Globase International ApS

What Globase International ApS does

Globase International ApS is a Danish-registered private limited company (CVR 28323271) that operates an email marketing platform built around a drag-and-drop email editor and a library of pre-designed templates. The product is positioned to "simplify email marketing for businesses of all sizes," spanning from small businesses through larger enterprise accounts within its self-serve SaaS model. No public pricing is disclosed, and no customer logos, headcount, or financial figures are available in the source material.

The platform is explicitly positioned as part of the Teamsystem S.p.A. group ecosystem and integrates directly with MailUp, the group's email and SMS marketing platform, as well as MailUp CDP, the group's customer data platform. These integrations extend Globase's functional surface from email authoring into SMS messaging and customer data management, effectively making it a regional entry point into a broader Italian-headquartered marketing technology stack.

The business model is self-serve SaaS, with no disclosed pricing tiers, free-trial structure, or contract terms. The go-to-market posture, judging from the absence of enterprise sales signals and the broad SMB-to-enterprise targeting language, appears weighted toward low-touch acquisition. No AI or machine learning capabilities are described in the source material, and the product offering is characterized entirely by conventional editor-and-template email marketing functionality.

Name

Globase International ApS

Legal name

Globase International ApS

Website

https://globase.dk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Globase International ApS is a Danish email marketing SaaS platform offering a self-serve drag-and-drop editor and templates for businesses of all sizes, integrated with the MailUp and MailUp CDP products within the Teamsystem S.p.A. group.

Ownership category

akta.pro rank

Product category

Email Marketing Software

NAICS

Software Publishers (51321), Software Publishers (5132)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Email marketing platform
• Customer data platform
• SMS marketing software
• Marketing automation tools
• Drag and drop editor

Headquarters

HQ city

Hellerup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Email Marketing Platform Subscription: SaaS-based email marketing platform providing email and SMS marketing services with unlimited sending capabilities. The platform is accessed through subscription-based access with self-serve login capabilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Globase is an email marketing platform that enables businesses to design, send, and manage email campaigns using a no-code drag-and-drop editor, with built-in user segmentation and mailing list management. The platform is positioned within the broader MailUp ecosystem (under parent Teamsystem S.p.A.), which adds SMS marketing and a Customer Data Platform (CDP) for unified customer data and automated campaign workflows.

Product overview

Globase International ApS operates as part of the Teamsystem S.p.A. ecosystem, offering an integrated email marketing solution portfolio. The core product, Globase, is an email marketing platform with drag and drop editing and user segmentation. It is complemented by the MailUp email and SMS platform for scalable business communications, and the MailUp CDP (Customer Data Platform) for centralized customer data aggregation and automated campaign management. The platforms are designed to work together, allowing brands to save time and resources on strategy planning.

Differentiator

Problem solved

Functional benefit

Brands

• MailUp CDP: Customer Data Platform that gathers data from various sources into one view and uses this information to create focused campaigns using automated marketing tools.

Products and services

• Globase Email marketing platform featuring a drag-and-drop editor for no-code email design, user segmentation, mailing list uploads, and configurable sending limits and recipient management. Targeted at businesses of all sizes that need to communicate effectively with their customers.
• MailUp Email and SMS marketing platform designed for businesses of all sizes, emphasizing reliable message delivery and unlimited sending capabilities to support business growth.
• MailUp CDP Customer Data Platform that consolidates data from multiple sources into one unified view, enabling experienced marketers to create more focused, automated campaigns that engage customers and build loyalty.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Teamsystem S.p.A.coreStrategic or Co-development PartnerGlobase is a subsidiary of Teamsystem S.p.A., a top provider of digital solutions for managing businesses and professionals. This parent-subsidiary relationship provides strategic alignment and integration within a larger ecosystem of digital business solutions.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• GetResponse: Email marketing and automation platform offering similar features including drag-and-drop builder, segmentation, and autoresponders. Targets the same SMB and mid-market customer base as Globase.
• Mailchimp: Category-leading email marketing and automation platform owned by Intuit. Competes head-to-head with Globase's drag-and-drop email builder, list segmentation, and SMB-to-enterprise marketing automation core.
• MailerLite: SMB-focused email marketing platform with drag-and-drop editor, automation, and landing pages. Closest peer in category positioning, simplicity, and SMB self-serve model.
• ActiveCampaign: Email marketing, automation, and CRM platform for SMBs and mid-market. Overlaps with Globase on no-code email design, segmentation, and automated workflows.
• Omnisend: Email and SMS marketing automation platform with strong segmentation and CDP-like customer data features. Comparable to Globase's email + SMS + CDP combination, particularly for ecommerce brands.
• Constant Contact: Established SMB email marketing platform with list management, automation, and drag-and-drop capabilities. Direct competitor in the same SMB-to-mid-market segment.
• Klaviyo: Email and SMS marketing platform with deep customer data and segmentation capabilities (a CDP-like layer). Targets B2C and ecommerce brands similar to Globase's marketer persona, with comparable unlimited messaging positioning.
• Brevo: European-based email and SMS marketing platform with CRM and marketing automation features. Direct functional parity with Globase's email + SMS + CDP combination, particularly in the European SMB market.

Broad incumbents

• HubSpot Marketing Hub: Comprehensive marketing platform including email, automation, CRM, and CDP-like functionality. While broader in scope, it directly competes with Globase for marketers' email and automation budgets.
• Twilio SendGrid: Email delivery and marketing platform with transactional and marketing email capabilities. Overlaps with Globase on email infrastructure and marketing campaign delivery at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/globasedk
• Facebookfacebook.com/globaseinternationaldk
• LinkedInlinkedin.com/company/globase

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Globase International ApS