Virginia Produce Company
Virginia Produce Company is a family-owned wholesale produce handler in Hillsville, Virginia, providing value-added repacking, overwrapping, cold storage, and farm management services to retailers and wholesalers across Southwest Virginia.
- Company typePrivate
- Founded2002
- HeadquartersHillsville, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Virginia Produce Company does
Virginia Produce Company is a privately held, family-owned wholesale produce company headquartered in Hillsville, Virginia, that provides value-added produce handling services to retail and grocery buyers across the Southwest Virginia region. Founded in 2002 by Moir Beamer as a successor to Beamer's Produce (established 1955), the company operates a 139,000 sq. ft. facility equipped with a 50,000 sq. ft. self-contained repack area, eight temperature-controlled coolers totaling 32,000 sq. ft., and eleven loading docks, with capacity to hold and cool 38-40 trailer loads of produce. Its service modules include repacking, overwrapping, grading, stickering, and trimming, plus a dedicated Corn Line for corn processing; overwrapping is hand-applied plastic sealing that extends shelf life and freshness. The company also manages a vertically integrated supply network of approximately 43 partner farms, with roughly 50% located in Virginia (many in Carroll County), providing farm-to-market logistics and full-time farm management support. Revenue is generated through transaction-based fees for these value-added B2B produce services, distributed via direct delivery to wholesale buyers from the Hillsville facility. Third-generation family members lead day-to-day operations, and the company holds SQF (Safe Quality Food) certification renewed through annual audits, alongside GMPs and FDA Preventive Controls compliance.
Virginia Produce Company firmographics
Firmographics- Name
- Virginia Produce Company
- Legal name
- Virginia Produce Company Inc
- Website
- https://vaproduce.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Virginia Produce Company is a family-owned wholesale produce handler in Hillsville, Virginia, providing value-added repacking, overwrapping, cold storage, and farm management services to retailers and wholesalers across Southwest Virginia.
- Ownership category
- akta.pro rank
Virginia Produce Company industry classification
Industry- Product category
- Wholesale Produce Distribution and Repacking
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD)
- akta.pro secondary industry
- Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)
Keywords
Where Virginia Produce Company is headquartered
LocationHeadquarters
- HQ city
- Hillsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Virginia Produce Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Produce Distribution and Repacking: Value-added produce services including repacking, overwrapping, grading, stickering and trimming for wholesale buyers
- Overwrapping Services: Packaging services that wrap produce on trays in clear plastic to extend shelf life and maintain freshness
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Virginia Produce Company product offering
Product offeringCore offering
Virginia Produce Company is a wholesale produce handling and distribution company that provides value-added services including repacking, overwrapping, grading, stickering, and trimming, along with temperature-controlled cold storage (32,000 sq. ft. across eight coolers) and shipping/receiving through eleven loading docks. The company manages approximately 43 partner farms in and around Virginia, sourcing produce for processing and delivery to wholesale buyers and retailers from its 139,000 square foot facility in Hillsville, Virginia.
Product overview
Virginia Produce Company is a physical produce handling and processing facility offering integrated services including repacking, overwrapping, cooling, and shipping. The company operates a 139,000 sq. ft. main facility with dedicated service modules: a 50,000 sq. ft. Repack area (with Corn Line), Overwrapping service, 8 Coolers (32,000 sq. ft. total), Shipping and Receiving (11 docks), and a comprehensive Food Safety Program. Services are designed to extend shelf life, ensure food safety, and provide value-added processing for fresh produce.
Differentiator
Problem solved
Functional benefit
Products and services
- Repack
- Overwrapping
- Coolers (Cold Storage) Eight separate coolers totaling 32,000 square feet with advanced temperature control technology, capable of holding and cooling 38-40 tractor trailer loads of produce. Provided to wholesale produce buyers and retailers as part of the company's storage and distribution service.
- Shipping and Receiving Shipping and logistics service featuring eleven docks for quick loading and unloading, a climate-controlled staging area between docks and coolers, and operating on a first-come, first-served basis. Targeted at wholesale produce buyers and retailers receiving produce from the Hillsville, Virginia facility.
- Food Safety Program Quality assurance program applying SQF, Preventive Controls, GMPs, and Customer Complaint Program requirements to guarantee food safety, regulatory compliance, and quality management across the facility. Subject to yearly SQF audit and certification. Targeted at wholesale produce buyers and retailers requiring certified safe produce.
