City Rescue Mission

What City Rescue Mission does

City Rescue Mission is a 501(c)(3) nonprofit founded in 1960 in Oklahoma City that delivers faith-based, holistic social services to individuals and families experiencing homelessness across the Oklahoma City metropolitan area. The organization operates an integrated portfolio of four core programs — Emergency Shelter, Recovery Program, Employment Readiness, and Housing Program — unified under its Bridge to Life framework that moves clients from crisis toward independent living. Service infrastructure includes a headquarters at 800 W. California Ave., a Men's Center, a Women's Center, a Donation Resource Center, a Kitchen of Hope that served 146,000+ meals in 2025, and Rise Cafe, a social-enterprise cafe staffed by program graduates. The Mission served 929 people into housing in 2025 and reports a 92% exit rate from homelessness. It participates in the citywide Key to Home initiative alongside 40+ agencies and coordinates with the local Continuum of Care for rapid rehousing placements.

The organization is funded entirely through philanthropic contributions rather than service fees. Revenue streams include individual donations (one-time and the Friend of the Mission monthly recurring program), corporate and foundation grants, in-kind donations of goods, employer matching gift programs enabled through Double the Donation, and donor-advised fund gifts. Its go-to-market motion is community-led and event-driven: the annual Mission of Hope gala, volunteer engagement through VolunteerHub, law enforcement and social service agency referrals, and a Stories of Hope content library serve as the primary outreach and donor acquisition channels. Marketing spans the cityrescue.org website, Instagram (@OKCity Rescue), email newsletters, video testimonials, and in-person events.

Governance is provided by a board drawing from major Oklahoma employers (OGE Energy, JASCO, Braum's, Hobby Lobby, MidFirst Bank), with an executive team led by President/CEO Erin Goodin, CFO Andrea Walker, CAO & General Counsel Aimee Majoue, VP of Development Melanie Anthony, and VP of Client Services Skyler Parker. The Mission holds a four-star Charity Navigator rating and operates as an independent nonprofit with no parent company, no funding rounds, and no disclosed M&A activity. Its competitive position rests on 65+ years of brand equity, deep community partnerships, and a housing-focused outcomes model rather than on proprietary technology.

Name

City Rescue Mission

Legal name

City Rescue Mission

Website

https://cityrescue.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Homeless and Social Services

NAICS

Community Housing Services (62422), Temporary Shelters (624221)

SIC

Services-Social Services (8300)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Homeless shelter services
• Emergency shelter programs
• Substance abuse recovery
• Employment readiness training
• Affordable housing assistance

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Individual Donations: Direct donations from individuals supporting the mission, including one-time gifts and monthly recurring donations through the 'Friend of the Mission' monthly giving program.
2. Corporate and Foundation Grants: Sponsorships and donations from corporate partners, foundations, and organizations such as Hobby Lobby, JASCO, MidFirst Bank, and others supporting Mission of Hope events and general operations.
3. In-Kind Donations: Accepts new and gently used items including clothing, housewares, personal hygiene products, and food. All gifts in-kind are tax deductible.
4. Matching Gift Programs: Corporate matching gift programs where employers match employee donations, and volunteer grant programs where companies donate based on employee volunteer hours.
5. Donor-Advised Fund Gifts: Accepts charitable gifts through Donor-Advised Funds, allowing donors to maximize tax benefits while supporting the mission.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

City Rescue Mission is a faith-based nonprofit that provides emergency shelter, recovery programs, employment readiness training, and permanent housing assistance to individuals and families experiencing homelessness in the Oklahoma City metro area. These services are unified under the Bridge to Life framework and are delivered free of charge, funded by donations, grants, and in-kind contributions. The organization also operates Kitchen of Hope, which served 146k+ meals in 2025, and Rise Cafe as a social enterprise providing job training.

