Name

Creative Matters

Legal name

Creative Matters Inc.

Website

https://creativemattersinc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Carpets and Rugs

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Painting, Decorating & Wallcoverings (IMAFANAI)

Keywords

• Custom rug design
• Handmade carpets
• Bespoke wallcoverings
• Interior textiles
• Custom floor coverings

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Rug and Carpet Sales: Bespoke floor coverings and wall coverings designed and produced to client specifications. Projects range from single residential pieces to large-scale hospitality installations. Revenue generated through design fees and production contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Creative Matters designs and produces custom rugs, carpets, and wallcoverings through global partner mills across Nepal, Thailand, India, China, Portugal, Denmark, and the USA. The company offers fully bespoke projects (shape, size, colour, construction method) alongside curated design collections for hospitality, corporate, retail, residential, marine, and government clients. Construction capabilities include handknotted, handtufted, handwoven, woven Axminster, and dye-injected methods using materials such as Tibetan wool, New Zealand wool, Chinese silk, mohair, Tencel, and nylon.

Product overview

Creative Matters is a custom rug, carpet, and wallcovering design studio offering a dual approach: bespoke custom design services across multiple sectors (Corporate, Residential, Hospitality, Retail, Marine, Government) and curated ready-made Collections. The custom portfolio allows clients to customize any design by shape, size, colour, and production methods including handtufted, handknotted, handwoven, and woven Axminster constructions. The Collections portfolio includes 11 distinct collections—Macrame (handwoven, 11 designs), Stacked (Wabi Sabi/Boro inspired), Sonance (gradient designs), Halcyon, XXV, Aerial, Arashi, Storytelling (artist collaborations), and others—offering handknotted, handtufted, and handwoven pieces primarily made in Nepal, Thailand, India, and Portugal using Tibetan wool, New Zealand wool, silk, and other natural fibres.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Rugs and Carpets Bespoke floor covering design and production services offering full customization by shape, size, colour, and construction method (handtufted, handknotted, handwoven, woven Axminster, dye-injected). Produced for hospitality, corporate, residential, retail, marine, and government clients globally.
• Custom Wallcoverings Custom wall covering design and production services, including needle-felted wool wall coverings with acoustic performance and air-purifying capabilities such as the Alpine collection. Made from 100% Canadian wool.
• Custom Design Process Structured design consultation service that guides clients through concept development, material selection, colour matching, production method choice, and final installation for bespoke rugs, carpets, and wallcoverings.
• Rug Stock Pre-designed rugs available for immediate purchase from existing inventory, offering customers a faster alternative to fully custom projects.
• Macrame Collection Handwoven rug collection of 11 designs celebrating undyed wool in natural shades combined with dyed wool accents, fully customizable in colour and size.
• Stacked Collection Handwoven rug collection inspired by Wabi Sabi and Boro techniques, offering both suggested compilations and custom combinations of materials, textures, colours, and shapes stitched together by hand.
• Sonance Collection Rug collection featuring gradient designs with elegant colour progressions from one hue to another, including Chord Gradient and other ombre styles.
• Halcyon Collection Rug collection featuring designs such as Estelle, Lucas, and Redden with soft tones and rhythmic line patterns. Used in projects including IGM Financial boardroom and JLL Boston office.
• XXV Collection Rug collection featuring designs like Orchestra with sophisticated colour coordination and layered patterns.
• Aerial Collection Rug collection featuring designs like Glow, Vibrato Fire, and Arboreal with abstract and nature-inspired patterns. Referenced in projects for law firm lobby and CI Financial reception.
• Arashi Collection Rug collection featuring Japanese-inspired designs such as Ichiban, created from Art Day experiments with shibori dyeing techniques.
• Storytelling Collection Collection of rugs created from works by Canadian visual artists, with the design team interpreting the artist's intent into handcrafted textile form through handtufted and handknotted construction.

