Urban Turtle

Agile Project Management Softwareurbanturtle.com

Urban Turtle is an Agile project management software built as the only external Agile platform for Microsoft Team Foundation Server, offering backlog prioritization, sprint planning, and Kanban task tracking, operating as a product within the Done Technologies/Pyxis portfolio.

Company typePrivate
Founded2008
HeadquartersLaval, Canada
Headcount—
GTM typeB2B
OfferingSoftware

What Urban Turtle does

Urban Turtle is an Agile project management software originally developed as the first and only external Agile application platform for Microsoft Team Foundation Server (TFS). It provided complementary modules for backlog prioritization, sprint planning, delivery planning, and Kanban/task tracking, filling a gap that existed before Microsoft built its own native Azure DevOps Agile/Kanban integration. The product serves software development teams using Microsoft TFS who required Agile workflows without relying on native platform tooling.

Urban Turtle operates as a product within the Done Technologies/Pyxis corporate ecosystem, a Quebec-based (Laval, Canada) software services and innovation group. The parent maintains a LAB that has commercialized 7+ products including Blue Memento (an AI/ML-enabled SaaS for Oracle NetSuite time tracking, launched 2022), GreenPepper (an Atlassian Confluence-based collaboration platform), Talia (a chatbot timesheet assistant), ProjectCards (an early Agile tool and Eclipse plugin), and Spider (a .NET web application framework). An earlier sibling product, GreenHopper, was acquired by Atlassian in 2008 and subsequently rebranded as Jira Agile, demonstrating the ecosystem's prior product exit track record.

The combined Done Technologies product portfolio reportedly serves 50,000+ users across 50+ countries. However, no revenue, pricing model, customer segment distribution, or named customer logos are publicly disclosed for Urban Turtle specifically. Urban Turtle is horizontally positioned, and its addressable market has likely narrowed since Microsoft introduced native Agile/Kanban capabilities in Azure DevOps. The parent also operates adjacent service lines including custom software development, Industry 4.0 consulting, AI services, and Agile training (PyxisDoceo), which could serve as cross-sell or distribution channels for its products, though no such GTM integration is explicitly disclosed.

Urban Turtle firmographics

Firmographics

Name: Urban Turtle
Website: https://urbanturtle.com
Company type: Private
Founded year: 2008
Operating status: Operating
Short description: Urban Turtle is an Agile project management software built as the only external Agile platform for Microsoft Team Foundation Server, offering backlog prioritization, sprint planning, and Kanban task tracking, operating as a product within the Done Technologies/Pyxis portfolio.
Ownership category
akta.pro rank

Where Urban Turtle is headquartered

Location

Headquarters

HQ city: Laval
HQ country: Canada
HQ region: North America

Markets served

Urban Turtle business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations

Urban Turtle product offering

Product offering

Core offering

Urban Turtle is an Agile project management platform that served as the only external Agile application for Microsoft Team Foundation Server (TFS) before Microsoft developed its own native Azure DevOps Agile/Kanban solution. It provides complementary modules for backlog prioritization, delivery and sprint planning, as well as Kanban and task tracking, extending TFS capabilities for software development teams.

Product overview

Done Technologies operates a portfolio of software products developed through its innovation LAB. The core Agile-focused products include Urban Turtle (an external Agile platform for Microsoft TFS), Blue Memento (an AI-powered SaaS for Oracle NetSuite time tracking), GreenPepper (a Confluence-based collaboration platform), and Talia (a virtual assistant chatbot for timesheets). The portfolio also includes acquired brands like GreenHopper (acquired by Atlassian) and legacy tools like ProjectCards and Spider framework.