Product overview

City Rescue Mission is a nonprofit homeless shelter and social services organization operating as a portfolio of interconnected programs. The core offering consists of four main service programs: Emergency Shelter (temporary housing for single women, men, and families), Recovery Program (faith-based substance abuse recovery), Employment Readiness (job training and placement), and Housing Program (permanent housing assistance). These programs are unified under the Bridge to Life framework, a comprehensive recovery and life-transformation model that includes the Recovery Program, life skills training, Bible study, and work therapy. The organization also operates supporting services including a Donation Resource Center for in-kind donations, a monthly giving program (Friend of the Mission), an annual fundraising gala (Mission of Hope), an on-site kitchen (Kitchen of Hope) serving 146k+ meals annually, and Rise Cafe, a social enterprise providing job training. All programs share a common goal of moving clients from homelessness to stability and independence.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Shelter Provides temporary housing for single women, single men, and families with children experiencing homelessness in the Oklahoma City metro area. Offers a clean, safe environment with meals, showers, laundry, case management, identification assistance, and income support through employment, Social Security, SNAP, and disability programs.
• Recovery Program A faith-based, structured recovery program for individuals overcoming substance use and life-controlling problems. Includes life skills training, counseling and treatment partnerships with community organizations, and housing integration support for transition to stable housing.
• Employment Readiness Provides job preparation services including job training, resume help, interview coaching, employer partnerships for job placement, internship opportunities for real-world work experience, skills certifications, and assistance obtaining IDs and work documents. Designed for shelter residents and program participants seeking employment.
• Housing Program Helps clients obtain permanent housing through rapid rehousing and housing navigation while learning to live independently. Provides case management support, rental assistance, security deposits, landlord connections, and collaborates with the Continuum of Care (CoC) for streamlined housing placements.
• Bridge to Life Program Comprehensive recovery and life-transformation program encompassing the Recovery Program, life skills training, Bible study, work therapy, and recovery support. Graduated clients often transition to employment, housing, and reunification with family. Includes the Bridge to Life graduate alumni community.
• Donation Resource Center Accepts new and gently used items including clothing, housewares, personal hygiene products, and food. Located at 831 W. California Ave., open Tuesday-Friday 9am-6pm and Saturday 9am-1pm. Provides donation receipts for tax purposes.
• Friend of the Mission Monthly Giving Program Monthly recurring giving program where donors commit to ongoing monthly donations. Monthly donors join a special group of compassionate supporters committed to showing up month after month for men, women, and children experiencing homelessness.
• Mission of Hope Annual Fundraising Gala Annual fundraising gala held at the National Cowboy & Western Heritage Museum featuring dinner, silent and live auctions, entertainment, and client transformation stories. Sponsorship tiers from corporate partners including Hobby Lobby, JASCO, MidFirst Bank, OG&E, Bank of Oklahoma, and others.
• Kitchen of Hope On-site kitchen facility serving meals to shelter residents and the community. Serves as work therapy station for clients in recovery. Served 146k+ meals in 2025.
• Rise Cafe Social Enterprise On-site cafe operated in partnership with program graduates, providing job training and employment opportunities. Clients help develop and serve pastries, sandwiches, salads, and coffee.

Quantifiable outcome

• 146k+ meals served in 2025
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

21 partnerships are on record, tiered core, major and supporting.

