Goiás Esporte Clube

What Goiás Esporte Clube does

Goiás Esporte Clube is a Brazilian professional football club founded on April 6, 1943 in Goiânia, Goiás, commonly known as Goiás, Verdão, or Esmeraldino. The club fields a professional men's team competing in the Brasileirão Série B and Copa Sul-Americana, and operates a youth academy (Categorias de Base) with teams from Sub-13 through Sub-20; the Sub-20 squad won the Brasileiro Sub-20 Série B in July 2026. The club also runs supplementary sports programs in volleyball and Olympic sports, and participates in the federal Timemania lottery. Home matches are played at Estádio Hailé Pinheiro (Serrinha), a roughly 10,000-seat venue in Goiânia that also hosted matches during the FIFA U-17 World Cup.

The business model is a diversified sports association revenue stack: (i) match-day ticketing through ingresso.goiasec.com.br; (ii) the Sócio Esmeralda recurring monthly membership, which grants priority access, voting rights, and partner discounts (Rio Quente Resorts, Costa do Sauípe, Hot Park); (iii) merchandise sales through the Green Loja Oficial e-commerce platform and physical stores at the stadium, Buriti Shopping, and Avenida 85; (iv) sponsorship and advertising income from kit partners (ALE Combustíveis, Colombina), kit supplier Diadora, and multiple minor regional sponsors; and (v) broadcasting rights for national competitions. The club is governed by a board headed by Executive President Marcelo Almeida, with directors overseeing Marketing/Communications (Jessica Rezende), Admin-Financial (Fábio Ferreira), Legal (Danilo de Freitas), and additional director Leonardo Pacheco.

The core technology footprint is minimal and not proprietary — the club is described as a traditional football club without disclosed technology platforms; primary digital assets are the official website (goiasec.com.br), the TV Goiás Oficial YouTube channel, social media accounts, and the OneFootball distribution partnership. The customer base is bifurcated: a long-tail of consumer fans driving ticket, membership, and merchandise revenue, and a concentrated set of B2B corporate sponsors providing larger lump-sum income. There is no parent company or controlling shareholder; the club operates as an independent private sports association (associação), with governance structured around a Conselho Deliberativo and published financial statements.

Name

Goiás Esporte Clube

Legal name

Goiás Esporte Clube

Website

https://goiasec.com.br

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

11–50 employees

Short description

Goiás Esporte Clube is a Brazilian professional football club founded in 1943 in Goiânia, Goiás. It fields teams in Brasileirão Série B, runs a youth academy, Sócio Esmeralda fan membership, official merchandise retail, and earns revenue from sponsorship, broadcasting, ticketing, and membership fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Match Attendance & Ticket Sales: Revenue from ticket sales for home matches at Estádio Hailé Pinheiro, including Brasileirão Série B, Copa Sul-Americana, and state championship games. Season ticket packages available through Sócio Esmeralda membership.
2. Sponsorship & Advertising: Revenue from kit sponsors (ALE Combustíveis, Colombina), stadium signage, digital channels, and merchandise licensing. Multiple regional and national sponsors support the club.
3. Sócio-Torcedor Membership: Monthly subscription program (Sócio Esmeralda) providing benefits including priority access to tickets, exclusive merchandise, discounts at partner establishments (Rio Quente Resorts, Costa do Sauípe, Hot Park), and voting rights in club decisions.
4. Merchandise & Licensed Products: Revenue from official merchandise sales through the Green loja oficial, physical stores (Buriti Shopping, Estádio Hailé Pinheiro, Avenida 85 in Goiânia), and online store (storegoias.com.br). Product lines include jerseys, apparel, and accessories.
5. Broadcasting Rights: Revenue from television broadcasting rights for participation in Brasileirão Série B and Copa Sul-Americana competitions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Goiás Esporte Clube is a Brazilian professional football club based in Goiânia, Goiás, that fields competitive professional and youth teams in national and regional leagues, including Brasileirão Série B, Copa Sul-Americana, and the Campeonato Goiano. Beyond the on-field product, the club sells match tickets, runs a paid fan membership program (Sócio Esmeralda), operates official merchandise retail (Green Loja Oficial) through physical stores and e-commerce, and offers youth academy development across Sub-13 through Sub-20 categories alongside Olympic sports and volleyball programs.