Differentiator

Problem solved

Functional benefit

Products and services

Urban Turtle An Agile project management platform that served as the only external Agile application for Microsoft Team Foundation Server (TFS), offering modules for backlog prioritization, delivery and sprint planning, and Kanban and task tracking for software development teams.
Blue Memento An innovative SaaS integrated with Oracle NetSuite, using AI and machine learning techniques to simplify timesheet entry by memorizing and centralizing daily activities, enabling intuitive and quick timesheet completion and approval.
GreenPepper A collaboration platform built on Atlassian Confluence that helps experts and developers create executable specifications to build the right software, connecting business analysts with development teams.
Talia A virtual assistant chatbot that helps employees manage their timesheets by integrating with user systems and interactively prompting them to fill out their time sheets.

Companies that use Urban Turtle

Customer profile

Ideal customer profiles1 record

Urban Turtle technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Urban Turtle partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Microsoft (Team Foundation Server/Azure DevOps)coreTechnology or IntegrationUrban Turtle was built as the external Agile application platform for Microsoft Team Foundation Server, providing complementary modules for backlog prioritization, sprint planning, delivery planning, and Kanban/task tracking before Microsoft developed its own native Azure DevOps solution with integrated Agile/Kanban modules.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Urban Turtle competitors and assessment

Company assessment

Direct peers

Asana: Asana is a leading horizontal project management platform with workflow, sprint, and task tracking features that overlap with Urban Turtle's Agile project management functionality for cross-functional teams.
Monday.com: Monday.com offers configurable project and work management with Agile-friendly views (Kanban, timelines, sprint tracking), competing in the same horizontal Agile project management category as Urban Turtle.
Targetprocess: Targetprocess (by Apptio) is an enterprise Agile portfolio management platform offering backlog prioritization, sprint planning, and Kanban - highly comparable to Urban Turtle's feature set, especially for enterprise-scale Agile customers.
Atlassian: Atlassian's Jira and Jira Agile products directly compete in the Agile project management space; notably, Atlassian acquired GreenHopper - a product from the same Done Technologies/Pyxis ecosystem - making it both a direct competitor and a historical counterparty in the Agile tooling market Urban Turtle serves.
Linear: Linear provides modern issue tracking and project management for software teams, with cycles, projects, and sprint-style workflows that directly compete with Urban Turtle's backlog prioritization and sprint planning capabilities for developer audiences.
Digital.ai Agility (formerly VersionOne): Digital.ai Agility is an enterprise-scale Agile planning and tracking platform with backlog, sprint, and Kanban functionality, serving many of the same enterprise Agile customer segments as Urban Turtle historically targeted.
ClickUp: ClickUp is an all-in-one project management platform that includes Agile sprint planning, Kanban boards, and backlog management - directly comparable to Urban Turtle's core capabilities and targeting similar software team buyers.

Broad incumbents

Microsoft (Azure DevOps): Microsoft's Azure DevOps platform includes native Agile and Kanban modules that effectively superseded Urban Turtle's original value proposition as the only external Agile platform for Microsoft TFS, and is bundled with the broader Microsoft developer ecosystem.
Jira Align: Jira Align is Atlassian's enterprise Agile planning platform offering scaled Agile framework support, portfolio planning, and program-level tracking - serving enterprise customers in the same Agile tooling market Urban Turtle historically targeted.

Emerging players

Shortcut (formerly Clubhouse): Shortcut is a project management tool aimed at software development teams with sprints, stories, and workflow features - a more modern, niche competitor to Urban Turtle's developer-focused Agile tooling.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

Urban Turtle financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Urban Turtle leadership team

Management profile

Number of profiles

Urban Turtle funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Urban Turtle M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Turtle

What does Urban Turtle do?

When was Urban Turtle founded?

Urban Turtle was founded in 2008.

Where is Urban Turtle based?

Urban Turtle is headquartered in Laval, Canada, in the North America region.

Who are Urban Turtle's main competitors?

Direct peers on record are Asana, Monday.com, Targetprocess, Atlassian, Linear, Digital.ai Agility (formerly VersionOne) and ClickUp. Broad incumbents are Microsoft (Azure DevOps) and Jira Align. Shortcut (formerly Clubhouse) is listed as an emerging player.

Does Urban Turtle have an API?

No public API is recorded for Urban Turtle.