• Continuum of Care (CoC)coreStrategic or Co-development PartnerCollaboration with the local Continuum of Care to streamline housing placements through coordinated entry systems and rapid rehousing initiatives.
• Local BusinessescoreStrategic or Co-development PartnerPartnerships with local businesses for job placement opportunities, internships, and work experience in a supportive environment for clients completing employment readiness programs.
• Community Health PartnerscoreStrategic or Co-development PartnerCommunity partners provide on-site staff to support clients with health needs, parenting guidance for new mothers, and assistance accessing social service benefits.
• Hobby LobbymajorGTM or Marketing PartnerTower of Hope sponsor for Mission of Hope 2026 annual fundraising event.
• JASCOmajorGTM or Marketing PartnerTower of Hope sponsor for Mission of Hope 2026 annual fundraising event.
• MidFirst BankmajorGTM or Marketing PartnerPinnacle of Hope sponsor for Mission of Hope 2026 annual fundraising event.
• PumpsOKsupportingGTM or Marketing PartnerVision of Hope sponsor for Mission of Hope 2026 annual fundraising event.
• VisionSourcesupportingGTM or Marketing PartnerVision of Hope sponsor for Mission of Hope 2026 annual fundraising event.
• DakilsupportingGTM or Marketing PartnerPinnacle of Hope sponsor for Mission of Hope 2026 annual fundraising event.
• NorthChurchsupportingGTM or Marketing PartnerPinnacle of Hope sponsor for Mission of Hope 2026 annual fundraising event.
• Cain Law Injury LawyerssupportingGTM or Marketing PartnerPillar of Hope sponsor for Mission of Hope 2026 annual fundraising event.
• Bank of OklahomasupportingGTM or Marketing PartnerBeacon of Hope sponsor for Mission of Hope 2026 annual fundraising event.
• OG&EsupportingGTM or Marketing PartnerBeacon of Hope sponsor for Mission of Hope 2026 annual fundraising event.
• Cortes Law FirmsupportingGTM or Marketing PartnerBeacon of Hope sponsor for Mission of Hope 2026 annual fundraising event.
• InsuricasupportingGTM or Marketing PartnerBeacon of Hope sponsor for Mission of Hope 2026 annual fundraising event.
• Tom and Kay HillsupportingGTM or Marketing PartnerPinnacle of Hope sponsors for Mission of Hope 2026 annual fundraising event.
• Mo AndersonsupportingGTM or Marketing PartnerPillar of Hope sponsor for Mission of Hope 2026 annual fundraising event.
• Dr. Dean and Joni BrownsupportingGTM or Marketing PartnerPillar of Hope sponsors for Mission of Hope 2026 annual fundraising event.
• LSB (Liberty Federal Savings Bank)supportingGTM or Marketing PartnerPillar of Hope sponsor for Mission of Hope 2026 annual fundraising event.
• Key to Home Initiative (40+ Agencies)coreStrategic or Co-development PartnerCity-wide initiative launched by Oklahoma City in 2023 partnering with 40+ agencies with goal to reduce homelessness by 75% and house 500 people by 2025, including veterans.
• Double the DonationsupportingTechnology or IntegrationPartner platform powering the matching gift search tool on the City Rescue Mission website, allowing donors to check if their employer matches donations.

Scale indicators5 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• Atlanta Mission: Faith-based nonprofit serving men, women, and children experiencing homelessness in metro Atlanta through shelter, recovery, and career-development programs — directly comparable in mission, program structure, and donation-driven revenue model.
• Union Rescue Mission (Los Angeles): Faith-based rescue mission operating emergency shelter, recovery, and Bridge-to-Life-style programs in a major U.S. metro — directly comparable multi-program model serving single men, women, and families with similar funding reliance on donations and corporate sponsorships.
• San Diego Rescue Mission: Faith-based rescue mission serving single men, women, and families in San Diego with shelter, recovery, and workforce programs — directly comparable integrated service model and donor-funded operating structure.
• Tucson Rescue Mission:
• Denver Rescue Mission: Faith-based shelter and recovery organization in Denver offering emergency shelter, recovery program, employment readiness, and transitional housing — near-identical service portfolio and Bridge-to-Life-style continuum as City Rescue Mission.

Broad incumbents

• Catholic Charities USA: National nonprofit network operating shelter, housing, and recovery programs through diocesan agencies including Catholic Charities of the Archdiocese of Oklahoma City — competes for the same donor and grant pools with broader geographic reach.
• Goodwill Industries International: National nonprofit providing workforce-development and employment-readiness services — overlapping with City Rescue Mission's Employment Readiness program and offering social-enterprise earned income (thrift stores) at much larger scale.
• The Salvation Army: National faith-based nonprofit operating emergency shelters, recovery programs, and employment services across the U.S., including Oklahoma City — broader portfolio with federal contracting scale, but overlapping service lines and target population.

Regional players

• Stewpot Community Services: Faith-adjacent nonprofit providing meals, shelter, and case management in Dallas — comparable service mix (meals, emergency assistance, recovery referrals) within a different Texas/Oklahoma-adjacent geography.

Emerging players

• Housing Solutions of New York: Nonprofit provider of rapid rehousing, homelessness prevention, and supportive housing in NYC — comparable housing-navigation and CoC-aligned methodology but operating in a different regulatory and density environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/OKCity%20Rescue
• Xx.com/okcityrescue

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Rescue Mission