Day Shift Digital

What Day Shift Digital does

Day Shift Digital is a Toronto-based digital agency founded in 2018 that designs and develops custom WordPress websites, Shopify and WooCommerce eCommerce stores, and related digital platforms for a primarily Canadian client base. The agency's core technical offering is built on the WordPress and Shopify ecosystems, with a deliberate specialization in AODA Level AA / WCAG accessibility compliance, SEO best practices baked into the build, and a proprietary nine-step development process spanning Discovery through post-launch Training and Support. Its technology stack is conventional open-source CMS and commerce tooling rather than proprietary platforms, with delivery differentiation coming from accessibility testing methodology (VoiceOver screen reader testing, keyboard navigation, automated checks) and conversion-oriented add-on services such as heatmaps and A/B testing.

The agency operates a sales-led go-to-market motion with low-friction Calendly-based free consultations as the primary acquisition channel, complemented by content marketing, organic social on Twitter/Instagram/LinkedIn, and Clutch-driven earned media. Revenue is generated through three streams: project-based website design and development (typical duration 8-12 weeks), monthly maintenance retainers starting at 15 hours per month, and rush development fees for expedited timelines. Pricing is quote-based and not publicly disclosed.

Day Shift Digital's customer segmentation is vertical-oriented, with primary focus on non-profit organizations (40+ served), schools and universities (including multiple University of Toronto department engagements), and small businesses, plus secondary verticals in food and beverage, outdoor industry, associations and councils, and healthcare. The team is described as small and remote-distributed across Canada, with 50% headcount growth over the past year, 38 projects launched in the trailing year, and an 87% repeat-client rate. Multiple Clutch rankings (#2 top developer Canada 2022, top eCommerce agency 2021) and a curriculum-development partnership with Juno College of Technology provide category credibility.

Name

Day Shift Digital

Legal name

Day Shift Digital

Website

https://dayshiftdigital.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Day Shift Digital is a Toronto-based digital agency that designs and develops custom WordPress websites, Shopify and WooCommerce eCommerce stores, and accessibility-compliant digital platforms for non-profits, educational institutions, small businesses, and select commercial clients across Canada.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Workplace Accessibility, Adoption & Change Management (Digital Adoption, training, comms) (BPAEAIAN)

Keywords

• WordPress development
• Shopify development
• ECommerce development
• Website maintenance
• Web design services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Development Services: Full-service website design and development including eCommerce sites built on Shopify and WordPress platforms. Projects typically take 8-12 weeks from start to finish.
2. Maintenance Retainers: Monthly retainer agreements starting at 15 hours per month, reserving hours in the schedule to prioritize client work. Ad hoc services also available without guaranteed turnaround time.
3. Rush Development Fees: Additional rush fees for projects requiring faster turnaround than the standard 8-12 week timeline.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Day Shift Digital is a Toronto-based web development agency that designs, builds, and maintains custom WordPress websites and Shopify eCommerce stores for businesses, non-profits, and educational institutions. Their projects emphasize accessibility (AODA/WCAG Level AA) compliance, SEO best practices, and conversion-focused design delivered through a 9-step process from discovery through post-launch training and support.

Product overview

Day Shift Digital is a Toronto-based web development agency offering a portfolio of website design and development services. The core offerings consist of WordPress Website Development and eCommerce Development (covering both Shopify and WooCommerce platforms). These primary services are supplemented by Website Maintenance & Improvements, Conversion Growth Services, and Custom Training Services. The company specializes in creating custom, accessible, SEO-friendly websites that are easy to manage through an intuitive backend, with a particular focus on the outdoor industry, non-profits, schools, and small businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Website Development Custom WordPress website design, development, and build service producing accessible, SEO-friendly, responsive websites for businesses, non-profits, and educational institutions.
• Shopify eCommerce Development Shopify store creation and development service building accessible, easy-to-manage eCommerce shops with product catalogs and inventory management on Shopify's platform.
• WooCommerce Development WooCommerce eCommerce development service building accessible online stores within the WordPress ecosystem for businesses that prefer WordPress-based commerce.
• Website Maintenance & Improvements Recurring maintenance and improvement service for existing eCommerce and business websites, including new sections, new functionality, troubleshooting, and ad hoc support via monthly retainer (15+ hours/month) or pay-as-you-go engagements.
• Conversion Growth Services Conversion rate optimization service using heatmaps, A/B testing, performance improvements, and ongoing refinement to grow brand conversion rates.

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Juno College of TechnologycoreStrategic or Co-development PartnerDay Shift Digital collaborated with Juno College (formerly HackerYou) to develop their WordPress and Shopify Course curriculum. The team also built and ran both a one-day freelancing workshop and an 8-week Custom Theme Development class teaching students how to build themes in WordPress and Shopify.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FreshySites: US-based WordPress-focused design and development agency with strong SMB and non-profit practice. Highly comparable service mix (custom WordPress builds, maintenance, support) targeting similar mid-market buyers.
• Lounge Lizard: Digital marketing and web design agency with strong eCommerce (Shopify, WordPress) practice. Overlaps with Day Shift Digital on website build plus conversion/growth services.
• Coalition Technologies: Full-service WordPress and Shopify development agency offering design, development, and SEO services. Competes for similar eCommerce and mid-market website build opportunities.
• Pixelcarve: Toronto-based digital agency offering custom WordPress and eCommerce web design and development. Closest geographic and service-overlap peer to Day Shift Digital, competing for the same Canadian SMB, non-profit, and education clients.
• WebDevStudios: Long-standing WordPress agency offering custom development, design, and enterprise WordPress solutions. Comparable in core WordPress craft and enterprise project capability.
• Huemor: B2B website design and development agency focused on conversion-driven WordPress and Shopify builds. Highly comparable positioning around accessibility, UX, and growth optimization.
• WP Tangerine: Specialist WordPress agency providing custom theme development, design, and ongoing support. Direct competitor in the boutique WordPress agency space with overlapping SMB and non-profit clientele.
• BlueSwitch: Shopify Plus partner agency focused on eCommerce design, development, and migration. Directly comparable on the Shopify side of Day Shift Digital's service portfolio.
• Function Eight: Toronto-based digital agency offering WordPress and Shopify web design and development. Local Canadian competitor with overlapping SMB, education, and non-profit client base.

Broad incumbents

• Deloitte Digital: Global digital transformation arm of a Big Four firm offering enterprise-scale web, eCommerce, and digital experience services. Represents the upper bound of competition for enterprise and university accounts where Day Shift Digital also plays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/dayshiftdigital
• LinkedInlinkedin.com/company/day-shift-digital
• Instagraminstagram.com/dayshiftdigital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Day Shift Digital