What Capitol-Husting Company does

Capitol-Husting Company, Inc. is a privately held, family-owned wholesale distributor of wine and spirits operating throughout the state of Wisconsin from its headquarters in Milwaukee. The company traces its origins to the 1965 merger of E.L. Husting Company (founded 1877) and Capitol Liquor Company (founded 1946), and has been controlled by the Alevizos family for three generations. Revenue is generated through wholesale distribution of premium wine and spirits to on-premise accounts (restaurants, bars, taverns, hotels) and off-premise retail establishments across Wisconsin, leveraging a field sales organization of over 100 professionals and a delivery team operating through its wholly-owned Allstate Liquor and Wine Company subsidiary.

The company represents a portfolio of more than 100 supplier partners, anchored by major spirits groups (Diageo North America, Bacardi-Martini, Pernod Ricard, Sazerac) and wine houses (Freixenet Mionetto, Santa Margherita, Bogle Vineyards), alongside a growing roster of local Wisconsin craft distilleries including Great Lakes Distillery, Copper Crow Distillery, Northern Waters Distillery, and Twisted Path Distillery. Top-selling distributed brands include Bacardi Rum, Crown Royal, Dewar's Scotch, Grey Goose Vodka, Patron Tequila, Bulleit Bourbon, Stella Rosa, and Santa Margherita. The company does not maintain proprietary technology platforms beyond a standard corporate website, product portfolio guide PDF, and downloadable new customer application.

Capitol-Husting operates a transaction-fee wholesale distribution model under the regulatory three-tier alcohol system, earning margin on the sale of wine and spirits from suppliers to licensed Wisconsin accounts. Its go-to-market is an enterprise field sales motion where sales professionals function as consultants and advisors, providing market information, product sampling, employee training, menu development support, and brand activation services rather than transactional order-taking. The company is privately held with no external institutional investors, no disclosed funding rounds, and no public revenue figures. Current leadership includes Owner and President Greg Alevizos (working in the business since 1973), President Jerry Zavorka (appointed 2019, prior Diageo and AB InBev background), and the third-generation Alevizos family members Angela and Jamie.

Name

Capitol-Husting Company

Legal name

Capitol-Husting Company, Inc.

Website

https://capitol-husting.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Capitol-Husting Company is a family-owned wholesale distributor of wine and spirits serving on-premise and off-premise accounts throughout Wisconsin from its Milwaukee headquarters, operating through its Allstate Liquor and Wine Company subsidiary.

Ownership category

akta.pro rank

Product category

Wine and Spirits Wholesale Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Wine wholesale distribution
• Spirits wholesale distribution
• Alcoholic beverage wholesale
• Beverage distribution services
• Wisconsin liquor distribution

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Distribution of Wine and Spirits: Capitol-Husting Company generates revenue as a premium wine and spirits wholesale distributor in Wisconsin. The company represents nationally renowned brands as well as local and regional independent distilleries, selling, servicing and delivering products throughout the entire state of Wisconsin.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Capitol-Husting Company is a wholesale distributor of wine and spirits that sells, services, and delivers beverages from over 150 supplier partners to on-premise and off-premise licensees across the entire state of Wisconsin. The company supplements product distribution with field sales consulting, product sampling, employee training, menu development, and brand activation services for both nationally renowned brands and local Wisconsin craft distilleries.

Product overview

Capitol-Husting Company, Inc. is a premium wine and spirits wholesale distributor serving Wisconsin. The company operates as a single unified distribution business offering products from nationally renowned brands as well as local and regional independent distilleries. The product portfolio includes top-selling spirits (Bacardi Rum, Captain Morgan, Crown Royal, Dewar's Scotch, Grey Goose Vodka, Patron Tequila, Smirnoff Vodka, Bulleit Bourbon, Bombay Sapphire Gin, and local Wisconsin products from Great Lakes Distillery, Copper Crow Distillery, Northern Waters Distillery) and top-selling wines (Stella Rosa, Bogle, Federalist, Santa Margherita, Freixenet, Far Niente, and many others). The company also provides downloadable product resources including a complete product portfolio guide and new customer application forms. Capitol-Husting represents over 100 supplier partners across wines and spirits categories and distributes throughout the entire state of Wisconsin.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, minor and major.