Quantifiable outcome

• Produced 29 custom carpets for the Grand Reopening of Canada House in London
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Label STEPcoreStrategic or Co-development PartnerCreative Matters is a licensed Label STEP fair trade partner, committed to fair trade throughout their handmade carpet supply chain. Mills meet high standards including fair labour standards, environmental protection, and production quality. This partnership is fundamental to the company's ethical production credentials.
• Sustainable Furnishings CouncilcoreStrategic or Co-development PartnerMembership in the Sustainable Furnishings Council demonstrates commitment to sustainable practices in the home furnishings industry.
• Textile ExchangecoreStrategic or Co-development PartnerMembership in Textile Exchange, a global non-profit driving positive impact on climate through preferential fiber and materials sourcing.
• International Wool Text Organisation (IWTO)minorStrategic or Co-development PartnerMembership in IWTO, the international body representing the wool industry and promoting wool's benefits.
• Carpet and Rug InstitutecoreStrategic or Co-development PartnerCRI Green Label Plus certification holder, meeting low chemical emission standards for indoor air quality.
• HOKcoreStrategic or Co-development PartnerStrategic collaboration with HOK architecture firm on multiple projects including Co-operators headquarters (Guelph) and IGM Financial boardroom rugs. HOK serves as interior designer on these corporate projects.
• Nivek RemascoreStrategic or Co-development PartnerCollaboration with Nivek Remas design studio on Fairmont Pacific Rim redesign project. The design studio specified Creative Matters for bespoke floor coverings inspired by Vancouver's coastal beauty.
• RDAIcoreStrategic or Co-development PartnerPartnership with Paris-based design firm RDAI on custom rugs for a private Miami residence. Led by Director of Design Europe Clémence Hardelay with iterative digital collaboration across continents.
• Gachot StudioscoreStrategic or Co-development PartnerCollaboration with Gachot Studios on the ELLE DECOR-sponsored Keebler J. Straz Lounge at the Metropolitan Opera. Creative Matters contributed custom carpet design for this landmark project.
• AFK StudioscoreStrategic or Co-development PartnerPartnership with AFK Studios on Deloitte Vancouver office project. Custom rugs were designed in alignment with AFK's West Coast-inspired interiors and biophilic office design approach.
• Janson GoldsteincoreStrategic or Co-development PartnerInterior design firm that collaborated with Creative Matters on Holt Renfrew men's department, referencing Creative Matters' inspired look book for watercolour designs.
• ACDOcoreStrategic or Co-development PartnerOngoing partnership with Toronto-based design studio ACDO on multiple residential projects including St. Lawrence Lodge and Laurentians ski chalet. Multi-phase collaboration spanning living room, stairs, entrance, and bear rug installations.
• Box Interior DesignminorStrategic or Co-development PartnerInterior design studio that collaborated on Versante Hotel project, requesting feminine butterfly and flower design for Oo La Cha restaurant.
• iN STUDIOminorStrategic or Co-development PartnerInterior design firm that collaborated with Creative Matters on lobby rug for a Toronto law firm, referencing the Glow design from Aerial Collection.
• StraticomminorStrategic or Co-development PartnerInterior design firm that collaborated on CI Financial reception rug, customizing Arboreal design from Aerial Collection.
• StanteccoreStrategic or Co-development PartnerInterior designers at Stantec collaborated with Creative Matters on the Canada House in London project, selecting artworks for transformation into carpet designs.
• DIALOG DesigncoreStrategic or Co-development PartnerLong-standing collaboration with DIALOG Design on hospitality projects including Four Seasons Toronto presidential suite and Fairmont Pacific Rim spa installations.
• KasianminorStrategic or Co-development PartnerArchitecture firm that designed the tenant lounge amenity floor in Calgary where Creative Matters contributed custom Imprint Earth and Cadence Gradient rugs.
• GenslercoreStrategic or Co-development PartnerCollaboration with Gensler Boston on six corporate rugs for investment firm reception area, and Gensler on JLL Boston office project.
• Studio MungecoreStrategic or Co-development PartnerDesign studio collaboration on luxury projects including Bisha Hotel and various Four Seasons Toronto installations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Interface: Global commercial modular carpet leader with strong sustainability credentials (Mission Zero) and hospitality/corporate customer base. Comparable ESG story and corporate-procurement presence, though focused on modular tile rather than custom rugs.
• Nourison: Large-scale area rug and broadloom producer spanning custom hospitality programs and residential retail; overlaps with Creative Matters in custom hospitality and residential area rugs, though at much broader scale.
• Bentley Mills: Commercial carpet manufacturer with a strong hospitality and corporate presence, including custom capabilities and CRI/LEED-aligned product lines. Comparable ESG positioning and corporate/hospitality overlap, though broader portfolio.

Direct peers

• V'Soske: Bespoke hand-knotted rug atelier serving luxury hospitality and high-end residential clients with custom designs; now part of the Stark family but historically a direct competitor to Creative Matters.
• Tai Ping Carpets: Global custom carpet manufacturer serving luxury hospitality, residential, aviation, and marine markets with bespoke hand-tufted and woven Axminster products — directly overlapping Creative Matters' hospitality and marine verticals.
• The Rug Company: UK-headquartered custom luxury rug brand working with leading designers and fashion houses, with strong hospitality and high-end residential overlap. Comparable handmade constructions and designer-collaboration model.
• Edward Fields: Heritage custom luxury carpet maker historically serving the most prestigious hotels, embassies, and residences worldwide. Comparable bespoke positioning, clientele, and large-project execution profile.
• Maya Romanoff: U.S. maker of handcrafted custom wallcoverings (including felted and natural-fiber lines) sold to designers and luxury hospitality — directly comparable to Creative Matters' needle-felted acoustic wool wallcovering product line.
• Stark Carpet: U.S.-based custom luxury carpet and rug maker serving interior designers, hospitality, and residential clients. Closest direct competitor to Creative Matters' custom rug and broadloom offering, including through its ownership of V'Soske.

Emerging players

• Jaipur Living: Fast-growing rug brand combining custom and stock offerings with hospitality and residential distribution; overlapping custom capability and designer-channel positioning, though at a more accessible price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CreativeMattersInc1
• Facebookfacebook.com/creativemattersinc
• LinkedInlinkedin.com/company/creative-matters-inc
• Instagraminstagram.com/cmi_design
• Pinterestpinterest.ca/creativemattersinc
• Xx.com/cmi_design

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Matters