What Ngroup does

N & N Group s.r.o. (operating as Ngroup) is a privately held Slovak e-commerce retailer founded in 1997 and headquartered in Myjava, Slovakia. The company sells household white goods and kitchen appliances through its direct-to-consumer online store at ngroup.sk, targeting residential consumers in Slovakia. Its catalog spans cooking appliances (induction, ceramic, and gas cooktops; built-in electric ovens; built-in microwaves), laundry care (washing machines and dryers), dish care (dishwashers), refrigeration (refrigerators), kitchen ventilation (range hoods/extractors), and kitchen fixtures (stainless steel and granite sinks and sink faucets), alongside an accessories line and a proprietary NATASHA brand.

Ngroup distributes third-party brands including Electrolux and AEG as primary suppliers, with Candy, Blanco, Franke, Schock, OMEGA, and ESSE as secondary or minor brands. Products are listed individually with VAT-inclusive pricing displayed in EUR, ranging from approximately €89.90 for entry-level range hoods to over €600 for premium induction cooktops and ovens, with promotional sale pricing ("akcia") and free shipping on selected items. The technology stack is standard web e-commerce (PHP sessions, Cloudflare CDN, reCAPTCHA, Google Analytics), with no disclosed proprietary features, AI/ML functionality, mobile applications, or APIs.

The business operates as a single-country (Slovakia) B2C storefront with 1-10 employees, no disclosed funding, no parent company, and no institutional ownership. Revenue, ownership structure, and growth metrics are not publicly disclosed. Customer support is handled via email ([email protected]) and phone, with distribution limited to courier-based delivery within Slovakia. The company has no subsidiaries, no mergers or acquisitions activity, no patents or trademarks registered, and no recognized industry awards.

Name

Ngroup

Legal name

N & N Group s.r.o.

Website

https://ngroup.sk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Ngroup (N & N Group s.r.o.) is a small Slovak e-commerce retailer founded in 1997, selling household appliances, white goods, and kitchen fixtures from brands including Electrolux, AEG, Candy, Blanco, and Franke directly to residential consumers across Slovakia via its ngroup.sk storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Myjava

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: The company generates revenue by selling household appliances and kitchen equipment through their e-commerce platform ngroup.sk. They sell products from brands including Electrolux, AEG, Candy, Blanco, Franke, Schock, OMEGA, and Natasha. Products include induction cooktops, electric ovens, gas cooktops, ceramic cooktops, dishwashers, washing machines, dryers, refrigerators, built-in microwaves, range hoods, granite and stainless steel sinks, sink faucets, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ngroup runs an online retail store (ngroup.sk) that sells branded household and kitchen appliances — including cooktops, built-in ovens, microwaves, range hoods, dishwashers, washing machines, dryers, refrigerators, sinks, and faucets — to residential consumers in Slovakia. The offering is a curated catalog of third-party brands (Electrolux, AEG, Candy, Blanco, Franke, Schock, OMEGA, and the in-house NATASHA line) sold via the company's own e-commerce platform with delivery services.

Product overview

Ngroup operates an e-commerce platform for household appliances and kitchen equipment. The company sells products across multiple categories including cooking appliances (induction, ceramic, and gas cooktops; built-in electric ovens; built-in microwaves), laundry care (washing machines and dryers), refrigeration (refrigerators), dish care (dishwashers), kitchen ventilation (range hoods/extractors in various styles), and kitchen fixtures (stainless steel and granite sinks, sink faucets). The product portfolio includes branded merchandise from Electrolux, AEG, Candy, SCHOCK, BLANCO, FRANKE, and OMEGA, as well as their own NATASHA brand. Products are primarily sourced from publicly available manufacturer catalogs and official brand websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Induction cooktops (Indukčné varné dosky)

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered primary, secondary and minor.

• ElectroluxprimaryChannel Partner/ Reseller/ DistributorElectrolux is a major brand supplier for the e-commerce store. Ngroup sells a wide range of Electrolux products including induction cooktops, electric ovens, ceramic cooktops, dishwashers, range hoods, washing machines, and refrigerators. Electrolux products appear to be the most prominently featured brand on the website.
• AEGprimaryChannel Partner/ Reseller/ DistributorAEG is another major brand supplier featured on the website. Ngroup sells AEG products including induction cooktops, electric ovens, built-in microwaves, and washing machines.
• CandysecondaryChannel Partner/ Reseller/ DistributorCandy is an Italian appliance brand sold through the Ngroup e-commerce platform, offering products such as induction cooktops, electric ovens, built-in microwaves, and dishwashers.
• BlancosecondaryChannel Partner/ Reseller/ DistributorBlanco supplies granite sinks and sink faucets to Ngroup. The company sells Blanco Lemis XL and other Blanco sink products.
• FrankesecondaryChannel Partner/ Reseller/ DistributorFranke supplies granite sinks and sink faucets. Ngroup carries various Franke granite sink models and sink faucets.
• SchocksecondaryChannel Partner/ Reseller/ DistributorSchock supplies granite sinks. Ngroup features Schock granite sinks in their product catalog.
• OMEGAminorChannel Partner/ Reseller/ DistributorOMEGA is a brand sold through the store offering products such as range hoods (e.g., OMEGA 90/3120).
• NATASHAminorChannel Partner/ Reseller/ DistributorNATASHA brand products are featured in the Ngroup e-shop, representing one of the product category lines.

Recent moves3 records

Direct peers

• Nay: Nay is a leading Slovak electronics and home appliance retailer with both online and brick-and-mortar channels, directly competing with Ngroup on the sale of branded kitchen and household appliances in Slovakia.
• Okay Elektro: Okay Elektro is a Slovak retailer of electronics, household appliances, and home goods operating online and in physical stores — a direct competitor serving the same residential appliance buyer in Slovakia.
• MediaMarkt Slovakia: MediaMarkt is a major European consumer electronics and home appliance retailer with a Slovak e-commerce site, directly competing with Ngroup across large appliances, built-in kitchens, and small domestic appliances.
• Mall.sk: Mall.sk is a major Slovak e-commerce marketplace and direct competitor offering household appliances, electronics, and home goods with delivery across Slovakia, directly competing for the same consumer segment as Ngroup.
• Hej.sk (Datart): Hej.sk (formerly Datart) is a Slovak online retailer specializing in consumer electronics and household appliances, making it a direct competitor to Ngroup in the same kitchen and white-goods e-commerce category.
• Euronics Slovakia: Euronics is a European retail group for consumer electronics and home appliances with a Slovak online presence, directly competing with Ngroup in the sale of branded white goods and kitchen equipment to Slovak consumers.
• Alza: Alza is the largest e-commerce retailer in Slovakia and a direct competitor, selling household appliances, consumer electronics, and white goods through its own online storefront with delivery — overlapping almost entirely with Ngroup's catalog and target buyer.

Broad incumbents

• Amazon: Amazon is a global e-commerce incumbent; its German marketplace (amazon.de) is increasingly accessible to Slovak consumers and competes broadly for branded appliance purchases, representing an indirect but powerful competitive force on Ngroup's category.
• Wayfair: Wayfair is a global e-commerce incumbent in home goods and appliances; while not active in Slovakia, it represents the broader online home-appliance retail model that Ngroup operates in at a smaller scale.

Regional players

• Bauhaus Slovakia: Bauhaus is a DIY and home improvement retailer with a Slovak online and store presence that competes partially with Ngroup in sinks, faucets, and kitchen fixtures, though its core focus is broader home and garden categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ngroup