Product overview

Goiás Esporte Clube is a Brazilian football club that operates as a multi-product sports organization. The core offering is professional and youth football (with Sub-13 through Sub-20 categories), complemented by a season ticket membership program (Sócio Esmeralda), official merchandise retail (Green - Loja Oficial), and ticketing services. The club's infrastructure includes Estádio Hailé Pinheiro (Serrinha), CT Edmo Pinheiro, and CT Coimbra Bueno for training. Additional sports programs include volleyball and Olympic sports. Revenue streams include sponsorship deals, merchandise sales, ticket sales, and membership subscriptions. The club has partnerships with various sponsors including ALE Combustíveis, Colombina, Diadora, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Football Team Professional men's football team competing in Brasileirão Série B, Copa Sul-Americana, and the Campeonato Goiano, delivering match-day entertainment and competitive results to fans and the wider Brazilian football audience.
• Youth Academy (Categorias de Base) Structured youth football development program for athletes from Sub-13 to Sub-20, providing training, competition in age-group championships, and a pathway to professional football.
• Sócio Esmeralda Membership Recurring fan membership program providing priority match access, exclusive merchandise, discounts at tourism and leisure partners, and voting rights in club matters to individual supporters.
• Match Tickets (Ingressos) Match-day ticket sales for home games at Estádio Hailé Pinheiro, distributed online through the club's ticketing platform with category-based seating and mandatory registration for minors.
• Official Merchandise (Green Loja Oficial) Licensed club merchandise including jerseys, replica kits, apparel, and accessories, sold through the e-commerce store storegoias.com.br and physical Green Loja Oficial stores in Goiânia.
• Olympic Sports & Volleyball Program Olympic sports disciplines including volleyball, run by the club alongside football to broaden athletic programming and member offerings.

