Adz Globe Media

What Adz Globe Media does

Adz Globe Media (legal entity Adzg Media Private Limited, DBA Adzglobe) is an India-based, bootstrapped performance marketing agency and ad-tech platform founded in 2019 and headquartered in Kodambakkam. The company operates a two-sided marketplace connecting advertisers (startups, brands, and performance marketers) with publishers (website owners, app developers, and traffic monetizers) across more than 30 countries, claiming over 1 million daily impressions routed through its network. Core offerings include CPA, CPL, CPI, and CPS campaign execution, managed media buying on Meta Ads and Google Ads, and affiliate program management, all priced on performance-based, pay-as-you-go terms with flexible budgets.

The technology stack centers on the Admomy CPA advertising network, the Runtraffik traffic marketplace, and a 2025-launched AI-driven optimization layer for bidding, creative testing, and performance tuning. Supporting free tools — Offer Builder, Link Tester, and an Advertising Calculator — generate top-of-funnel lead capture, while the Affpreneur community (12,000+ LinkedIn, 3,000+ Facebook, 500+ Telegram members) functions as a relationship layer with media buyers and affiliates. Six ad formats are supported: Banner, Push Notification, Video, Pop, Native, and Interstitial. Recurring recognitions include Startup India, Startup Tamil Nadu, and the Kochava mobile performance index, with named partners spanning Meta, Google, Kochava, Affpaying, and AdFusionz.

The business model is transaction-fee driven: revenue accrues on a cost-per-action, cost-per-lead, cost-per-install, or revenue-share basis on verified conversions, supplemented by media buying and affiliate management fees. The company maintains 11-50 employees, has disclosed no funding rounds, and operates as a privately held, founder-led entity with no reported institutional investors, M&A activity, or leadership transitions in the available data.

Name

Adz Globe Media

Legal name

Adzg Media Private Limited

Website

https://adzglobe.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Adz Globe Media is an India-based bootstrapped performance marketing agency and ad-tech platform operating a CPA advertising network (Admomy), traffic marketplace (Runtraffik), and affiliate community (Affpreneur) to connect advertisers with publishers globally across CPA, CPL, CPI, and CPS models.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Performance marketing
• CPA advertising
• Affiliate marketing
• Media buying
• Lead generation

Headquarters

HQ city

Kodambakkam

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. CPA Advertising: Cost-per-action campaigns where advertisers pay only for verified actions and conversions. Core revenue stream for the company.
2. CPL Lead Generation: Cost-per-lead campaigns generating high-intent B2B and B2C leads with intent-based and geo-filtered targeting.
3. CPI Mobile Advertising: Cost-per-install campaigns for mobile apps with fraud control, retention focus, and scalable volume.
4. CPS Revenue Model: Pay-per-sale and revenue-share models aligned with business outcomes for advertisers.
5. Media Buying: Meta Ads, Google Ads, Native, DSP and Programmatic traffic buying services.
6. Affiliate Marketing: Global publisher management, affiliate onboarding, compliance and scaling services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Adz Globe Media operates a global performance marketing agency and CPA advertising network (Admomy) that helps startups, brands, and advertisers scale profitably through CPA, CPL, CPI, and CPS campaigns. The company runs a self-serve platform connecting advertisers with publishers worldwide, offering real-time tracking, AI-driven optimization, and multi-geo reach across 30+ countries.

Product overview

Adzglobe is a global performance marketing agency founded in 2019, offering a unified platform for performance-based digital advertising. The core Adzglobe Platform provides CPA, CPL, CPI, CPS, and conversion-driven campaigns with AI-driven optimization. The ecosystem includes Admomy (CPA advertising network), Runtraffik (traffic marketplace), and Affpreneur (affiliate community). Six advertising formats are supported: Banner, Push Notification, Video, Pop, Native, and Interstitial ads. Additional offerings include free tools (Offer Builder, Link Tester, Advertising Calculator) and entertainment properties (Online Games, Quiz Games).

