Straticom
Straticom is a Sydney-based IT services firm that specializes in Genesys Cloud contact centre deployment, optimization, managed support, and Voice AI integration for enterprise and public sector organizations across Australia and APAC.
- Company typePrivate
- Founded2001
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Straticom does
Straticom is a Sydney-based IT services firm that specializes in Genesys Cloud contact centre implementations, optimization, managed support, and Voice AI integration. The company is positioned as a forward-deployed specialist team for enterprise and public sector organizations, delivering across architecture, routing, integrations, reporting, governance, automation, and custom development around the Genesys Cloud platform. Its customer base spans banking, insurance, education, government, utilities, and retail, with named clients including ubank, Achmea, Australian National University, PowerWater, ebet, Brighte, the Australian Institute of Company Directors, Fair Work Ombudsman, and Tenants Victoria. The firm claims 10+ years of focused Genesys Cloud experience, 30+ years of combined contact centre experience, 100+ completed projects, 4,000+ agents supported, and delivery across 8 countries spanning APAC, the Middle East, and North America.
The company's product portfolio is organized around four phases: Deploy (implementation, migration, integration, and launch readiness), Improve (platform optimization, queue tuning, Architect flows, and reporting), Run (managed support with ongoing admin, change delivery, and governance), and Customize (custom extensions including call tracking, secure payments, knowledge sync, and contact synchronization). It augments Genesys Cloud with Voice AI delivered through a partnership with ElevenLabs, and an AI Readiness service line that covers use-case discovery, data readiness, governance design, and measurement. Core integrations span Salesforce, Microsoft Dynamics, ServiceNow, Zendesk, Microsoft Teams, Power BI, Google Analytics, and various identity, payment, and data warehouse systems.
The business model is professional services and managed support sold through direct enterprise and mid-market field sales. Pricing is consultation-based with multi-year contracts and no publicly disclosed standard tiers. GTM is sales-led with structured intake forms capturing company size, timeline, and focus area. Marketing relies on the Straticom website, blog content on AI in contact centres, client logo display, and direct consultation booking. The firm is privately held, headquartered in Sydney, and operates with a lean leadership team of three named senior members. Revenue, funding, and detailed headcount financials are not publicly disclosed.
Straticom firmographics
Firmographics- Name
- Straticom
- Legal name
- Straticom
- Website
- https://straticom.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Straticom is a Sydney-based IT services firm that specializes in Genesys Cloud contact centre deployment, optimization, managed support, and Voice AI integration for enterprise and public sector organizations across Australia and APAC.
- Ownership category
- akta.pro rank
Straticom industry classification
Industry- Product category
- Contact Centre Professional Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)
Keywords
Where Straticom is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Straticom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services: Genesys Cloud implementation, deployment, migrations, and optimization services delivered by specialist consultants. Includes architecture planning, routing design, launch readiness, and handover.
- Managed Support Services: Ongoing platform administration, configuration changes, troubleshooting, and governance for organizations requiring reliable Genesys Cloud ownership without building capabilities internally.
- Custom Development: Custom integrations, reporting utilities, Voice AI controls, and workflow tools built around specific edge cases and operational requirements. Includes call tracking, payment gateways, knowledge sync, and CRM alignment.
- AI Readiness Services: AI readiness assessments, use-case discovery, data readiness, governance design, escalation design and measurement for contact centres preparing for AI adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consultation-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Straticom product offering
Product offeringCore offering
Straticom is a specialist Genesys Cloud services partner that helps enterprise and public-sector organizations design, deliver, optimize, and support Genesys Cloud contact centre environments. Core offerings include Genesys Cloud Deployment (implementation, migrations, integrations, routing, reporting, governance), Optimization (queue tuning, Architect flows, WEM), Managed Support (admin, change delivery, troubleshooting, SLA-backed governance), Custom Extensions (attribution, payment, knowledge sync, CRM alignment), Voice AI using ElevenLabs, and AI Readiness assessments. The company delivers services across 8 countries with a forward-deployed specialist model.
Product overview
Straticom is a specialist Genesys Cloud services partner offering a portfolio of professional services organized around four core phases: Deploy (implementation and migration), Improve (optimization and utilization), Run (managed support), and Customise (extensions and custom development). The primary technology platform is Genesys Cloud, which provides omnichannel engagement, orchestration and routing, AI and automation, and workforce management capabilities. Straticom augments this with Voice AI services powered by ElevenLabs technology for intelligent voice automation. The company also delivers custom extensions including Call Tracking, Secure Payments, Knowledge Sync, and Contact Syncs built around the Genesys Cloud ecosystem. The offering is structured as a services-led portfolio rather than a single software product, combining Genesys Cloud platform services, AI capabilities, and bespoke custom development for enterprise contact centre environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Genesys Cloud Deployment Implementation, migration, and launch services for the Genesys Cloud contact centre platform, including architecture design, routing configuration, integrations, reporting, governance, testing, and operational handover. Targeted at enterprise and mid-market organizations deploying or migrating to Genesys Cloud.
- Genesys Cloud Optimisation Platform optimization services to tune queues, Architect flows, reporting, and workforce engagement management to extract more value from existing Genesys Cloud capability. Targeted at organizations already running Genesys Cloud that want to improve queue clarity, routing, and performance.
- Managed Support Ongoing Genesys Cloud administration, change delivery, troubleshooting, and platform governance with SLA visibility (claimed at 86%) for live operational environments. Targeted at organizations that need reliable Genesys Cloud ownership without building internal specialist capabilities.