Quantifiable outcome
- Extended shelf life through overwrapping - exposed produce dries out while wrapped portions remain plump and fresh
- +1 more outcomes
Companies that use Virginia Produce Company
Customer profileSegments2 records
Ideal customer profiles2 records
Virginia Produce Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Virginia Produce Company partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
Virginia Produce Company competitors and assessment
Company assessmentBroad incumbents
- Taylor Farms: National leader in fresh-cut produce and value-added salads/produce packs, supplying retail and foodservice across the U.S. Comparable to VPC's fresh-cut and value-added processing activities, but operates at significantly larger scale and category breadth.
- FreshPoint: Sysco-owned national produce distribution company with operations across the U.S., including Mid-Atlantic regions, serving restaurants, hospitals, schools, and retailers. Represents the scaled incumbent comparable to VPC's distribution and repacking model but at national scope.
- Baldor Specialty Foods: Large Northeast specialty foods and produce distributor based in the Bronx, NY, serving restaurants and retailers with fresh produce, dairy, and value-added items. Comparable to VPC as a B2B fresh-produce distributor with value-added capabilities, but at significantly larger scale.
Regional players
- Piazza Produce: Indianapolis-based family-owned produce distributor serving restaurants, schools, and retailers across the Midwest with full-line produce and value-added services. Comparable to VPC as a family-run regional B2B produce wholesaler with repacking capabilities, but in a different geography.
- H. Brooks & Company: New Brighton, MN-based full-line produce distributor serving the Upper Midwest with fresh fruits, vegetables, and value-added services. Comparable to VPC in business model and value-added service mix, but operates in a non-overlapping geographic region.
Direct peers
- Procacci Brothers Sales Corporation: Philadelphia-based, family-owned produce distributor and repacker serving the Northeast and Mid-Atlantic with full-line fresh produce, ripening, and value-added services. Comparable to VPC as a multi-generational, family-run wholesale produce and repacking operation.
- Four Seasons Produce: Mid-Atlantic produce wholesaler and repacker based in Ephrata, PA, serving retailers, foodservice, and wholesale buyers with full-line fresh produce, ripening, and value-added services. Closely comparable to VPC in business model, customer mix, and value-added repacking focus.
- Keany Produce & Gourmet: Mid-Atlantic produce distributor headquartered in Maryland with strong Virginia and DC-metro reach, supplying restaurants, hospitals, schools, and retailers. Operates a value-added repacking program and direct-to-buyer distribution that mirrors VPC's B2B produce distribution model.
- Coastal Sunbelt Produce: Mid-Atlantic produce distributor based in Jessup, MD, serving foodservice operators across the region with fresh produce, dairy, and value-added services. Comparable in distribution model, regional focus, and B2B foodservice customer base.
- Lancaster Foods: Mid-Atlantic produce distributor and value-added processor based in Landover, MD, supplying foodservice operators and retailers with fresh-cut produce, repacking, and full-line distribution. Directly comparable to VPC in repacking capabilities and B2B customer mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Virginia Produce Company social profiles
Digital presenceVirginia Produce Company compliance and trust
Trust signalCompliance4 records
Virginia Produce Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virginia Produce Company leadership team
Management profileNumber of profiles
Profiles21 records
Virginia Produce Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virginia Produce Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virginia Produce Company
What does Virginia Produce Company do?
Virginia Produce Company is a wholesale produce handling and distribution company that provides value-added services including repacking, overwrapping, grading, stickering, and trimming, along with temperature-controlled cold storage (32,000 sq. ft. across eight coolers) and shipping/receiving through eleven loading docks. The company manages approximately 43 partner farms in and around Virginia, sourcing produce for processing and delivery to wholesale buyers and retailers from its 139,000 square foot facility in Hillsville, Virginia.
Is Virginia Produce Company a public or private company?
Virginia Produce Company is a private company. It is classified as family owned and is currently operating.
When was Virginia Produce Company founded?
Virginia Produce Company was founded in 2002. It employs 51 to 100 people.
Where is Virginia Produce Company based?
Virginia Produce Company is headquartered in Hillsville, United States, in the North America region.
How does Virginia Produce Company make money?
Two revenue lines are on record. Produce Distribution and Repacking is the primary driver. The others are overwrapping Services.
Who are Virginia Produce Company's main competitors?
Broad incumbents on record are Taylor Farms, FreshPoint and Baldor Specialty Foods. Regional players are Piazza Produce and H. Brooks & Company. Direct peers are Procacci Brothers Sales Corporation, Four Seasons Produce, Keany Produce & Gourmet, Coastal Sunbelt Produce and Lancaster Foods.
Does Virginia Produce Company have an API?
No public API is recorded for Virginia Produce Company.
What industry is Virginia Produce Company in?
Virginia Produce Company's product category is Wholesale Produce Distribution and Repacking. Its primary akta.pro industry code is AFAIACAD, Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits), with a secondary code of AFAKAFAA, Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged). Its NAICS code is 42448 and its SIC code is 2000.