Differentiator

Problem solved

Functional benefit

Brands

• Admomy: CPA Advertising Network. Run CPI, CPA, CPR, CPL performance-based campaigns.
• Offer Builder
• Link Tester
• Advertising Calculator
• RunTraffik
• Affpreneur
• Online Games (Pudugame)
• Quiz Games (Thopquiz)

Products and services

• Admomy CPA Advertising Network Self-serve CPA advertising network enabling advertisers to run CPI, CPA, CPR, and CPL performance-based campaigns while publishers access live offers with tracking links and creative assets.
• Runtraffik Traffic Marketplace Traffic marketplace platform where buyers and sellers of traffic can quickly connect and transact, facilitating connections between advertisers seeking traffic and publishers monetizing their audience.
• Affpreneur Community Free global performance marketing and affiliate community connecting media buyers, affiliates, brands, ad networks, DSPs, and publishers through LinkedIn (12,000+ members), Facebook (3,000+ members), and Telegram (500+ members) channels.
• Adzglobe Performance Marketing Platform Global performance marketing platform enabling startups, brands, and advertisers to scale profitably through CPA, CPL, CPI, and conversion-driven campaigns worldwide with campaign management, real-time analytics, and multi-geo traffic reach.
• Media Buying Services Media buying services across Meta Ads, Google Ads, Native, DSP, and Programmatic platforms for advertisers seeking managed campaign execution.
• DSP & Programmatic Platform Demand-side platform enabling programmatic traffic buying with automated, data-driven advertising capabilities for advertisers.
• CPI Mobile Advertising Cost-per-install campaigns for mobile apps with fraud control, retention focus, and scalable volume for app developers and advertisers.
• AI-Powered CPA Marketing AI-powered CPA marketing service leveraging artificial intelligence for bidding, creative testing, and real-time performance optimization across campaigns.

Quantifiable outcome

• 30+ countries coverage with 1M+ daily impressions

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Startup IndiacoreGTM or Marketing PartnerRecognized by Startup India initiative, providing credibility and access to startup ecosystem resources in India.
• Startup Tamil NaduminorGTM or Marketing PartnerRecognized by Tamil Nadu startup ecosystem, supporting regional startup growth initiatives.
• Inc42minorGTM or Marketing PartnerFeatured on Inc42 media platform for Indian startup and tech coverage.
• YourStoryminorGTM or Marketing PartnerFeatured on YourStory media platform for Indian startup stories and coverage.
• AffpayingminorGTM or Marketing PartnerListed on Affpaying affiliate network directory for performance marketing network visibility.
• Meta AdscoreTechnology or IntegrationIntegrated advertising platform for running Meta/Facebook ad campaigns within the performance marketing network.
• Google AdscoreTechnology or IntegrationIntegrated advertising platform for running Google Ads campaigns within the performance marketing network.
• DSP PlatformscoreTechnology or IntegrationDemand-side platform integrations for programmatic traffic buying launched in 2021.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cuelinks: Indian affiliate marketing platform connecting publishers with brand campaigns on a performance basis. Comparable to Adzglobe's CPA-led, India-rooted, performance pricing model.
• ClickDealer: International performance marketing network focused on CPA, CPL and CPI campaigns across multiple verticals. Closely aligned with Adzglobe's outcome-based, multi-geo positioning.
• MGID: Global native advertising platform monetizing publisher traffic via performance-driven content recommendations. Overlaps with Adzglobe's native ad format and publisher-side revenue model.
• PropellerAds: Multi-format ad network (push, pop, native, interstitial) serving performance advertisers and publishers worldwide. Highly comparable to Adzglobe's format suite and global self-serve onboarding.
• Adsterra: Global ad network specializing in pop-under, push, native and display formats for performance marketers. Directly comparable to Adzglobe's format mix and self-serve advertiser/publisher flow.
• vCommission: India-headquartered affiliate and performance marketing network offering CPA, CPL and CPI campaigns globally. Closest direct peer to Adzglobe by geography, business model and advertiser/publisher orientation.
• PopAds: Specialist pop-under ad network with a publisher self-serve model and global traffic. Comparable to Adzglobe's pop-advertising emphasis and publisher monetization focus.

Broad incumbents

• InMobi: India-origin mobile ad-tech and programmatic platform operating at significantly larger scale. Comparable as a broader Indian performance/programmatic incumbent competing for the same advertiser and developer mindshare.
• Taboola: Large-scale content-discovery and performance advertising network serving publisher monetization at the open web. Overlaps with Adzglobe's native/content-style monetization of publisher inventory.

Emerging players

• Zeropark: Performance-focused traffic sourcing and monetization platform with pop, push and domain redirect inventory. Comparable niche-level overlap with Adzglobe's traffic marketplace and performance buying flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/adzglobe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adz Globe Media