- Custom Extensions Custom development services building attribution, payment processing, knowledge sync, CRM alignment, and workflow tools around Genesys Cloud for specific operational requirements. Targeted at organizations with edge cases and bespoke integration or workflow needs beyond standard platform capability.
- Voice AI Voice AI solution using ElevenLabs and Genesys Agents technology for automating inbound calls, intelligent voice agents, and AI-powered voice experiences integrated into real customer journeys and service workflows. Targeted at organizations deploying conversational AI in their contact centre environments.
- AI Readiness AI readiness assessment and implementation services including use-case discovery, data readiness, governance frameworks, escalation design, and measurement for organizations preparing their contact centre for AI adoption. Targeted at organizations evaluating or starting AI and automation initiatives in their contact centre.
Quantifiable outcome
- 31% queue clarity improvement through platform optimization
- +3 more outcomes
Companies that use Straticom
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Straticom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability10 records
Feature5 records
Straticom partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GenesyscorePrimary strategic partner and platform focus. Straticom is a specialist Genesys Cloud partner providing implementation, optimization, customization, and managed support services. The partnership centers on deploying Genesys Cloud contact centre platform with deep technical expertise in architecture, routing, integrations, reporting, and governance. Straticom is positioned as a forward-deployed specialist team extending Genesys Cloud capabilities.
- ElevenLabscoreVoice AI technology partner for conversational AI solutions integrated with Genesys Cloud. ElevenLabs provides voice automation technology designed around Genesys Cloud journeys. Straticom uses ElevenLabs for Voice AI implementation enabling natural, human-like voice conversations in contact centre environments.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Straticom competitors and assessment
Company assessmentDirect peers
- Avtex: Genesys AppFoundry partner specializing in Genesys Cloud CX implementation, optimization, and managed services. Comparable as a specialist Genesys services firm with similar deployment, optimization, and ongoing support offerings.
- Pointel: Genesys-focused consulting and implementation specialist with deep platform expertise across Genesys Cloud and on-prem products. Comparable to Straticom as a similarly sized specialist partner competing in the same enterprise Genesys services market.
- Computel: Genesys partner delivering CCaaS consulting, integration, and managed services across Europe. Comparable as a similarly positioned Genesys specialist services firm competing for the same kind of enterprise CCaaS engagements.
Broad incumbents
- Presidio: Global digital infrastructure and Genesys Cloud services provider offering implementation, managed services, and integration. Comparable as a Genesys-focused services competitor targeting enterprise customers, though much larger and broader in scope.
- Converge Technology Solutions (formerly ConvergeOne): Large Genesys Platinum partner delivering enterprise CCaaS implementation, managed services, and integration across multiple industries. Comparable as a Genesys deployment and managed services competitor, but with vastly greater scale and broader portfolio.
- TELUS International (TELUS Digital): Large digital customer experience provider with a Genesys partnership covering implementation and managed CCaaS services, plus its own BPO operations. Comparable in the Genesys services layer but operates at a much larger scale across multiple geographies.
- NiCE (NICE inContact): Enterprise CCaaS and workforce engagement platform competitor to Genesys with a large partner and integrator ecosystem. Comparable as an alternative CCaaS platform whose implementation partners compete for the same enterprise contact centre transformation budgets.
- Five9: Major CCaaS platform competitor to Genesys Cloud with a partner ecosystem of implementation specialists. Comparable as a competing CCaaS platform whose partner network competes with Straticom for enterprise voice and digital engagement deployments.
- Talkdesk: Cloud contact centre platform competitor to Genesys with its own partner network for implementation and managed services. Comparable as an alternative CCaaS platform; partner specialists in its ecosystem compete with Straticom-style Genesys partners.
Emerging players
- Cyara: Provider of CCaaS testing, monitoring, and optimization software widely used in Genesys Cloud environments. Comparable as an adjacent specialist in the Genesys ecosystem focused on quality assurance and platform optimization, complementing or competing with Straticom's optimization services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Straticom social profiles
Digital presenceStraticom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Straticom leadership team
Management profileNumber of profiles
Profiles3 records
Straticom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Straticom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Straticom
What does Straticom do?
Straticom is a specialist Genesys Cloud services partner that helps enterprise and public-sector organizations design, deliver, optimize, and support Genesys Cloud contact centre environments. Core offerings include Genesys Cloud Deployment (implementation, migrations, integrations, routing, reporting, governance), Optimization (queue tuning, Architect flows, WEM), Managed Support (admin, change delivery, troubleshooting, SLA-backed governance), Custom Extensions (attribution, payment, knowledge sync, CRM alignment), Voice AI using ElevenLabs, and AI Readiness assessments. The company delivers services across 8 countries with a forward-deployed specialist model.
Is Straticom a public or private company?
Straticom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Straticom founded?
Straticom was founded in 2001. It employs 1 to 10 people.
Where is Straticom based?
Straticom is headquartered in Sydney, Australia, in the Oceania region.
How does Straticom make money?
Four revenue lines are on record. Professional Services are the primary driver. The others are managed Support Services, custom Development and AI Readiness Services.
Who are Straticom's main competitors?
Direct peers on record are Avtex, Pointel and Computel. Broad incumbents are Presidio, Converge Technology Solutions (formerly ConvergeOne), TELUS International (TELUS Digital), NiCE (NICE inContact), Five9 and Talkdesk. Cyara is listed as an emerging player.
Does Straticom have an API?
No public API is recorded for Straticom.
What industry is Straticom in?
Straticom's product category is Contact Centre Professional Services. Its primary akta.pro industry code is BPAEABAK, Collaboration & Unified Communications Management (UCaaS/VoIP). Its NAICS code is 54151 and its SIC code is 7370.