Quantifiable outcome

• Brazilian Championship Sub-20 Série B Champion - demonstrating successful youth development and talent pipeline
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Rio Quente ResortsminorGTM or Marketing Partner · 28 November 2025Rio Quente Resorts offers exclusive discounts to Goiás fans and Sócio Esmeralda members. Cross-promotional partnership in tourism sector.
• Costa do SauípeminorGTM or Marketing Partner · 28 November 2025Costa do Sauípe provides exclusive discounts to Goiás fans. Part of tourism partner network for fan engagement and benefits.
• Hot ParkminorGTM or Marketing Partner · 21 November 2025Hot Park provides exclusive discounts to Sócio Esmeralda members. Part of broader tourism partnership network offering fan benefits at leisure destinations.
• CDIg - Centro de Diagnóstico por Imagem de GoiásminorStrategic or Co-development Partner · 5 August 2025Strategic healthcare partnership providing medical imaging services for athletes. Supports club's medical and sports health program.
• ALE CombustíveiscoreGTM or Marketing Partner · 18 July 2025ALE Combustíveis, one of Brazil's largest fuel distributors, became the new main sponsor of Goiás E.C. The partnership marks ALE's first football club sponsorship in Centro-Oeste Brazil where it operates approximately 100 fuel stations. The deal includes jersey number placement, presence at Estádio Hailé Pinheiro, CT Edmo Pinheiro, and team bus branding. Sponsorship runs until July 2026. Marketing activations include ticket distribution, promotional campaigns at fuel stations, and events at club facilities.
• ColombinacoreGTM or Marketing Partner · 8 June 2025Colombina, a nationally recognized goiana craft brewery and one of Brazil's most awarded beer producers, became official sponsor of Goiás E.C. Partnership includes jersey presence, stadium activations on match days, promotions for sócios-torcedores, and exclusive beer sales at Estádio Hailé Pinheiro including special green chopp (draft beer). The partnership symbolizes celebration of local authenticity and winning spirit.
• Euro RaízesminorGTM or Marketing Partner · 23 May 2025Euro Raízes, company specialized in Italian citizenship services, announced as new sponsor of Goiás E.C.
• WRAP GYNminorGTM or Marketing Partner · 6 May 2025WRAP GYN became official partner of Goiás Esporte Clube. Nature of partnership related to services/marketing activation.
• LeinertexminorGTM or Marketing Partner · 3 April 2025Leinertex renewed partnership with Goiás for another season. Extended ongoing commercial relationship.
• Pão de Queijo FariasminorGTM or Marketing Partner · 3 April 2025Pão de Queijo Farias announced as new sponsor of Goiás Esporte Clube. Local goiano brand partnership.
• PixBetcoreGTM or Marketing Partner · 28 July 2021PixBet became master sponsor of Goiás Esporte Clube. Previous sponsorship relationship before current sponsor ALE Combustíveis.
• MarjoSportscoreGTM or Marketing Partner · 13 September 2019MarjoSports, online sports entertainment company including betting, acquired master sponsorship position on jersey. Partnership included backdrop presence at interviews, static signs at Estádio Hailé Pinheiro, CT Edmo Pinheiro, website, social media, and Radio GO / GO TV. Original deal ran until end of 2020.
• DiadoracoreGTM or Marketing PartnerDiadora is the official kit supplier for Goiás E.C., providing uniforms for professional and youth teams. Partnership includes third jersey launch (January 2026) and special edition designs. The Italian sports brand collaboration has produced multiple kit lines.
• Wolff SportsminorChannel Partner/ Reseller/ DistributorSports marketing agency that facilitated the ALE Combustíveis sponsorship deal. Wolff Sports has closed contracts for 108 national and international clubs and has 19 years of history. Led by director Fábio Wolff.
• OneFootballminorGTM or Marketing PartnerDigital media platform partnership for content distribution. Club maintains official page on OneFootball for news and fan engagement.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Clube Náutico Capibaribe: Pernambuco-based Série B club with comparable membership program (sócio-torcedor), merchandising operations, and regional brand strength — direct peer in second-tier Brazilian football economics.
• Criciúma Esporte Clube: Currently leading Brasileirão Série B (39 pts, ahead of Goiás). Comparable regional club with similar operational structure, competing in the same league with equivalent broadcast rights and sponsorship scale.
• Sport Club do Recife: Historic Série B Brazilian football club with similar diversified revenue model (tickets, sponsorships, membership, merchandise, broadcast rights). Comparable mid-tier regional giant profile with multi-revenue streams and state-level brand dominance.
• Clube de Regatas Brasil (CRB): Série B competitor from Alagoas with similar regional-brand positioning and revenue structure. Direct peer in league competition, sponsorship categories, and merchandise scale.
• Operário Ferroviário Esporte Clube: Série B club currently ranked 2nd (35 pts), operating with similar community-led revenue model and competing for the same broadcast rights pool as Goiás in Brasileirão Série B.
• América Mineiro: Série B Brazilian football club from Belo Horizonte with similar diversified revenue mix and historic brand. Comparable in league tier, sponsorship profile, and operational scale to Goiás.
• Atlético Clube Goianiense: Primary in-state rival based in Goiânia. Competes for Goiás state championship titles and regional sponsorship dollars, with overlapping membership programs and identical regional supporter base as Goiás.
• Associação Atlética Ponte Preta: Série B Brazilian football club with comparable heritage, multi-revenue stream model, and São Paulo state-level fan engagement. Direct operational comparable in second-tier national competition.
• Vila Nova Futebol Clube: Local Goiânia rival also competing in Brasileirão Série B (currently 3rd place ahead of Goiás). Operates the same community-driven fan membership model and competes directly for the Goiás/Centro-Oeste supporter base and sponsorship pool.
• Ceará Sporting Club: Série B Brazilian football club and regional powerhouse in Northeast Brazil. Direct comparable in terms of league participation, fan membership programs, and merchandise/sponsorship revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/tvgoiasoficial
• Xx.com/goiasoficial
• Facebookfacebook.com/goiasoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goiás Esporte Clube