Raw Republic

What Raw Republic does

Raw Republic is a privately held, wellness-focused retail and e-commerce company founded in 2013 in New Orleans, Louisiana. It curates and sells organic juices, functional beverages, supplements, superfoods, adaptogens, and wellness lifestyle items (such as candles and kitchen tools) under its own raw REPUBLIC brand alongside third-party brands including KROMA, BULLETPROOF, GOODONYA, and Field Song. Co-branded SKUs such as Raw Republic x Vazart & Sons Olive Oil indicate selective product co-development partnerships, and private-label extensions like Ultimate Shrooms and Ultimate Elixir signal vertical extension beyond pure curation.

The company operates through two physical retail locations—its flagship on Magazine Street in New Orleans and a second storefront in Austin, TX—combined with a direct-to-consumer e-commerce storefront at rawrepublicjuice.com that enables nationwide shipping. Pricing is unit-based across a catalog ranging from roughly $4.50 to $190, with most SKUs priced $20–$65, and a subscription pathway is offered via a third-party partner (HRBLS) providing 15% discounts and free shipping. The underlying technology is a standard commerce stack (market.haus storefront, Stripe payment processing) with no proprietary AI, data, or platform features disclosed.

Raw Republic targets a single horizontal persona—health-conscious consumers seeking curated organic, natural, and functional products for wellness optimization—and does not disclose any B2B, wholesale, or enterprise accounts. The company is privately held with no disclosed funding rounds, no parent company, and no identified institutional investors; leadership disclosed is limited to a CFO (Joseph D. Tagliente). Its core revenue mechanic is direct product sales through retail and e-commerce, with growth signals pointing to measured geographic, channel, and private-label expansion rather than aggressive scaling.

Name

Raw Republic

Legal name

Raw Republic

Website

https://rawrepublicjuice.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Raw Republic is a privately held wellness retailer founded in 2013 in New Orleans that curates and sells organic juices, supplements, and functional wellness products through two retail locations and a DTC e-commerce site serving health-conscious consumers across the USA.

Ownership category

akta.pro rank

Product category

Health and Wellness Retail

NAICS

Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Organic juice retail
• Wellness supplements
• Functional beverages
• Superfood foods
• Natural health products

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Raw Republic generates revenue through retail sales of curated wellness products including juices, smoothies, foods, supplements, and wellness items. Sales occur through physical store locations and e-commerce online storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Raw Republic is a wellness-specialist retailer that curates, creates, and sells organic juices, smoothies, functional foods, supplements, adaptogenic beverages, and lifestyle items through company-operated juice shops in New Orleans and Austin plus a national direct-to-consumer e-commerce storefront. The product mix blends own-brand items (raw REPUBLIC Ultimate Shrooms, raw REPUBLIC Ultimate Elixir, co-branded olive oil) with carefully selected third-party wellness brands such as KROMA, BULLETPROOF, GOODONYA, and Field Song.

Product overview

Raw Republic is a wellness-focused retail company that operates physical juice shops and an e-commerce platform. Since opening their first juice shop in 2013 on Magazine Street in New Orleans, they have curated and offer a portfolio of wellness products including their own brand items (raw REPUBLIC Ultimate Shrooms, raw REPUBLIC Ultimate Elixir, Raw Republic Olive Oil) alongside third-party wellness brands. Their product portfolio spans juices, smoothies, functional beverages, superfood lattes (KROMA Beauty Matcha Latte, KROMA Ultimate Vitality Latte), food products (KROMA Superfood Porridge, KROMA 24K Chicken Bone Broth, KROMA OMG Cookie Butter), supplements (Bulletproof gummies), and wellness programs (KROMA 1-Day VIP Reset). The company also offers wellness shop items including candles, personal care products, and kitchen tools like the KROMA Frother.

Differentiator

Problem solved

Functional benefit

Products and services

• raw REPUBLIC Ultimate Shrooms

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vazart & Sons Olive OilminorStrategic or Co-development Partner · 1 January 2023Raw Republic partnered with Vazart & Sons Olive Oil to create a co-branded raw REPUBLIC Olive Oil product sold exclusively through Raw Republic channels. This represents a product co-development collaboration offering a curated specialty food item to customers.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Whole Foods Market: National natural and organic grocery retailer (owned by Amazon) carrying juices, supplements, and functional wellness products. Overlaps in assortment and consumer base but operates as a broad grocery incumbent rather than a wellness specialist.
• Thrive Market: Online membership-based retailer of natural, organic, and wellness products (foods, supplements, body care). Comparable curated assortment and DTC distribution, but at much larger scale and broader catalog.
• Sprouts Farmers Market: Specialty grocer focused on natural and organic products including fresh juices, supplements, and wellness items. Comparable category positioning and target consumer at a much larger physical-store footprint.

Direct peers

• Suja Life: Organic, cold-pressed juice and functional beverage brand with DTC and grocery distribution. Directly comparable product categories (organic juices, functional drinks) and target consumer.
• Daily Harvest: DTC subscription brand for organic smoothies, soups, and functional wellness meals. Comparable target customer (health-conscious consumers) and overlapping product categories including functional beverages and supplements.
• Sakara Life: DTC wellness nutrition brand offering juices, elixirs, and meal programs at premium price points. Comparable curated-wellness positioning and overlap with Raw Republic's adaptogenic/functional beverage lineup.
• Clean Juice: Certified organic juice bar and wellness retail franchise. Comparable as a physical-store organic juice and wellness brand serving health-conscious consumers in multiple US markets.
• Juice Press: Organic juice and plant-based food retailer with physical stores and a DTC e-commerce platform. Closely comparable business model: curated organic juices, smoothies, supplements, and wellness items sold through retail and online channels.
• Pressed Juicery: Premium cold-pressed juice and wellness retailer operating physical stores and DTC e-commerce at significantly larger scale. Direct competitor in the curated organic juice/wellness retail category with overlapping product mix.

Regional players

• Erewhon: Premium Los Angeles-based natural and organic grocer known for curated wellness assortments including cold-pressed juices, supplements, and functional beverages. Comparable curation-led, premium-priced retail model but concentrated in Southern California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rawrepublicjuice
• Instagraminstagram.com/rawrepublicjuice
• Xx.com/thinklivejuice
• LinkedInlinkedin.com/company/raw-republic-juice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raw Republic