhowardevents.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Howard & Howard Events is a family-owned personal chef and catering company in Charlotte, NC, led by Chef Dwayne S. Howard, serving individuals, couples, families, and corporate clients across the Charlotte metro with on-location dining experiences, holiday catering, weddings, intimate dinners, and buffet menus.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Personal Chef Services: On-demand personal chef services delivered to customers' homes, offices, or event spaces. Revenue generated through booking fees and per-event pricing based on guest count and menu selection.
2. Catering Services: Full-service catering for corporate events, holiday gatherings, weddings, and special occasions. Pricing varies by event size, menu complexity, and service requirements.
3. In-Home Dining Experiences: Pre-packaged intimate dinner experiences for couples and small groups, including the In-Home Intimate Dinner Experience featuring Personal Chef service with fresh floral arrangements.
4. Menu Consultations and Tastings: Paid consultation services including Four Course Tasting ($250) and 90 Minute Consultation ($125) to preview menus before events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Howard & Howard Events is a family-owned and operated personal chef and catering business led by Chef Dwayne S. Howard, delivering chef-prepared meals, full-service catering, and pre-packaged holiday meals to customers' homes, offices, and event spaces in the Charlotte, NC metropolitan area. Services span corporate lunches, weddings and events, intimate in-home dinners, holiday catering packages, and pre-event consultation and tasting sessions.

Product overview

Howard & Howard Events, operated by Chef Dwayne S. Howard, is a family-owned personal chef and catering company based in Charlotte, NC. The company offers a comprehensive suite of culinary services including Corporate Lunches, Personal Chef experiences, full Catering, and specialized Holiday Catering packages. The product portfolio spans consultation services (15-minute, 90-minute, and four-course tasting) and Intimate Experiences for special occasions. Menu offerings are organized into distinct categories: Exceptional Breakfast (A Howard Start, Howard Breakfast Buffet, A Howard Brunch), Pastas (Chicken and Shrimp Pasta Salads), Exceptional Buffet (Cookout/BBQ, Meat & Potatoes, Mexican, Asian, Mediterranean), Exceptional Weddings, Exceptional Vegan, Exceptional Hors D'oeuvres, Exceptional Events, Intimate Dinner Prix Fix (up to 6 people, $1,500), Intimate Dinner (up to 8 people, $2,400), and In-home Intimate Dinner Experience (Dinner for Two at $150, Dinner for Ten at $775). The company also provides online ordering for pickup from their Matthews, NC location.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• EatWith: Marketplace for hosted in-home dining experiences and private chef dinners. Same experiential in-home model as Howard & Howard's Intimate Dinner / Prix Fix offerings, with shared consumer target.
• Take a Chef: Global platform for booking private chefs for in-home dining experiences. Closely mirrors Howard & Howard's personal chef and intimate dinner offerings and competes for premium at-home dining spend.
• Cozymeal: Online marketplace connecting consumers with local cooking classes, culinary tours and private chefs in their city. Directly comparable to Howard & Howard Events in the personal chef / in-home dining category and competes for the same Charlotte-area demand.

Broad incumbents

• Fooda: Workplace food programs including pop-up lunches, rotating restaurants and corporate catering across major US metros. Comparable on corporate-catering demand capture but built as a multi-vendor platform rather than a single culinary brand.
• ezCater: Largest B2B corporate catering marketplace in the US, aggregating thousands of local caterers. Overlaps Howard & Howard's corporate lunch and event catering offering but operates at national platform scale rather than single-chef service.

Others

• Goldbelly: E-commerce marketplace shipping gourmet, chef-curated foods nationwide. Adjacent through shared chef-driven brand and premium specialty food positioning, though the channel is shipped retail rather than on-site catering.
• CaterTrax: Catering management and online ordering platform used by catering operators. Indirectly comparable as the type of back-end technology Howard & Howard lacks in scaling event catering operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCT5OfC-8YulS9r5161eiECg
• Facebookfacebook.com/howardandhowardevents
• Instagraminstagram.com/chefdwayne
• LinkedInlinkedin.com/company/howard-howard-event-management-and-catering

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howard & Howard Events