• Allstate Liquor and Wine CompanycoreOthersWholly-owned subsidiary company of Capitol-Husting Company that handles distribution to the Fox Valley and expanded distribution to the entire state of Wisconsin in 2003.
• 28 Mile Distilling CominorOthersSpirit supplier partner providing craft distilled products.
• Accolade WinesminorOthersWine supplier partner.
• Adamba Imports IntlminorOthersInternational import supplier partner.
• American Beverage CominorOthersBeverage supplier partner.
• Bacardi-Martini UsamajorOthersTop-selling spirits supplier including Bacardi Rum brand.
• Diageo North AmericamajorOthersMajor spirits supplier including brands like Crown Royal, Dewar's Scotch, Bulleit Bourbon, Bombay Sapphire Gin.
• Great Lakes DistilleryminorOthersLocal Wisconsin craft distillery partner featuring local Wisconsin products.
• Coppers Crow DistilleryminorOthersLocal Wisconsin craft distillery partner.
• Northern Waters DistilleryminorOthersLocal Wisconsin craft distillery partner.
• Twisted Path DistilleryminorOthersLocal Wisconsin craft distillery partner.
• Stella RosamajorOthersTop-selling wine brand partner.
• Santa Margherita Usa IncmajorOthersTop-selling wine brand partner.
• Freixenet Mionetto UsamajorOthersTop-selling wine brand partner including Freixenet and Mionetto sparkling wines.
• Bogle VineyardsmajorOthersTop-selling wine brand partner.
• SazeracmajorOthersMajor spirits supplier partner.
• Pernod Ricard (Patron, Absolut implied)majorOthersTop-selling spirits supplier including Patron Tequila.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Winebow: Major U.S. wine and spirits distributor with multi-state coverage and deep specialty/import wine focus. Comparable to Capitol-Husting in wine and spirits wholesale and supplier representation model, though operating at broader national scale.
• Breakthru Beverage Group: National wine and spirits distributor formed from the merger of Southern Wine & Spirits and Republic National's former unit in certain markets. Operates a comparable beer/wine/spirits wholesale model serving on-premise and off-premise accounts across multiple states, including the Midwest.
• Southern Glazer's Wine & Spirits: Largest wine and spirits distributor in the U.S., operating across multiple states including Wisconsin. Directly comparable as a wine and spirits wholesaler representing national brand suppliers, but operates at vastly greater scale and geographic breadth than Capitol-Husting.
• Republic National Distributing Company (RNDC): National wine and spirits distributor with operations in many U.S. states, including the upper Midwest. Directly comparable as a multi-state wine and spirits wholesaler representing the same tier-1 brand suppliers (Diageo, Pernod Ricard, Bacardi), but with materially larger scale.

Regional players

• Allied Beverage Group: Regional wine and spirits distributor serving the greater Philadelphia and New Jersey markets. Comparable as a family/mid-sized distributor focused on a defined regional footprint with a mix of national and local supplier relationships, but operates in a different geography.
• Fedway Associates: Wine and spirits wholesaler serving Oklahoma and surrounding markets. Comparable as a regional distributor with a similar product mix and on-premise focus, but operating in a different geography from Capitol-Husting.
• Empire Distributors: Regional wine and spirits distributor serving Georgia, North Carolina, South Carolina, and Tennessee. Comparable as a mid-sized regional wholesaler with national brand partnerships and on-premise focus, though operating in the Southeast rather than the Midwest.

Direct peers

• Johnson Brothers: Family-owned, multi-state wine and spirits distributor covering much of the central and upper Midwest, including Wisconsin. Most direct comparable to Capitol-Husting as a similarly family-operated regional wholesaler representing national brand portfolios and serving on-premise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/capitolhusting/?rf=169715653232257
• Instagraminstagram.com/capitolhusting
• LinkedInlinkedin.com/company/capitol-husting-company-inc.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capitol-Husting Company